FS UNIVERSITY

SHIKOHABAD - UTTAR PRADESH

Syllabus
of
Bachelor of Business Administration
(BBA)

(Three Years Degree Program)

Effective From Session 2021-22

About the Programme:-

Bachelor of Business Administration (BBA) programs are designed to provide students with a strong
foundation in business courses and advanced courses for specific concentrations.
A BBA helps students build managerial skills and prepares them for business administration positions. In this
article, you will find out what exactly is a BBA degree, the courses you will take, and some of the
specializations that are the most sought-after in the business world.

Program Objectives:-

1. BBA Program aims at exploring basic management skills in students.

2. To equip the students with the latest business knowledge to meet the requirements of changing
corporate firms
3. To prepare students in developing operational and analytical skills in students to tackle business
problems in different sectors
4. To make students understand the different business environment in which various organizations operate
5. To develop leadership skills creativity and entrepreneurship

Program Outcomes:-

PO1- An Understanding of Business Functions

PO2- Providing Global Perspectives
PO3- Developing Critical and Analytical Thinking Abilities
PO4- Development of Interpersonal Skills
PO5- Creating Social Sensitivity and Understanding CSR, Ethical and Sustainable Business Practices
Demonstrate sensitivity to social, ethical and sustainability Issues
PO6- Developing Entrepreneurship Acumen

Program Specific Outcomes:-

POS1- Acquiring Conceptual Clarity of Various Functional Areas
POS2- Ability to analyze various functional issues affecting the organization
POS3- Demonstrating ability to evolve strategies for organizational benefits
POS4- Analysis and interpretation of the data which is used in Decision Making
POS5- Demonstrate the ability to develop models / frameworks to reflect critically on specific business
Contexts
POS6- Demonstrate Effectively Oral and Written Communication
POS7- Demonstrate Ability to work in Groups
POS8- Demonstrate understanding of social cues and contexts in social interaction
POS9- Develop Ethical Practices and Imbibe Values for Better Corporate Governance.
POS10- Understand ethical challenges and choices in a business setting
POS11- Demonstrate understanding of sustainability related concerns in varied areas
POS12- Analyze Global Environment and its Impact on Business
POS13- Understand the ecosystem of start up in the country
POS14- Demonstrate the ability to create business plan
 PROGRAM STRUCTURE

Year Se Paper Code Paper Name Credits

m.
I BBA-101 Business Economics 3
BBA-102 Basic Accounting 3
BBA-103 Business Statistics 3
BBA-104 Principles of Management 3
BBA-105 Business Ethics and Governance 3
1 BBA-106 Computer Applications 3

II BBA-201 Organizational Behavior 3

BBA-202 Business Finance 3
BBA-203 Human Resource Development 3
BBA-204 Marketing Theory and Practices 3
BBA-205 Business Mathematics 3
BBA-206 Advertising Management 3

III BBAMC-301 Management & Cost Accounting 3

BBABL-302 Business Law 3
BBAPM-303 Production Management 3
BBABP-304 Business Policy 3
BBABC-305 Business Communication 3
2 BBABE-306 Business Environment 3

IV BBASC-401 Supply Chain Management 3

BBARM-402 Research Methodology 3
BBASA-403 Specialized Accounting 3
BBACB-404 Consumer Behavior 3
BBAIA-405 Investment Analysis & Portfolio Management 3
BBACL-406 Company Law 3

V BBAIT-501 Income Tax 3

BBAMC-502 Marketing Communication 3
BBAES-503 Entrepreneurship and small business management 3
BBASM-504 Sales management 3
BBAIM-505 Industrial Relations & Labor Laws 3
3 BBACA-506 Company Accounts 3

VI BBAIT-601 Goods & Service Tax 3

BBAIT-602 Auditing 3
BBAIT-603 International Trade 3
BBAIT-604 Strategic Management 3
BBAIT-605 Training and Development 3
Project Management 3
 SCHEME OF EXAMINATION
(SEMESTER SYSTEM)
Instructions for the Paper Setters and the Students:-
External Marks - 75
Internal Marks – 25
Duration – 3 hours
Note:-
(i) There shall be 9 questions in all. Five questions have to be attempted.
(ii) The first question shall be short answer type containing 10 short questions spread over the whole
syllabus to be answered in about 30 words each. It shall carry 10 marks and shall be a compulsory
question.
(iii) Rest of the paper shall contain 8 questions with internal choice. The entire syllabus has been
divided into four MODULEs. Each MODULE shall have two questions and the candidates shall be
given internal choice i.e. the candidate shall attempt one question from each MODULE.

SEMESTER I

Paper Code THEORY PAPER/ Practical ESE CCA Total Credits

BBA 101 Business Economics 75 25 100 3
BBA 102 Basic Accounting 75 25 100 3
BBA 103 Business Statistics 75 25 100 3
BBA 104 Principles of Management 3
75 25 100
BBA 105 Business Ethics and Governance 3
75 25 100
BBA 106 Computer Applications 3
75 25 100
Grand Total 600 Marks

SEMESTER II
Paper Code THEORY PAPER/ Practical (Four Core Papers) ESE CCA Total Credits
BBA 201 Organizational Behavior 3
75 25 100
BBA 202 Business Finance 75 25 100 3
BBA 203 Human Resource Development 75 25 100 3
BBA 204 Marketing Theory and Practices 3
75 25 100
BBA 205 Business Mathematics 75 25 100 3
BBA 206 Advertising Management 75 25 100 3
Grand Total 600 Marks
 SEMESTER III
THEORY PAPER/ Practical (Four Core
Paper Code Papers) ESE CCA Total Credits
BBAMC 301 Management & Cost Accounting 3
75 25 100
BBABL 302 Business Law 75 25 100 3
BBAPM 303 Production Management 75 25 100 3
BBABP 304 Business Policy 75 25 100 3
BBABC 305 Business Communication 75 25 100 3
BBABE 306 Business Environment 75 25 100 3
Grand Total 600 Marks

