Course Curriculum (w.e.f.

Session 2023-24)

Faculty of Commerce & Management

Established under the U.P. Universities Act No. 12 of 2019)

FACULTY OF COMMERCE & MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION

&

BACHELOR OF BUSINESS ADMINISTRATION - IBM

COURSE STRUCTURE,

EXAMINATION SCHEME

&

DETAILED SYLLABUS

Duration – 03 years (VI Semesters)

Mode - Regular
ACADEMIC YEAR 2023 – 24
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

PROGRAM DESCRIPTION: BBA

Bachelor of Business Administration is a three-year regular undergraduate degree
programme. The BBA programme teaches the fundamentals of business administration. It is
an excellent course for someone interested in working in finance, sales, marketing, human
resources, or management. Most graduates get an MBA in order to improve their work
prospects. However, BBA students might work after graduation before enrolling in an MBA
programme to gain experience in the real world. BBA has a bright future ahead of it, with many
of opportunities. It offers a lot of room for expansion in terms of various industries as well as
business-related courses. BBA is a curriculum-driven degree that teaches business, taxation,
accounting, marketing, and other related topics.

PROGRAM OBJECTIVE:
The curriculum is designed to help students develop the following skills:
PO1: Develop an insight into various business functions such as Finance, Accounting,
Financial Analysis, Project Evaluation, Cost Accounting, Taxation, and so on.
PO2: Ability to communicate well both verbally and in writing.
PO3: Make efficient use of IT technologies to process information and solve real world
business & social problems.
PO4: Develop critical thinking and problem-solving abilities in relation to diverse management
ideas.
PO5: To have a strong sense of values and ethics in work and profession

PROGRAM OUTCOME:
PLO1: Demonstrate competence in a variety of business domains, with a focus on applying
important parts of core business principles to identify and solve challenges, as well as
to develop and implement solutions in the present business environment.
PLO2: Make students more effective communicators, allowing them to practice conventional
written and spoken language.
PLO3: Implement a professional strategy, resulting in information delivery and boosting
students' abilities to solve real-world business problems through research.

2
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

PLO4: Put forth a detailed perspective on the best strategy, both on a social and professional
level; use appropriate and realistic models to study and choose among available
possibilities, resulting in an efficient decision-making process.
PLO5: Prepare students to be ethical global citizens who are environmentally mindful and
sustainable.

Total Credits: 142

STANDARD OF PASSING
Student must achieve the minimum marks in each of the courses as stipulated in the latest
ordinance of United University to pass a course. BBA students must take and pass in
minimum 142 total credits.

SCHEME OF EVALUATION
(Attached as Annexure 1)

3
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER WISE COURSE MAPPING GRID FOR BBA

Elective Courses Ability

Enhancement
S.No. Semester Core Papers Papers (AEC) Practical/ Total
Tutorials Credits
Discipline Ability Skill
Specific Dissertation Enhance Enhancem
Internship Generic
Papers / Project/ ment ent
Elective
(DSE) Seminar Compulso Papers
(GE)
Work ry Papers (SEC)
(AECC)

1 Paper
3 papers 1 Paper @ 2 Credits 1 paper 1 paper
1. FIRST @ 4 Credits @ 4 Credits @ 2 Credits @ 2 Credits 22 Credits
each ------ ------ each each ------

4 Credits 2 Credits
12 Credits 2 credits 2 credits

2. SECOND
3 paper 2 Papers 1 paper
@ 4 Credits @ 4 Credits @ 2 Credits 22 Credits
Each ------ ------ ------ each ------ ------
12 Credits 2 credits
08 Credits

3. THIRD 3 papers 1 Paper 1 papers 1 papers 1 papers

@ 4 Credits @ 4 Credits @ 2 Credits @ 2 Credits @ 2 Credits 22 Credits
each ------ ------ ------

4 Credits 2 credits 2 credits 2 credits

12 Credits

4. FOURTH 3 papers 1 Paper 1 papers 1 papers 1 papers

@ 4 Credits @ 4 Credits @ 2 Credits @ 2 Credits @ 2 Credits 22 Credits
each ------ ------ ------

4 Credits 2 credits 2 credits 2 credits

12 Credits

5. FIFTH 1 Paper 4 papers 1 Internship 1 papers 1 papers

@ 4 Credits @ 4 Credits @ 2 Credits @ 2 Credits @ 2 Credits - 26 Credits
each ------ ----- ------
4 Credits 2 credits 2 credits 2 credits
16 Credits

6. SIXTH 1 Paper 4 papers 1 Project 1 papers

@ 4 Credits @ 4 Credits work @ 2 Credits ------ ------ ------ 28 Credits
each ------ @ 6 Credits
4 Credits 2 credits
16 Credits 6 Credits
TOTAL 14 Papers 13 Papers 01 papers 01 papers 05 Papers 05 Paper 03 Papers 46
@ @ @ @ @ @ @ ------ Papers
56 Credits 52 Credits 2 Credits 6 Credits 10 Credits 10 Credits 06 Credits 142
Credits

4
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

COURSE STRUCTURE - BBA

Discipline
S. Generic Ability Skills Internship /
Core Courses Specific
No. Electives Enhancement Enhancement Project
Electives
UG
Principles of Business IT tools in Professional Business Summer
1 management Communication
Mathematics Business Proficiency - I Internship
& Viva
UG
Organizational Human Values
Financial Environmental Accounting Dissertation
2 Behaviour & Professional
accounting studies with Tally /Research
Ethics
Project
Business Business Indian Professional Introduction to
3 Economics Statistics Economy Proficiency – II SPSS
Fundamentals of
Macro Introduction to Professional
4 Marketing
Economics Capital Market Proficiency - III
Management
Human Resource Business Law Professional
5
Management Proficiency – IV
Business Elective Paper –
Professional
6 I (Functional
organization Proficiency – V
Area A/B/C)
Production and Elective Paper –
7 Operation II (Functional
Management Area A/B/C)
Operation Elective Paper –
8 III (Functional
Research
Area A/B/C)
Business Ethics Elective Paper –
9 & Corporate IV (Functional
Governance Area A/B/C)
Fundamentals of Elective Paper
10 Business I(Functional
Research Area A/B/C)
Business Elective Paper –
11 II (Functional
Environment
Area A/B/C)
Entrepreneurial Elective Paper –
12 III (Functional
Development
Area A/B/C)
International Elective Paper –
13 IV (Functional
Business
Area A/B/C)
Business policy
14
and strategy

5
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

COURSES OUTLINE
BBA

6
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER – I
Lectures Tutorial Practic
(L) (T) al (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB101T Principles of Management 4 4
2 CMUCBB102T Organizational Behaviour 4 4
3 CMUCBB103T Business Economics 4 4
Discipline Specific Courses (DSE)
4 SCSMPBB10T Business Mathematics 4 4
Generic Electives(GE)
5 Environmental Studies 2 2
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB11T Professional Proficiency - I 2 2
Skill Enhancement courses (SEC)
7 CMUCBB105T Business Communication 2 2
Total Credits 22

SEMESTER – II
Lectures Tutorial Practic
(L) (T) al (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB203T Fundamentals of Marketing 4 4
Introduction of Human Resource
2 CMUCBB204T 4 4
Management
3 CMUCBB201T Business organization 4 4
Discipline Specific Courses (DSE)
4 CMUCBB202T Financial Accounting 4 4
5 CMUCBB205T Business Statistics 4 4
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB21T Professional Proficiency – II 2 2
Total Credits 22

7
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER – III
Tutorial Practical
Lectures
(T) (P)
S. No Course Code Course Title (L) Hours/ Credits
Hours/ Hours
Week
Week Week
Core Courses
1 CMUCBB301T Production and Operation Management 4 4
2 CMUCBB302T Operation Research 4 4
Business Ethics & Corporate
3 CMUCBB303T 4 4
Governance
Discipline Specific Courses (DSE)
4 CMUCBB304T Macro Economics 4 4
Generic Electives (GE)
5 I.T. Tools in Business 2 2
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB30T Professional Proficiency – III 2 2
Skill Enhancement courses (SEC)
7 CMUCBB306P Accounting with Tally 2 2
Total Credits 22

SEMESTER – IV
Lectures Tutorial (T) Practical
S. No. Course Code Course Title (L) Hours/ Hours/ (P) Hours Credits
Week Week Week
Core Courses
1 CMUCB401T Fundamentals of Business 4 4
Research
2 CMUCBB402T Business Environment 4 4
3 CMUCBB403T Entrepreneurial Development 4 4
Discipline Specific Courses (DSE)
4Busin CMUCBB404T Business Law 4 4
ess
Generic Electives (GE)
Law Human Values & Professional
5 2 2
Ethics
4
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB40T Professional Proficiency - IV 2 2
Skill Enhancement courses (SEC)
44
7 CMUCBB406P Introduction to SPSS 2 2
Total Credits 22
Busin
ess
Law
8
4
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER – V
Lectures Tutorial Practical
(L) (T) (P)
S. No. Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses

1 CMUCBB501T International Business Management 4 4

Generic Electives (GE)

2 CMUCBB502T Indian Economy 2 2
Ability Enhancement Compulsory courses (AECC)
3 PTSPPBB50T Professional Proficiency – V 2 2
Internship (I)
4 CMUCBB503P UG Summer Internship 2 2
Discipline Specific Courses (DSE)
Elective Paper – I (Functional Area
5 4 4
A/B/C)
Elective Paper – II (Functional Area
6 4 4
A/B/C)
Elective Paper – III (Functional Area
7 4 4
A/B/C)
Elective Paper – IV (Functional
8 4 4
Area A/B/C)
Total Credits 26

• Student will opt any two specializations from functional area A, B & C.
• Student will study any two specialization papers from one functional area.

9
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

ELECTIVES – V Semester

S. No. Code Subject Cat L T P C

FUNCTIONAL AREA A: HUMAN RESOURCE

1 CMUBB5101T Training & Development DSE 4 - - 4

2 CMUBB5102T Industrial Relations DSE 4 - - 4

3 CMUBB5103T Team Building & Group Dynamics DSE 4 - - 4

4 CMUBB5104T Workmen Compensation & Rewards DSE 4 - - 4

FUNCTIONAL AREA B : MARKETING

5 CMUBB5201T Sales & Distribution Management DSE 4 - - 4

6 CMUBB5202T Advertising and Sales Promotion DSE 4 - - 4

7 CMUBB5203T Global Marketing DSE 4 - - 4

8 CMUBB5204T Digital Marketing DSE 4 - - 4

FUNCTIONAL AREA C : FINANCE

9 CMUBB5301T Global Financial Management DSE 4 - - 4

10 CMUBB5302T Management of Financial Institutions DSE 4 - - 4

11 CMUBB5303T Cost and Management Accounting DSE 4 - - 4

12 CMUBB5304T Working Capital Management DSE 4 - - 4

10
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER – VI

Tutorial (T) Practical

S. Lectures (L)
Course Code Course Title Hours/ (P) Hours Credits
No Hours/ Week
Week Week
Core Courses

1 CMUCBB601T Business policy and strategy 4 4

Generic Electives (GE)

2 CMUCBB602T Introduction to Capital 2 2
Market

Dissertation / Project / Seminar Work

UG Dissertation/Research
4 CMUCBB604P 6 6
Project
Discipline Specific Courses (DSE)
Elective Paper – I
6 4 4
(Functional Area A/B/C)
Elective Paper – I1
7 4 4
(Functional Area A/B/C)
Elective Paper – III
8 4 4
(Functional Area A/B/C)
Elective Paper – IV
9 4 4
(Functional Area A/B/C)
Total Credits 28

• Student will opt any two specializations from functional area A, B & C.
• Student will study any two specialization papers from one functional area.

11
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

ELECTIVES - VI Semester

S.No.
Code Subject Cat L T P C

FUNCTIONAL AREA A : HUMAN RESOURCE

1 CMUBB6101T Negotiation & Conflict Resolution DSE 4 - - 4

2 CMUBB6102T International Human Resource Management DSE 4 - - 4

3 CMUBB6103T Leadership Skills & Change Management DSE 4 - - 4

4 CMUBB6104T Industrial Laws DSE 4 - - 4

FUNCTIONAL AREA B : MARKETING

5 CMUBB6201T Service Marketing DSE 4 - - 4

6 CMUBB6202T Introduction of Retail Management DSE 4 - - 4

7 CMUBB6203T Brand & Product Management DSE 4 - - 4

8 CMUBB6204T Customer Relationship Management DSE 4 - - 4

FUNCTIONAL AREA C : FINANCE

9 CMUBB6301T Portfolio Management DSE 4 - - 4

10 CMUBB6302T Tax Planning DSE 4 - - 4

11 CMUBB6303T Behavioural Finance DSE 4 - - 4

12 CMUBB6304T Corporate Accounting DSE 4 - - 4

12
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

PROGRAM DESCRIPTION: BBA - IBM

Bachelor of Business Administration - IBM is a three-year regular undergraduate degree
programme jointly run by the United university & IBM. The BBA- IBM programme teaches
the fundamentals of business administration along with the analytics. It is an excellent course
for someone interested in working in finance, sales, marketing, human resources, or
management. This course come up with the specialization in business analytics. Most graduates
get an MBA in order to improve their work prospects. However, BBA IBM students might
work after graduation before enrolling in an MBA programme to gain experience in the real
world. BBA IBM has a bright future ahead of it, with many of opportunities. It offers a lot of
room for expansion in terms of various industries as well as business-related courses. BBA
IBM is a curriculum-driven degree that teaches business analytics, decision making through
various languages and software, taxation, accounting, marketing, and other related topics.

PROGRAM OBJECTIVE:
The curriculum is designed to help students develop the following skills:
PO1: Develop an insight into various business functions such as Decision making, Finance,
Accounting, Financial Analysis, Project Evaluation, Cost Accounting, Taxation, and so
on.
PO2: Ability to communicate well both verbally and in writing.
PO3: Make efficient use of IT technologies to process information and solve real world
business & social problems.
PO4: Develop critical thinking and problem-solving abilities in relation to diverse management
ideas.
PO5: To have a strong sense of values and ethics in work and profession

PROGRAM OUTCOME:
PLO1: Demonstrate competence in a variety of business domains, with a focus on applying
important parts of core business principles to identify and solve challenges, as well as
to develop and implement solutions in the present business environment.
PLO2: Make students more effective communicators, allowing them to practice conventional
written and spoken language.

13
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

PLO3: Implement a professional strategy, resulting in information delivery and boosting

students' abilities to solve real-world business problems through research.
PLO4: Put forth a detailed perspective on the best strategy, both on a social and professional
level; use appropriate and realistic models to study and choose among available
possibilities, resulting in an efficient decision-making process.
PLO5: Prepare students to be ethical global citizens who are environmentally mindful and
sustainable.

Total Credits: 148

STANDARD OF PASSING
Student must achieve the minimum marks in each of the courses as stipulated in the latest
ordinance of United University to pass a course. BBA IBM students must take and pass
in minimum 148 total credits.

SCHEME OF EVALUATION
(Attached as Annexure 1)

14
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER WISE COURSE MAPPING GRID FOR B.B.A. – IBM

Elective Courses Ability

Enhancement
S.No. Semester Core Papers Papers (AEC) IBM Papers Total
Credits
Discipline Ability Skill
Specific Dissertation Enhance Enhancem
Internship Generic
Papers / Project/ ment ent
Elective
(DSE) Seminar Compulso Papers
(GE)
Work ry Papers (SEC)
(AECC)

1 Paper
3 papers 1 Paper @ 2 Credits 1 paper 1 paper 1 paper
1. FIRST @ 4 Credits @ 4 Credits @ 2 Credits @ 2 Credits @ 3 Credits 25 Credits
each ------ ------ each each each
4 Credits 2 Credits
12 Credits 2 credits 2 credits
3 credits
1 paper
2. SECOND
3 paper 2 Papers 1 paper @ 4 Credits
@ 4 Credits @ 4 Credits @ 2 Credits each 26 Credits
Each ------ ------ ------ each ------
12 Credits 2 credits
08 Credits 4 credits

3. THIRD 3 papers 1 Paper 1 papers 1 papers 1 papers 1 paper

@ 4 Credits @ 4 Credits @ 2 Credits @ 2 Credits @ 2 Credits @ 3 Credits 25 Credits
each ------ ------ each
4 Credits 2 credits 2 credits 2 credits
12 Credits
3 credits
1 paper
4. FOURTH 3 papers 1 Paper 1 papers 1 papers 1 papers @ 4 Credits
@ 4 Credits @ 4 Credits @ 2 Credits @ 2 Credits @ 2 Credits each 26 Credits
each ------ ------

4 Credits 2 credits 2 credits 2 credits

12 Credits 4 credits
1 paper
5. FIFTH 1 Paper 2 papers 1 Internship 1 papers 1 papers @ 4 Credits
@ 4 Credits @ 4 Credits @ 2 Credits @ 2 Credits @ 2 Credits - each 22 Credits
each ------ -----
4 Credits 2 credits 2 credits 2 credits
8 Credits 4 credits
1 paper
6. SIXTH 1 Paper 2 papers 1 Project 1 papers @ 4 Credits
@ 4 Credits @ 4 Credits work @ 2 Credits ------ ------ each 24 Credits
each ------ @ 6 Credits
4 Credits 2 credits 4 credits
8 Credits 6 Credits

TOTAL 14 Papers 9 Papers 01 papers 01 papers 05 Papers 05 Paper 03 Papers 06 Papers 44

@ @ @ @ @ @ @ @ Papers
56 Credits 36 Credits 2 Credits 6 Credits 10 Credits 10 Credits 06 Credits 22 Credits 148
Credits

15
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

COURSE STRUCTURE – BBA - IBM

Discipline Skills IBM
S. Core Generic Ability Internship
Specific Enhanc Papers
No. Courses Electives Enhancement / Project
Electives ement
UG Analytics
Principles of Business IT tools in Professional
Business
Summer for all
1 management Commun
Mathematics Business Proficiency – I ication Internship
& Viva
Human UG Data
Organization Account
Financial Values & Environmental Dissertatio Visualizat
2 al Behaviour ing with
accounting Professional studies n/Research ion with
Tally
Ethics Project Python
Business Professional Introduc Design
Business Indian
3 Economics Proficiency – tion to Thinking
Statistics Economy
II SPSS
Fundamental Business
s of Introduction Professional Intelligen
Macro
4 to Capital Proficiency - ce
Marketing Economics
Market III
Management
Human Business Professional Predictive
5 Resource Law Proficiency – Analytics
Management IV
Elective Sectoral
Professional
Business Paper – I Analytics
6 Proficiency –
organization (Functional
V
Area A/B/C)
Production Elective
and Paper –II
7
Operation (Functional
Management Area A/B/C)
Elective
Operation Paper – III
8
Research (Functional
Area A/B/C)
Business Elective
Ethics & Paper –IV
9
Corporate (Functional
Governance Area A/B/C)
Fundamental Elective
Paper
10 s of Business
I(Functional
Research
Area A/B/C)
Elective
Business Paper –II
11
Environment (Functional
Area A/B/C)
Entrepreneur Elective
Paper –III
12 ial
(Functional
Development
Area A/B/C)

16
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Elective
International Paper –IV
13
Business (Functional
Area A/B/C)
Business
14 policy and
strategy

17
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

COURSES OUTLINE
BBA - IBM

18
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER – I
Lectures Tutorial Practic
(L) (T) al (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB101T Principles of Management 4 4
2 CMUCBB102T Organizational Behaviour 4 4
3 CMUCBB103T Business Economics 4 4
Discipline Specific Courses (DSE)
4 SCSMPBB10T Business Mathematics 4 4
Generic Electives(GE)
5 Environmental Studies 2 2
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB11T Professional Proficiency - I 2 2
Skill Enhancement courses (SEC)
7 CMUCBB105T Business Communication 2 2
IBM Paper
CMUIBB111T Analytics for all 1 2 3
Total Credits 25

SEMESTER – II
Lectures Tutorial Practic
(L) (T) al (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB203T Fundamentals of Marketing 4 4
Introduction of Human Resource
2 CMUCBB204T 4 4
Management
3 CMUCBB201T Business organization 4 4
Discipline Specific Courses (DSE)
4 CMUCBB202T Financial Accounting 4 4
5 CMUCBB205T Business Statistics 4 4
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB21T Professional Proficiency – II 2 2
IBM Paper
7 CMUIBB206T Data Visualization with Python 2 2 4
Total Credits 26

19
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER – III
Lectures Tutorial Practical
(L) (T) (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB301T Production and Operation Management 4 4
2 CMUCBB302T Operation Research 4 4
3 CMUCBB303T Business Ethics & Corporate Governance 4 4
Discipline Specific Courses (DSE)
4 CMUCBB304T Macro Economics 4 4
Generic Electives (GE)
5 I.T. Tools in Business 2 2
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB30T Professional Proficiency – III 2 2
Skill Enhancement courses (SEC)
7 CMUCBB306P Accounting with Tally 2 2
IBM Paper
8 CMUIBB307T Design Thinking 1 2 3
Total Credits 25

SEMESTER – IV
Lecture
Tutorial (T) Practical
s (L)
S. No. Course Code Course Title Hours/ (P) Hours Credits
Hours/
Week Week
Week
Core Courses
1 CMUCB401T Fundamentals of Business Research 4 4
2 CMUCBB402T Business Environment 4 4
3 CMUCBB403T Entrepreneurial Development 4 4
Discipline Specific Courses (DSE)
4 CMUCBB404T Business Law 4 4
Busin
Generic
ess Electives (GE)
5Law Human Values & Professional Ethics 2 2
Ability Enhancement Compulsory courses (AECC)
4
6 PTSPPBB40T Professional Proficiency - IV 2 2
Skill Enhancement courses (SEC)
7 CMUCBB406P Introduction to SPSS 2 2
4 4
IBM Paper
8 CMUIBB407T Business Intelligence 2 2 4
Busin Total Credits 26
ess
Law 20

4
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER – V
Lectures Tutorial Practical
(L) (T) (P)
S. No. Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses

1 CMUCBB501T International Business Management 4 4

Generic Electives (GE)

2 CMUCBB502T Indian Economy 2 2
Ability Enhancement Compulsory courses (AECC)
3 PTSPPBB50T Professional Proficiency – V 2 2
Internship (I)
4 CMUCBB503P UG Summer Internship 2 2
Discipline Specific Courses (DSE)
Elective Paper – I (Functional Area
5 4 4
A/B/C)
Elective Paper – II (Functional Area
6 4 4
A/B/C)

IBM Paper

7 CMUIBB504T Predictive Analytics 4

Total Credits 22

• Student will opt any one specialization from functional area A, B & C.
• Student will study any two specialization papers from one functional area.

21
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

ELECTIVES – V Semester

S. No. Code Subject Cat L T P C

FUNCTIONAL AREA A: HUMAN RESOURCE

1 CMUBB5101T Training & Development DSE 4 - - 4

2 CMUBB5102T Industrial Relations DSE 4 - - 4

3 CMUBB5103T Team Building & Group Dynamics DSE 4 - - 4

4 CMUBB5104T Workmen Compensation & Rewards DSE 4 - - 4

FUNCTIONAL AREA B : MARKETING

5 CMUBB5201T Sales & Distribution Management DSE 4 - - 4

6 CMUBB5202T Advertising and Sales Promotion DSE 4 - - 4

7 CMUBB5203T Global Marketing DSE 4 - - 4

8 CMUBB5204T Digital Marketing DSE 4 - - 4

FUNCTIONAL AREA C: FINANCE

9 CMUBB5301T Global Financial Management DSE 4 - - 4

10 CMUBB5302T Management of Financial Institutions DSE 4 - - 4

11 CMUBB5303T Cost and Management Accounting DSE 4 - - 4

12 CMUBB5304T Working Capital Management DSE 4 - - 4

22
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

SEMESTER – VI

Tutorial (T) Practical

S. Lectures (L)
Course Code Course Title Hours/ (P) Hours Credits
No Hours/ Week
Week Week
Core Courses

1 CMUCBB601T Business Policy and strategy 4 4

Generic Electives (GE)

Introduction to Capital 2 2
2 CMUCBB602T Market

Dissertation / Project / Seminar Work

UG Dissertation/Research
3 CMUCBB604P 6 6
Project
Discipline Specific Courses (DSE)
Elective Paper – I
4 4 4
(Functional Area A/B/C)
Elective Paper – I1
5 4 4
(Functional Area A/B/C)
IBM Paper

6 CMUIBBB603T Sectorial Analytics 4 4

Total Credits 24

• Student will opt any one specialization from functional area A, B & C.
• Student will study any two specialization papers from one functional area.