SEMESTER IV
Paper Code THEORY PAPER/ Practical (Four Core Papers) ESE CCA Total Credits
BBASC 401 Supply Chain Management 75 25 100 3
BBARM 402 Research Methodology 75 25 100 3
BBASA 403 Specialized Accounting 75 25 100 3
BBACB 404 Consumer Behavior 75 25 100 3
BBAIA 405 Investment Analysis & Portfolio Management 75 25 100 3
BBACL 406 Company Law 75 25 100 3
Grand Total 600 Marks

SEMESTER V
THEORY PAPER/ Practical (Four Core
Paper Code Papers) ESE CCA Total Credits
BBAIT 501 Goods & Service Tax 75 25 100 3
BBAMC 502 Auditing 75 25 100 3
BBAES 503 International Trade 75 25 100 3
BBASM 504 Strategic Management 3
75 25 100
BBAIM 505 Training and Development 75 25 100 3
BBACA 506 Project Management 75 25 100 3
Grand Total 600 Marks

SEMESTER VI

Paper Code THEORY PAPER/ Practical (Four Core Papers) ESE CCA Total Credits
BBAIT Indian Economy 3
601 75 25 100
BBAIT 602 Sociology of Crimeand Deviance 75 25 100 3
BBAIT 603 Public International Law 75 25 100 3
BBAIT 604 Interpretation of Statutes 3
75 25 100
BBAIT 605 Law of Crime-II(CrPC.) 75 25 100 3
BBAIT 606 Law of Evidence 75 25 100 3
Grand Total 600 Marks
 BBA
First Semester
Course Title: Business Economics
Course Code : BBA-101
Course Credits : 3

Course objective:-
The aim of the course is to build knowledge and understanding business economics among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about business
economics.

Course outcomes:-
The outcome of the course will be as follows –
To provide knowledge about business economics.
Toprovide knowledge about Demand Analysis.
To Determine Production and cost analysis.
To make aware with pricing and profit management.

MODULE 1- Introduction to Business Economics: Nature and Scope of Business Economics, its
relationship with other subjects. Fundamental Economic Tools-Opport MODULE cost concept, Incremental
concept, Principle of time perspective, discounting principle and Equi-marginal principle.

MODULE 2- Demand Analysis: Concept of Demand & its determinants. Price, Income &
Substitution effects, Elasticity of demand: meaning, types, measurement and significance in managerial
decisions, Revenue concepts, Concept of demand forecasting and methods of demand forecasting.

MODULE 3- Production and Cost Analysis: Meaning, Production function, Law of variable proportion and
laws of return to scale, various cost concepts and classification, Cost output relationship in short run & long
run, Cost curves, Economics and dis-economiesof scale.

MODULE 4- Pricing: Nature of market, Types of markets and their characteristics, Pricing under different
market structures–Perfect, Monopoly, Oligopoly and Monopolistic competition, Price discrimination under
monopoly competition. Profit Management & Inflation: Profit, Functions of profit, Profit maximization, Break
even analysis. Elementary idea of Inflation

Suggested Readings:-
1. Varsney & Maheshwari, Managerial Economics
2. Mote Paul & Gupta, Managerial Economics: Concepts & cases
3. D.N.Dwivedi, Managerial Economics
4. D.C.Huge, Managerial Economics
5. Peterson & Lewis, Managerial Economics
 BBA
First Semester
Course Title: Basic Accounting
Course Code : BBA-102
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding principles of accounting among the students.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
Accounting.

Course outcomes:-
The outcome of the course will be as follows –
To Introduce about Accounting Principles and other aspects of accounting.
To provideknowledge about rectification of errors.
To make able about valuation of stocks.
Tomake aware with share and Debenture.

MODULE 1- Introduction: Meaning and process of accounting, Basic terminology of accounting, Difference
between accounting & book keeping. Importance & limitations of accounting, various users of accounting
information, Accounting Principles: Conventions & Concepts.

MODULE 2- Accounting equation, Dual aspect of accounting, Types of accounts, Rules of debit & credit,
Preparation of Journal and Cash book including banking transactions, Ledger and Trial balance, Subsidiary
books of accounts. Rectification of errors, Preparation of bank reconciliation statement, Bills of exchange and
promissory notes.

MODULE 3- Valuation of stocks, accounting treatment of depreciation, Reserves and provisions, Preparation
of final accounts along with adjustment entries.

MODULE 4- Issue of shares and debentures, Issue of bonus shares and right issue, Redemption of preference
shares and debentures.

Suggested Readings:-
1. Agarwal B.D., Advanced Accounting
2. Chawla & Jain, Financial Accounting
3. Chakrawarti K.S., Advanced Accounts.
4. Gupta R.L. & Radhaswamy, Fundamentals of Accounting
5. Jain & Narang, Advanced Accounts
 BBA
First Semester
Course Title: Business Statistics
Course Code : BBA-103
Course Credits : 3

Course objective:-
The aim of the course is to build knowledge and understanding of Business Statistics among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Business
Statistics.

Course outcomes:-
The outcome of the course will be as follows –
To provide knowledge about basic concepts of Statistics.
To provide knowledge measurement of central tendency.
To give an overview of correlation and regression analysis.
To make able to know the sampling and probability.

MODULE 1- Introduction: Concept, features, significance & limitations of statistics, Types of data,
Classification & Tabulation, Frequency distribution & graphical representation.

MODULE 2- Measures of Central Tendency (Mean, Median, Mode), Measures of Variation (Range, Quartile
Deviation, Mean Deviation and Standard Deviation), Significance & properties of a good measure of variation,
Measures of Skewness & Kurtosis.

MODULE 3- Correlation and Regression: Meaning and types of correlation, Simple correlation, Scatter
diagram method, Karl Pearson’s Coefficient of correlation, Significance of correlation, Regression concept,
Regression lines, Regression equations and Regression coefficient.

MODULE 4- Probability: Concept, Events, Addition Law, Conditional Probability, Multiplication Law &
Baye’s theorem [Simple numerical]. Probability Distribution: Binomial, Poisson and Normal. Sampling:
Method of sampling, Sampling and non-sampling errors, Test of hypothesis, Type-I and Type-II Errors, Large
sample tests.

Suggested Readings:-
1. Gupta, S.P. & Gupta, M.P., Business Statistics
2. Levin, R.I., Statistics for Management
3. Feud, J.E., Modern Elementary Statistics
4. Elhance, D.N., Fundamentals of Statistics
5. Gupta, C.B., Introduction of Statistical Method
 BBA
First Semester
Course Title: Principles of Management
Course Code : BBA-104
Course Credits : 3

Course objective:-
The aim of the course is to build knowledge and understanding about principles of management among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about management.

Course outcomes:-
The outcome of the course will be as follows –
To provide knowledge about management and its principles.
To provide knowledge about Managerial functions.
To make aware with management thinkers and their contributions.

MODULE 1- Introduction: Concepts, objectives, nature, scope and significance of management, Contribution
of Taylor, Weber and Fayol in management, Management Vs. administration..

MODULE 2- Planning: Concept, objectives, nature, importance and limitations of planning, planning process
Concept of Decision Making and its Importance, forms, techniques and process.

MODULE 3- Organizing: Concept, objectives, nature of organizing, Types of Organization, Delegation of

authority, Authority and responsibility, Centralization and Decentralization, Span of Control.

MODULE 4- Directing: Concept, principles & aspects of directing, Concept and types of Coordination,
Concept of leadership, Supervision, Motivation and Communication. Controlling: Concept, Principles, Process
and Techniques of Controlling, Relationship between planning and controlling

Suggested Readings:-
1. Pagare Dinkar, Principles of Management
2. Prasad L.M., Principles and Practice of Management
3. Satya Narayan and Raw VSP, Principles and Practice of Management
4. Srivastava and Chunawalla, Management Principles and Practice
 BBA
First Semester
Course Title: Business Ethics and Governance
Course Code : BBA-105
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding Business Ethics among the student. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Business Ethics.

Course outcomes :-
The outcome of the course will be as follows –
To develop understanding of business ethics and values.
To provide relationship between ethics and corporate excellence.
To give an overview about Gandhian philosophy and social responsibility.

MODULE 1- Introduction: Concept and nature of ethics; ethics, values and behaviour; development of ethics,
relevance of ethics and values in business, Arguments against business ethics.

MODULE 2- Work life in Indian Philosophy: Indian ethos for work life, Indian values for the work place,
Work-life balance, Ethos of Vedanta in management, Hierarchism as an organizational value.

MODULE 3- Relationship between Ethics & Corporate Excellence, Corporate Mission Statement, Code of
Ethics, Organizational Culture, TQM. Gandhian Philosophy of Wealth Management, Philosophy of
Trusteeship,
Gandhiji’s Seven Greatest Social Sins, Concept of knowledge management and wisdom management.

MODULE 4- Corporate Social Responsibility-Social Responsibility of business with respect to different

stakeholders, Arguments for and against Social responsibility of business, Social Audit.

Suggested Readings:-
1. Kaur Tripat, Values & Ethics in Management, Galgotia Publishers.
2. Chakraborty S.K., Human values for Managers
3. McCarthy, F.J., Basic Marketing
4. Chakraborty S.K., Ethics in Management: A Vedantic Perspective, Oxford University Press.
 BBA
First Semester
Course Title: Computer Applications (BBA-106)
Course Code : BBA-106
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge, understanding Computer Applications among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Computer
Applications.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about computer and its application.
To provide knowledge about components and working on computer.
To give an overview about software system and Data base management.

MODULE 1- Computer: An Introduction, Computers in Business. Elements of Computer system, Indian

computing Environment, Management of data processing systems in Business organizations, Programmes
development cycle, flow charting, Input Output analysis

MODULE 2- Programming Concept, Software Development process. Components of a computer system,

Generation of computer and computer languages, personal computers in Business, PC-software Packages, An
Introduction to Disk. Operating system and windows,
GUI, Other system software’s.

MODULE 3- Text Processing, software, Introduction to spreadsheet software, creation of spreadsheet

application, Range, formulas, function data base functions in spreadsheet, Graphics on spreadsheet, modes of
data processing, Report generation, Presentation graphics, Creating a presentation.

MODULE 4- Computer software system, software development process, files design & Report design, Data
files types, Master & Transaction file. Data Hierarchy& amp; data file structure, Use of files in Programming.
Relevance of Data base management system, data base manager, data communication, networking, LAN
& WAN, Real Time Sharing, On line & off line processing.

Suggested Readings:-
1. P. K. Sinha & P.Sinha, Computer Fundamentals, BPB Publication
2. V. Rajaraman, Computer Fundamentals, PHI
3. Tannenbaum, Computer Applications and Networks
4. ‘O’ Brien, Management Information System
 BBA
Second Semester
Course Title: Organisational Behavior
Course Code : BBA-201
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding of Organisational Behavior among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basicideas
about Organisational Behavior.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about Organisational Behavior.
To provide knowledge about individual and group behaviour.
To giveanoverview about change in organization and QWL.

MODULE 1- Introduction: Nature and scope of OB, Challenges and opportMODULEies

for OB, Organization Goals, Models of OB, Impact of Global andCultural diversity on OB.

MODULE 2- Individual Behavior: concept, Personality, Perception and its role in individual decision making,
Learning, Motivation, Hierarchy of needstheory, Theory X and Y, Motivation-Hygine theory, Vroom’s
expectancy theory.

MODULE 3- Behavior Dynamics: Interpersonal behavior, Communication, Transaction Analysis, The Johari
Window, Leadership, Its Theories and prevailing leadership styles in Indian Organisations.
Group Behavior: Definition and classification of Groups, Types of Group Structures, Group decision making,
Teams Vs Groups, Contemporary issues in managing teams, Inter-group problems in organizational group
dynamics, Management of conflict.