23
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

ELECTIVES - VI Semester

S.No.
Code Subject Cat L T P C

FUNCTIONAL AREA A : HUMAN RESOURCE

1 CMUBB6101T Negotiation & Conflict Resolution DSE 4 - - 4

2 CMUBB6102T International Human Resource Management DSE 4 - - 4

3 CMUBB6103T Leadership Skills & Change Management DSE 4 - - 4

4 CMUBB6104T Industrial Laws DSE 4 - - 4

FUNCTIONAL AREA B : MARKETING

5 CMUBB6201T Service Marketing DSE 4 - - 4

6 CMUBB6202T Introduction of Retail Management DSE 4 - - 4

7 CMUBB6203T Brand & Product Management DSE 4 - - 4

8 CMUBB6204T Customer Relationship Management DSE 4 - - 4

FUNCTIONAL AREA C : FINANCE

9 CMUBB6301T Portfolio Management DSE 4 - - 4

10 CMUBB6302T Tax Planning DSE 4 - - 4

11 CMUBB6303T Behavioural Finance DSE 4 - - 4

12 CMUBB6304T Corporate Accounting DSE 4 - - 4

24
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

BBA
&
BBA IBM
DETAILED
SYLLABUS

25
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

BBA & BBA IBM

IST SEMESTER SYLLABUS
Lectures Tutorial Practic
(L) (T) al (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB101T Principles of Management 4 4
2 CMUCBB102T Organizational Behaviour 4 4
3 CMUCBB103T Business Economics 4 4
Discipline Specific Courses (DSE)
4 SCSMPBB10T Business Mathematics 4 4
Generic Electives(GE)
5 Environmental Studies 2 2
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB11T Professional Proficiency - I 2 2
Skill Enhancement courses (SEC)
7 CMUCBB105T Business Communication 2 2
Total Credits 22

Lectures Tutorial Practic

(L) (T) al (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB101T Principles of Management 4 4
2 CMUCBB102T Organizational Behaviour 4 4
3 CMUCBB103T Business Economics 4 4
Discipline Specific Courses (DSE)
4 SCSMPBB10T Business Mathematics 4 4
Generic Electives(GE)
5 Environmental Studies 2 2
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB11T Professional Proficiency - I 2 2
Skill Enhancement courses (SEC)
7 CMUCBB105T Business Communication 2 2
IBM Paper
CMUIBB111T Analytics for all 1 2 3
Total Credits 25

26
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: PRINCIPLES OF MANAGEMENT Course: BBA

Semester: I Code: CMUCBB101T
L T P C
4 0 0 4
Course Objectives:
CO1: To understand the concepts related to Business.
CO2: To demonstrate and apply the roles, skills and functions of management.
CO3: To analyse effective application of PPM knowledge to diagnose and solve organizational
problems and develop optimal managerial decisions.
CO4: To understand the complexities associated with management of human resources in the
organizations and integrate the learning in handling these complexities.

Course Learning Outcomes:

On completion of the course the student will be able to:
CLO1: Describe the influence of historical forces on the current practice of management. To explain
how organizations adapt to an uncertain environment
CLO2: Describe the process of management's four functions: planning, organizing, staffing,
directing, and controlling.
CLO3: Develop cognizance of the importance of management principles.
CLO4: Identify and evaluate social responsibility and ethical issues involved in business situations
and logically articulate own position on such issues.
CLO5: To process of controlling and its significance.

Credit-04 Total Hours: 50

Unit Content Hours

OVERVIEW OF MANAGEMENT
1 Evolution of Management: - Contribution of Taylor, Mayo & Fayol, Different approaches 10
of management, role of manager, Management & its functions. Level of Management,
managerial skills at various levels, SWOT analysis.
PLANNING
2 Nature and purpose of planning, Planning process, Types of plans, Objectives – 10
Management by objective (MBO) Strategies: Types of strategies, Policies, Decision-
making: Types of decision, Decision Making Process, Rational Decision Making
ORGANIZING
Nature and purpose of organizing , Organization Structure: Formal and informal groups,
3 Line and Staff authority, Departmentation, Span of control, Centralization and 10
Decentralization Delegation of authority,
Staffing: Selection and Recruitment, Orientation, Career Development Career stages,
Training, Performance Appraisal.
DIRECTING
4 Concept, Techniques of directing and supervision, Types of supervision, Essential 10
characteristics of supervisor, Communication, Barriers to effective communication,
Organization Culture Elements and types of culture, Managing cultural diversity.

CONTROLLING
5 Process of controlling, Types of control, Budgetary and non- Quality Control, Budgetary 10
control techniques, Managing Productivity, Cost Control, Purchase Control, Maintenance
Control, , Planning operations.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Text Books:
1. L. M. Prasad- Principles and Practices of Management, Sulatn Chand & Sons, 7th edition, 2007.
Reference Books:
2. Robbins, S.P. and Decenzo, D.A. Fundamentals of Management, Pearson Education Asia, New Delhi.
3. Hellregel, Management, Thomason Learning, Bombay.
4. Robbins & Coulter, Management, Prentice Hall of India. New Delhi.
5. Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial Perspective.
6. James F.Stoner,et al, Management, Pearson Education Delhi, 2008.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: ORGANIZATIONAL BEHAVIOUR Course: BBA

Semester: I Code: CMUCBB102T
L T P C
4 0 0 4
Course Objective:
CO1: To understand the concepts related to Organizational Behavior.
CO2: To demonstrate and apply the roles of various factors in the development of behavior.
CO3: To understand the complexities associated with learning and factors associated with motivation.
CO4: To analyze effective leadership style and how power influences the organization as whole.
CO5: Identify the situations involving conflict and evaluating the need for handling conflict.

Course Learning Outcome:

On completion of the course the student will be able to:
CLO1: Demonstrate the organizational behavior and how these behavior influences the overall effectiveness of
an organization and its stakeholders,
CLO2: Ability to explain the process of developing behavior of individuals.
CLO3: Identify and evaluate learning process and its impact on growth of employees and organization. Evaluate
the importance of managing and motivating people towards the achievement of organizational goals
CLO4: Developing cognizance of the leadership styles to anticipate the consequences of each leadership style.
CLO5: Predict the situations that cause conflict and their redressal. Assessing stresses.

Credit:4 Total hours:50

Unit Content Hours

OVERVIEW OF ORGANIZATION BEHAVIOUR

1 Introduction: Meaning & Nature of O.B, Need & Significance of O.B, Discipline Contributing to 10
O.B, Foundation of Individual Behavior, Organizational Models.

PERSONALITY & PERCEPTION

2 Personality: Meaning, Types, Importance, Determinants of Personality, Factors Affecting 10
Personality.
Perception: Concept & Meaning- Importance-Factors Influencing Perception.
LEARNING & MOTIVATION
Learning: Meaning, Significance, Types of Learning Styles, Learning Process, Theories of
3 Learning. 10
Motivation: Definition & Concept of Motive & Motivation
CONFLICT & STRESS
4 Conflict: Nature & Meaning - Types of Conflict, Levels of Conflict, Conflict Resolution. 10
Stress: Meaning, Sources of Stress, Consequences & Coping Strategies of Stress
LEADERSHIP & POWER
5 Leadership: Meaning- Significance, Leadership Styles. 10
Power: Meaning- Concept, Types of Power, Importance.
Text Books:
1. Robbins, Stephen P: Organizational Behavior" Prentice Hall, New Delhi.

Reference Books:
1. Griffin, Ricky W. Organisational Behaviour, Houghton Mifflin Co., Boston.
2. Fred Luthans, Organisational Behavior, McGraw Hill, 11th Edition, 2001.
3. Newstorm, J. & David, K. (2007). Organizational Behavior, Human Behavior at Work. New Delhi:
Tata McGraw Hill Publication.
4. Greenberg, J. & Baron, R.A. (2005). Behavior in Organizations. New Delhi: Pearson Education.

29
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS ECONOMICS Course: BBA

Semester: I Code: CMUCBB103T
L T P C
4 0 0 4

Course Objective:

CO1: To provide fundamental knowledge and exposure to concepts, theories and practices of economics.
CO2: To attain familiarity of market forces i.e. demand & supply and it mutual influence on the market.
CO3: To understand the production and cost concept applied in the production of product and services.
CO4: To gain knowledge of market structure and it’s working in business world.
CO5: To conquer the information of economy, and its present status.
Course Learning Outcomes:

After completion of the course student will be able to:

CLO1: Understand the essential ideas in Managerial Economics pertinent to consumer, producer, and
wealth-owner, including concepts, theories, and rules of utility and indifference curve.
CLO2: Understand and apply demand ideas and laws
CLO3: Application of concept of production function and laws of production, various cost functions.
CLO4: Analysis of market structure and its working in relation to pricing decision.
CLO5: Evaluation of Economic system and its performance in current scenario.
Credit: 4 Total hours: 50
Unit Content Hours

INTRODUCTION OF ECONOMICS
1 Definition of Economics – Adam Smith, Marshal, Robbins and Samuelsson’s view. Nature and 10
scope of Economics- Economics as a Science, as an Art, positive and normative science.
Inductive and deductive methods of economics. Micro & Macro Economics: Concept,
Definition, Scope and Characteristics.
DEMAND AND SUPPLY ANALYSIS
Demand Analysis: Concept and Types of Demand, Determinants of Demand, Law of Demand, 10
2 Exception of Law of Demand, Demand Forecasting, Elasticity of Demand-Price, Income &
Cross Elasticity
Supply Analysis: Concept and Types of Supply, Determinants of Supply, Law of Supply,
Elasticity of Supply, Market equilibrium curve
PRODUCTION AND COST ANALYSIS
Production: concept, factors of production and short run and long run production, Production
function, laws of production-law of return to scale, law of variable proportion. Economies and 10
3 Diseconomies of Scale
Cost Analysis: Cost Concepts-Opportunity Cost, Incremental Cost, Sunk Cost, Direct & Indirect
Cost, Fixed Cost, Variable Cost & Total Costs, Average Fixed Cost, Average Variable Cost,
Average Cost and Marginal Cost, relationship between Average Cost, Marginal Cost Curve &
Total Cost, Cost Curves–short-term and long–term cost curves.
MARKET STRUCTURES & COMPETITION
4 Types of Markets & Competition: Perfect Competition- Features, Determination of Price and 10
Output. Monopoly Market: Features, Determination of Price and Output, Monopolistic
Competition- Features, Determination of Price and Output, Oligopoly- Features, Determination
of Price and Output.
NATIONAL INCOME, BUSINESS CYCLES, INFLATION
5 Business Cycles: Definition Features and Phases of Business Cycles, Effects of Business Cycles 10
and Controlling Business Cycles.

30
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Inflation – Types of inflation, causes of Inflation, Measurement of inflation, and impact of

inflation.
National Income: Concept of National Income, GDP, GNP, NDP, NNP, Methods of Measuring
National Income, circular flow of income, Impact of global environment on business.

Text Books:

1. Dwivedi D.N. - Managerial Economics (Vikas Publication, 7th Edition)

Reference Books:

1. Ahuja, H.L. (2015). Managerial Economics. S. Chand.

2. Atmanand. (2008). Managerial Economics. Excel Books.
3. Hirschey. (2009). Economics for Managers. Cengage Learning.
4. Peterson, H.C., Lewis, W.C., & Jain, S.K. (2009). Managerial Economics. Pearson Education.
5. Dr. D.M.Mithani. Managerial Economics – Theory and Applications, Himalaya Publications,
7th Ed.

31
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS MATHEMATICS Course: BBA

Semester: I Code: SCSMPBB10T
L T P C
4 1 0 4
Course Objective:

CO1: To understand about algebra and its application.

CO2: To understand about matrices and its uses in business.
CO3: To understand about differentiation and its application.
CO4: To understand about integration and its application.
CO5: To understand about Linear programing and its application.
Course Learning Outcomes:
After completion of the course student will be able to:
CLO1: Learn about the about algebra and its application.
CLO2: Understand the matrices and its uses in business.
CLO3: Learn the differentiation and its application.
CLO4: Outline the integration and its application.
CLO5: Learn about linear programing and its application.

Credit: 4 Total hours: 50

Unit Content Hours

1 Fundamental of Algebra
Set: Introduction, Representation of sets, Types and Basic operation on set, Laws of set 10
algebra, Venn diagram, Use of theory in business. Relation & Function: Composite relations,
Properties of relation, Definition of function, Classification of functions, Operations on
functions.
Introduction to permutation and combination (Simple Problem)
2 Matrices
Introduction and Definition of matrix & determinant, Properties of determinants, Types of 10
Matrices, Operation on Matrices, Transpose, Adjoin & Inverse of Matrix, Rank of Matrix,
Eigen value and Eigen vector, Solution to a system of equation by the Cramer’s rule, Use of
Matrix in Business.

3 Differential Calculus
Differential Calculus: Limit, Continuity and Differentiability; Differentiation, Differentiation
of product of two functions, Differentiation of quotient of two functions, Differentiation by 10
substitution, Maxima & Minima.

4 Integral Calculus
Integral Calculus: Fundamental rule of Integration, Integration by substitution, Integration by 10
parts, Finite integrals, Practical applications in real life business problem.

5 Linear Programing
Linear programing problem, Formulation of Linear Programing, Graphical method of solution, 10
Simplex method for solving the LPP, Transportation & Assignment problem.

Text Book:
1. Business Mathematics, by Qazi Zameeruddin, vikas publication

32
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: ENVIRONMENTAL STUDIES Course: BBA

Semester: I Code:
L T P C
2 0 0 2
Course Objective:
CO1: To impart basic knowledge of environment.
CO2: To develop an attitude of concern for the environment.
CO3: To acquire skills to help people identifying and creating solutions for the environment related problems.

Course Learning Outcomes:

The students will be able to
CLO1: Gain understanding of the concepts of environmental studies.
CLO2: Develop a concern towards environment preservation
CLO3: Able to be a part of different sustainable developmental activities

Credit: 2 Total hours: 30

Unit Content Hours
1 Introduction to Environmental Studies: Multidisciplinary nature of environmental studies; Scope 6
and importance; Concept of sustainability and sustainable development. Ecosystems: Structure and
function of ecosystem; Energy flow in an ecosystem: food chains, food webs and ecological
pyramids. Nutrient cycle.
2 Natural Resources: Renewable and non-renewable energy resources, Land resources and land use 6
change; Land degradation, soil erosion and desertification. Deforestation: Causes and impact due to
mining dam building on environment. Flood and drought. .

3 Environmental Pollution: air pollution, water pollution, thermal pollution, noise pollution, soil 6
pollution; Solid Waste Management; Environmental Impact Assessment.

4 Biodiversity and Conservation: Levels of biological diversity: genetic, species and ecosystem 6
diversity; hot spots; threats to biodiversity; Conservation of biodiversity: in-situ and ex -situ
conservation of biodiversity.
5 Impact of energy usage on environment: Global warming, Climate change, Depletion of ozone 6
layer, Acid rain. Environmental ethics, Role of NGOs, Environmental Laws: Environment
Protection Act. Air (Prevention and Control of Pollution) Act. Water (Prevention and control of
Pollution) Act. Wildlife Protection. Act. Forest Conservation Act.

Text Books:
1. Environmental and Pollution Awareness by Sharma BR; Satya Prakashan, New Delhi.
2. Environmental Chemistry and Pollution Control by S.S. Dara; S Chand Publishing, New Delhi.
3. Environmental studies by Dr. Suresh K. Dhameja; S>K>Kataria & Sons, Delhi.

Reference Books:
1. Environmental Pollution by Dr. RK Khitoliya; S Chand Publishing, New Delhi
2. Environmental Science by Deswal and Deswal; Dhanpat Rai and Co. (P) Ltd. Delhi.

33
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: PROFESSIONAL PROFICIENCY -I Course: BBA

Semester: I Code: PTSPPBB11T
L T P C
2 0 0 2
Course Objectives:

CO1: This course is designed to develop ability to read and write correct English.
CO2: To attain reasonable fluency in the Language.
CO3: To exposed to introductory lessons of Aptitude Building.
Course Learning Outcomes:

On Completion of this course, the students will be able to:

CLO1: Gain insight about Better representation of communication skills and apply them in business world.
CLO2: To develop personality and aptitude building required for jobs
CLO3: To inculcate employability skills and prepare for Industries /corporate and public and Private Sector jobs.

Credit: 2 Total hours: 30

Unit Content Hours

HARD SKILLS

1 Hard skill includes Basic Grammar, Vocabulary, Articles, Tenses, Construction of 10

Sentences and Reading Comprehension etc.

COMMUNICATION SKILL
Efforts should be made to overcome the initial hesitation of speaking English of students
and hence improve their fluency in English. Suggested methods include:
• Follow only English language in the class.
• Class should be interactive and students should always be engaged in some kind of
conversation.
• Group Discussion and Interview Practices
2 10
• Each student should speak 5 minutes, 3-4 times in 1st semester on topics of his
choice selected from Social, Environmental, Sports, Business and Economics,
Medicines and Health Care, Science and Technology, Politics, World Affairs and
Religion etc.
• In the above process students should be regulated towards better Vocabulary and
Pronunciation.
APPTITUDE BUILDING
QUANTITATVIE APPTITUDE
1. Basic Calculations : (BODMASS rule, Square and square root, Cube and cube root,
Different types of numbers, Divisibility rule, Fraction and comparison of fraction)
2. Number System: Multiples, Factors Remainder, Remainder Theorem, Unit Place,
Number formation, Factorial, LCM and HCF Finding and its application.
3. Percentage: (Basics of percentage and it’s calculation, Comparison of percentage,
How to use in data interpretation, Venn diagram)
LOGICAL REASONING
1. Coding and decoding.
3 2. Number Series 10
3. Blood Relation.

34
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS COMMUNICATION Course: BBA

Semester: I Code: CMUCBB105T
L T P C
2 0 0 2
Course Objective:

CO1. To provide an overview of Business Communication

CO2. To understanding the important role of Business Communication in organizational success.
CO3. To impart the correct practices of the strategies of Effective Business writing.

Course Learning Outcomes:

CLO1. To distinguish among various levels of organizational communication and communication barriers.
CLO2. To stimulate their Critical thinking by designing and developing clean and lucid writing skills.
CLO3. To demonstrate his/her verbal and non-verbal communication ability through presentations.

Credit: 2
Total hours: 30

Unit Content Hours

1 Business Communication: Introduction, Role Of Communication In Business, Definitions 10
of Communication, Purpose of Communication, Communication Situation, Communication
Process, Forms Of Communication (Formal & Grapevine), Barriers of Communication,
Seven Cs of Communication
2 Oral Communication: Oral Communication, Advantages of Oral Communication, 10
Limitations of Oral Communication, Two Sides Of Oral Communication, Principles Of
Effective Communication, Effective Listening, Non-verbal Communication. Written
Communication: Written Communication, Purpose Of Writing, Principles Of Effective
Writing, Writing Techniques, Electronic Writing Process
3 Business Letters and Report Writing: Business Letters And Its Need, Types Of Letter, 10
Structure Of Business Letter, Form Of Letters, Report Writing, Types Of Business Reports,
Characteristics And Purpose Of A Good Report, Guiding Principles Of Writing A Report,
Preparing A Report, Structure Of A Report
Presentation Skill: Presentation, Elements Of Presentation, Designing A Presentation,
Using Visual Aids, Appearance And Posture, Tips For An Effective Presentation.

Text Book:
• Vikram Bisen and Priya, “Business Communication”, New Age International Publishers.
• B. M. Shaikh, “Business Communication”, Vision Publication.
• Urmila Rai and S. M. Rai, “Business Communications”, Himalaya Publication House.

Reference Books:
• Asha Kaul, “Effective Business Communications”, PHI Learning private Ltd.
• Dr. Anjali P. Kalkar,” Business Communications”, Success Publications.

35
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: ANALYTICS FOR ALL Course Code: CMUIBB111T

Semester: I
L T P C
2 0 1 3
Course Objective:

To allow all users to understand the analytics that matter to their business, department or
project. To get effectively, efficiently, elegantly, accurately as well as meaningfully
communicating information through visualization. To calculate results for particular groups of
interest. To arrange the data into some meaningful order to make it easier to understand, analyze
or visualize.
To allow for efficient analysis, limits errors and inaccuracies that can occur to data during
processing, and makes all processed data more accessible to users.
Course Content
Content Hours
Unit

I INTRODUCTION TO IBM COGNOS ANALYTICS 9

Reporting, Explore the environment, Examine the side panel, Explore authoring
templates ,Design then run the report ,Change the properties of an object, Create a
simple report, Dimensionally-modeled and dimensional data sources, Create a report
from a dimensionally-modeled relational data source ,Examine personal data sources
and data modules , Create a report from a personal data source.
II CREATE LIST REPORTS
Examine list reports ,Group data ,Include list headers and footers ,Format list columns,
Enhance a list report, Understand fact/measure data ,Understand aggregate data,
Understand difference in aggregation ,Explore data aggregation ,Use shared 9
dimensions to create multi-fact queries ,Create a multi-fact query in a list report ,Add
repeated information to reports Create a mailing list report ,Focus reports using filters
,Create filters ,Filter your data with advanced detail filters , Apply filters to a report,
Determine when to apply a filter with aggregation , Apply a detail filter on fact data
in a report ,Filter your data with summary filters ,Apply a summary filter to a report.
Apply predefined source filters , Create a report focused on top performing product
types and product lines
III CREATE CROSSTAB REPORTS & PRESENT DATA GRAPHICALLY 9
Create a Crosstab report ,Add measures to Crosstab reports, Data sources for
Crosstabs ,Create a simple Crosstab report, Create complex Crosstab reports ,Create
Crosstab nodes and Crosstab node members, Create complex Crosstab reports, Format
Crosstab reports, Add unrelated items to Crosstabs edges, Sort and format a Crosstab
report, Present unrelated items in a Crosstab using a discontinuous Crosstab.
IV PRESENT DATA GRAPHICALLY
Create a Visualization report, Different chart options, Create charts containing peer
and nested items, Create and reuse custom chart palettes, Add data-driven baselines 9
and markers to charts, Create and format a chart report, Compare values and highlight
proportions using gauge charts and pie charts, Create a gauge report and a pie chart
report, Display items on separate axes, Show the same data graphically and
numerically, Customize charts, RAVE, Display RAVE visualizations, Create a
dashboard report.

36
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

V FOCUS REPORTS USING PROMPTS

Examine parameters and prompts, Create a parameter item on the report, Build a
prompt page, Add a prompt item to a report, Create a prompt by adding a parameter 9
Identify prompt type, Add a value prompt to a report, Add pages to a report, Add a
Select & search prompt to a report, Create a cascading prompt, Create a cascading
prompt, Focus a report using value prompts
VI EXTEND REPORTS USING CALCULATIONS 9
Objectives, Derive Additional Information From The Data Source, Add Run-time
Information To Your Report, Add Date/Time Functions To Your Report, Add String
Functions To Your Report.
Demo 1: Add Calculations To A Report, Display Prompt Selections In Report Titles.
Demo 2: Display Prompt Selections In the Report Title, Summary.
Workshop 1: Sales Percent By Sales Rep And Country.
Additional Information: Some Common Functions. Drill Through from one report to
Another

Course Outcome:
• Understanding how an organization functions.
• Developing understanding of managerial practices and their perspectives.
• Applying planning and managerial decision making skills.
• Develop analytical and problem solving skills, based on understanding of management
concepts and theories.

Recommended Text Books:

1. IBM Cognos 10 Report Studio Cookbook by Ahmed Lashin.
2. IBM Cognos 10 Framework Manager by Terry Curran
3. IBM Cognos Business Intelligence V10.1 Handbook
4. IBM Cognos 10 Report Studio Cookbook, Second Edition
5. IBM Cognos Business Intelligence 10.1 Dashboarding Cookbook
6. PTNR01A998WXY C2090-621 IBM Cognos Analytics Author V11 Practice Exam
E-Book Set (DVD)

Recommended Reference Books:

• IBM Cognos Business Intelligence v10: The Complete Guide (IBM Press) 1st Edition, Kindle
Edition
• IBM Cognos TM1 The Official Guide.
• IBM Cognos Business Intelligence

37
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

BBA & BBA IBM

IIND SEMESTER SYLLABUS
Lectures Tutorial Practic
(L) (T) al (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB203T Fundamentals of Marketing 4 4
Introduction of Human Resource
2 CMUCBB204T 4 4
Management
3 CMUCBB201T Business organization 4 4
Discipline Specific Courses (DSE)
4 CMUCBB202T Financial Accounting 4 4
5 CMUCBB205T Business Statistics 4 4
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB21T Professional Proficiency – II 2 2
Total Credits 22

Lectures Tutorial Practic

(L) (T) al (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB203T Fundamentals of Marketing 4 4
Introduction of Human Resource
2 CMUCBB204T 4 4
Management
3 CMUCBB201T Business organization 4 4
Discipline Specific Courses (DSE)
4 CMUCBB202T Financial Accounting 4 4
5 CMUCBB205T Business Statistics 4 4
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB21T Professional Proficiency – II 2 2
IBM Paper
7 CMUIBB206T Data Visualization with Python 2 2 4
Total Credits 26

38
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: FUNDAMENTALS OF MARKETING Course: BBA

Semester: II Code: CMUCBB203T
L T P C
4 0 0 4

Course Objective:

CO1.To give students in business and other disciplines an overview

CO2. To understanding of the important role of marketing in organizational success.
CO3. Students will be introduced to all the significant uses and functions of marketing.
CO4. To appreciate why small, medium, and large organizations must develop a market and consumer.
CO5. To focus towards emerging competitive environment in India and abroad.