MODULE 4- Management of Change: Change and Organisational development, Resistance to change,

Approaches to managing organizational change, Organisational effectiveness, Organisational culture, Power
and Politics inOrganisation, Quality of work life, Recent advances in OB.

Suggested Readings:-
1 Bennis, W.G., Organisation Development
2. Breech Islwar, Oragnaistion-The Framework of Management
3. Dayal, Keith, Organisational Development
4. Sharma, R.A., Organisational Theory and Behavior
5. Prasad, L.M., Organisational Behavior
 BBA
Second Semester
Course Title: Business Finance
Course Code : BBA-202
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding of Business Finance among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about Business
Finance.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about business finance and investment decisions. Toprovide knowledge about
financing and dividend decision.
To give an overview about working capital.

MODULE 1- Introduction to Business Finance: Concept of Business Finance and Financial management,
Finance functions, objectives of financial management- Profitability vs. Shareholder wealth maximization.
Time Value of Money - Compounding & Discounting. Investment Decisions: Capital Budgeting-Payback,
NPV, IRR and ARR methods and their practical applications.

MODULE 2- Financing Decision: Capitalization Concept, Basis of Capitalization, consequences and

remedies of over and under capitalization, Cost of Capital, WACC, Determinants of Capital structure, Capital
structuretheories.

MODULE 3- Dividend Decision: Concept & relevance of dividend decision, Dividend Models-Walter’s,
Gordon’s and MM Hypothesis,Dividend policy-determinants of dividend policy..

MODULE 4- Management of Working Capital: Concepts of working capital, Approaches to the financing of
current Assets, Management of different components of working capital.

Suggested Readings:-
1. Maheshwari S.N., Financial Management
2. Khan and Jain, Financial Management
3. Singh H.K., Business Finance
 BBA
Second Semester
Course Title:Human Resource Development
Course Code : BBA-203
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding of Human Resource Development among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about Human Resource Development.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about HRD concepts and other aspects.
Toprovide knowledge about potential appraisal.
To give an overview about Job Enrichment and Quality circles.
Tomake aware with human resource accounting.

MODULE 1- HRD: Concept, importance, benefits and its distinction from HRM, focus of HRD System,
Structure of HRD System, Role of HRD
manpower. Management Development: Concept, need,management development methods.

MODULE 2- Potential Appraisal: Concept, need, objectives, methods and Obstacles. Training: Meaning, role,
assessing needs for training, organizing training programmes, training methods, evaluation of
Training.

MODULE 3- Job Enrichment: Concept, Principles, steps for job enrichment, hurdles in job enrichment,
making job enrichment effective, job and work redesign. Quality Circles: Concept, structure, training in quality
circle, problem solving techniques, role of management, trade union and
workers, quality circles in India.

MODULE 4- HRA: Introduction, scope, limitations, methods. Management of careers. Stress Management:
Definition, potential, sources of stress, consequencesof stress, managing stress.

Suggested Readings:-
1. Dipak Kumar Bhattacharya, Human Resource Management
2. Arun Monappa, Managing Human Resource
3. P.Subba Rao, Essential of HRM and Industrial Relations
4. C.B. Memoria, Personnel Management
 BBA
Second Semester
Course Title: Marketing Theory and Practices
Course Code : BBA-204
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding of Marketing management among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
Marketing Theory and Practices.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about Marketing Theory and Practices.
To provide knowledge about market segmentation and marketing mix.
To give an overview about marketing research.

MODULE 1- Introduction to Marketing: Definition, nature, scope & importance of Marketing

Management, Core concepts of marketing: selling concept, production concept, modern marketing concept,
societal marketing.

MODULE 2- Market segmentation: Concept, basis of segmentation, its Importance in marketing; Targeting:
Concept, Types, Importance; Positioning:
Concept, Importance, Brand positioning, Repositioning.

MODULE 3- Marketing Mix: Product – Product Mix, New Product development, types of product, Product
life cycle, Branding and packaging. Distribution – Concept, importance, different types of distribution
Channels.
Marketing Mix: Price – Meaning, objective, factors influencing pricing, methods of pricing Promotion –
Promotional mix, tools,
objectives, media selection & management

MODULE 4- Marketing Research: Importance, Process & Scope. Marketing Information System:
Meaning, Importance and Scope. Consumer Behaviour: Concept, Importance and factors influencing consumer
Behaviour.

Suggested Readings:-
1. Philip Kotlar, Marketing Mgt. (PHI)
2. Etzet, Walker, Stanton, Marketing
3. Rajan Saxena, Marketing Management
 BBA
Second Semester
Course Title: Business Mathematics
Course Code : BBA-205
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding of Business Mathematics among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
Business Mathematics.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about Mathematics and its use in business.
To make able about mathematical calculations.
To learn about the use of set theory and calculus in business.

MODULE 1- Matrix: Introduction, Square Matrix, Row Matrix, Column Matrix Diagonal Matrix, Identity
Matrix, Addition, Subtraction & Multiplication of Matrix, Use of Matrix in Business, Mathematical
Induction.
Inverse of Matrix, Rank of Matrix, Solution to a system of equation by the ad-joint matrix methods & Guassian
Elimination Method.

MODULE 2- Percentage, Ratio and Proportion, Average, Mathematical Series- Arithmetic, Geometric &
Harmonic, Simple Interest & Compound Interest

MODULE 3- Set theory: Notation of Sets, Singleton Set, Finite Set, Infinite Set, Equal Set Null Set, Subset,
Proper Subset, Universal Set, Union of Sets, Inter- section of Sets, Use of set theory in business, Permutation
& Combination.

MODULE 4- Concept of Differentiation and Integration, Maxima and Minima in Differentiation,

Application of Differentiation & Integration in Business (No proof of theorems, etc.)

Suggested Readings:-
1. Mehta & Madnani, Mathematics for Economics
2. Mongia, Mathematics for Economics
3. Zamiruddin, Business Mathematics
4. Raghavachari, Mathematics for Management
 BBA
Second Semester
Course Title: Advertising Management
Course Code : BBA-206
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding of advertisement among the student. The
course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
advertising Management.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledgeabout advertisement and its use in business.
To make able about advertisement concept and its management.
To learn about the use of advertisement in business.