Course outcomes:

CLO1. Comprehend basic marketing concepts.

CLO2. Understand marketing Insights on application of basic marketing concepts.
CLO3. Able to Apply and develop Marketing Strategies.
CLO4. To know about various channels function in the environment.
CLO5. Develop skills to understand the digital aspect of marketing.
Credit: 4 Total hours: 50
Content
Unit Hours
INTRODUCTION TO MARKETING MANAGEMENT
1 Concepts, scope, Marketing Management Philosophies. Role and Functions of marketing 10
manager.
TYPES OF MARKETING
2 Tele Marketing, E-Marketing-Service Marketing, Rural Marketing-feature & importance 10
suggestion for improvement of Rural Marketing, Marketing Planning & strategies.
MARKETING MIX & SEGMENTATION
3 Marketing Mix: Meaning, Scope, Utility, Product mix, Product concept, Product life Cycle,
Product Simplifications, Decertification Elements Price mix – factors, Methods, Importance. 10
Market Segmentation: Meaning, Definition, Different ways to Segmentation, Essential of
effective Market Segmentation

MARKETING CHANNELS & PROMOTIONS

4 Nature, concept & Role of Marketing Channels, Functions of Marketing Channels, Factors 10
influencing channels, Elements of Promotion Mix, Sales Promotion System. Recent Trends
in Promotion Sale. Advertising, Role of Advertising, Advertising Media.

MARKETING INFORMATION SYSTEM & MARKETING RESEARCH

5 Concept & components of a Marketing Information System ; 10
Marketing Research: Meaning & scope – marketing research procedure – types & techniques
of Marketing Research –Managements use of Marketing Research.
Text Books:
1. Kotler, Keller, Kevin. Marketing Management: A South Asian Perspective.15/e, Pearson
Education,2016.
2. Ramaswamy V. S. &Namakumari S Marketing Management. 6/e, Sage Publication India.
3. Tapan Panda. Marketing Management, 5/e, Excel Publication, 2007.
4. Dr. Premvir Kapoor, Khanna. Principles & Practices of Management. Publishing House, Delhi.
Reference Books:

1. Ramaswamy, V. S., &Namakumari, S. (2002). Marketing Management: Planning, Implementation and

Control: Global Perspective Indian Context. 3rd Edition. McMillan Publication.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course INTRODUCTION OF HUMAN RESOURCE

Title: MANAGEMENT Course: BBA
Semester: II Code: CMUCBB204T
L T P C
4 0 0 4
2. Kumar, A. & Meenakshi, N. (2008). Marketing Management. Vikas Publishing House.
Course Objectives:
CO1: To provide students an understanding of the competitive advantage of Human Resource Management.
CO2: To impart knowledge of the skills required to be an effective HR manager.
CO3: To understand importance of training and development for keeping an organization progressive.
CO4: To provide an insight into the art of motivation, compensation management and grievance handling.
CO5: To apply human resource planning in organization.
Course Learning Outcomes:
On completion of the course, students will be able to:
CLO1: Define and describe the concepts of Human Resource Management.
CLO2: Understand the concept of HRP, Recruitment and Selection.
CLO3: Demonstrate and compare various Training techniques and analyze the ways to improve self-motivation.
CLO4: Create a stress free environment for enhancing productivity.
CLO5: To know about various performance appraisal techniques.
Credit: 4 Total hours: 50
Unit Content Hours

The Strategic Role of HRM Nature, scope, objectives, importance and functions, Human resource
1 as an asset in organization, Evolution of the concept of HRM, Human resource management in 10
India
Job Analysis & Design - Job Analysis – Meaning, Uses, Process and methods of collecting data 10
2 for job analysis, Competency approach to job analysis, Job Description, Job Specifications & Role
Analysis, Factors affecting Job Design, Techniques of Job Design, Cases and Exercises in
understanding Job Analysis.
Human Resources Planning & Recruitment Policy - Human Resources Planning; Need for Human
Resources Planning; Process of Human Resources Planning; Human Resource Planning System;
3 Responsibility for Human Resource Planning. 10

Selection, Induction & Placement - Selection Process, New tools /Methods of selection –
Interviews, Tests and assessment of effectiveness of selection tools. Employee Growth &
Development Training - Introduction of Training; Objectives and Importance of Training; Training 10
4 Needs Identification.

Performance Appraisal - Nature, Objectives, limitations–various methods – Modern &

5 Traditional, Multiple Person Evaluation Methods; Performance Tests & Field Review 10
Techniques; Appraisal, Praise and Recognition; Rewards and Incentives; Promotions
Text Books:
1. A Recommended Text Book of Human Resource Management – C. B. Mamoria & S. V. Gankar.
Publication - Himalaya Publishing House
Reference Books:

1. Personnel and human Resource management.Text & cases, P Subba Rao, Publication Himalaya
Publishing House
2. Human resource Management – P. Jyothi, Publication – Oxford University Press.
3. Human Resource Management , Ninth Edition, R.Wayne Mondy, Robert M, Noe, Publication
Pearson Education

40
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS ORGANISATION Course: BBA

Semester: II Code: CMUCBB201T
L T P C
4 0 0 4

Course Objectives
CO1: To recognize the fundamental concepts and structures of business organizations.
CO2: To examine the current business environment and a company's promotion.
CO3: To gain a better understanding of the process of generating business ideas and creativity at workplace.
CO4: To gain a better understanding of plant structure, mass manufacturing, and customization.
CO5: To comprehend company mergers and acquisitions, as well as the micro and macro business environment.

Course learning Outcome

On completion of the course students will be able to:
CLO1: Differentiate between different types of business ownership.
CLO2: Explain and apply important aspects of business enterprise promotion and management.
CLO3: Identify and discuss the numerous aspects that go into growing a firm in a varied setting.
CLO4: Evaluate the impact of various factors on plant location and the distinction between mass customization
and production.
CLO5: Assess the importance of the corporate climate and mergers and acquisitions.

Credit: 4 Total hours: 50

Unit Content Hrs.
CONCEPTS AND NATURE 10
Concepts and nature of Business Organization, Business motives, Spectrum of Business –
1
Industry, Trade and Commerce, Two sector classification - Manufacturing and Service
sectors. Forms of business organization, Social responsibility and Ethics
BUSINESS ENTERPRISE 10
Promotion of a Company, Functions of Promoter, Public Enterprises& its types, Emerging
2
opportunities in business, Networking marketing, franchising, Business process
Outsourcing. Entrepreneurial opportunities in contemporary business environment; Process
of setting up a business enterprise.
BUSINESS IDEA 10
Ways to generate business idea, Idea assessment and business development process, SWOT
3
analysis, Role of creativity and innovation, Stages of creativity, Feasibility Study, Business
policy: types and elements.
SMALL SCALE INDUSTRY 10
Small scale industry & its types, Plant location decisions. Factors affecting plant location
4
decisions, Plant Lay out, Mass customization, logistics management.
BUSINESS COMBINATION 10
Business Combination Meaning, Causes, Objectives, Types and Forms, Mergers, Takeovers
5
and Acquisitions

Text Book:
1. Tulsian and Pandey, Business organization and Management, Pearson Education

Reference Book:
2. T N Chambray, Business organization and Management, Sun India publications
3. Allen L.A. Management and Organisation. Mcgraw Hill, New York.
4. Gupta, C.B. Modern Business Organisation. Tata Mcgraw Hill, New Delhi
5. Lele, R.K. and J.P. Mahajan. Business Organisation. Pitamber Publishing, New Delhi.
6. Mishra, N. Modern Business Organisation. SahityaBhawan. New Delhi

41
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: FINANCIAL ACCOUNTING Course: BBA

Semester: II Code: CMUCBB202T
L T P C
4 0 0 4
Course Objective:

CO1: To give students a first-hand exposure to the fundamentals of accounting principles

CO2: To gain the ability of using accounting information as a tool in applying solutions for managerial problem
CO3: To evaluate the financial performance, and interpreting the financial structure
CO4: To understand about integration and its application.
CO5: To understand about Linear programing and its application.

Course Outcomes:

CLO1. Understand and perceive the development of accounting and purpose of maintaining records.
CLO2. Prepare financial statements of sole proprietor and explain the meaning of certain key terms.
CLO3. Compute depreciation according to different methods of providing depreciation.
CLO4. Preparation of Partnership accounts.
CLO5. Understand and make appropriate accounting entries regarding issue and forfeiture of shares.

Credit: 4 Total hours: 50

Unit Content Hrs

INTRODUCTION OF ACCOUNTING
1 Meaning and concepts of financial accounting, users of accounting information, fundamental books 10
of accounting, accounting cycle, journal entries, ledger, cash book: three column.
TRIAL BALANCE
2 Need, importance, limitations. Preparation of trading and P & L Account and balance sheet with 10
simple adjustments.
RECTIFICATION &DEPRECIATION
3 Rectification of errors, Depreciation: concept, rationale and methods of charging depreciation.
10
4 PARTNERSHIP
Meaning, Admission, Retirement and Death of a partner (Simple Problems). 10
INTRODUCTION TO JOINT STOCK COMPANY
Introduction to Joint Stock Company, Shares, Share Capital, Accounting Entries, Under 10
5 Subscription, Oversubscription, Calls in Advance, Calls in Arrears, Issue of Share at Premium,
Issue of Share at Discount, Forfeiture of Shares, Re-issue of Shares (Simple Problems).
.
Text Books:
1. R.L Gupta & V.K Gupta -Advanced Accounting – Sultan Chand – New Delhi 2015.
2. Maheshwari S.N & Maheshwari S. K, An Introduction to Accountancy, Vikas Publication.
3. Shukla & Grewal -Advanced Accounting - S Chand – New Delhi
4. Jain &Narang , “Advanced accounts”, Sultan Chand & Sons 2010.
5. Dhamija - Financial Accounting for Managers: (Prentice Hall, 2nd Edition).
Reference Books:
1. Narayan swami - Financial Accounting: A Managerial Perspective (PHI, 5th Ed.)
2. Dhanesh Khatri- Financial Accounting (TMH,2015)
3. Ambrish Gupta - Financial Accounting: A Managerial Perspective (Prentice Hall, 4th Edition)
4. Ramchandran & Kakani - Financial Accounting for Management (TMH, 2nd Edition).
5. Mukherjee - Financial Accounting for Management (TMH, 2nd Edition).

42
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS STATISTICS Course: BBA

Semester: II Code: CMUCBB205T
L T P C
4 1 0 4
Course Objective:

CO1. Emphasize statistical literacy and develop statistical thinking

CO2. To enhance the usage of Measures of central tendency for students in various fields.
CO3. To provide basic knowledge of the origin and evolution of Statistics.
CO4. To impart the importance and knowledge of Statistics to the students
CO5. Apply concepts of sample space and probability to solving problems
Course Learning Outcomes:
After completion of the course student will be able to:
CLO1: Distinguish among different scales of measurement and their implications for solving problems
Calculate measures of central tendency and variation.
CLO2. Distinguish among different scales of measurement and their implications for solving problem
CLO3. Use simple/multiple regression models to analyse the underlying relationships between the variables.
CLO4. Measure changes in the magnitude of a group of related variables through index number.
CLO5. Basic probability concepts and probability distributions as an aid to business decision making

Credit: 4 Total hours: 50

Unit Content Hrs.
INTRODUCTION OF STATISTICS
Introduction of statistics, Types of statistical methods, Importance ,Scope and limitations ,Data 10
1 classification, Tabulation and representation, Concept and method of Sampling
Measures of Central Tendency: Arithmetic Mean, Geometric Mean, Harmonic Mean and Weighted
Average, Median and Mode
MEASURES OF DISPERSION, SKEWNESS, & CORRELATION
Measures of Dispersion: Range, Average Deviations, Standard Deviation, Combined Standard 10
2 Deviation and the Coefficient of Variation
Skewness: Concept test and measurements
Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of
Correlation,

REGRESSION &TIME SERIES ANALYSIS

3 Fitting of a Regression Line and Interpretation of Results, Properties of Regression .
Time Series Concept, Additive and Multiplicative models, Components of time series, Least Square 10
method
INDEX NUMBERS
4 Meaning, Types of index numbers, Uses of index numbers, Construction of Price, Quantity and 10
Volume indices, Fixed base and Chain base methods.
PROBABILITY
5 Probability Theory & Distribution Probability: Theory of Probability, Addition and Multiplication 10
Law

Text Books:
1. DN Elhance – Fundamental of statistics ,5th ed, Kitab Mahal
2. JK Sharma --Business Statistics,4th ed, Pearson
3. Newbold, Carlson, Thorne – Statistics for Business and Economics, 6th ed. Pearson.
Reference Books:
1. Chandrasekaran & Umaparvathi-Statistics for Managers, 1st edition, PHI Learning
2. S. C. Gupta – Fundamentals of Statistics, Himalaya Publishing

43
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: PROFESSIONAL PROFICIENCY – 1I Course: BBA

Semester: II Code: PTSPPBB21T
L T P C
2 0 0 2

Course Objective:

CO1: For overall personality development and aptitude building required for jobs
CO2: To help student’s employability.
CO3: To make students ready for Industries /corporate and other public and Private Sector jobs

Course Learning Outcomes:

After completion of the course student will be able to:

CLO1: Attain reasonable fluency in the Language and able to read and write correct English.
CLO2: Become industry ready in terms of performing their job.
CLO3: Apply their communication skill for negotiation and persuasion.

Credit: 2 Total hours: 30

Unit Content Hours

HARD SKILLS: Hard skill includes Basic Grammar, Vocabulary, Articles, Tenses,
Construction of Sentences and Reading Comprehension etc.
1 10
COMMUNICATION SKILL
Efforts should be made to overcome the initial hesitation of speaking English of students
2 and hence improve their fluency in English. Suggested methods include: 10
Follow only English language in the class.
Class should be interactive and students should always be engaged in some kind of
conversation.
Group Discussion , Interview Practices and Presentation Skills
Each student should speak 10 minutes, 2-5 times in 2nd semester on topics of his choice
selected from Social, Environmental, Sports, Business and Economics, Medicines and
Health Care, Science and Technology, Politics,
World Affairs and Religion etc.
In the above process students should be regulated towards better Vocabulary and
Pronunciation.

QUANTITATVIE APPTITUDE
Ratio and proportion, Partnership., Problem on Ages., Syllogism, Statement Assumption., Statement
3 Conclusion., Reading Comprehension. 10

44
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: DATA VISUALIZATION WITH PYTHON Course Code:

Semester: I CMUIBB206T
L T P C
4 0 4 4
Course Objective:
The course is aimed to provide comprehensive introduction to programming with Python,
starting from the basics. Beyond confidently using Python, the class will focus on solving
problems around Data Processing and Analysis. The overarching goal is to equip students with
enough programming experience to start working in any area of computation and data-
intensive research.
Course Content
Content Hours
Unit

I INTRODUCTION OF STATISTICS 9
Introduction to Statistics, Difference between inferential statistics and descriptive
statistics, Inferential Statistics-Drawing Inferences from Data, Random Variables,
Normal Probability Distribution, Sampling, Sample Statistics and Sampling
Distributions. R overview and Installation-Overview and About R, R and R studio
Installation, Descriptive Data analysis using R, Description of basic functions used to
describe data in R, Introduction to Python, installation.

II GETTING STARTED WITH PANDAS:

Arrays and vectorized computation, Introduction to pandas Data Structures,
Essential Functionality, Summarizing and Computing Descriptive Statistics. Data
Loading, Storage and File Formats. Reading and Writing Data in Text Format, Web 9
Scraping, Binary Data Formats, Interacting with Web APIs, Interacting with Databases
Data Cleaning and Preparation. Handling Missing Data, Data Transformation, String
Manipulation, Data Wrangling: Hierarchical Indexing, Combining and Merging
Data Sets Reshaping and Pivoting.
III DATA VISUALIZATION WITH MATPLOTLIB 9
Introduction to Jupyter Notebook, Python scripting basics, Numpy and Pandas,
Matplotlib overview, Basic plots using matplotlib, Specialized Visualization Tools
using Matplotlib, Advanced Visualization Tools using Matplotlib-Waffle Charts,
Word Clouds.
IV SEABORN OVERVIEW
Introduction to seaborn, Seaborn functionalities and usage, Spatial Visualizations 9
and Analysis in Python with Folium, Distribution, Categorical Plots, Matrix Plots
,Regression Plots , Choropleth Maps, Grids, Style and Colors, Case Study

45
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

V DATA VISUALIZATION WITH WATSON STUDIO

Introduction to data visualization, Adding data to data refinery, Visualization of Data 9
on Watson Studio, Data manipulation packages

Course Outcome:

• Understanding how to present the data in a form that makes sense to people..
• Identify appropriate data visualization techniques given particular requirements imposed by the
data
• Applying techniques to load, clean, transform, merge and reshape data .
• Understand and apply statistical methods for Data visualization.

Recommended Text Books:

1. IBM Course Material

2. The Visual Display of Quantitative Information (2nd Edition). E. Tufte. Graphics Press,
2001.
3. Envisioning Information, E. Tufte. Graphics Press, 1990.
4. Bill Lubanovic, Introducing Python, O’Reilly (2014)
5. Wes McKinney, Python for Data Analysis, O’Reilly (2013)

Recommended Reference Books:

1. McKinney, W.(2017). Python for Data Analysis: Data Wrangling with Pandas,
NumPy and IPython. 2nd edition. O’Reilly Media.
2. O’Neil, C., & Schutt, R. (2013). Doing Data Science: Straight Talk from the
Frontline
3. Data Visualization with Python: Create an impact with meaningful data insights using
interactive and engaging visuals, New Delhi.
4. "Cartographies of Time: A History of the Timeline” by Daniel Rosenberg, Anthony
Grafton, New Delhi.

46
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

BBA & BBA IBM

IIIRD SEMESTER SYLLABUS
Tutorial Practical
Lectures
(T) (P)
S. No Course Code Course Title (L) Hours/ Credits
Hours/ Hours
Week
Week Week
Core Courses
1 CMUCBB301T Production and Operation Management 4 4
2 CMUCBB302T Operation Research 4 4
Business Ethics & Corporate
3 CMUCBB303T 4 4
Governance
Discipline Specific Courses (DSE)
4 CMUCBB304T Macro Economics 4 4
Generic Electives (GE)
5 I.T. Tools in Business 2 2
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB30T Professional Proficiency – III 2 2
Skill Enhancement courses (SEC)
7 CMUCBB306P Accounting with Tally 2 2
Total Credits 22

Lectures Tutorial Practical

(L) (T) (P)
S. No Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses
1 CMUCBB301T Production and Operation Management 4 4
2 CMUCBB302T Operation Research 4 4
3 CMUCBB303T Business Ethics & Corporate Governance 4 4
Discipline Specific Courses (DSE)
4 CMUCBB304T Macro Economics 4 4
Generic Electives (GE)
5 I.T. Tools in Business 2 2
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB30T Professional Proficiency – III 2 2
Skill Enhancement courses (SEC)
7 CMUCBB306P Accounting with Tally 2 2
IBM Paper
8 CMUIBB307T Design Thinking 1 2 3
Total Credits 25

47
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: PRODUCTION AND OPERATIONS MANAGEMENT Course: BBA

Semester: III Code: CMUCBB301T
L T P C
4 0 0 4

Course Objectives:
CO1: To examine the fundamentals of production management and the factors that influences them.
CO2: To apply various manufacturing processes, as well as the fundamentals of a product.
CO3: To simplify processes linked to production scheduling and quality control can be acquired.
CO4: To provide a variety of models for inventory, control, safety, and security in the manufacturing process.
CO5: To establish supply and logistics, as well as distribution networks and administration.

Course learning Outcome:

On completion of the course students will be able to:
CLO1: comprehend the principles of production management and how they are influenced by various factors.
CLO2: To employ a variety of manufacturing methods as well as product fundamentals.
CLO3: To streamline the multiple operations associated with production
CLO4: To use a range of inventory, control, safety, and security management models .
CLO5: Develop supply and logistics, as well as distribution and administration networks.
Credit: 4 Total hours: 50
Unit Content Hours
1 Introduction 10
Meaning, Nature and Scope of Production Management; Plant Location : Importance and
Factors responsible for Plant Location Decision; Classification or Types of Production
System : Job Shop Production, Batch Intermittent Production, Continuous Production and
Cellular Production; Plant Layout : Definition, Objectives and Types, Factors influencing
Plant Layout
2 Product Design and Product Development 10
Definition of Product Design, Factors affecting Product Design, Product Policy of an
Organisation; Product Development : Meaning of Product Development, Relationship
between research, development and design, Stages of Product Development, Techniques or
Tools of Product Development, Factors responsible for Product Development
3 Production Planning and Control 10
Meaning, Nature, Objectives, Functions, Importance and Problems of Production Planning
and Control, Production Procedure, Factors determining Production Planning and Control,
Techniques or Tools of Production Planning and Control.
4 Productivity and Ergonomics 10
Productivity : Concept and Definition of Productivity, Importance of Productivity,
Measurement of Productivity and Productivity Measurement Models, Techniques of
Productivity Improvement, Factors influencing Productivity. Ergonomics: Introduction and
Definition of Ergonomics, Objectives of Ergonomics, Components of Ergonomics.
5 Quality Management 10
Six Sigma; Kaizen; Just-in-Time (JIT); Quality Circle (QC); Total Quality Management
(TQM); ISO 9000 : Introduction and Meaning, ISO Standards for Quality System, Factors
for selecting an ISO Model, Clauses in ISO, Essential Steps in implementing an ISO.

Text Book:
1. Production And Operations Management, P. Ramamurthy, New Age International

48
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Reference Book:
1. Chary SN, Production, and Operations Management- Concepts, Methods and Strategy, PHI New Delhi 2005
2. Buffa. ES, Modern Production Management; John Willey, New York 1993
3. Everett E. Adam and Ronald J Ebert, Production and Operation Management: Concepts, Models &
Behaviour, PHI New Delhi
4. Richard B Chase, Ravi Shankar, F.R. Jacobs, N.J. Aquilano, Operations and Supply Management TMH,
Delhi
5. William J Stevenson, Operation Management, TMH, New Delhi200
6. Bedi, K. (2014). Production and Operations Management (3rd ed.). Oxford University Press, New Delhi.

49
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: OPERATION RESEARCH Course: BBA

Semester: III Code: CMUCBB302T
L T P C
4 1 0 4

Course Objective:
CO1: To impart knowledge in concepts and tools of Operations Research
CO2: To attain familiarity of Linear Programming.
CO3: To understand the transportation problems and mathematical models
CO4: To understand mathematical models used in Operations Research
CO5: To apply these techniques constructively to make effective business decisions.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Understand the essential ideas in the process of Training & Development.
CLO2: Convert the problem into a mathematical model.
CLO3: Understand variety of problems such as assignment, transportation, travelling salesman etc.
CLO4: Solve the problems using linear programming approach.
CLO5: Understand different queuing situations and find the optimal solutions using models
Credit: 4 Total hours: 50
Unit Content Hrs.

Introduction
Definition and scope of operations research (OR), OR model, solving the OR model, art of
modeling, phases of OR study. 10
I
Linear Programming: Two variable Linear Programming model and Graphical method of
solution, Simplex method, Dual Simplex method, special cases of Linear Programming,
duality, sensitivity analysis.
Transportation Problems:
Types of transportation problems, mathematical models, transportation algorithms,
Assignment: Allocation and assignment problems and models, processing of job through 10
II machines.
Network Techniques:
Shortest path model, minimum spanning Tree Problem, Max-Flow problem and Min-cost
problem. Project Management: Phases of project management, guidelines for network 10
III construction, CPM and PERT.
Theory of Games:
Rectangular games, Minima theorem, graphical solution of 2 x n or m x 2 games, game with
mixed strategies, reduction to linear programming model. 10
IV Quality Systems: Elements of Queuing model, generalized poisson queuing model, single
server models.
Inventory Control
Models of inventory, operation of inventory system, quantity discount. Replacement,
V Replacement models: Equipments that deteriorate with time, equipment that fail with time. 10

Text Books
1. R. Panneer Seevam, “Operations Research” PHI Learning, 2008.
Reference Books
1. Hamdy H. Taha, “Operations Research-An Introduction” Pearson Education,2003.
2. V.K.Khanna, “Total Quality Management” New Age International, 2008.
3. Wayne L. Winston,”Operations Research” Thomson Learning, 2003.