MODULE 1- Advertising: Introduction, Scope, importance in business : Role of advertising in social and
economic development of India: Ethics and truths in Indian Advertising.

MODULE 2- Integrated Communication Mix (IMC)-meaning, importance; Communication meaning,

importance, process, communication mix-
components, role in marketing, Branding-meaning, importance in advertising.

MODULE 3- Promotional objectives – importance determination of promotional objectives, setting

objective DAGMAR; Advertising Budget importance,
establishing the budget- approaches allocation of budget.

MODULE 4- Advertising Copy-meaning components types of advertising copy, importance of creativity in

advertising; Media planning-importance, strategies, media mix. Advertising research – importance, testing
advertising effectiveness market testing for ads; International Advertising-importance, international Vs
localadvertising.

Suggested Readings:-
1. Advertising and Promotion George E. Beich & Michael A. Belch. T.M.H.
2. Advertising Management, Concept and Cases Manendra Mohan,TMH
3. Advertising Management Rajeev Batra, PHI
 BBA
Third Semester
Course Title: Management & Cost Accounting
Course Code : BBAMC-301
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the Management and cost accounting

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledgeabout co s t and its use in business.
To make able about cost management concept and its management.
To learn about the use of value in business.

MODULE 1- Introduction: Meaning, Nature and Scope of Management Accounting, Functions Relationship of
Management Accounting, Financial Accounting and Cost Accounting

MODULE 2- Cost Accounting: Nature and Scope of Cost Accounting, Cost concepts and classifications,
Methods and Techniques, Installation of a Costing System; Accounting for Material, Labour and Overheads

MODULE 3- Product Costing: Single MODULE costing-preparation of cost sheet, Process costing, Contract
costing (Elementary numerical problems)

MODULE 4- Marginal Costing and Absorption Costing, Break-even analysis,

Suggested Readings:-
1. Maheshwari S.N., Advanced Problem and Solutions in Cost Accounting

2. Khan & Jain, Management Accounting

3. Gupta, S.P., Management Accounting

 BBA
Third Semester
Course Title: Business Law
Course Code : BBABL-302
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the rules and regulation of execution of
Business

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about l a w and its use in business.
To make able about judicial concept and its management.
To learn about the use of law value in business.

MODULE 1- The Indian Contract Act 1872: Scope of the Act, Essential of A Valid Contract,
Agreement, Performance of Contracts, Breach of Contract &
Remedies, Quasi-Contracts and Contingent Contract.
MODULE 2- The Sale of Good Act, 1930: Formation of Contract, Conditions & Warranties, Rights of an
Unpaid Seller, Performance of the Contract of Sale

MODULE 3- The Negotiable Instruments Act, 1881: Nature and Types of negotiable instruments,
Negotiation and Assignment, Holder-in-Due Course, Dishonour
and Discharge of Negotiable Instrument; Arbitration

MODULE 4- The Companies Act, 1956: Nature and Type of Companies, Formation of Companies,
Memorandum and Articles of Association, Prospectus, Share
capital, Membership, Meetings and Winding-Up

Suggested Readings:-
1. Avatar Singh, Company Law
2. Khergamwalla, JS, The Negotiable Instrument Act
3. Ramaya A, A Guide to Companies Act
4. Tuteja SK, Business Law for Managers
 BBA
Third Semester
Course Title: Production Management
Course Code : BBAPM-303
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the Production
Management in industry

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about pr od uc t and its use in business.
To make able about production concept and its management.
To learn about the use of production value in business.

MODULE 1- Introduction to Production Management: History of Production Management; Definitions

of Production Management; Production Process; Production: The Heart of an Organization; Objectives
of Production Management; Scope of Production Management; Importance of Technologyin Production

MODULE 2- Concept of Forecasting: Purpose of Sales Forecasting, Basic Elements of Forecasting,

Importance of Forecasting, Objectives of Forecasting, Classification of Forecasting ; Qualitative and
Quantitative Techniques of Forecasting

MODULE 3- Product Selection; Definitions of Product Design and Development: Need for Product Design
and Development, Origin of the Product Idea and Selection from Various Alternatives, Choosing among
Alternative Products, Modifying the Existing Products, Sources of Product

MODULE 4- Nature of Production Planning and Control (PPC): Types of Plans, Elements of Production
Planning, Strategy of Production Planning, Aggregate Planning; Main Functions of Production Planning
and Control (PPC)

Suggested Readings:-
1.Production Management by Telsang Martand S Chand Publication
 BBA
Third Semester
Course Title: Business Policy
Course Code : BBABP-304
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the business Policy in
business and industry

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about po l i c y and its use in business.
To make able about policy concept and its management.
To learn about the use of policy value in business.

MODULE 1- Introduction: Nature & importance of Business Policy, Development & Classification of
Business Policy; Mechanism of policy making

MODULE 2- Responsibilities & Tasks of Top Management: Objectives of Business, Characteristics,

Classification, Types of objectives and their overall Hierarchy, Setting of objectives, Key areas involved;
Corporate Planning; Concept of long term planning, Strategic Planning, Nature, Process & Importance

MODULE 3- Corporate Strategy Concept, Components, Importance, and Strategy Formulation: Concept,
Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis, Resource
Analysis

MODULE 4- Concept of Synergy: Types, Evaluation of Synergy, Capability Profiles, Synergy as a

Component of Strategy & its relevance

Suggested Readings:-
1. Gluek & Jaunch, Corporate Strategy
2. Hatton & Hatton, Strategic Management
3. Christian, Anderson, Bower Business Policy
4. McCarthy, IninChiello, Curran Business Policy & Strategy
5. Azhar Kazmi, Business Policy
 BBA
Third Semester
Course Title: Business Communication
Course Code : BBABC-305
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the Business Communication

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about communication and its use in business.
To make able about communication concept and its management.
To learn about the use of communication value in business.