50
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS ETHICS AND CORPORATE GOVERNANCE Course: BBA

Semester: III Code: CMUCBB303T
L T P C
4 0 0 4
Course Objective:
CO1: To interpret and apply business ethics and morality in performing business activities.
CO2: To comprehend value, norms, ethical codes, and various ethical activities in a business.
CO3: Identify and evaluate learning process and its impact on growth of employees and organization.
CO4: Developing cognizance leadership styles to anticipate the consequences of each leadership style.
CO5: To create and implement various corporate governance models and frameworks in an organization.

Course Learning Outcomes:

The students will be able to:
CLO1: Explain why the quality of corporate governance is relevant to capital formation;
CLO2: Discuss the moral and social responsibility dimensions of corporate governance;
CLO3: Examine and compare several corporate governance models from around the world.
CLO4: Describe why systematic failure of corporate governance can lead to spreading of failure from
individual firms to entire markets or economies
CLO5: Discuss and evaluate the various corporate governance models from across the globe.
Credit: 4 Total hours: 50

Unit Content Hrs.

1 INTRODUCTION TO BUSINESS ETHICS

What is Business Ethics; Roots of Unethical Behavior; Business Ethics and Social Responsibility;
10
The Role Of Ethics in Business; Ethical Theories; Ethical Issues, Making Decisions About Ethical
Issues; improving Ethical Behavior in Business;
2 SOCIAL RESPONSIBILITY
Social Responsibility Issues; How Corporate Observe Ethics In their Organizations; Corporate
Governance Ethics; Characteristics of an Ethical Organization. 10

3 EVOLUTION OF CORPORATE GOVERNANCE

Meaning of Corporate Governance; Corporate Governance systems; Obligations to stakeholders;
Principles of corporate governance; history of corporate governance; corporate governance models
10
The Anglo-Saxon Model- Regulatory framework on corporate governance in India; The Japanese
Model of Corporate Governance, Key Players in the Japanese Model; German model of corporate
governance.
4 ROLE OF BOD AND RIGHTS AND PRIVILIGES OF SHAREHOLDERS
Board of Directors: Corporate Management Structure; Kinds of Directors; Directors Appointment;
Effectiveness of the Board of Directors; Duties and Responsibilities of Directors; Qualification and
Disqualification of Directors; Liabilities of Directors; Role of Directors; Rights & Privileges of 10
Shareholders: Recommendations relating to shareholders; Responsibilities of Shareholders;
Guidelines for Investors/Shareholder;
5 ROLE OF GOVERNMENT IN CORPORATE GOVERNANCE
Government Interference in Market Economies; Different Roles of Government in the Economy; 10
Forms of Government Regulation; The Scope of Government’s Relations with Business;

Text Book:
1. Fernando, A.C. (2011). Corporate Governance: Principles, Policies and Practices. Pearson Education.
Reference Book:
1. S.S. Iyer - Managing for Value (New Age International Publishers, 2002)

51
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: MACRO ECONOMICS Course: BBA

Semester: III Code: CMUCBB304T
L T P C
4 0 0 4
Course Objective:
CO1: To comprehend the macroeconomic functioning of the economy
CO2: To apply economic principles to their lives and the world.
CO3: To assist in the decision-making process in order to attain targeted economic objectives.
CO4: To improve students' capacity to comprehend current economic and business policy in its whole, as well
as its impact on the energy industry.
CO5: To strengthen students' capacity to apply economic ideas to difficult business situations and to assist them
in forecasting in the energy industry.

Course Learning Outcomes:

The students will be able to
CLO1: Understand GDP by income, value added, and expenditure approach.
CLO2: Understand basic concept of budget deficit and source of financing.
CLO3: Understand the sources of economic growth in long-run including government policies to raise living
standard and analyze the income determination.
CLO4: Understand the basic concepts of consumption, saving, investment in closed and open economy
CLO5: Understand the role of financial markets in economy, analyze the effects of economic.
Credit: 4 Total hours: 50
Unit Content Hours
INTRODUCTION TO MACROECONOMICS
1 Macroeconomics – Scope and Concepts, Nature, Importance, Limitations of 10
Macroeconomics, Difference between Micro and Macro Economics,
RELATED CONCEPT OF MACROECONOMICS
2 National Income Accounting - Concepts and Measurement of GDP, GNP, NNP &NI , 10
Circular flow of income – Real and Nominal GDP
MACRO MARKET ANALYSIS
Theory of full employment and income Classical, Modern (Keynesian)approach,
3 Consumption function, Relationship between Saving and consumption, Savings and 10
Investment function, Concept of Marginal efficiency of Capital and marginal efficiency of
investment, Concept of Multipliers.
MONEY AND INFLATION
Meaning and Functions of Money, Advantage and Disadvantage of Money, Concept of
4 10
demand for and supply of money , Quantity theory of money and Keynesian theory of
Demand for money, Inflation, Deflation &Stagflation
BANKING AND BALANCE OF PAYMENTS
Balance of Payments: Concept, Balance of Trade, Difference between Balance of Payment
5 and Balance of Trade, Composition of Balance of Payments, Banking-Definition and 10
Functions of Banks, Methods of Credit Creation, Types of Banks, Central Banking- Role and
Functions in Developing Economy, RBI.

Text Book:
1. T.Samuelson, Nordhaus , Economics ,Tata McGraw Hill,
2. D. N. Dwivedi, Macro Economics, Tata McGrew Hill, New Delhi
Reference Book:
3. Deepshree; ―Macro Economics‖, ANE Books Pvt. Ltd., New Delhi
4. Branson, William H.; ―Macro Economics- Theory and Policy‖, Harper Collins
5. Ahuja H.L., Macro Economics: Theory and Policy, S. Chand & Co. Ltd. New Delhi
6. Shapiro, E., Macro Economic Analysis, Galgotia Publications, New Delhi

52
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: I.T. tools in Business Course: BBA

Semester: III Code:
L T P C
2 0 0 2

Course Objective:
CO1. The objective of this course is to give exposure of recent trends of Information Technology
CO2. To extract information from data.
CO3. To develop familiarity with extant programing languages.
CO4. The course will enable students to apply analytical tools.
CO5. To solve the business problems with the help of IT.
Course Outcomes:
CLO1. Describe the usage of computers and why computers are essential components in business and
society
CLO2. Utilize the Internet Web resources and evaluate on-line e-business system
CLO3. Solve common business problems using appropriate Information Technology applications and systems
CLO4. Identify categories of programs, system software and applications. Organize and work with files and
folders.

Credit: 2 Total hours: 30

Unit Content Hours

DATA REPRESENTATION
1 Binary Number system conversion of binary to decimal and vice-versa, binary Arithmetic, 10
Introduction to Boolean Algebra, Computer Codes, BCD, ACII, DBCDIC Unicode, and Parity
codes, Evolutionary Software Process Models. The Incremental Model and spiral model, Problem
Analysis, Flow charts, symbols used in flowcharts, coding and testing. Software testing techniques,
white Box testing, Basis, Path testing.
Programming languages: Introduction, machine language, assembly language, High level
language. Language translators, Compilers assemblers, interpreters’ editors, Programming in C++
Measures Metrics and indicators in Software Engineering. User interface Design in Software
Engineering.
INTRODUCTION TO HTML
2 Applying Bold, Italic, underline, Strikethrough, overlie, marquee, images, Hyperlinks, Textbooks, 10
Buttons, Checkboxes, Radio Buttons, ordered and Unordered List, Tables, FRAMESET,
LEGEND. Decision making in MIS: Overviews of System, analysis & design, system
development life cycle. Concepts & model, requirement and recognition structured & unstructured
decision. Information requirement for decision making strategies under different condition
synonymous decision making models foundation of information system

SYSTEM DESIGN & IMPLEMENTATION

3 Overview of logical of input output & control process & interface design, database design, 10
implementation. Data Base Management – Management corporate data, data resources, data
independence, consistency, security & integrity data base models, advantages & disadvantages of
DBMS.

Text Books:
1. Raja Raman. Fundamentals of Computers. Prentice Hall publication
2. Nortan, P. Introduction to computers. New Delhi:Tata McGraw Hill.
3. Sinha, P. K., & Sinha, P. Computer fundamentals..
Reference Books:
1. P.K Sinha. Computer Fundamentals Concepts, Systems & Applications, New Delhi: BPB Publications
2. Singh, V. Simplified MS-Office 2007. New Delhi: Computech Publications Ltd.
Ait Johri, Business Application Software , Himalaya Publication House.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: Professional Proficiency – III Course: BBA

Semester: III Code: PTSPPBB30T

L T P C
2 0 0 2

Course Objective:
CO1: To enable the students to read and write correct English, attain reasonable fluency in the Language.
CO2: To develop students for Listening, Speaking, Reading, Writing skills.
CO3: To expose students for the lessons of Aptitude Building

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Better represent himself/herself in terms of communication skills.
CLO2: Get ready for Industries /corporate and other Public and Private Sector jobs.
CLO3: develop aptitude required for jobs.
Credit: 2 Total hours: 30
Unit Content Hrs.

HARD SKILLS
1 Hard skills include Basic Grammar; Tenses, Article, Conjunction, Preposition, Subject verb 9
agreement, Construction of Sentences and Reading Comprehension, Listening skill practice, etc.
COMMUNICATION SKILL

• Class should be interactive and students should always be engaged in some kind of
conversation, group discussions, debate etc.
• Each student should speak 10 minutes, 2-5 times on topics of his choice selected from 10
2 Social, Environmental, Sports, Business and Economics, Medicines and Health Care,
Science and Technology, Politics, World Affairs and Religion etc.
In the above process students should be regulated towards better vocabulary, Pronunciation,
tone, modulation and expression.
3 QUANTITATIVE APTITUDE & REASONING ABILITY: 11
Average, Ratio and Proportion, Direction and Distance, Dice, Blood relation, Order and Ranking

Text Books:
1. The SWOT Analysis – Lawrence G Fine
2. Goal setting: How to create an action plan and achieve your goals – M.S. Dobson Business communication
with writing Improvemnt Exercises – Phyllis Davis Hemphill, Donald W. McCormick, Prentice Hall
Publications.
3. R.S. Agrawal, m tyra quicker maths

Reference Books:
1. Personality Development by Rajiv Mishra-2014 Edition
2. Facing the corporate Interviews By S. Hundiwala, Arihant Publications

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: ACCOUNTING WITH TALLY Course: BBA

Semester: III Code: CMUCBB306P
L T P C
0 0 2 2
Course Objective:
CO1: To introduce the students to the basic of accounts and the usage of tally as a software of accounting
purpose
CO2: To make the students learn and understand the preparation of final accounts
CO3: To make trial balance and the ultimate financial statement.

Course Learning Outcomes:

The students will be able to
CLO1: Record transactions necessary by creating and maintaining vouchers, masters and generating reports.
CLO2: Demonstrate knowledge in assisting business to manage all the major accounting operations.
CLO3: Students will be imparted theoretical and working knowledge of GST.

Credit: 2 Total hours: 30

Unit Content Hrs.

ACCOUNTING MODULE
1 Basic of Accounts Management; Receivables and Payable Management; Cost Centre and 10
Cost Category Concept; Interest calculation; Tax Deduction at Source; Banking Features

INVENTORY MODULE
Basics of Inventory Management; Multiple Go-down concept; Goods & Service Tax; Batch-
2 10
wise details; Price level and Price list;

OTHER MODULE
3 Budget and controls; Security Control System 10

Text Books:
1. The Simplest Book for Learning Tally prime by Nadhani Asok K.
Reference Books:
1. Tally Prime : Latest Book by Vinod S. Dubey
2. Tally Prime Book (Advanced Usage) by Sanjay Satpathy
3. Official Guide to Financial Accounting Using Tally. Erp 9 With GST by Tally Education, BPB
Publications

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: DESIGN THINKING Course Code:

Semester: I
L T P C
2 0 1 3
Course Objective:

This course introduces an overview of an exciting field of design thinking and tools required
for design thinking like IBM Mural. This course will equip students into the world of
innovation as a systematic process of tackling relevant business and/or social problems. This
course will provide a social and thinking space for the recognition of innovation challenges
and the design of creative solutions that will help them to solve complex real-world problems
in for decision support. This course will show how design thinking is introduced in an
organization and understand the transformation and get an overview of the whole approach to
design thinking.

Course Content
Content Hours
Unit
I ENTERPRISE DESIGN THINKING – HISTORY, CASE STUDY 9
Understand what came before Design Thinking, Identify who did what to bring it about,
Learn how it built upon previous approaches, See how design thinking is introduced in
an organization, Understand the transformation required, What outcomes are possible.
II ENTERPRISE DESIGN THINKING – OVERVIEW, 7 KEY HABITS 9
Get an overview of the whole approach to design thinking, understand the principles,
loop and keys, determine what is most important, Learn 7 key habits of effective design
thinkers, Avoid common anti-patterns, Optimize for success with these habits
III ENTERPRISE DESIGN THINKING – THE LOOP, USER RESEARCH 9
Understand the importance of iteration, Learn how to observe, reflect, & make, Get
ready to drill down & do tomorrow, Understand the importance of user research,
Appreciate empathy through listening, Learn key methods of user research.
IV ENTERPRISE DESIGN THINKING – MAKE, USER FEEDBACK 9
Understand how Make fits into the Loop, Learn how to leverage Observe information,
Learn Ideation, Storyboarding, & Prototyping, Understand user feedback and the
Loop, Learn the different types of user feedback, Learn how to carry out getting
feedback.
V ENTERPRISE DESIGN THINKING – TEACHING, LOGISTICS, 9
APPLICATION
Understand the challenges of teaching EDT, Learn valuable hints and tips, Getting
ready to teach the course, Understand what type of room you need, Learn what

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

materials and supplies you need, Learn how to set up the room, Understand the
domains that are applicable, Learn about digital versus physical, Explore some
technology specializations.

Course Outcome:

• Understand and analyze design thinking history and its various concepts.
• Understand, analyze and create models with users collaboration to apply design thinking
concepts with the help of 7 key habits of effective design thinkers.
• Understand the importance of loop in design thinking including user research.
• Understand how to make solutions and gather users feedback for appropriate solutions.
• Understand the challenges of enterprise design thinking.

Recommended Text Books:

1. The Art of Innovation by Tom Kelley*.
2. Creative Confidence: Unleashing the Creative Potential Within Us All by David and
Tom
3. Kelley.
4. Change by Design: How Design Thinking Books Transform Organizations by Tim
Brown
5. Designing for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka
6. The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design
Firm
7. by Tom Kelley
8. The Design of Business: Why Design Thinking is the Next Competitive Advantage by
9. Roger L. Martin

Recommended Reference Books:

1. Design Thinking For Dummies, 1st Edition.

2. Writing is designing: Words and the User Experience.
3. The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable.
4. Innovation Methods, 1st Edition.
5. Design Thinking in Play: An Action Guide for Educators.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

BBA & BBA IBM

IVTH SEMESTER SYLLABUS
Lectures Tutorial (T) Practical
S. No. Course Code Course Title (L) Hours/ Hours/ (P) Hours Credits
Week Week Week
Core Courses
Fundamentals of Business
1 CMUCB401T 4 4
Research
2 CMUCBB402T Business Environment 4 4
3 CMUCBB403T Entrepreneurial Development 4 4
Discipline Specific Courses (DSE)
4 CMUCBB404T Business Law 4 4
Busin
Generic
ess Electives (GE)
Law Human Values & Professional
5 2 2
Ethics
4
Ability Enhancement Compulsory courses (AECC)
6 PTSPPBB40T Professional Proficiency - IV 2 2
Skill Enhancement courses (SEC)
74 4 CMUCBB406P Introduction to SPSS 2 2
Total Credits 22

Busin Lecture
ess Tutorial (T) Practical
s (L)
S.Law
No. Course Code Course Title Hours/ (P) Hours Credits
Hours/
Week Week
Week
4 Courses
Core
1 CMUCB401T Fundamentals of Business Research 4 4
2 CMUCBB402T Business Environment 4 4
43
3 CMUCBB403T Entrepreneurial Development 4 4
Discipline Specific Courses (DSE)
4 CMUCBB404T Business Law 4 4
Busin
Generic
ess Electives (GE)
5Law Human Values & Professional Ethics 2 2
Ability Enhancement Compulsory courses (AECC)
4
6 PTSPPBB40T Professional Proficiency - IV 2 2
Skill Enhancement courses (SEC)
7 CMUCBB406P Introduction to SPSS 2 2
4 4
IBM Paper
8 CMUIBB407T Business Intelligence 2 2 4
Busin Total Credits 26
ess
Law 58

4
 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: FUNDAMENTAL OF BUSINESS RESEARCH Course: BBA

Semester: IV Code: CMUCBB401T
L T P C
4 0 0 4
Course Objective:
CO1: To provide fundamental knowledge and exposure to the concepts and practices of business research.
CO2: To attain familiarity research design for performing an effective business research.
CO3: To understand the measurement and scaling techniques as well as familiarity with sampling and its
techniques.
CO4: To gain acquaintance about the data and different tools for analysing the same.
CO5: To gain knowledge about the hypothesis testing and writing the report
Course Learning Outcomes:
After completion of the course student will be able to:
CLO1: Understand the concepts and basics for various types of research.
CLO2: Use appropriate research methods.
CLO3: Use appropriate sampling strategies and understanding applicable scaling and measuring methodologies.
CLO4: conduct the research by combining diverse coding, editing, tabulation, and analysis approaches.
CLO5: Analyse statistical data, including hypothesis testing.
Credit: 4 Total hours: 50
Unit Content Hours

I INTRODUCTION OF RESEARCH CONCEPTS 10

Meaning, objectives and types of Research, Research Process, Importance of Research. Criteria of
Research, Research and Scientific Method
II RESEARCH DESIGN 10
Research Design – Definition, Need, Significance, and Classification, Features of a Good Design,
Types of Research Design
III MEASUREMENT AND SCALING TECHNIQUES 10
Measurement and Scaling Techniques - Errors in Measurement, Tests of Sound Measurement;
Scaling and Scale Construction Techniques
Sampling- Introduction, Sampling, Complete Enumeration or Census, Types of Sampling,
Sampling Errors; Sampling Design - Steps in Sample Design, Sampling Distributions, and Central
Limit Theorem.
IV DATA ANALYSIS 10
Types of data; Collection of Primary Data, Observation Method, Interview Method, Data collection
through Questionnaire, Difference between Questionnaire and Schedule, Collection of Secondary
data. Basic Quantitative techniques: Frequency Table, Cross Tabulation, Mean, Median and Mode,
Dispersion, Standard Deviation, Properties and Application of Normal Distribution.
V HYPOTHESIS TESTING & REPORT WRITING 10
Testing of Hypothesis, Process of Hypothesis Testing, Type I and II error. Level of significance,
confidence interval. Interpretation of Data, Report Writing, Referencing Styles, Research Ethics.

Recommended Text Books:

1. Zikmund, W. G., Business Research Method, Cengage Learning. New Delhi.
2. Beri, G. C., Marketing Research, Tata McGraw-Hill Publication. New Delhi.
3. Bhattacharyya, D. K., Research Methodology, Excel Book Publication. New Delhi.
4. Kothari, C. R., Research Methodology, New Age International Publication. New Delhi.
5. Hair, J.F. et al, Multivariate Data Analysis, Prentice Hall

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Faculty of Commerce & Management

Recommended Reference Books:

1. Deepak Chawla, Neena Sondhi. Research Methodology, Vikas Publication
2. Naval Bajpai. Business Research Methods,, Pearson Education
3. Donald Cooper & Pamela Schindler. Business Research Methods. TMGH, 9th Edition.
4. Alan Bryman & Emma Bell. Business Research Methods Oxford University Press, 2 nd Edition

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS ENVIRONMENT Course: BBA

Semester: IV Code: CMUCBB402T
L T P C
4 0 0 4
Course Objective:

CO1: To comprehend the fundamentals of the business environment.

CO2: To recognize diverse economic principles from throughout the world.
CO3: To examine the country's business policies and recent developments.
CO4: To have a better understanding of the global business environment and how it is changing.
CO5: To examine the micro and macro environments and their repercussions in the business world.

Course Learning Outcomes:

After completion of the students will learn:
CLO1: Compare different tax regimes in different time periods after completing the course.
CLO2: To assess the national income and the factors that influence it.
CLO3: distinguish between many kinds of business cycles and environments.
CLO4: Choose the optimum business structure model for business activity persuasion.
CLO5: Demonstrate a thorough understanding of the functional aspects of the business environment.
Credit: 4 Total hours: 50

Unit Content Hrs.

INTRODUCTION TO BUSINESS ENVIRONMENT

1 Introduction to Business Environment: Definition, nature, scope and importance of Business 10
Environment, Economic System: Capitalist, Socialist and Mixed Economy, Role of Government in
Economic Development of country, Global economy.

2 BUSINESS POLICY & REFORMS

Overview of: Monetary policy, fiscal policy, industrial policy, Industrial development, PPP Model,
Advancement of Technology in Business, Indian Economy and reforms since 1991, Current 10
economic policies and its impact- Case study methods.

BUDGET AND TAX STRUCTURE

Overview of : legal aspect of business environment, concepts of direct and indirect taxes, Tax
3 reforms- VAT, GST, Legal Framework: BIFR,FERA,FEMA and Consumer Protection Act 1986, RTI 10
Act , Corporate Governance and Business Ethics. Impact NEP on Tax Structure in India.

BUSINESS CYCLES & INFLATION

4 Business Cycles: Introduction, phases of Business Cycles, Changing Business cycles. National
income, Measurement of National Income, GDP, NNP.NDP and GNP, Inflation: An introduction, 10
types of inflation, measurement of inflation, Changes in Inflation during Covid19.

GLOBAL PERSPECTIVE OF BUSINESS

5 Globalization: Meaning, Importance and Impact, Evolution of GATT, WTO agreements and 10
implications, World Bank, IMF and its role in global scenario, Multinational companies and their
growing power, Case studies -Global Recession and new business environment.

Text Book:
1. Justin Paul, Business Environment: Tata McGraw Hill publishing

Reference Books:
1. K. Aswathappa , Essentials of Business Environment , Himalaya publishing House
2. Shaikh saleem, Business Environment, Pearson Publication

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Faculty of Commerce & Management

Course Title: ENTREPRENEURIAL DEVELOPMENT Course: BBA

Semester: IV Code: CMUCBB403T
L T P C
4 0 0 4

Course Objective:

CO1: Explain the concept of entrepreneurship, and its significance in country's economic development.
CO2: To understand business plans and determine why certain business concepts fail.
CO3: Describe the steps involved in launching MSME.
CO4: Understanding Indian government's policies and regulations in order to aid entrepreneurial growth
process.
CO5: Identify potential sources of funding for new businesses and evaluate the role of financial institutions
and government programs in fostering entrepreneurship.

Course Learning Outcomes:

After completion of the students will learn:
CLO1: The fundamentals of international business.
CLO2: To understand the complexity of business proposals and why certain business concepts fail.
CLO3: To uncover the procedures needed in starting an MSME.
CLO4: The various government policies and their relevance in an entrepreneurial setup.
CLO5: Identify prospective funding sources for enterprises and assess the role of financial institutions and
government programs in encouraging entrepreneurship.
Credit: 4 Total hours: 50
Unit Content Hrs.

ENTREPRENEURSHIP: AN OVERVIEW
Definition, concept of entrepreneurship, classification of entrepreneurship, socioeconomic impact
1 of entrepreneurship. Nature and importance of entrepreneurs, Entrepreneurs Vs Professional 10
managers.
2 THEORIES OF ENTREPRENEURSHIP
Theories of Entrepreneurship, Myths about Entrepreneurship, Entrepreneurial Traits and
10
Motivation, Role of Entrepreneurship in economic development. Types of Entrepreneurs. Barriers
in the way of Entrepreneurship. Entrepreneurship Development (ED) Cycle.
CREATIVITY
Creativity and Business Ideas, Blocks to creativity. Business Plans and reasons of failure of
3 business plans. Micro-Small-Medium (MSME) Enterprise – Definition – Characteristics-
Objectives- Advantages- Disadvantages-Role in developing countries, Problems- steps for starting- 10
– Government Policies.

ENTREPRENEURSHIP DEVELOPMENT PROGRAMME

EDP in India – Phases of Entrepreneurial programs – Government Policies- Administrative Frame
work – Policy instruments – Statutory Boards – Industrial Estates –Industrial clusters – Incentives
4 and subsidies – Advantages - Needs & Problems – Promotional agencies. Business Incubators& 10
Start-ups.
ENTREPRENEURSHIP AND FINANCES
Financing Options - Bridge capital, Seed capital assistance, Margin money scheme, Industrial
5 Sickness, Causes-Remedies- An overview on the roles of institutions/schemes in entrepreneurial
10
development- SIDBI, Commercial Banks. Other financing options- venture capital, lease funding,
Angel Investors. Revival, Exit and End to a venture

Text Book:
1. Khanka,S S, Entrepreneurial Development, S.Chand & Co.,New Delhi.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Reference Book:
1. Entrepreneurship – P.C. Shejwalkar – Ameya Prakashan
2. Dynamics of Entrepreneurial Development & Management – Mr. Vasant Desai – Himalaya Publication.
3. Entrepreneurship Development – Prepared by – Colombo Plan Staff College for Technical Education –
Manila – TATA MC-Graw Hill
4. Kumar,Arya(2018), “Entrepreneurship”, Pearson, New Delhi.Gopal,V.P.Nanda (2015), “Entrepreneurial
Development”, Vikas Publishing,

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS LAW Course: BBA

Semester: IV Code: CMUCBB404T
L T P C
4 0 0 4
Course Objective:
CO1: To understand the basic concept of business legislations.
CO2: To analyze the different legal issues of business
CO3: To know the legal remedies to solve the problem.
CO4: To encourage and develop legal thinking for smooth establishment of business concern
CO5: To understand the problems of consumers and to get knowledge to solve the issues related with the
particular product.

Course Learning Outcomes:

The students will be able to
CLO1: Understand and apply the concepts of Indian Contract Act in business dealings.
CLO2: Understand the rule of partnership as per the Partnership Act, analyze the problems of partnership firm .
CLO3: To evaluate the method for registration of a partnership firm.
CLO4: Understand the need of sale of goods act, apply its laws for conduction of smooth business and analyze
the legal issues to solve disputes.
CLO5: Understand the basic principles of laws related with the IT sector and analyze the issues for dispute
solving machinery.
Credit: 4 Total hours: 50
Unit Content Hours

1 OVERVIEW OF CONTRACT & CONTRACT LAW 10

Definition & nature of contract, essentials elements of valid contract, Offer: definition &
essentials, Acceptance: definition & essentials, Consideration: definition & essentials, doctrine
of privatise, Capacity to contract and free consent, Legality of object. Types of contract,
Performance and discharge of contracts. Law of Agency: Essentials, kinds of agents, rights and
duties of agent and principal, creation of agency, termination of agency.
2 PARTNERSHIP ACT 10
Partnership Act: Essentials of partnership, Rights and duties of partner, types of partners.
Dissolution of partnership. Sale of Goods Act 1930: Sale and Agreement to sell, Conditions
and Warrantees, Transfer of property, Finder of goods, Performance of contract of sale, Rights
of an unpaid seller.
3 THE COMPANIES ACT 10
Definition, Formation, Memorandum of Association, Articles of Association, Prospectus,
Share capital, Debentures, Winding up. Auditor: appointment, rights, & liabilities. Modes of
winding Up of a Company. The Companies Act 2013,
Miscellaneous provision: Books of accounts, registers: online filing of documents, dividend
provisions, national company law tribunal (NCLT): Special courts.
4 NEGOTIABLE INSTRUMENTS ACT 10
Nature and characteristics of Negotiable instruments, Kinds of negotiable instruments, parties
to negotiable instruments, Negotiation, presentment, discharge and dishonor of negotiable
instruments. Negotiable Instruments Act 1881. Banking Regulation Act-1949-Control over
Management, Prohibition of certain activities in relation to banking companies, suspension of
business and winding up of banking companies.
5 INFORMATION TECHNOLOGY ACT & THE PATENTS ACT 10
Information Technology Act 2000: Object and Scope of the IT Act, digital signature- digital
signature certificate, electronic Governance, Electronic records, certifying authorities, penalty
and adjudication. The Patents Act, 2002: Application for patent, grant of patent, rights of
patentee, what inventions which are not patentable, compulsory licenses, revocation of patents

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Faculty of Commerce & Management

Text Books:
1. M.C. Kuchal& Deepa Prakash. Business legislation for management. Vikas Publishing House Pvt. Ltd.
2. Ravinder kumar. Legal aspects of Business, Cengage learning.
3. Sathish B, Mathur. Business law, Mcgraw Hill.
4. Akhileshwar Pathak. Legal aspects of Business, Mcgraw Hill.

Text Books:
1. Tejpal Sheth. Business Laws, Pearson Education;
2. Deborah Brightman Farone. Best Practices in Law Firm Business Development and Marketing, Practicing
Law Institute.
3. Avtar Singh. Company Law. Eastern Book Company.
4. Bhushan, Bharat., Kapoor, N.D., Abbi, Rajni, Elements of Business Law. Sultan Chand & Sons Pvt. Ltd.
5. Legal Aspects of Business, R.R.Ramtirthkar, Himalaya publishing house.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: Human Values & Professional Ethics Course: BBA

Semester: IV Code:
L T P C
2 0 0 2
Course Objective:
CO1: To understand the importance of value education.
CO2: To understand the role of human values for the society at large.
CO3. To understand harmony at all the levels of human living and live accordingly thereby helping them to
connect with inner selves

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Understand the concept of values and harmony in human life and importance of value education in society.
CLO2: Understand the concept of Self and Body, Intention and Competence of an individual.
CLO3. Discuss the concept of professional ethics and Holistic systems and its application.
Credit: 2 Total hours: 30
Unit Content Hours

Introduction: Human Values & Value Education-Meaning & Importance of value education,
1 Definition of Human values; Need, Basic Guidelines, Content & Process of value education
Self Exploration- Content and Process ‘Natural Acceptance’ and Experiential Validation- as 10
the mechanism for self exploration.
Understanding the Harmony: Understanding the Human Being as a Co-existence of self ‘I’
2 and 'Body', Harmony in the- Self (I) Understanding Myself, Harmony with the Body-
Understanding Sanyama and Svasthya, 10
Understanding the harmony in the society (society being an extension of family): Samadhan,
Samridhi, Abhay, Sah-astitva as comprehensive Human Goals, Visualizing a universal
harmonious order in society Undivided Society (Akhand Samaj), Universal Order
(Sarvabhaum Vyawastha)- from family to world family.
Harmony and Professional Ethics: Meaning and scope of professional ethics, Theories of
3 ethics: Utilitarianism: weighing social cost and benefits, Rights and duties, Justice and
fairness, ethics of care, Ensuring Competence & Issues in Professional Ethics, Typical Case 10
Studies-Holistic Technologies & Systems.

Text Books:

1. Gogate, S. B., Human Values and Professional Ethics, New Delhi: Vikas Publishing
2. HouseGovindarajan M., Professional Ethics & Human Values, New Delhi: Publisher: Phi Learning
3. Ghosh, B. Ethics in Management and Indian Ethos, Noida: Vikas Publishing House Pvt. Ltd..
Reference Books:
1. Tripathi, A. N. Human values, New Delhi: New Age International (P) Limited, Publishers
2. Gaur, R.R., Sangal R., Bagaria G.P, A Foundation Course in Human Values and Professional Ethics, New
Delhi: Excel Books Private Limited

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: Professional Proficiency-IV Course: BBA

Semester: IV Code: PTSPPBB40T
L T P C
2 0 0 2
Course Objective:
CO1: To enable the students’ elementary interview skills.
CO2: To develop students for writing skills of CV and job issues.
CO3: To expose students for the lessons of quantitative and Aptitude Building

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Better represent himself/herself in interviews.
CLO2: Write better CV and understand different Telephonic and video conferencing interview sills.
CLO3: develop aptitude required for jobs.
Credit: 2 Total hours: 30
Unit Content Hrs.
Interview skills and presentations
1 This Unit will include some Value-added courses designed to enhance the standard of the students 10
beyond those levels specified in academic curriculum.

Writing components on specific issues (Job application, managerial related, CV making etc.),
2 10
Telephonic and video conferencing interview

Quantitative Aptitude & Reasoning Ability

3 Profit & Loss/Discount, Percentage, Statement Assumption, Mensuration, Non Verbal Reasoning, 10
Time & Work

Text Books:
1. The SWOT Analysis – Lawrence G Fine
2. R.S. Agrawal, m tyra quicker maths

Reference Books:
3. Personality Development by Rajiv Mishra-2014 Edition
4. Facing the corporate Interviews By S. Hundiwala, Arihant Publications
5. Paramount publication: reasoning

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: INTRODUCTION TO SPSS Course: BBA

Semester: IV Code: CMUCBB406P
L T P C
0 0 2 2

Course Objective:
CO1: To develop understanding toward quantitative techniques of research.
CO2: A strong theoretical and empirical foundation in statistical analysis
CO3: To teach participants the fundamental procedures that will allow them to continue by their own

Course Learning Outcomes:

After completion of the students will learn:
CLO1: To analyse large data using SPSS.
CLO2: To comprehend the complex data through the statistical analysis test and
CLO3: To know the situation where they can be used.
Credit: 2 Total hours: 30
Unit Content Hrs

Understanding data
Introduction of quantitative research, questionnaire, formation of survey forms, creation of
demographic questions, understanding the types of data in statistics, - nominal, ordinal, scale
1 Spss environment: getting familiar with the interface, importing data from excel, exploratory data 10
analysis, plotting several types of charts data creation – -defining variables – creating a codebook in
spss
Descriptive statistics for two or more variables
Inferential statistics for the mean and the median, one-sample t-test, t-test and Mann Whitney u test,
paired-difference t-test & Wilcoxon signed-rank test
2 Creating and editing charts for two or more variables 10
Inferential statistics for categorical variables, One-sample binomial test, One-sample Chi-square, Chi-
Squared Test of Independence, Power Analysis for the mean, median, and proportion

Analysing data
Inferential Statistics for Association: Pearson Correlation, Chi-square Test of Independence –
3
Inferential Statistics for Comparing Means: One Sample t Test, Paired Samples T Test, Independent
10
Samples T Test, One-Way ANOVA.

Text Books:
1. Field, A. P. 2009. Discovering Statistics using SPSS (Introducing Statistical Method).
Oriental Press, Chennai, India.
Reference Books:
1. Agresti, A. and B. Findlay. 2008. Statistical Analysis for the Social Science. 4th Edition.
2. Prentice Hall, New Jersey George, D. 2011. SPSS for Windows Step-by-Step: A Simple Guide and
Reference 18.0
3. Update. Eleventh Edition. Allyn and Bacon, Boston, MA, USA.
4. Green, Samuel B. and Neil J. Salkind. 2010. Using SPSS for Windows and Macintosh:
5. Analysing and Understanding Data. Sixth Edition. Prentice Hall, New Yoik, USA
6. Ho, Robert. 2006. Handbook of Univariate and Multivariate Data Analysis and
7. Interpretation with SPSS. Chapman & Hall/CRC, New York, USA.
8. Kerr, Alistar W.; Howard, K. Hall; and Stephen A. Kozub. 2002. Doing Statistics with SPSS

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: BUSINESS INTELLIGENCE Course Code: CMUCBB407T

Semester: I
L T P C
4 0 4 4
Course Objective:

The course is aimed to provide comprehensive knowledge and exposure to the concepts,
theories and practices in the field of Business Intelligence. The class will focus on solving
problems around Data Processing and Analysis. The overarching goal is to enable students
to have skills that will help them to solve complex real-world problems in for decision
support.
Course Content
Content Hours
Unit

I OVERVIEW OF BUSINESS INTELLIGENCE 9

Definition with Real Time Examples, How business intelligence can turn data into
insight, Use of Business Intelligence-how it can help to combat fraud and understand
social sentiments, Future of business intelligence and analytics.
II IBM COGNOS ANALYTICS FOR CONSUMER
Why IBM Cognos Analytics? What is IBM Cognos? List v/s Crosstab, Examine detail
filters and summary filters, Introduction to visualization, Traditional visualization v/s
RAVE visualization.
9
III IBM COGNOS ANALYTICS: AUTHOR REPORT FUNDAMENTALS 9
Concepts and types of prompts, expressions using functions, reuse object, drill -through
reports, analyse multi-lingual reports, Highlight exceptional data.
IV IBM COGNOS ANALYTICS: AUTHOR ACTIVE REPORT
Theory, query models, SQL statements, distribute reports using bursting, Analyze
reports by joining queries, dynamic headers and titles that reflect report data, tooltips 9
that clarify report data, send, emails using links in a report.
V IBM COGNOS ANALYTICS: ADVANCED ACTIVE REPORT CONTROLS
Active Reports, debug active report, Examine Active Report controls, Active Report
variables, Create a simple Active Report using Static and Data-driven controls, decks 9
and data decks to display traditional charts creation and analysis of Dashboard.

Course Outcome:
● Understand the vision of Business Intelligence from a global context.
● Applying and analyzing various prompt types and conditionally render objects in reports.
● Building and create Active Report connection. Creating projects using dashboards,
stories and exploration to find business insights
● To understand and apply IBM Cognos Analytics in Market perspective of Business
Intelligence.

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Faculty of Commerce & Management

Recommended Text Books:

1. “Successful Business Intelligence: Unlock the Value of BI & Big Data” by Cindi Howson
2. “Business Intelligence Guidebook: From Data Integration to Analytics” by Rick Sherman
3. “Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver
Extraordinary Results” by Bernard Marr
4. “Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support
Applications” by Larissa T. Moss and Shaku Atr

Recommended Reference Books:

1. “Business Intelligence For Dummies” by Swain Scheps
2. “Hyper: Changing the way you think about, plan, and execute business intelligence for
real results, real fast!” by Gregory P. Steffine.
3. “Learning Tableau 10 - Second Edition: Business Intelligence and data visualization that
brings your business into focus” by Joshua N. Milligan
4. “Business Intelligence: The Savvy Manager's Guide” by David Loshin
5. “Business Intelligence in Plain Language: A practical guide to Data Mining and Business
Analytics” by Jeremy Kolb

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Faculty of Commerce & Management

BBA & BBA IBM

VTH SEMESTER SYLLABUS

BBA
Lectures Tutorial Practical
(L) (T) (P)
S. No. Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses

1 CMUCBB501T International Business Management 4 4

Generic Electives (GE)

2 CMUCBB502T Indian Economy 2 2
Ability Enhancement Compulsory courses (AECC)
3 PTSPPBB50T Professional Proficiency – V 2 2
Internship (I)
4 CMUCBB503P UG Summer Internship 2 2
Discipline Specific Courses (DSE)
Elective Paper – I (Functional Area
5 4 4
A/B/C)
Elective Paper – II (Functional Area
6 4 4
A/B/C)
Elective Paper – III (Functional Area
7 4 4
A/B/C)
Elective Paper – IV (Functional
8 4 4
Area A/B/C)
Total Credits 26

• Student will opt any two specializations from functional area A, B & C.
• Student will study any two specialization papers from one functional area.

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Faculty of Commerce & Management

BBA IBM
Lectures Tutorial Practical
(L) (T) (P)
S. No. Course Code Course Title Credits
Hours/ Hours/ Hours
Week Week Week
Core Courses

1 CMUCBB501T International Business Management 4 4

Generic Electives (GE)

2 CMUCBB502T Indian Economy 2 2
Ability Enhancement Compulsory courses (AECC)
3 PTSPPBB50T Professional Proficiency – V 2 2
Internship (I)
4 CMUCBB503P UG Summer Internship 2 2
Discipline Specific Courses (DSE)
Elective Paper – I (Functional Area
5 4 4
A/B/C)
Elective Paper – II (Functional Area
6 4 4
A/B/C)

IBM Paper

7 CMUIBB504T Predictive Analytics 4

Total Credits 22

• Student will opt any one specialization from functional area A, B & C.
• Student will study any two specialization papers from one functional area.

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Faculty of Commerce & Management

ELECTIVES – V Semester

S. No. Code Subject Cat L T P C

FUNCTIONAL AREA A: HUMAN RESOURCE

1 CMUBB5101T Training & Development DSE 4 - - 4

2 CMUBB5102T Industrial Relations DSE 4 - - 4

3 CMUBB5103T Team Building & Group Dynamics DSE 4 - - 4

4 CMUBB5104T Workmen Compensation & Rewards DSE 4 - - 4

FUNCTIONAL AREA B : MARKETING

5 CMUBB5201T Sales & Distribution Management DSE 4 - - 4

6 CMUBB5202T Advertising and Sales Promotion DSE 4 - - 4

7 CMUBB5203T Global Marketing DSE 4 - - 4

8 CMUBB5204T Digital Marketing DSE 4 - - 4

FUNCTIONAL AREA C : FINANCE

9 CMUBB5301T Global Financial Management DSE 4 - - 4

10 CMUBB5302T Management of Financial Institutions DSE 4 - - 4

11 CMUBB5303T Cost and Management Accounting DSE 4 - - 4

12 CMUBB5304T Working Capital Management DSE 4 - - 4

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: INTERNATIONAL BUSINESS MANAGEMENT Course: BBA

Semester: V Code: CMUCBB501T
L T P C
4 0 0 4
Course Objective:

CO1: To give students an understanding of the different principles and theories of international management.
CO2: To attain familiarity of international commerce, their theories and the ideas that underpin it.
CO3: To understand the scope and challenges for a company to enter into the international market along with the theories
of International Trade.
CO4: To gain knowledge of various concept related to international business.
CO5: To learn nature, scope and structure of International Business

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Learn about the fundamentals of international business.
CLO2: Understand the depth of international business as a subject of study.
CLO3: Learn the relevant topics in the context of international business.
CLO4: Outline the major business domains' roles in international trade.
CLO5: Learn about the International Financial Institutions
Credit: 4 Total hours: 50
Unit Content Hrs

INTERNATIONAL BUSINESS: AN OVERVIEW

Evolution of International Business, Drivers of Globalization, Influences of International Business,
1 Stages of Internationalization, Differences between Domestic and International business, international 10
business approaches, advantages of international business.

THEORIES OF INTERNATIONAL TRADE

2 Mercantilism, Theory of absolute cost advantage, Comparative cost advantage theory, Relative factor 10
endowment theory, Country similarity theory, Product life cycle theory.
MODES OF ENTERING INTERNATIONAL BUSINESS
Modes of Entry, Exporting, licensing, franchising, contract manufacturing, management contracts,
turnkey projects, foreign direct investment, alliances like mergers and acquisitions, joint ventures.
3 Foreign Direct Investment – Factors Influencing FDI, Reasons for FDI, Costs and Benefits of FDI, 10
Trends in FDI, Foreign Direct Investment in India.
INTERNATIONAL FINANCE, HR, PRODUCTION AND RELATED CONCEPTS
Introduction to International Financial Management, Balance of Trade and Balance of Payment,
Determination of Exchange Rate; Financial Markets and Instruments, Methods of Payment in 10
4 International Trade, International Production & Logistics Management

INTERNATIONAL TRADE BLOCKS

World Trade Organization – General Agreement on Tariffs and Trade (GATT), Establishment of
World Trade Organization, The Uruguay Round Package: Organization Structure of the WTO, WTO
– The Third Pillar in the Global Business, International Financial Institutions and Liquidity – IMF,
10
5 World Bank, International Development Association, International Liquidity and SDR International
Finance Cooperation.
NAFTA, ASEAN, SAARC, EU. International Institutions - WTO, GATT, IMF, Asian Development
Bank and World Bank. FEMA, FERA Acts.

Text Book:
1. International Business-by John Daniels (TMH, 6th Ed.)

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Faculty of Commerce & Management

Reference Book:
1. Agarwal Raj - International Trade
2. Jaiswal Bimal - International Business (Himalaya Publication)
3. Hill C.W. - International Business (TMH, 5th Ed.)
4. Kumar R and Goel, International Business, (UDH Publications, edition 2013)
5. Cherunilam F - International Trade and Export Management (Himalaya, 2007)
6. Varshney R.L, Bhattacharya B - International Marketing Management (Sultan Chand & Sons, 9th Ed.)

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: INDIAN ECONOMY Course: BBA

Semester: V Code: CMUCBB 502T
L T P C
2 0 0 2
Course Objective:
CO1: To provide fundamental knowledge and exposure to the concepts, theories and practices of economics in
the field of management.
CO2: To attain familiarity of market forces i.e. demand & supply and it mutual influence on the market.
CO3: To understand the production and cost concept applied in the production of product and services.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Understand the essential ideas in Managerial Economics pertinent to consumer, producer, and wealth-
owner, including concepts, theories, and rules of utility and indifference curve.
CLO2: Understand and apply demand ideas and laws
CLO3: Application of concept of production function and laws of production, various cost functions and curves.
Credit: 2 Total hours: 30
Unit Content Hrs

1 Basic Issues in Economic Development, Concept and Measures of Development and 9

Underdevelopment; The concept of economic growth and development, India’s recent position
in the world economy (based on World Bank GNI per capita), Human Development- concept, the
Human Development Index – interpretation of indicator and value & rank of the indicator for
India in the world context.
Basic Features of the Indian Economy Composition of national income and occupational 9
structure, per capita income, inflation, unemployment, income distribution, poverty; India’s
2
population demographics, infant mortality rate, literacy rate, gender composition-female male
ratio (issue of missing women) and age structure- concept of demographic dividend.
Policy Regimes, Growth, Development& Structural Change, Policies for Agricultural and Rural 12
Development (since Green Revolution till recently), Major Industrial policies under planning-
Nehru-Mahalanobis Model and Liberalization, Globalization and Privatization (LPG) model of
3 industrial growth. Evolution of Disinvestment policy of Government, Economic Reforms since
1991 – in banking sector (Narasimham Committee report main suggestions), FDI, FPI entry in
domestic sectors.

Text Books:
1. Mishra S K and Puri V. K. 2015, Indian Economy, Himalaya Publishing Co., Mumbai. 33rd edition.
2. Datt R. and Sundaram K.P.M., 2015, Indian Economy, S. Chand and Co., New Delhi. 71st edition.
3. Ghosh A. (Latest Edition), Indian Economy, World Press, Calcutta.
4. Ahluwalia I.J. & I.M.D. Little 1998, India’s Economic Reforms & Development: Essays for Manmohan
Singh, Oxford University Press, Delhi.
5. Kapila Raj and Kapila Uma 2001, India’s Economy in the 21st Century: Collection of Select Articles,
Academic Foundation, Ghaziabad.
Reference Books:
1. Patel, I.G. 1998 Economic Reforms and Global Change, Macmillan, Delhi.
2. Patnaik, Prabhat. Some Indian Debates on Planning. T. J. Byres (ed.). The IndianEconomy: Major Debates
since Independence, OUP.
3. Rangarajan, C. and N. Jadhav. Issues in Financial Sector Reform. BimalJalan. (ed). The Indian Economy.
Oxford University Press, New Delhi.
4. Tandon B.B. and Tandon K.K. 2015, Indian Economy, Tata McGraw Hill, New Delhi.

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Faculty of Commerce & Management

Course Title: PROFESSIONAL PROFICIENCY - V Course: BBA

Semester: V Code: PTSPPBB50T
L T P C
2 0 0 2
Course Objective:
CO1: To help students do Self Analysis and to help them strengthen their Written Communication Skills.
CO2: To teach them Professionals Skills and Interview Skills to become job ready.
CO3: To enable the students to refine their mathematical, logical and analytical skills

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Identify their strengths, Weaknesses & Goals and will be able to write an effective Resume.
CLO2: prepare them for the transition from campus to Corporate.
CLO3: Examine their employability skills.
Credit: 2 Total hours: 30
Unit Content Hrs.
Smart Goals, Table etiquettes, Careers Objective: Framing the career Objective, finding
relevant competencies – skills, aptitude and qualities, achievements, projects, internship,
10
1 extracurricular activities. E-mail Writing: Email format, Application Format, E-mail etiquette
and practice of writing application & E-mails.
Group Discussion (Abstract, Current Affairs Based, Management Related, and Case Based
GD): Practice of GD, Interview Skills: Interview Question & Answers – Types & structuring
of answers, giving relevant examples handling situational questions.
Telephonic Interview/Skype Interview Tips: Reasons for telephonic/Skype interview, rules to
9
be observed& practice.
2
Mock Interview – (HR, Technical, Behavioural& Situation Based): Panel interview practice
Qualities in the New millennium Professional: Qualities needed in the New Millennium
Professional Creativity

Statement argument, Statement conclusion, Simple and compound interest, Allegation and
11
3 mixture, Non-verbal reasoning

Text Books:
1. The SWOT Analysis – Lawrence G Fine
2. Goal setting: How to create an action plan and achieve your goals – M.S. Dobson Business communication
with writing Improvemnt Exercises – Phyllis Davis Hemphill, Donald W. McCormick, Prentice Hall
Publications.
3. R.S. Agrawal, m tyra quicker maths

Reference Books:

1. Personality Development by Rajiv Mishra-2014 Edition

2. Facing the corporate Interviews By S. Hundiwala, Arihant Publications

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: TRAINING & DEVELOPMENT Course: BBA

Semester: V Code: CMUBB5101T
L T P C
4 0 0 4

Course Objective:
CO1: To provide fundamental knowledge and exposure to the concepts of Training & Development.
CO2: To attain familiarity of Training & Development.
CO3: To understand the Training & Development process.
CO4: To gain knowledge of Training & Development and it’s working in business world.
CO5: To conquer the information of new Training & Development shift.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Understand the essential ideas in the process of Training & Development.
CLO2: Understand and apply ideas related with Training & Development
CLO3: Application of concept of Training & Development and its functions.
CLO4: Analysis of Training needs & employee Development in relation to compensation decision.
CLO5: Evaluation of Training & Development cost and its performance in current scenario.