MODULE 1- Introduction: Meaning and objective of Business communication, Forms of Communication,

Communication model and process, Principles of Effective Communication

MODULE 2- Corporate Communication: Formal and Informal Communication, Networks, Grapevine,

Barriers in Communication, Groups discussion, Mock Interviews, Seminars, Individual and Group
Presentations

MODULE 3- Essential of effective Business letters, Writing Important Business letters including
correspondence with Bank and Insurance companies; Oral & Non- verbal communication: Principles of
Oral Presentation, Factors affecting Presentation, effective Presentation skills, conducting Surveys;
Body Language, Para Language, Effective Listening, Interviewing skill, Writing Resume, Letter and
Application;

MODULE 4- Modern forms of communication, International communication, Cultural sensitiveness

and cultural context, Writing and presenting in international Situations

Suggested Readings:-
1. Bapat & Davar, A Text book of Business Correspondence
2. Bhende D.S., Business Communication
3. David Berio, The Process of Communication
4. Gowd & Dixit, Advance Commercial Correspondence
5. Gurky J.M., A Reader in Human Communication
 BBA
Third Semester
Course Title: Business Environment
Course Code : BBABE-306
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the business
environment in industry

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about management environment and its use in business.
To make able about management environment concept and its management.
To learn about the use of management environment value in business.

MODULE 1- Introduction: Concept, Significance and Components of Business environment, Factor

affecting Business Environment, Micro and Macro environment.

MODULE 2- Economic Systems: Capitalism, Socialism, Communism, Mixed Economy- Public Sector &
Private Sector

MODULE 3- Industrial Policy-B r i ef historical perspective; New industrial policy ofIndia,

Socio-economic implications of Liberalization, Privatization and Globalization

MODULE 4- Role of Government in Regulation and Development of Business; Monetary and Fiscal
Policy; EXIM Policy, FEMA; Overview of International Business Environment, Trends in World Trade:
WTO-Objectives and role ininternational trade.

Suggested Readings:-
1. Francis Cherunilum, Business Environment
2. K. Aswathapa, Business Environment
 BBA
Fourth Semester
Course Title: Supply Chain Management (BBASC-401)
Course Code : BBASC-401
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the Supply Chain
Management for goods and services

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about Supply Chain and its use in business.
To make able about Supply Chain concept and its management.
To learn about the use of Supply Chain value in business.

MODULE 1- Introduction, Definition of Supply Chain Management, Evolution of the Concept of Supply
Chain Management, Key Drivers of Supply Chain Management, Typology of Supply Chains, Cycle View
of Supply Chain,Problems in SCM and Suggested Solutions

MODULE 2- Introduction, Three Components of SCM, Demand Management, Demand Forecasting;

Introduction, Supply Management, Evolution of ERP, Concept of ERP in SCM, Quick Response and
Accurate Response Systemin SCM, Use of Other Planning Strategies

MODULE 3- Introduction, Understanding the Benchmarking Concept, Benchmarking Process, Benchmarking

Procedure

MODULE 4- Introduction, New Developments in Supply Chain Management, Outsourcing Supply Chain
Operations, Co-Maker ship, The Role of E- Commerce in Supply Chain Management, Green Supply Chain
Management, Distribution Resource Planning, World Class Supply Chain Management

Suggested Readings:-
1. Supply Chain Management by Michel H Hungo
2. Supply Chain Management by Sunil Chopra
 BBA
Fourth Semester
Course Title: Research Methodology
Course Code : BBARM-402
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the Research Methodology

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about research.
To provide knowledge about models of research.
To give an overview about different mode of research.

MODULE 1- Introduction: Meaning of Research, Objectives of Research, Types of Research, Research

Process, Research Problem formulation; Research Design: Features of a good research design; Different
Research Designs; Measurement in Research; Data types; Sources of Error
MODULE 2- Sampling Design: Census & Sample Surveys; Steps in Sampling Design; Types of Sample
designs-Probability & Non Probability sampling.

MODULE 3- Processing & Analysis of Data: Processing operations; problems in processing; types of
analysis, Hypothesis Testing: Chi-square test, Z-test, t-test, F-test.

MODULE 4- Presentation: Diagrams; graphs; chars. Report writing; Layout of Research report; Types
of Reports; Mechanism of writing a Research report; Precautions for writing report.

Suggested Readings:-
1. C.R. Kothari, Research Methodology
2. Banerjee S. and Roy Ramendu, Fundamentals of Research Methodology
 BBA
Fourth Semester
Course Title: Specialised Accounting (BBASA-403)
Course Code : BBASA-403
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the specialized Accounting

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about accounting.
To provide knowledge about models of accounting.
To give an overview about different mode of accounting.

MODULE 1- Accounting of Non-trading Institutions, Joint Venture and Consignment

MODULE 2- Accounts of Banking companies and General Insurance companies

MODULE 3- Department account and Branch account. Accounts related to Hire Purchaseand Installment
payment transactions, Royalty Accounts

MODULE 4- Partnership Accounts: Final Account, Reconstitution of Partnership firms:

admission, retirement and death of a partner, Dissolution of Partnership(Excluding insolvency of Partner)

Suggested Readings-
:
1. Agarwal, B.D., Advanced Accounting
2. Chawla & Jain, Financial Accounting
3. Chakrawarti, K.S., Advanced Accounts
4. Shukla, M.B., Financial Analysis and Business Forecasting
5. Jain & Narang, Advanced Accounts
 BBA
Fourth Semester
Course Title: Consumer Behaviour (BBACB-404)
Course Code : BBACB-404
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the consumer behavior

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about behavior.
To provide knowledge about models of behavior.
To give an overview about different mode of behavior.

MODULE 1- CB, Consumer research process.CB models: Economic model, Psycho- analytic model,
Sociological model, Howard & Seth model, Nicosia model,
Engel-Kollat-Blackwell model.