Credit: 4 Total hours: 50

Unit Content Hrs.

INTRODUCTION
Concepts of Training & Development, Definition, Meaning, Need for training,
Importance of training, Objectives oftraining, Overview of training functions, Types
1 of training, Training and learning, Principles of learning, 10

TRAINING NEEDS ASSESSMENT

Organizational analysis, operational analysis, person analysis; Designing the
2 training programme, attributesand factors influencing training design Behavioral
skills and profile of trainer. 10

TECHNIQUES & HRD

Types of training, Techniques of on the job training, off the job training.
Technology in Training: CBT,
3 10
Multimedia training, e- learning/online learning.
HRD
Training environment, Areas of training, Training aids, how to improve effectiveness
of training programmes by applying learning principles, Human Resource
Development concept- HRD at micro and macro levels, Management development
10
4 programmes.

TRAINING EVALUATION
Reasons for evaluating training, Overview of the evaluation process, Outcomes used
V in the evaluation of training programs, Models of training evaluation, Considerations
in choosing an evaluation design, Measurement of effectiveness 10
of training,.

Text Books
1. Ashwathapa, K. Human Resource Management. New Delhi: Tata McGraw Hill.

Reference Books
1. Bhatia, S. K. Training & Development. New Delhi: Deep & Deep Publication.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: INDUSTRIAL RELATIONS Course: BBA

Semester: V Code: CMUBB5102T
L T P C
4 0 0 4
Course Objective:
CO1: To provide fundamental knowledge and exposure to the concepts of Industrial Relations.
CO2: To attain familiarity of Industrial Relations.
CO3: To understand the Industrial Relations process.
CO4: To gain knowledge of Industrial Relations and it’s working in business world.
CO5: To conquer the information of new Industrial Relations and its shift.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Understand the essential ideas in the process of Industrial Relations.
CLO2: Understand and apply ideas related with Industrial Relations.
CLO3: Application of concept of Industrial Relations and its functions.
CLO4: Analysis of Industrial Relations to compensation decision.
CLO5: Evaluation of Industrial Relations and its performance in current scenario.
Credit: 4 Total hours: 50
Unit Content Hrs.

INTRODUCTION TO INDUSTRIAL RELATIONS

Meaning, objectives, scope, determinants of Industrial relations, Factors affecting
Industrial relation.
Approaches to Industrial relation: Psychological, Sociological, Human Relation,
1 Socio-ethical, Gandhian, system Approach.Trade Unionism- Concept, objectives of 10
Trade Unions and Methods of achieving the objectives; Features and functions of trade
unions.
INDUSTRIAL DISPUTES
Concept, Features, causes, classification of industrial disputes.
2 Methods of prevention of Industrial Disputes: Tripartite and
Bipartite bodies, Standing orders and grievance procedure, Ethical codes, collective 10
bargaining.
INDUSTRIAL DISPUTE SETTLEMENT MACHINERY
(conciliation, arbitration and adjudication) - Work Committees, Conciliation, Board of
Conciliation, Court of enquiry, Labour Court, Industrial Tribunal, National Tribunal,
3 Grievance handling. 10

WORKERS' PARTICIPATION IN MANAGEMENT

Concept, purpose and significance of participation; Forms of participation: information
sharing, consultation, association of workers, joint decision- making and Board of
Directors. 10
4
INTERNATIONAL LABOR ORGANIZATION
An Introduction to ILO: origin, objectives and structure of ILO.
5 Impact of Globalization & Information Technology on IR, Role of Human Resource
10
Development in Developing Industrial Relation.
Reference Books/ Text Books / Cases:
1. Mamoria, C. B., Mamoria, S., & Gankar, S. V. Dynamics of Industrial Relations. New Delhi:
Himalaya Publishing House.
2. Monnapa, A. Industrial Relations. New Delhi: Tata McGraw Hill.

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Faculty of Commerce & Management

Course Title: TEAM BUILDING & GROUP DYNAMICS Course: BBA

Semester: V Code: CMUBB5103T
L T P C
4 0 0 4

Course Objective:
CO1: To impart knowledge about team building and the basics of groups.
CO2: To acquaint students the importance of team building and the basics of groups in work life.
CO3: To understand activities regarding teams.
CO4: To understand formation of group, factors for their success or failure
CO5: To impart knowledge about group characteristics.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Discuss the fundamental concepts of group/team functions.
CLO2: Outline the value of managing capability through team building and group dynamics.
CLO3: The latest developments in team building are discussed, as well as the future model of team building.
CLO4: Understand the conditions for establishing an effective group and team building.
CLO5: Discussion on latest trends and future model of team building and group formation.

Credit: 4 Total hours: 50

Unit Content Hrs

Introduction
Team Building Process: Overview of team; Difference between Groups and Teams. Types
of teams- Problem-solving Teams, Self-Managed Teams,
1 Cross-functional teams, Virtual Teams. 10

Goal Setting of Team: Defining roles and responsibility of team members; External and
2 Internal factors affecting team building; Handling conflicts in a team; Ingredients of
Effective teams and Potential team Problems. 10
Overview of Group: Meaning of Group and Group Dynamics; Difference between
Groups and Teams. Formation of group; Group Properties- Roles, Norms, Structure,
Size and Cohesiveness. 10
3
Stages of Group Development
The five-stage Model, Forming, Storming, Norming, Performing; Adjourning An
alternative Model: for temporary groups for deadlines.
10
4
Types of Group
Formal groups and Informal groups; Characteristics of an Effective Group.
5 Group Cohesiveness: Size of the Group; Homogeneous Character of Group Members;
10
Success of the Group; Competition with others Group; Exclusiveness of the Group

Text Books
1. Rao, V.S.P. Human Resource Management, New Delhi. Excel Books.
Reference Books:
2. Bhattacharya, D. K. Organizational Change & Development. New Delhi: Oxford University
3. Press.
4. Robbins, S. P., Sanghi, S., & Judge, T. A. Organizational Behavior. New Delhi: Pearson Education

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Faculty of Commerce & Management

Course Title: WORKMEN COMPENSATION & REWARDS Course: BBA

Semester: V Code: CMUBB5104T
L T P C
Course Objective:
4 0 0 4

CO1: To impart understanding regarding issues related to compensation in corporate sector

CO2: To acquaint students about how the compensation affects the overall scheme of things
CO3: To understand compensation management policies and strategies.
CO4: To enable students impart skills in designing, analysis and restructure compensation management system,
CO5: To analyze effect of compensation and rewards management on organizations.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Discuss the fundamental concepts of group/team functions.
CLO2: Recognize the importance and usefulness of compensation in the workplace.
CLO3: Comprehend the salary and reward management concepts.
CLO4: Design, analyse, and restructure pay packages using your talents.
CLO5: Examine how salary and rewards management affects the organisation.

Credit: 4 Total hours: 50

Unit Content Hours

Introduction
Introduction of Compensation and Reward: Compensation meaning, Objectives,
1 Principles of Compensation, Types of compensations, Wage concepts, minimum, Fair and 10
Living wage, Compensation Benchmarking, Compensation Administration.
Background theories and competitive imperatives influencing compensation
2 Economic theories related to Compensation, levels of economic studies, assumptions and
applicability of theories, internal and external equity in compensation system, 10
productivity, speed and quality of work, services, learning and performance.
Reward System
Meaning and Types of Reward System, Elements of Employee, Rewards. Need,
3 Objectives & Types of Fringe Benefits. 10

Job Evaluation;
Concept, Process, Methods of Job Evaluation; Alternatives, Methods of Job Assessment.
10
4
Strategic Compensation Management and Innovations in Compensation
Meaning of Strategy, Compensation Design and Strategy, Strategic Planning, Strategic
Compensation Design, Strategic compensation Policies. Variable Compensation,
5 Retirement Plans, Employees, Benefits-Gratuity computation, Provident fund, Dearness 10
allowance.

Text Books
1. Bhattacharya, D.K., Compensation Management, New Delhi: Oxford University Press.
Reference Books:
5. Rao, V.S.P., Human Resource Management, New Delhi: Excel Books.
6. Sharma, A.M., Personnel and Human Resource Management, New Delhi: Himalaya Publishing

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Faculty of Commerce & Management

Course Title: SALES & DISTRIBUTION MANAGEMENT Course: BBA

Semester: V Code: CMUBB5201T
L T P C
4 0 0 4

Course Objective:
CO1: To provide fundamental knowledge and exposure to the concepts of Sales & Distribution Management.
CO2: To attain familiarity of Sales & Distribution Management.
CO3: To understand the Sales & Distribution Management.
CO4: To gain knowledge of Sales & Distribution Management and it’s working in business world.
CO5: To conquer the information of Sales & Distribution Management and its shift.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Interpret the basic concepts pertaining to Sales and Distribution
CLO2: Identify the role of a sales manager and sales force
CLO3: Discuss awareness about the various concepts and principles related to Sales.
CLO4: Understand the essential ideas in the process of Sales & Distribution Management.
CLO5: Discuss sales aptitude as well as attitude.
Credit: 4 Total hours: 50
Unit Content Hrs.

ADVERTISEMENT PROCESS AND AGENCY

Meaning, nature and evolution of advertising; Advertising purposes and functions; 10
classification of advertising; Advertising process -Major players in advertising process.
1 Advertising Agency: Concept, evolution and types of advertising agencies; Functions &
structure of modern advertising agency.
ADVERTISEMENT BUDGET
2 Approach and procedures for determining the size of the budget, Administration and 10
control of budget. Regulation of Advertising: Self-Regulation by advertising Media
(ASCI), Economic, social & ethical aspects of advertising- advertising.
ADVERTISEMENT COPY & MEDIA: ADVERTISEMENT COPY
Meaning and types - Copy layout. Role of media in advertising –Types of media – 10
Broadcasting & Print media advertising – Internet advertising-Mobile advertising –
3
Impact of social media in advertising.
SALES PROMOTION
Meaning, nature and objectives of sales promotion; Major limitations of sales promotion;
Consumer sales promotion: Objectives and tools .Benefits of sales promotion to customers. 10
4 Trade Promotion: Meaning, objectives and importance; Major trade promotion schemes.
SALES PROMOTION PLANNING AND CONTROL
Planning process of advertisement Establishing objectives of sales promotion and
selecting consumers for sales promotion; Developing, pre-testing, implementing, 10
5 controlling and evaluating the -sales promotion programme.

Text Books:
1. Belch George and Michael Belch, Advertising and Promotion, Tata McGraw Hill.
2. William Wells, John Burnet, and Sandra Moriarty, Adverting Principles and Practice, Prentice Hall of India.

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Faculty of Commerce & Management

Reference Books:

1. Kenneth Clow and Donald Baack. Integrated Advertising, Promotion, and Marketing Communication, Pearson,
2014
2. S H H Kazmi and Satish K Batra Advertising & Promotions, Excel, 2009
3. Kruti Shah and Alan D’Souza, Advertising & Promotions: An IMC perspective, TATA McGraw Hill,2008 4.
Terence

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Faculty of Commerce & Management

Course Title: ADVERTISING AND SALES PROMOTION Course: BBA

Semester: V Code: CMUBB5202T
L T P C
4 0 0 4
Course Objective:
CO1.To give students overview of advertising and marketing fields
CO2. To understanding of the important and process of promotional activities.
CO3. Students will be able to determine the size of the advertising budget
CO4. To know the nature, objectives and limitations of sales promotion
CO5. To focus towards planning process of advertisement.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1. Comprehend fundamental advertising concepts.
CLO2. Able to Apply and develop various advertising Strategies.
CLO3. To know about various channels of promotion.
CLO4. Understand how companies use advertising and marketing to sell product.
CLO5. Develop skills to understand and evaluate the sales promotion program.

Credit: 4 Total hours: 50

Unit Content Hrs.

Integrated Marketing Communication (IMC)
Meaning and Role of IMC in Marketing process, one voice communication v/s IMC,
1 Introduction to IMC tools, Role of Advertising Agencies and other marketing 10
organizations providing marketing services and perspectives on consumer behavior.
Introduction to Advertising Management, Setting Goals and Objectives, how advertising
works: Segmentation and Positioning.
2 Planning for Marketing Communication (Marcom): Establishing Marcom Objectives
and Budgeting for Promotional Programmes – Setting communication objectives, 10
DAGMAR approach for setting ad objectives.

Message Strategy
Attention and comprehension, Associating Feelings with the Brand, Brand Equity, Image
3 and Personality and Group Influence and word of mouth advertising. 10

Message Tactics
Creative Approaches, The Art of copy testing and Diagnoses, Production and
4 Implementation, Media Strategy and Tactics, Legal, Ethical and Social concerns of 10
Advertising.

Consumer Promotions and Trade Promotions

Their purpose and types How to plan and evaluate a successful promotion, The
5 relationship between advertising and promotions, Introduction to Global Marketing, 10
Advertising and sales promotion.

Books
1. Advertising Management – Concepts and Cases, Manendra Mohan (Tata McGraw Hill) 2
2. Sales Promotion and Advertising Management (6thEd.)Himalaya Publishing House
3. Advertising Excellence by Bovee, Thill, Dovel and Wood (McGraw Hill)
4. Advertising Management – Shelekar, Victor & Nirmala Prasad (Himalaya Publishing House)

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Reference Books

1. Foundations of Advertising – Theory & Practice – S.A. Chunawala

2. Brand Positioning – Subroto Sengupta, Tata McGraw Hill
3. Cases in Marketing Management – M.L. Bhasin, Excell Books

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Faculty of Commerce & Management

Course Title: GLOBAL MARKETING Course: BBA

Semester: V Code: CMUBB5203T
L T P C
4 0 0 4
Course Objective:
CO1: To provide fundamental knowledge and exposure to the concepts of global marketing.
CO2: To attain familiarity of global marketing.
CO3: To understand the global marketing process.
CO4: To gain knowledge of global marketing and it’s working in business world.
CO5: To conquer the information of new global marketing and current shift.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Understand various aspects related to international marketing.
CLO2: Learn international marketing strategies adopted by the companies.
CLO3: Outline international distribution decisions for full coverage of the segment
CLO4: Understand importance of market and product mix at international level.
CLO5: Apply the evolving concepts in global marketing in world demography.
Credit: 4 Total hours: 50
Unit Content Hrs.

INTERNATIONAL MARKETING ENVIRONMENT

Influence of physical, economic, socio - cultural, political and legal environments on
international marketing decisions; International Market Segmentation, Selection and 10
1 Positioning; International market entry strategies – Exporting, licensing, contract
manufacturing, joint venture, setting -up of wholly owned subsidiaries aboard.

INTERNATIONAL PRODUCT PLANNING AND PRICING DECISIONS

Major Product decisions-product design, labeling, packaging, branding and product
2 10
support services; Product standardization vs. adaptation; Managing product line;
International trade product life cycle; New product development.

PRICING DECISIONS FOR INTERNATIONAL MARKETS

Factors affecting international price determination; International pricing process and
policies; Delivery terms and currency for export price quotations; Transfer pricing; 10
3 Counter trade as a pricing tool- types and problems of counter trading.

INTERNATIONAL DISTRIBUTION DECISIONS

Distribution channel- from traditional to modern Channel structures,
Intermediaries for international markets-their roles and functions;, Factors affecting 10
4 choice of channels; International distribution logistics- Issues and Planning.
INTERNATIONAL PROMOTION STRATEGIES
Communications across countries-complexities and issues; Sales promotions in
international markets, International public relations, International Advertising 10
decisions, Personal selling and sales management; Developing international
5 promotion campaign.
Emerging trends in International Marketing: International
Marketing through Internet; Ecological concerns and international marketing ethics.
Text Books
1. Keegan, Warran J. and Mark C. Green, Global Marketing, Pearson.
Reference Books
1. Cateora, Phillip R.; Grahm, John L. and Prashant Salwan, International Marketing

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Faculty of Commerce & Management

Course Title: DIGITAL MARKETING Course: BBA

Semester: V Code: CMUBB5204T
L T P C
4 0 0 4

Course Objective:
CO1: To provide fundamental knowledge and exposure to the concepts of digital marketing.
CO2: To attain familiarity of digital marketing.
CO3: To understand the digital marketing process.
CO4: To gain knowledge of digital marketing and it’s working in business world.
CO5: To conquer the information of new digital marketing and current shift.

Course Learning Outcomes

After completion of the course student will be able to:
CLO1: Understand various aspects related to digital marketing.
CLO2: Learn digital marketing strategies adopted by the companies.
CLO3: Define the concept of digital marketing and its practical implications
CLO4: Express innovative insights of digital marketing enabling a competitive edge
CLO5: To understand and being able to create and run digital media based campaigns
Credits: 4 Total Hours: 50

Unit Content Hrs.

DIGITAL MARKETING
Introduction, Moving from Traditional to Digital Marketing, Integrating Traditional and
Digital Marketing; Concept of Search Engine Optimization (SEO); Concept of Pay Per
1 Click. 10

SOCIAL MEDIA MARKETING

Introduction, Process, Goals, Channels, Implementation, Analysis. Tools: Google
2 and other Search Engines, Facebook, Twitter,Pinterest, Instagram, YouTube and
LinkedIn. Issues: Credibility, Fake Narrative, Paid Influencers 10

EMAIL AND MOBILE MARKETING

Email Marketing: Introduction, 10
3 Email marketing process, design and content, delivery, discovery, Benefits & Limitations.
MOBILE MARKETING
Introduction and concept, Process of mobile marketing: goals, setup, monitor, analyze;
Improving Digital Experiences with Mobile Apps Enhancing, Pros and Cons.
10
Engaging consumers effectively with mobile-based apps.
4
TARGETED ADVERTISING. ISSUES
Data Collection, Privacy, DataMining, Money and Apps, Security, Spam. Growth Areas.
Managing Digital Marketing: Content Production; Video based marketing; Credibility
5 10
and Digital Marketing; IoT; User Experience;
Future of Digital Marketing: Scope & Challenges Ahead.
Text Books

1. Ian Dodson. The art of Digital Marketing. Wiley

Reference Books
1. Philip Kotler. Marketing 4.0: Moving from Traditional to Digital
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Faculty of Commerce & Management

Course Title: GLOBAL FINANCIAL MANAGEMENT Course: BBA

Semester: V Code: CMUBB5301T
L T P C
4 0 0 4

Course Objective:
CO1: To provide fundamental knowledge and exposure to the concepts of global financial management.
CO2: To attain familiarity of global financial management.
CO3: To understand the global financial management. Process.
CO4: To gain knowledge of global financial management and it’s working in business world.
CO5: To conquer the information of new global financial management and current shift.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Identify the changing scenario of the international economic environment
CLO2: Learn global financial management strategies adopted by the companies.
CLO3: Understand the various aspects of international financial management
CLO4: Discuss about the numerous international institutions
CLO5: Learn about the various international economic groups

Credits: 4 Total Hours: 5

Unit Content Hrs.

INTRODUCTION
International Financial Management and Domestic Financial Management, Nature and Scope
of International Financial Management 10
1 International Monetary System and its evolution – Gold Standard, Bretton Woods System,
Exchange Rate Regime.

INTERNATIONAL FINANCIAL FLOWS

Balance of Payment – Structure, Disequilibrium and Adjustment. 10
2 Foreign Exchange Market: Introduction, Features, Participants, Exchange Rate Quotation,
Segments of Foreign Exchange Market, Spot Market, Forward Market, Futures & Options,
Concept of
Speculation, Arbitrage and Hedging in Foreign Exchange Market
EXCHANGE RATE DETERMINATION
Mechanism, Factors, Theories – PPP & IRP, Exchange Rate Risk: Concept, Types and Risk
3 Management Techniques – Internal & External.
10
INTERNATIONAL WORKING CAPITAL MANAGEMENT
Overview, International Cash Management, International Receivables Management,
International Inventory Management,International Financial Market: Overview, International
4 EquityMarket – ADR and GDR, International Bond Market – Foreign Bond & Euro Bond. 10
FINANCING OF FOREIGN TRADE
Modes of Payments in International Trade – D/A, D/P, Letter of Credit etc. Methods of
5 10
Trade Financing – Pre-shipment and Post-shipment etc.

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Text Books
1. Apte, P. G. International Financial Management. New Delhi: Tata McGrawHill.

Reference Books
1. Jain, P. K., Peyrard, J., & Yadav, S. S. International Financial Management. New Delhi:
Macmillan Publishers India Ltd.
2. Srivatava, R. M. Multinational Financial Management. New Delhi: Excel Books.

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Course Title:
MANAGEMENT OF FINANCIAL INSTITUTIONS Course: BBA
Semester: V Code: CMUBB5302T
L T P C
4 0 0 4
Course Objective:
CO1: To provide fundamental exposure to the concepts of management of financial institutions and services.
CO2: To attain familiarity of management of financial institutions and services.
CO3: To understand the management of financial institutions and services.
CO4: To gain knowledge of management of financial institutions and services and it’s working in business world.
CO5: To conquer the information of management of financial institutions and services at global shift.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Predict the basis upon which they can develop into a financial practitioner
CLO2: Learn global financial management strategies adopted by the companies.
CLO3: Understand the various aspects of management of financial institutions and services.
CLO4: Discuss about the numerous international institutions.
CLO5: Learn about the various international economic groups.

Credit: 4 Total hours: 50

Unit Content Hrs.
INTRODUCTION OF FINANCIAL SYSTEM
Characteristics, Significance, Evolution, Regulatory Framework, Major Issues in Indian Financial
1 System. Recent Developments in the Financial System
10
Brief overview of Financial markets and financial instruments
FINANCIAL INSTITUTIONS
2 Banking and its Structure in India, Commercial Banking - Operating Aspects, Evolving trends,
Management of Assets and Liabilities, Basel Norms, Merchant Banking Functions, Issue
10
Management, Underwriting Non-Banking Financial Company-Meaning, Functioning,
INSURANCE
Life and Non-Life Insurance (Marine / Motor / Fire / Health / Pension Plan / Annuity / Rural Insurance)
Classification – AFC, IC, LC, IFC, CIC-ND-SI, MFI
3 Insurance: Life and Non-Life Insurance (Marine / Motor / Fire / Health / Pension Plan / Annuity / 10
Rural Insurance)
OPERATIONAL ASPECTS SPECIAL FINANCIAL INSTITUTIONS
Development banks (IDBI, ICICI, IFCI), Sectoral financial institutions (EXIM Bank, SIDBI),
10
Investment institutions (UTI, LIC, GIC) and State level institutions (SFCS, SIDCS)
4
FINANCIAL SERVICES
Introduction, characteristics, functions and its types
(a) Fee based Services –Corporate Advisory Services, Credit Rating, Mutual Funds, and Debt
Securitization. Loan syndication, Mergers and acquisitions.
5
(b) Fund based Services – Lease and Hire Purchase, Housing Finance, Credit Cards, Financial 10
Inclusion, Microfinance Venture, Capital, Factoring, Forfeiting, and Bill Discounting

Text Books
1. J Frank J. Fabozzi, F. Modigiliani, Foundation of Financial Markets & Institutions (Third Edition),
Pearson Education.
Reference Books
1. Khan, M. Y. Indian Financial System. Fourth Edition. TATA McGraw Hill.

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Faculty of Commerce & Management

Course Title:
COST AND MANAGEMENT ACCOUNTING Course: BBA
Semester: V Code: CMUBB5303T
L T P C
4 0 0 4
Course Objective:

CO1: To provide fundamental exposure to the concepts of cost accounting and management accounting.
CO2: To attain familiarity of cost accounting and management accounting management.
CO3: To understand the cost accounting and management accounting management
CO4: To gain knowledge of cost and management accounting and it’s working in business world.
CO5: To conquer the information of cost accounting and management accounting.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Define the basic cost concepts, element of cost & Preparation of Cost Sheet
CLO2: Classify the principles and techniques used in recording, analysing and reporting costs
CLO3: Describe the principles and techniques used in revenues for internal management purposes.
CLO4: Discuss about the numerous cost accounting and management accounting tools.
CLO5: Identify cost concepts in making short term decisions and management accounting .
Credit: 4 Total hours: 50
Unit Content Hrs.
Introduction – Meaning of Cost, Costing and Cost Accounting – Comparison between
Financial Accounts and Cost Accounts, Cost Unit, Cost Center.
1 Elements of Cost- Concepts of Cost and Classifications of Cost, Preparation of cost sheet, 10
Tenders and Quotations procedure followed in modern set of market.
Contract Costing – Basic concepts, Types of contract, recording of costs of contract, profit
2 on uncompleted contracts, work in 10
Progress, cost plus contract, escalation clause. Practical Industries Numerical problems.

Standard costing – standard cost and standard costing, standard costing and budgetary control,
analysis of variances, importance of variances, practical numerical on control and material 10
3 variances.

Process Costing - Meaning, Features, elements of production cost, Process costing, By-products
Normal loss/gain and Abnormal Loss/ Gains, Preparation of process accounts. Need for 10
valuation of WIP.
4

Job Costing – Meaning, Features, Advantages and Limitation.

5 Operating Costing –Meaning, Features, Objectives & Techniques of Costing, modern 10
procedure followed by manufacturing units.

Text Books
1. Jain, S. P. & Narang, K. L. Cost Accounting. New Delhi: Kalyani Publishing House
Reference Books
1. Khan, M. Y. & Jain, P. K. Management Accounting. New Delhi: Tata McGraw Hill
2. Kishore, R. M. Cost accounting. New Delhi: Taxmann Publishin

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Faculty of Commerce & Management

Course Title: WORKING CAPITAL MANAGEMENT Course: BBA

Semester: V Code: CMUBB5304T
L T P C
4 0 0 4
Course Objective:
CO1: To provide fundamental exposure to the concepts of working capital management.
CO2: To attain familiarity of working capital management.
CO3: To understand the working capital management
CO4: To gain knowledge of working capital management and it’s working in business world.
CO5: To conquer the information of working capital management
Course Learning Outcomes:
After completion of the course student will be able to:
CLO1: Define the basic working capital management & Preparation of working capital Sheet
CLO2: Classify the principles and techniques used in recording, analyzing and reporting working
capital management.
CLO3: Describe the principles and techniques used in working capital management for managers
CLO4: Discuss about the numerous working capital management tools.
CLO5: Discuss about cash management and determining Optimum Cash Balance.

Credit: 4 Total hours: 50

Unit Content Hrs
.
Introduction – Meaning and Components of Working Capital, Gross and Net Working
Capital, Permanent and Temporary Working Capital, Positive and Negative Working Capital, 10
1 Objectives of Working Capital Management.

Operating Cycle Concept – Reasons for Prolonged Operating Cycle, How to reduce
Operating Cycle.
2 Working Capital Requirement – Factors determining Working Capital, Working Capital in 10
Seasonal Industries, Working Capital during Inflation, and Working Capital in Industries with
shift working.
Inventory Management – Meaning and Nature of Inventory, Purpose / Benefits of Holding
3 Inventory, Risk and Costs of Holding Inventories, Meaning and Objectives of Inventory 10
Management.
Tools and Techniques of Inventory Management - Determination of Stock Levels,
Determination of Safety Stocks, Ordering systems of Inventory, Economic Order Quantity,
4 ABC Analysis, VED Analysis, FNSD Analysis, Inventory Turnover Ratios, JIT Control 10
System. Numerical on Stock Levels, Economic Order Quantity.

Receivables Management – Meaning of Receivables, Cost of Maintaining Receivables,

Factors influencing size of Receivables, Forecasting the Receivables, Meaning and Objectives
of Receivables Management, Dimensions of Receivables Management: Forming of Credit 10
5 Policy, Executing the Credit Policy, Formulating and Executing Collection Policy.
Cash Management – Nature of Cash, Motives of Holding Cash, Cash Management,
Managing cash flows, Determining Optimum Cash Balance.

Text Books
1. Bhattacharya, H. Working Capital Management. New Delhi: Prentice-Hall of India

Reference Books
1. Kishore, R. M. Financial Management. New Delhi: Taxmann Publication
2. Mathur, S. B. Working Capital Management & Control. New Delhi: New Age Internat

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Faculty of Commerce & Management

Course Title: PREDICTIVE ANALYTICS Course Code: CMUIBB504T

Semester: III
L T P C
4 0 4 4
Course Objective:

To provide an overview of an exciting field of Predictive Analytics. To introduce the tools

required For the Predictive Analytics. Review and explore data to look at data distributions
and to identify data problems, including missing values. To enable students to have skills
that will help them to solve complex real-world problems in for decision support.
To study, understand and implement each unit according to National Education Policy
2020and Bloom’s Taxonomy.
Course Content
Content Hours
Unit

I ANALYTICS OVERVIEW 9
Definition of business Analytics with real time examples, How Predictive
analytics: Transforming data into future insights, Analytics trends: Past, Present
& Future, Towards a Predictive enterprise.
II IBM SPSS MODELER & DATA MINING
What is a Data Mining applications? Strategy for data mining: CRISP-DM,
Identify nodes and streams, The framework of a Data – mining project, Brief the
unit of analysis, Explain the type of dialog box. 9

III UNIT OF ANALYSIS 9

Concepts of Unit of analysis (Distinct, Aggregate, SetToFlag), Integrate data,
CLEM Expression, Role of Relationship between two fields, Identifying the
modeling objective.
IV ADVANCED DATA PREPARATION WITH IBM SPSS MODELER
Functions to enrich data, Method to transform data, Cross-record functions,
9
Sampling, Partitioning and sampling data, Improving Efficiency.

V PREDICTIVE ANALYTICS WITH IBM WATSON STUDIO

IBM Watson Studio, Watson studio Components, Data preparation, Watson
9
Machine learning, Data Refinery, Watson Studio Neural Network Modeler, IBM
Watson Studio jobs, Use case with AutoAI.
VI PROJECT
Predicting using IBM SPSS Modeler & IBM Watson with real Case studies.

Course Outcome:
• The syllabus adhere to all Bloom’s Taxonomy Levels and has been prepared in accordance
with National Education Policy (NEP). After completion of course, students would be able
to:

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Faculty of Commerce & Management

• Understand and critically apply the concepts and methods of Business analytics. The CLO
has been achieved according to BL1 and BL2 in Unit 1.
• To understand and apply IBM SPSS Modeler in Data Mining, what kinds of data can be
mined, what kinds of patterns can be mined? The CLO has been achieved according to
BL2 and BL3 in Unit 2.
• Applying and analyzing how to use functions, deal with missing values, use advanced field
operations, handle sequence data and improve efficiency. The CLO has been achieved
according to BL2, BL3 & BL4 in Unit 3 & 4.
• To evaluate the Model on the basis of different Predictive Methods. The CLO has been
achieved according to BL2, BL3, BL4 & BL5 in Unit 4.
• Building and create advanced analytical model that leverage historical data to uncover
real-time insights to predict future events. The CLO has been achieved according to BL3,
BL5 & BL6 in Unit 6.
• Satya Raju, Management- Text & cases, PHI, New Delhi.
• Koontz Harold &Weihrich Heinz – Essentials of management (Tata McGraw Hill, 5th
Edition,2008)
• Principles of Management, George R. Terry & S.G. Franklin, AITBS, Delhi
• L. M. Prasad- Principles and Practices of Management, Sulatn Chand & Sons, 7th edition,
2007.
• N M Khandelwal- Indian Ethos & Values for Management- Himalyan Publishing

Recommended Reference Books:

• IBM Courseware
• Predictive Analytics Mesmerizing & fascinating by ERIC SIEGEL

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Faculty of Commerce & Management

BBA & BBA IBM

VTH SEMESTER SYLLABUS

BBA
Tutorial (T) Practical
S. Lectures (L)
Course Code Course Title Hours/ (P) Hours Credits
No Hours/ Week
Week Week
Core Courses

1 CMUCBB601T Business policy and strategy 4 4

Generic Electives (GE)

2 CMUCBB602T Introduction to Capital 2 2
Market

Dissertation / Project / Seminar Work

UG Dissertation/Research
4 CMUCBB604P 6 6
Project
Discipline Specific Courses (DSE)
Elective Paper – I
6 4 4
(Functional Area A/B/C)
Elective Paper – I1
7 4 4
(Functional Area A/B/C)
Elective Paper – III
8 4 4
(Functional Area A/B/C)
Elective Paper – IV
9 4 4
(Functional Area A/B/C)
Total Credits 28

• Student will opt any two specializations from functional area A, B & C.
• Student will study any two specialization papers from one functional area.

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Faculty of Commerce & Management

BBA IBM
Tutorial (T) Practical
S. Lectures (L)
Course Code Course Title Hours/ (P) Hours Credits
No Hours/ Week
Week Week
Core Courses

1 CMUCBB601T Business Policy and strategy 4 4

Generic Electives (GE)

Introduction to Capital 2 2
2 CMUCBB602T Market

Dissertation / Project / Seminar Work

UG Dissertation/Research
3 CMUCBB604P 6 6
Project
Discipline Specific Courses (DSE)
Elective Paper – I
4 4 4
(Functional Area A/B/C)
Elective Paper – I1
5 4 4
(Functional Area A/B/C)
IBM Paper

6 CMUIBBB603T Sectorial Analytics 4 4

Total Credits 24

• Student will opt any one specialization from functional area A, B & C.
• Student will study any two specialization papers from one functional area.

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Faculty of Commerce & Management

ELECTIVES - VI Semester

S.No.
Code Subject Cat L T P C

FUNCTIONAL AREA A : HUMAN RESOURCE

1 CMUBB6101T Negotiation & Conflict Resolution DSE 4 - - 4

2 CMUBB6102T International Human Resource Management DSE 4 - - 4

3 CMUBB6103T Leadership Skills & Change Management DSE 4 - - 4

4 CMUBB6104T Industrial Laws DSE 4 - - 4

FUNCTIONAL AREA B : MARKETING

5 CMUBB6201T Service Marketing DSE 4 - - 4

6 CMUBB6202T Introduction of Retail Management DSE 4 - - 4

7 CMUBB6203T Brand & Product Management DSE 4 - - 4

8 CMUBB6204T Customer Relationship Management DSE 4 - - 4

FUNCTIONAL AREA C : FINANCE

9 CMUBB6301T Portfolio Management DSE 4 - - 4

10 CMUBB6302T Tax Planning DSE 4 - - 4

11 CMUBB6303T Behavioural Finance DSE 4 - - 4

12 CMUBB6304T Corporate Accounting DSE 4 - - 4

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Course Title: BUSINESS POLICY AND STRATEGY Course: BBA

Semester: VI Code: CMUCBB601T
L T P C
4 0 0 4
Course Objective:
CO1: To provide fundamental knowledge of Business Policy
CO2: To attain familiarity with the strategic management process
CO3: To understand the environmental scanning process.
CO4: To attain awareness methods of analysis and diagnosing Corporate Capabilities
CO5: To understand the approaches to Strategy formation.

Course Learning Outcomes

After completion of the course student will be able to:
CLO1: Conduct an external and internal analysis using appropriate tools, for the purpose of identifying an organization's
strategic capability in view of changing conditions. Case studies are used to assess this ability.
CLO2: Experience the process of developing and implementing strategy and the implications for the organization.
Exchange.
CLO3: Experience the process of developing and implementing strategy and the implications for the organization.
CLO4 Develop holistic diagnostic, problem-solving and decision making skills.
CLO5: Discuss the advantages and disadvantages of different competitive strategies under changing conditions.
. Credit: 4 Total hours: 50
Unit Content Hrs.
1 INTRODUCTION 10
Nature, scope and importance of the course on Business Policy; Forecasting, Long-range
planning, strategic planning and strategic management.
2 STRATEGIC MANAGEMENT PROCESS 10
Formulation Phase – vision, mission, environmental scanning, objectives and strategy;
implementation phase – Strategic Activities, Evaluation and Control.

3 ENVIRONMENTAL ANALYSIS 10
Need, Characteristics and categorization of environmental factors; approaches to the
environmental scanning process – structural analysis of competitive environment; ETOP a
diagnosis tool.
4 ANALYSIS OF INTERNAL RESOURCES 10
Strengths and Weakness; Resource Audit; Strategic Advantage
Analysis; Value-Chain Approach to Internal Analysis; Methods of analysis and diagnosing
Corporate Capabilities – Functional Area Profile and Resource Deployment Matrix, Strategic
Advantage Profile; SWOT analysis.
5 FORMULATION OF STRATEGY 10
Approaches to Strategy formation; major strategy options – Stability, Growth and Expansion,
Diversification, Retrenchment, Mixed Strategy; Choice of Strategy – BCG Model; Stop-Light
Strategy Model; Directional Policy Matrix (DPM) Model, Product/Market Evolution – Matrix
and Profit Impact of Market Strategy (PIMS) Model

Text Book:
1. International Business-by John Daniels(TMH, 6th Ed.)

Reference Book:
2. Agarwal Raj - International Trade
3. Jaiswal Bimal - International Business (Himalaya Publication)
4. Hill C.W. - International Business (TMH, 5th Ed.)
5. Kumar R and Goel, International Business, (UDH Publications, edition 2013)
6. Cherunilam F - International Trade and Export Management (Himalaya, 2007)

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Faculty of Commerce & Management

Course Title: INTRODUCTION TO CAPITAL MARKET Course: BBA

Semester: VI Code: CMUCBB602T
L T P C
2 0 0 2
Course Objective
CO1: To provide fundamental knowledge and exposure to the concepts, theories and practices of Indian financial
system.
CO2: To attain familiarity with the functioning of SEBI and Stock Exchange.
CO3: To understand the concept of primary and secondary market.
Course Learning Outcomes
After completion of the course student will be able to:
CLO1: Discuss the mechanism of capital market operations.
CLO2: Create awareness on SEBI, its objectives, powers, management & functions and stock exchange.
CLO3: Apply the practical aspects of primary market operations & book building process.
Credit: 2 Total hours: 30
Unit Content Hours

THE INDIAN FINANCIAL SYSTEM 9

Meaning, Components, Role and functions, Recent development in the Indian financial system,
1
Capital Market- significance and functions of capital market, Industrial Securities Market, Financial
Instruments in Industrial Securities market, Government Securities market
SEBI 11
Establishment, Objectives, Powers and functions, Stock exchanges – definition - role and functions
2
– stock exchanges in India- NSE, BSE, MCX, and major international stock Exchanges, Recent
trends in Indian Capital Market
PRIMARY MARKET 10
Functions of new issue market,-Methods of floating new issue, IPO, FPO, Public issue, bonus issue,
Right issue, Private placement, Book building, ESOP, Intermediaries in the new issue market,
3 Registrars to the Issue, brokers to the issue, Bankers to the issue, Underwriters.
Secondary market, Members of the Stock Exchange, listing of securities, Classification of listed
securities

Text Books
1. Gupta N.K and Monica Chopra : Financial Markets Institutions and services
2. Yogesh Maheswary : Investment Management
3. Kevin. S : Security Analysis and Portfolio Management
4. Preethi Singh : Dynamics of Indian Financial System
5. Sojikumar.K and Alex Mathew : Indian Financial System and Markets

Reference Books
1. Bharathi. V.P.Pathak : Indian Financial System
2. Khan. M.Y : Financial Services.
3. International Trade and Financial Environment.
4. Gupta N.K, Monica Chopra, Financial Markets, Institutions and Services

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Faculty of Commerce & Management

Course Title: NEGOTIATION & CONFLICT RESOLUTION Course: BBA

Semester: VI Code: CMUBB6101T
L T P C
4 0 0 4

Course Objective

CO1: To provide fundamental exposure to the concepts of negotiation & conflict resolution.
CO2: To attain familiarity of negotiation & conflict resolution process in management.
CO3: To understand the negotiation & conflict resolution.
CO4: To gain knowledge of negotiation & conflict resolution and it’s working in corporate world.
CO5: To conquer the information of negotiation & conflict resolution.

Course Learning Outcomes

After completion of the course student will be able to:
CLO1: Recognize the meaning and necessity of negotiation in the organization.
CLO2: Understand different stages, approaches and styles of negotiations.
CLO3: Recognize the role of communication in negotiation
CLO4: Discuss about the numerous negotiation & conflict resolution tools.
CLO5: Understand the nature, process and importance of counseling
Credit: 4 Total hours: 50
Unit Content Hours

NEGOTIATION 10
1 Meaning, Nature, Process and types of Negotiation, Strategy and planning for negotiation,
Agenda setting, understanding barriers of agreement.

BARGAINING 10
2 ZOPA, Expectations & Concessions, Compromise, Collaboration & Multi-tasking, Seven
pillars of negotiation.
Collaboration and Compromises, Types of collaborations, Importance of collaborations, 10
3 types of compromises, compromising strategies, legal aspects of collaboration, skills of
negotiation
COMMUNICATION AND NEGOTIATION 10
4 Economical and Socio-Psychological dimensions of negotiation, Contextual nature of
negotiation, Role of communication in negotiation, Qualities & Skills of effective
negotiation, Interpersonal negotiation.

COUNSELING 10
5 Meaning, Nature, Goals and Process of Counseling, Approaches to counseling, Importance
of counseling, Variables affecting the counseling process, Evaluation of counseling,
Modern trends in Counseling process.

Text books
1. Cohen, S. Negotiation Skills for Managers. New Delhi: Tata Mc Graw Hill.

Reference Books
1. Rao, S. L. Negotiation Made Simple. New Delhi: Excel Books.
2. Rao, S. N. Counseling and Guidance. New Delhi: Tata Mc Graw Hill.

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Faculty of Commerce & Management

Course Title: INTERNATIONAL HUMAN RESOURCE MANAGEMENT Course: BBA

Semester: VI Code: CMUBB6102T
L T P C
4 0 0 4

Course Objective:
CO1: To provide fundamental exposure to the concepts of international human resource management.
CO2: To attain familiarity of international human resource management process in management.
CO3: To understand the international human resource management
CO4: To gain knowledge of international human resource management and it’s working in corporate world.
CO5: To conquer the information of international human resource management

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Understand the Concept and trends of IHRM and appreciate how and why it has become so critical
CLO2: Understand different stages, approaches and styles of international human resource management
CLO3: Define issues that impact recruitment, selection and staffing in international context
CLO4: Highlighting the core concepts of Human Resource Management in International context.
CLO5: Describe the significance of IHRM with regard to competitiveness

Credit: 4 Total hours: 50

Unit Content Hours

Introduction
1 Introduction to IHRM Definition, Approaches to IHRM, Difference between IHRM and 10
Domestic HRM. Traditional and modern perspectives in HRM; Themes in HRM;
Contemporary global trends in International- HRM, IHRM trends- Complexities,
challenges, and choices in future.

Recruitment, Selection and staffing in International context:

2 International Managers- parent country nationals, third country nationals, host country 10
nationals, Selection strategies for
overseas assignments, International transfers;

Expatriate Management
3 Problems of repatriation of overseas expatriates and strategies to tackle these problems.
Recruitment methods using head-hunters, e-recruitment, international staffing issues. 10

Performance Management: performance and appraisal in IHRM appraisal of

4 expatriate, third and host country employees, issues and challenges in international
performance management, 10

Training and development in international context: training & development of

5 international staff, types of expatriate training, HCN training.
International Compensation: Forms of compensation, Approaches to international 10
compensation.

Text Books / Cases:

1. Aswathappa, K. International Human Resource Management. New Delhi: Tata McGraw-Hill.

Reference Books:
1. Gupta, S. C. International Human Resource Management. New Delhi: Macmillan Publishing.
2. Rao, P. L. International Human Resource Management. New Delhi: Excel Books.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: LEADERSHIP SKILLS & CHANGE MANAGEMENT Course: BBA

Semester: VI Code: CMUBB6103T
L T P C
4 0 0 4
Course Objective

CO1: To provide fundamental exposure to the concepts of leadership skills & change management.
CO2: To attain familiarity of leadership skills & change management
CO3: To understand the leadership skills & change management
CO4: To gain knowledge of leadership skills & change management and it’s working in corporate world.
CO5: To conquer the concept of leadership skills & change management.

Course Learning Outcomes

After completion of the course student will be able to:

CLO1: Understand the concept of leadership in an organizational context
CLO2: Classify the leadership skills & change management.
CLO3: Understand the concept and different theories of leadership.
CLO4: Identifying the different roles of change agent and understand the threats.
CLO5: summarizing leadership importance and its effective management

Credit: 4 Total hours: 50

Unit Content Hours

INTRODUCTION TO LEADERSHIP
1 Definition, Importance of Leadership, Role of Leader, How is leadership 10
differentiated fromManagement?
THEORIES OF LEADERSHIP
2 Contingency & Situational theories of leadership, Leadership Model, Leadership 10
Competencies.
MANAGING CHANGE
3 The nature of organizational change, How 10
change emerges in organizations, Strategies of change and its communication,
CHANGE IMPLEMENTATION
4 Enablers and obstacles to change, Successful processes of organizational change, 10
Change implementation and its performance.

LEADING PEOPLE TO CHANGE

5 Social identity of organizational system: how to investigate it, Individual dimensions 10
of the change process Individual reaction to the change process, Groups dynamics in
changing, Learning process, change , monitoring, A changing future – preparing for
progressive and continual Change, Innovation and trends for the future.

Text Books
1.Haldar, U. K. Leadership and Teambuilding. New Delhi: Oxford University.
Reference Books
1.Heighes, R. L. Leadership: Enhancing the Lessons of Empowering. New Delhi: Tata McGraw Hill.
2.Wailes, S. Organizational Chang. New Delhi: Prentice Hall International.

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: INDUSTRIAL LAWS Course: BBA

Semester: VI Code: CMUBB6104T
L T P C
4 0 0 4

Course Objective

CO1: To provide fundamental exposure to the concepts of Labor Legislation & Industrial relations.
CO2: To attain familiarity of Labor Legislation & Industrial relations.
CO3: To understand the Labor Legislation & Industrial relations.
CO4: To gain knowledge of Labor Legislation & Industrial relations and it’s working in corporate world.
CO5: To conquer the concept of Labor Legislation & Industrial relations management.
Course Learning Outcomes

After completion of the course student will be able to:

CLO1: Outline the legal framework within which Indian labor law operates.
CLO2: Understand concepts of industrial relations, employment practice, Labor conditions and social welfare.
CLO3: Discuss the importance of ensuring the health, safety and welfare of the workmen.
CLO4: Describe the Industrial and Labor system of the country.
CLO5: Explain the importance of legal institutions and their application.

Credit: 4 Total hours: 50

Unit Content Hours

INTRODUCTION TO LABOUR LEGISLATION

1 Labour Laws- Concept, Origin, Objectives and Classification, Philosophy of Labor Laws, 10
Labour Policy, Emerging Issues and Future Trends.

THE FACTORIES ACT, 1948

2 Scope definition, approval of licensing and registration of factories, the inspection staff- 10
Powers of Inspectors, certifying surgeons, healthy, safety and welfare provisions, working
hours of adults, employment of women and young persons, annual leave with wages,
penalties and procedure.

WAGES AND LABOUR LAWS

3 The payment of Wages act, 1936- Application of the act, rules for the payment of Wages, 10
Deductions from Wages, maintenance of registers and records, Inspectors, Appeal.
The Minimum Wages act, 1948- Object, fixation and revision of wages, advisory board
and central advisory board, safeguards in
payment of minimum wages.

LABOUR WELFARE AND SOCIAL SECURITY

4 An overview of Employee State Insurance Act 1948 for The workmen’ compensation
Act, 1923- Defences available to employers before passing the act, scope and coverage of
the act, rules regarding workmen’s compensation, Amount of compensation, Distribution 10
of compensation.
Industrial Relations Law: The Trade union act, 1926- Trade unions, registration of
trade unions, cancellation of registration and appeal, Rights and privileges of registered
Trade union, Amalgamation and Dissolution of trade union, regulations and penalties.

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THE INDUSTRIAL DISPUTE ACT, 1947

5 Object, what is an Industrial Dispute, Strikes and Lock-out- Prohibition of strikes and
lockouts, lockout in public utility services, strike and lockout in industrial establishments, 10
illegal strikes and lockouts, Lay-off, retrenchment. Brief introduction of Conciliation
Machinery,
Adjudication Machinery and Voluntary reference of Disputes to Arbitration, Employee
Provident Fund Act 1952.