MODULE 2- Individual determinants: Perceptual process, consumer learning process Introduction:

Concept, importance and scope of CB, need for studying,
consumer attitude formation, attitude measurement, meaning and nature of personality, self concept.

MODULE 3- Influences & Consumer Decision making: Family, reference group, personal, social and
cultural influence on CB, Consumer Decision making process,
Consumer Communication process, consumer satisfaction.

MODULE 4- Industrial Buying Behaviour: Participants, characteristics of industrial

markets, factors influencing industrial markets, stages of industrial buying process, Customer and
marketing of services.

Suggested Readings:-
1. Suja. R. Nair, Consumer Behaviour in Indian Perspective
2. Schifman & Kanuk, Consumer Behaviour
3. Louden & Bitta, Consumer Behaviour
4. Bennet & Kasarji, Consumer Behaviour
 BBA
Fourth Semester
Course Title: Investment Analysis & Portfolio Management
Course Code : BBAIA-405
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the investment analysis and portfolio
management Subject 3(A)

Course outcomes :-
Theoutcome of the course will be as follows –
To provide knowledge about Investment.
To provide knowledge about income.
To give an overview about different deductions and exemptions.

MODULE 1- Investments: Nature, scope, objective and Process of investments analysis, concept of return
and risk analysis, measurement of return and risk: Systematic
and Unsystematic Risk.

MODULE 2- Investment Alternatives: Investment instrument of Capital Market and Money

Market, Valuation of Fixed and Variable securities Non Security forms of Investment, Government Securities,
Mutual Fund, Real Estate and Gold.

MODULE 3- Fundamental Analysis: Economic analysis industry analysis and company analysis Technical
Analysis: Trends, indicators, indices and moving average applied in technical analysis. Efficient Market
Hypothesis: weak, semi-strong and strong market and its testing techniques

MODULE 4- Portfolio Management: Meaning, importance and objectives of portfolio and portfolio
management, Risk and Return- Definition types and importance. Portfolio Analysis: Risk Measurement;
Estimating rate of return andstandard deviation of portfolio returns; Effects of Combining securities;

Suggested Readings:-
1. Security analysis and Portfolio Management by PMODULEhavathy Pandian
 BBA
Fourth Semester
Course Title: Company Law
Course Code : BBACL-406
Course Credits : 3

Course objective :-
The objective of this paper is to give the basic knowledge about the Company Law

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about law.
To provide knowledge about company share and standard.
To give an overview about different deductions and exemptions.

MODULE 1- Introduction: Definition and Kinds of Company, Promotion and Incorporation of Companies;
Memorandum of Association, Articles of Association, Prospectus.

MODULE 2 Shares, Share Capital, Members, Transfer and Transmission of shares, Directors- Managing
Director, Whole Time Director

MODULE 3- Capital Management; Borrowing powers, mortgages and charges, debentures, Company
Meetings-kinds, quorum, voting, resolutions, minutes

MODULE 4- Majority Powers and minority rights, Prevention of oppression and mismanagement,
winding up of companies, its Kinds and Conduct

Suggested Readings:-
1. Grower L.C.B., Principles of Modern Company Law
2. Ramaiya A., Guide to the Companies Act
3. Singh, Avtar, Company Law
4. Kuchhal, S.C., Modern Indian Company Law
5. Kapoor, N.D., Company Law
 BBA
Fifth Semester
Course Title: Income Tax (BBAIT-501)
Course Code : BBAIT-501
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge, understanding about income tax among the student.
Thecourse seeks to give detailed knowledge about the subject matter by instilling them basic ideas
aboutIncome Tax

Course outcomes :-
Theoutcome of the course will be as follows –
To provide knowledge about Income Tax Act.
To provide knowledge about gross income and taxable income.
To give an overview about different deductions and exemptions.

MODULE 1- Indian Income Tax Act, 1961: Basic Concepts - Income, Agriculture Income, Casual Income,
Assessment Year, Previous Year, Gross TotalIncome, Total Income, Person, Tax Evasion, Tax Avoidance.

MODULE 2- Basis of Charge: Scope of Total Income, Residence and Tax Liability,Income which does not
form part of Total Income.

MODULE 3- Heads of Income: Income from Salaries, Income from House Property. Profit and Gains of
Business or Profession, Capital Gains,Income from other sources.

MODULE 4- Aggregation of Income, Set off and Carry forward of losses, deductions from gross total Income,
Computation of total Income and Tax liability.

Suggested Readings:-
1. Mehrotra, H.C., Income Tax Law and Account
2. Prasad, Bhagwati, Income Tax Law and Practice
3. Chandra Mahesh and Shukla D.C., Income Tax Law and Practice
4. Agarwal, B.K., Income Tax
5. Jain, R.K., Income Tax
 BBA
Fifth Semester
Course Title: Marketing Communication
Course Code : BBAMC-502
Course Credits : 3
Course objective :-
The aim of the course is to build knowledge, understanding and skills in marketing
communication among thestudent. The course seeks to give detailed knowledge about the subject matter
by instillingthem basic ideas about IMC and advertising and their role in over all promotion strategies of
the firm.

Course outcomes :-
The outcome of the coursewill be as follows –
Apply an IMC approach in the development of an overall advertising and promotional plan.
Enhance creativity, critical thinking and analytical ability through developing an integrated marketing
communication campaign

MODULE 1- Marketing Communication: Meaning and its objectives, Integrated Marketing Communication
(IMC): concepts and process, IMC promotion Mix, Advertising - Meaning, objectives its role and functions,
Classification of advertising, economic, social and ethicalissues in advertising, DAGMAR approach, STP
strategies in advertising, Advertising Agencies,

MODULE 2- Process in Advertising: Consumer and mental process in buying, AIDAmodel, Hierarchy of
effects model, Information processing model, Advertising Budget – Top down and Build up approach,
methods of advertising – Affordable method, arbitrary allocation method, percentage of sales method,
competitive parity method, Objective and Task method.