Text Books
1. Goswami, V. G. Labour and Industrial Law. Allahabad: Central Law Agency.
Reference Books
1. Kapoor, N. D. Elements of Merchantile Law. New Delhi: Sultan Chand & Sons.
2. Saiyed, I. A. Labour Laws. Mumbai: Himalaya Publication House.
3. Srivastava, S. C. Industrial Relations and Labour Law. Noida: Vikas Publishing House

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 Course Curriculum (w.e.f. Session 2023-24)

Faculty of Commerce & Management

Course Title: SERVICE MARKETING Course: BBA

Semester: VI Code: CMUBB6201T
L T P C
4 0 0 4

Course Objective:
CO1: To provide fundamental exposure to the applications of service marketing.
CO2: To attain familiarity of applications of service marketing.
CO3: To understand the applications of service marketing.
CO4: To gain knowledge of applications of service marketing and it’s working in corporate world.
CO5: To conquer the concept of applications of service marketing.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1: Identify the concepts & practical applications of service marketing.
CLO2: Outline the role of people, physical evidences & processes in service marketing.
CLO3: Highlight skills for service communication that differs substantially from those ofgoods marketing.
CLO4: Infer the concept of service quality model and highlights the gaps in service delivery.
CLO5: Interpret applications of service marketing mix in banking, education, telecommunication and hospitality
industry

Credit: 4 Total hours: 50

Unit Content Hours

INTRODUCTION TO SERVICES MARKETING
Definition, Concept & Characteristics of Services, Difference between goods & Service
1
Marketing. Classification of services. Importance of Services Marketing. 10

EXTENDED SERVICE MARKETING MIX

2 Service Products, Pricing Decisions of Services, Service Promotion, Place(distribution) in
10
services, People & Internal marketing in Services, Service Processes,
MANAGING PHYSICAL EVIDENCES IN SERVICES
Challenges & issues in services marketing, Service Blueprint Service Marketing Strategies:
3 Segmentation, Targeting, positioning. Understanding customer expectation & zone of
tolerance. 10

DELIVERING QUALITY SERVICE

Challenges faced while measuring service quality, the customer expectation Vs perceived
4 service gap, Measures of service quality, SERVQUAL & GAP model. 10

APPLICATION
Application of elements of service marketing mix in BFSI sector, Education, Telecom,
5 Hospitality (Travel, Tourism & hotels), 10
Health (Hospitals). Role of IT and emerging technologies in service marketing

Text Books
1. Apte, G. Services Marketing. New Delhi: Oxford University Press.

Reference Books
1. Bhattachrya, C. &Shanker, R. Service Marketing. New Delhi: Excel Books.
2. Bitner, Z. Service Marketing. New Delhi: Tata McGraw Hill.
3. Rao, K. R. M. Service Marketing. New Delhi: Pearson Education.

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Faculty of Commerce & Management

Course Title: INTRODUCTION OF RETAIL MANAGEMENT Course: BBA

Semester: VI Code: CMUBB6202T
L T P C
4 0 0 4
Course Objective
CO1: To provide fundamental exposure to the applications of retail management in marketing.
CO2: To attain familiarity of retail management in marketing.
CO3: To understand the applications of retail management in marketing.
CO4: To gain knowledge of applications of retail management in marketing and it’s working in corporate world.
CO5: To conquer the concept of applications of retail management in marketing.

Course Learning Outcomes

After completion of the course student will be able to:
CLO1: Identify the basic concepts of retail management
CLO2: Classify the various factor affecting location, site and store designing.
CLO3: Report the plans for merchandise management.
CLO4: Infer the concept of retail management in marketing and the gaps in service delivery.
CLO5: Recognize the various elements of retail price and promotional mix.

Credit: 4 Total hours: 50

Unit Content Hours

INTRODUCTION
Retailing concept, nature, scope, and functions, Retailing scenario in India and its future 10
1
prospects. Types of Retail Outlets. MNC's role in organized retailing.

SITUATIONAL ANALYSIS
Retail institutions by ownership; Retail institutions by store-based strategy mix; Web, non-store 10
2
based, and Other forms of nontraditional retailing.

RETAILER RELATIONSHIP
Customer Relationship & Channel Relationship. 10
3 Retail Location & Site Selection: Factors affecting location decision, importance of location to
a retailer, types of retail location, trading area analysis, Location based retail Strategies &
Site Selection.
STORE DESIGN
Interior & Exteriors, Store layout, Types oflayouts, Factors affecting store layout & Display. 10
4 Store Administration: Space management, Managing storeinventories and display.
Merchandise Management: Concept, Importance, devisingmerchandise plans &
implementation of these plans
PRICING IN RETAILING
Factors affecting retail price, retail pricingobjectives & developing retail price strategy. 10
5 Retail Communication Mix: elements of retail promotional mix,Planning retail promotional
strategy & significance of retail image.

Text Books

1. Bajaj C., Tow, R. &Srivatsava, N. V. Retail Management. New Delhi: Oxford University Press.
Reference Books
1. Berman, B. and Evans, J. R. Retail Management. New Delhi: Pearson Education.
2. Nair, S. Retail Management. New Delhi: Himalaya Publishing House Pvt. Ltd.

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Faculty of Commerce & Management

Course Title: BRAND & PRODUCT MANAGEMENT Course: BBA

Semester: VI Code: CMUBB6203T
L T P C
4 0 0 4
Course Objective
CO1: To provide fundamental exposure to the applications of product and brand management in marketing.
CO2: To attain familiarity of product and brand management in marketing
CO3: To understand the applications of product and brand management in marketing
CO4: To gain knowledge of product and brand management in marketing and it’s working in corporate world.
CO5: To conquer the concept of product and brand management in marketing.

Course Learning Outcomes

After completion of the course student will be able to:
CLO1: Infer the various aspects related to the evolution of a brand.
CLO2: Discuss a framework to understand the new product development process.
CLO3: Apply an understanding in pricing the product .
CLO4: Interpret the dimensions of product management (Tools and metrics for developing product strategies.)
CLO5: Compare the relationship between Corporate Strategy, Product and Brand Management

Credit: 4 Total hours: 50

Unit Content Hours

INTRODUCTION TO PRODUCT MANAGEMENT

What is a Product- Product Personality, Types of Products- Product Line, and Product Mix. Factors 10
1
influencing design of the product.

DEVELOPING PRODUCT STRATEGY

PLC, Launching Strategies, Portfolio Management‐BCG, GE, Porter’s Model, Competitor’s 10
2
Analysis, Market potential, Product Demand pattern and Trend Analysis.

NEW PRODUCT DEVELOPMENT

Product Differentiation and Positioning strategies, Market Potential & Sales Forecasting- 10
3 Forecasting target market potential and sales- Methods ofestimating market and sales potential,
planning for involvement inn international market.

PRICING THE OFFER

4 Price Elasticity of Demand, Costs, Pricing Strategies. Concept of Product Testing. Test Marketing. 10
Product Launch

BRAND MANAGEMENT 10
What is a Brand, Types, Brand Development: Extension, Re launch-Product Vs Brands, Goodsand
5 services, Retailer and distributors, Brand challenges and opportunities, The brand equity concept,
Identity and image, Building global brands, Branding failures, Packaging, Labeling

Text Books
1. Chunawalla, S. A. Brand Management. Himalaya Publishing House.
Reference Books
1. Kapferer, J. The New Strategic Brand Management. New Delhi: Viva Books.
2. Pati, D. Branding Concepts. New Delhi: Macmillan Publishing.

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Faculty of Commerce & Management

Course Title: CUSTOMER RELATIONSHIP MANAGEMENT Course: BBA

Semester: VI Code: CMUBB6204T
L T P C
4 0 0 4
Course Objective
CO1: To provide fundamental exposure to the applications of customer relationship management in marketing.
CO2: To attain familiarity of applications of customer relationship management in marketing
CO3: To understand the applications of customer relationship management in marketing
CO4: To gain knowledge of customer relationship management in marketing
CO5: To conquer the concept of applications of customer relationship management in marketing.

Course Learning Outcomes

After completion of the course student will be able to:

CLO1: Understand about the concept and significance of CRM.
CLO2: Identify and understand about the various tools and techniques for implementing CRM
CLO3: To understand marketing aspects of Customer relationship management
CLO4: Discuss To understand about the various current trends in CRM.
CLO5: Describe the concept of Customer relationship cycle
Credit: 4 Total hours: 50
Unit Content Hours
INTRODUCTION AND SIGNIFICANCE OF CRM
CRM Concepts; benefits of CRM; challenges for CRM; CRM Model; CRM: success factors, the three 10
levels of Service / Sales; The Myth of Customer Satisfaction; Understanding Principles of Customer
1 Relationship; Relationship Building Strategies; Building Customer Relationship; Management by
Customer Retention; Stages of Retention; Understanding Strategies to Prevent Defection and Recover
Customers; CRM as a strategic marketing tool; CRM significance to the stakeholders.

CRM PROCESS
Introduction and Objectives of a CRM Process; an Insight into CRM; The CRM cycle i.e. Assessment 10
2 Phase; Planning Phase; The Executive Phase; Modules in CRM(sales force automation and call
center), 4C’s (Elements) of CRM Process; CRM Process for Marketing Organization; CRM
Affiliation in Retailing Sector.
IMPLEMENTATION AND TRENDS IN CRM
Choosing the right CRM Solution; Framework for Implementing CRM: a Step-by-Step Process: Five
3 Phases of CRM Projects; Development of Customizations; power user Beta Test and Data Import; 10
Train and Retain; Roll out and System Hand-off;

CRM IN MARKETING
One-to-one Relationship Marketing, Cross Selling & up Selling, Behavior Prediction, Customer 10
4
Profitability & Value Modeling, Channel Optimization, Event-based marketing.

CRM CURRENT TRENDS

5 e-CRM/online CRM, Key e-CRM features, Data Warehousing – Data mining for CRM, an 10
introduction to CRM software packages

Text Book
1. Kumar, V. & Werner, J. Customer Relationship Management - A Database
Reference Book:
1. Mohammed, H. P. & Sagadevan, A. Customer Relationship Management. Noida: Vikas Publishing House.
2. Paul, G. CRM-Essential Customer Strategies for the 21st Century. New Delhi: Tata McGrawHill.

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Faculty of Commerce & Management

Course Title: PORTFOLIO MANAGEMENT Course: BBA

Semester: VI Code: CMUBB6301T
L T P C
4 0 0 4
Course Objective
CO1: To impart knowledge about various alternative investment techniques
CO2: To finalize theories behind the science of investments, techniques of securities valuation, and kinds of financial
markets.
CO3: To illustrate the various portfolio management strategies available to the investment manager.
CO4: To understand portfolio management techniques and adapt them to specific portfolio problems.
CO5: To impart knowledge about for portfolio construction,

Course Learning Outcomes

After completion of the course student will be able to:

CLO1: To have knowledge about various alternative investment techniques.
CLO2: Understand the concept of portfolio management, techniques and application of techniques in real life experience
CLO3: Critically evaluate portfolio management techniques and implement them to specific portfolio problems.
CLO4: Assess and infer recommendations for portfolio construction, based on the requirements of a client.
CLO5: Examine the knowledge across business disciplines.
Credit: 4 Total hours: 50

Unit Content Hours

INTRODUCTION
Introduction: The Investment Environment, Financial Markets, Investment Alternatives, Trading
1 10
Procedure, Investment Approaches, Structure of Securities Market, Participants in Security Market,

REGULATORY MECHANISM
SEBI and its Guidelines; Investor Protection. Concept and Measurement of Risk & Return. Market
2 Efficiency, Empirical Evidence on Security Returns. EMH & its implications for investment 10
decision. Adaptive Markets, Hypothesis (AMH) as an Alternative to the Efficient Market
Hypothesis (EMH)
VALUATION OF EQUITY
Nature of equity instruments, Equity Valuation Models. Approaches to equity valuation: Technical
3 Approach: Overview of Concept & Tools Used Fundamental Approach: Economy, Industry and 10
Company Analysis. Fixed Income Securities: Nature of Bonds, Bond Prices and Yields, Term
Structure of Interest Rates, Managing Bond Portfolio, and Bond Theorem.
PORTFOLIO THEORY & EQUILIBRIUM IN CAPITAL MARKETS
Portfolio Return & Risk, Efficient Frontier, Optimal Portfolio, Risk-less Lending & Borrowing,
4
Optimal Risky Portfolio, Capital Asset Pricing Model, Single-Index and Multifactor, Models, 10
Arbitrage Pricing Theory
PORTFOLIO MANAGEMENT
Portfolio Management Process, Approaches to Portfolio Construction, Determinants of Objectives,
5 Choice of Asset Mix, Formulation of strategy, Portfolio Execution, Portfolio Evaluation and 10
Portfolio Revision. Portfolio Management and Performance Evaluation: Performance Evaluation
of Existing Portfolio: Sharpe, Treynor, Jenson, Fama Measures.

Text Books
1. Investment Analysis and Portfolio Management ‒ Prasanna Chandra, 4/e, TMH, 2017

Reference Books:
2. Security Analysis & Portfolio Management- Kevin S, 10/e, PHI, 2011.
3. Investments ‒ ZviBodie, Kane, Marcus &Mohanty, 8/e, TMH, 2010.
4. Investment Science- Luenberger, 1st Edition, OUP, 201
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Faculty of Commerce & Management

Course Course: BBA

TAX PLANNING
Title:
Semester: IV Code: CMUBB6302T
L T P C
4 0 0 4
Course Objective

CO1: To impart knowledge about various about taxation laws

CO2: To finalize theories behind the taxation.
CO3: To illustrate the principles and provisions in Income –tax.
CO4: To understand Classification of income under various headings
CO5: To impart concepts and principles of Income Tax.

Course Learning Outcomes

After completion of the course student will be able to:

CLO1: Tell basic knowledge about taxation laws
CLO2: Interpret principles and provisions in Income –tax Act, 1961.
CLO3: Classify and compare income under various headings
CLO4: Illustrate the main concepts and principles of Income Tax
Credit: 4 Total hours: 50
Unit Content Hours

INTRODUCTION TO INCOME TAX ACT, 1961

Basic Concepts: Income, Agricultural Income, Casual Income, Assesse, Assessment
1 10
Year, Previous Year, Gross Total Income. Tax Evasion, Avoidance

TAX PLANNING
2 Mutual relationship between Income tax Act and Finance Act. Interpretation of tax laws.
10
HEADS OF INCOME
Residential Status and Tax Liability, Income From House Property, Simple Numerical.
3 10
Income From Business & Profession-Simple Numerical,, Income From Salaries–
Meaning,
HEADS OF INCOME
4 Allowances Perquisites, Valuation of Perquisite s, Provident Fund, Retirement Benefits.
Simple Numerical, Income From Capital Gains, Income from other sources 10
DEDUCTIONS
5 Determination of Gross Total Income and tax liability of an individual. Simple Numerical.
Deductions under section 80 C to 80 U. 10

Text Book
Singhania, V. K. & Singhania, M. Students’ Guide to Income Tax with Service Tax and Value Added Tax. New Delhi:
Taxmann Publications Pvt. Ltd.
Reference Book
Ahuja, G. & Gupta, R. Systematic approach to Income Tax. New Delhi: Bharat Law house.

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Faculty of Commerce & Management

Course Title: BEHAVIOURAL FINANCE Course: BBA

Semester: IV Code: CMUBB6303T

L T P C
4 0 0 4
Course Objective

CO1. To introduce the student to the new field of behavioural finance.

CO2. Know the theoretical and empirical foundations and challenges to the efficient market hypothesis.
CO3. To understand the behavioural biases of individual and professional investors
CO4. To recognize the key anomalies in the markets proving the behavioural biases of top managers.
CO5. To deal with major implications of human psychology for financial decision-makers and for financial
markets.

Course Learning Outcomes:

After completion of the course student will be able to:
CLO1. To comprehend the major concepts and topics of behavioural finance.
CLO2. To understand some psychological biases which lead to various anomalies
CLO3. To be familiar with various theories related to behavioural finance.
CLO4. To understand the various effects like endowment, disposition etc.
CLO5. To understand investors’ behaviour in secondary markets

Credit: 4 Total hours: 50

Unit Content Hours

BEHAVIORAL FINANCE-OVERVIEW
Introduction to Behavioral Finance-Overview, History of Behavioral Finance; From
10
1 standard finance to behavioral finance- Are financial markets efficient?, Limits to
arbitrage- Fundamental Risk, Noise Trader Risk, Implementation cost, evidence of limits
to arbitrage
THEORIES
Cognitive biases, beliefs and heuristics-Preferences: Prospect Theory, Ambiguity
2 10
aversion, Loss aversion, Framing, Non-consequentialism: Disjunction Effect, Self-
deception
NOTIONS AND RELATED CONCEPTS
Neuro- finance (introduction only); Mental Accounting, Self-control, Regret avoidance
10
3 and Cognitive dissonance, Representativeness and Availability, Anchoring and Belief
perseverance, Overconfidence, Optimism and wishful thinking, Overreaction and
Conservatism, Self- attribution, Regency bias
VARIOUS EFFECTS
Endowment effect, Disposition effect, reference price effect, Herd Behavior, hindsight,
4 10
winners’ curse, cognitive dissonance, familiarity bias, status quo bias, law of small
numbers, information overload
APPLICATIONS
Aggregate Stock Market: Equity Premium Puzzle-prospect theory, loss aversion; The
Volatility Puzzle-beliefs, p References:; The Cross Section of Average returns- size 10
premium, long term reversals, predictive power of scaled price ratios, momentum, event
5 studies.
The closed end funds and co movement: investor behavior (saving and investment)-
insufficient diversification, naïve diversification, excessive trading, the selling decision, the
buying decision. Corporate Finance: Security Issuance, Capital structure and Investment,
Dividends, Managerial Irrationality.

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Faculty of Commerce & Management

Text Book

1.Forbes, William, “Behavioural Finance”, Student ed, Wiley Publication

Reference Book
1.Shleifer, Andrei. “Inefficient Markets-An Introduction to Behavioral Finance”. Oxford University Press.
2.Thaler, Richard & Barberis, Nicholas. (2002) A Survey of Behavioral Finance,
3.Kahneman, Daniel & Tversky, Amos. (2000). “Choices, Values and Frames”. Cambridge University Press

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Faculty of Commerce & Management

CORPORATE ACCOUNTING
Course Title: Course: BBA
Semester: IV Code: CMUBB6304T
L T P C
4 0 0 4
Course Objective

CO1: To provide fundamental exposure to the applications of corporate Accounting in management.

CO2: To attain familiarity of applications of corporate Accounting in management
CO3: To understand the applications of corporate Accounting in management
CO4: To gain knowledge of corporate Accounting in management
CO5: To conquer the concept of applications of corporate Accounting in management

Course Learning Outcomes

After completion of the course student will be able to:

CLO1: Show the accounting procedure.
CLO2: Discuss about such concepts as liquidation, amalgamation and accounting of holding company
CLO3: Infer in-depth knowledge of issuance and valuation of shares
CLO4: Interpret profit and loss prior to incorporation
CLO5: Describe the concept of corporate Accounting in management.

Credit: 4 Total hours: 50

Unit Content Hours

ISSUE OF SHARES
Calls in arrears and Calls in Advance, Forfeiture and Re-issue of forfeited shares.
1 Valuation of Shares- Meaning, factors affecting valuation,Different methods of valuation of 10
shares, Numerical
VALUATION OF GOODWILL
Meaning, Types of Goodwill, Different methods of Valuation of Goodwill, Numerical
2 Amalgamation- Merger and Acquisition, Different methods ofpurchase consideration. 10
Numerical
LIQUIDATION OF A COMPANY
3 Liquidators’ final statement of account, Numerical.
10
ACCOUNTING OF HOLDING COMPANY
Accounting of holding company & subsidiary company – Preparation of Consolidated Balance
4
Sheet and calculation of minority interest. Numerical 10

PROFIT PRIOR TO INCORPORATION

5 Calculation of profit prior and post to incorporation. Numerical
10

Text Book:
1. Gupta, R. L. Company Accounts. New Delhi: Sultan Chand & Sons.
Reference Book:
1. Maheswari, S. N. Corporate Accounting. Noida: Vikas Publication House.
2. Shukla, M. C., Grewal, T. S. & Gupta, S. C. Advanced Accounts. New Delhi: S. Chand & Co.

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Faculty of Commerce & Management

Course Title: Sectoral Analytics Course Code:

Semester: I
L T P C
4 0 4 4
Course Objective:

1. The course is aimed to provide fundamental knowledge and exposure to the concepts, theories and
practices in the field of Sectoral Analytics. This course will equip the students with necessary
techniques and skills of Basics of analytics, advantages and challenges & its type to inform
inspire and enlist their activity and willing cooperation in the performance of their jobs. This
course’s goal is to help to frame business problems from a financial perspective by using data to
make better decisions by leveraging cognitive capabilities-Watson.

Course Content
Content Hours
Uni
t
I INTRODUCTION OF PYTHON 9
What is Python, Its advantages and disadvantages, How to run python scripts,
How to use variables, String operator and functions, Inputting the data, Working
with Boolean and other statements, Use of pandas library for data analysis,
Different types of errors that one can encounter while working with Python,
Perform visualization using matplotlib.
II BUSINESS ANALYSIS USING FINANCIAL STATEMENTS
Types of Financial Analytics, Difference between primary and secondary
markets, Domains of Financial Analytics, Uses of Analytics across Retail
banking, Investment banking, Credit ratings/targeted marketing, Fraud 9
detection, Customer relationship management , Application of Financial
Analytics across Financial Domains, Retail banking, Investment banking,
Quantitative Methods in Finance, Managerial Economics and Corporate
Strategy, Financial Management, Financial Modeling Basic concepts and
techniques used to construct financial portfolios, Business Analysis Using
Financial Statements, Strategic Investment Questions, Strategic acquisitions
Questions, Strategic merger Questions.
III UNDERSTAND TRADITIONAL SYSYTEM IN HUMAN RESOUCRCE 9
MANAGEMENT
The pyramid of employee needs, HRMS and HRIS (Traditional Systems in
Human Resources Management),HR Analytics, Case Study: How
implementation of Workday benefited a company, Issues where HR Analytics
revolves, Use of Analytics for answering to complex problems, Use of HR
Analytics across various functions, Need of HR analytics in Business and
Industries, Key business issues that can be addressed using HR analytics,
Challenges in HR analytics, Ways to deal with existing challenges in HR
Analytics, Data Driven HR decisions methods and case study, Basic HR
Analytics Tools -IBM Cognos, Using Watson Analytics workforce attrition.
 Course Curriculum (w.e.f. Session 2022-23)

Faculty of Commerce & Management

IV PREDICTIVE & PRESCRIPTIVE ANALYTICS

Getting started with IBM Kenexa Talent Insight, New way of working using
solutions and technologies to hire and onboard, understand and engage, and 9
grow and retain, Use of Products and tools to realize the promise of a Smarter
Workforce, Career Competency Framework, Resource Optimization &
Contingency Planning, Business benefits of optimization
V ADVANCED DATA EXPLORATION
IBM SPSS Modeler – Machine Learning, Scoring, data mining, deployment at
scale, non linear and iterative, automation and integration, Ad-hoc analysis, 9
hypothesis and model testing, data preparation, data understanding, descriptive
statistical analysis

Course Outcome:
● Understand the employee pyramid and HR Analytics form
● To understand Resource Optimization & Contingency Planning techniques.
● To Apply the Applications of Financial Analytics
● To Understand the development /identification marketing metrics.

Recommended Text Books:

1. Applying Predictive Analytics Within the Service Sector (Advances in Business Information
Systems and Analytics) 30 May 2017 - Rajendra Sahu
2. Data Analytics Made Accessible, by A. Maheshwari
3. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by E. Siegel
4. Too Big to Ignore: The Business Case for Big Data, by award-winning author P.SimonLean
Analytics: Use Data to Build a Better Startup Faster, by A. Croll and B. Yoskovitz
Data Smart: Using Data Science to Transform Information into Insight, by J. W. Foreman
Human Resources Management, written by Gary Dessler

Recommended Reference Books:

1.The HR Scorecard Brian Becker, Mark Huselid, Dave Ulrich

2.Predictive HR Analytics: Mastering the HR Metric Kirsten & Martin Edwards
3.Investing in people. Financial Impact of Human Resource Initiatives KirsWayne Cascio, John Boudreau
4.Nine Lies About Work: A Freethinking Leader’s Guide to the Real World Marcus Buckingham, Ashley
Goodall

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Course Curriculum (w.e.f. Session 2022-23)

Faculty of Commerce & Management

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