MODULE 3- Advertising Creativity: Meaning of creativity, Creative strategy, Creative tactics, Advertising
Appeals, USP theory of creativity, Copywriting: Meaning and Definition of Copywriting, The Copywriter,
Copywriting for Print, Copywriting guidelines, Radio Copywriting, TV Copywriting, Writing for the Web,
Tips for writing good web content

MODULE 4- Media Planning and Strategy: Media Types and their characteristics; Setting Media objectives;
Steps involved in media planning,
evaluation of media, media scheduling strategy, Evaluation of advertising effectiveness –
need and purpose of evaluation, pre-testingand post testing techniques, Advertising research, decision areas in
international advertising.

Suggested Readings:-
1. George E Belch & Michael A Belch: Advertising and promotion- An integrated Marketing
Communication Perspective-McGraw Hill Education
2. Chunawala & Sethia : Foundations of Advertising Theory & Practice; Himalaya Publishing House
3. Copley Paul: Marketing Communications Management Concepts & theories, Cases and Practices;
Butterworth Heinemann Publication.
4. Aaker, David A. et al., Advertising Management, PHI,
 BBA
Fifth Semester
Course Title: Entrepreneurship and small business management
Course Code : BBAES-503
Course Credits : 3

Course objective :-
The aim of the course is to develop concept of entrepreneur and entrepreneurship among the student.
Thecourse seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
entrepreneurship and small businesses.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about entrepreneurial concept
To provide knowledge about entrepreneurship development, EDPs and support system
To give an overview about project and project report preparation
To give an overview about the small businesses

MODULE 1- Entrepreneurship: Concept, Role & Importance in Indian Economy, Theories of

Entrepreneurship, Entrepreneurs – Evolution of concept Types of entrepreneurs, traits of entrepreneur,
entrepreneurs Vs
managers, Entrapreneurs, problems faced by entrepreneurs, Women Entrepreneurs, Rural Entrepreneurs

MODULE 2- Entrepreneurial Development and Institutional Support System: Entrepreneurship development,

Concept and Significance, Entrepreneurial Development Programmes (EDP), problems of EDP,
Institutional support to entrepreneurs, Arrangement of finance and support from financial institutions

MODULE 3- Business Idea: Environmental analysis, Search for business idea,

Identification of projects, Selection of project, Project formulation, Project report, project appraisal.

MODULE 4- Small Business: Definitions, MSMED Act 2006, Strategic Planning

and its steps for small business, Incentives and subsidies available to small business, forms of ownership,
Registration as SSI

Suggested Readings:-
1. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hisrich Michael Peters Dean Shepherd,
McGraw Hill
2. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
3. Kumar, Arya; Entrepreneurship; Pearson Education.
4. Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya Publishing
5. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives; Oxford
Publications.
 BBA
Fifth Semester
Course Title: Sales Management
Course Code : BBASM-504
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge, understanding and skills in sales management among the
student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about sales management.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about sales personnel and salesmanship.
To provide knowledge about personal selling and focus light on the different perspectives of managingsales
force.
To give an overview about importance of sales force in organization.
To give an overview about concept of distribution channels.

MODULE 1- Introduction to Sales Management: Concept, Evolution of sales function, Objectives of sales
management positions, Functions of Sales manager and their relation with other executives.

MODULE 2- Salesmanship: Theories of personal selling, Types of Sales executives, Qualities of sales
executives, Personal selling process, Showroom &exhibition,

MODULE 3- Sales Organization and Relationship: Purpose of sales organization, Types of sales organization
structures, Sales department external relations, Distributive network relations. Sales Force Management:
Recruitment and Selection, Sales Training, Sales Compensation.

MODULE 4- Distribution Network Management: Types of Marketing Channels, Factors affecting the choice
of channel, Types of middleman and theircharacteristics, Concept of physical distribution system.

Suggested Readings:-
1. Cundiff, Still, Govoni, Sales Management
2. Pradhan, Jakate, Mali, Salesmanship & Publicity
3. S.A. Chunawalla, Sales Management
 BBA
Fifth Semester
Course Title:Industrial Relations & Labour Laws
Course Code : BBAIM-505
Course Credits : 3

Course objective :-
This course will help students identify and develop an overview of industrial relations. It also help in acquiring
knowledge and understanding of Industrial Labour and General Laws.
Knowledge of Industrial Relation framework

Course outcomes :-
The outcome of the course will be as follows –
Competency to understand the importance of Employee Relation within the perspective of Industrial Relation
Knowledge about relevant Laws of HR management
Competency to interpreted and implement the Labour Laws within organization
Competency to use Collective Bargaining and Grievance redressal Mechanism

MODULE 1- Industrial Relations: Role - Importance - Trade Unions – Industrial disputes and their
Resolutions.

MODULE 2- Participative Management: Structure - Scope - Collective Bargaining - Works Committee - Joint
Management Councils - Pre-Requisite for successful participation - Role of Government in Collective
Bargaining.

MODULE 3- Industrial unrest: Employee dissatisfaction - Grievances - Disciplinary Action - Domestic

Enquiry - Strikes - lockout - Prevention of Strikes - Lockouts. Discipline: Positive, negative discipline,
disciplinary procedure, Absenteeism, Turnover, Dismissal and Discharge.

MODULE 4- Factories Act: Meaning, Definition – Welfare – Safety – Health Measures. Workmen’s
Compensation Act and International Labor Organization - Role and Function, General provisions of Bonus Act
and Gratuity Act

Suggested Readings:-
1. Sreenivasan M.R - Industrial Relations & Labor legislations.
2. Aswathappa K - Human Resource and Personnel Management.
3. Subba Rao P - Human Resource Management and Industrial Relations.
4. Monoppa - Industrial Relations. 5. S.C. Srivastava, Industrial Relation of Labour Laws.
 BBA
Fifth Semester
Course Title: Company Accounts
Course Code : BBACA-506
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge, understanding and skills in the area of company accounts
among the student. The course seeks to give detailed knowledge about the subject matter by instilling
them basic ideas about accounting practices relevant to companies.

Course outcomes :-
The outcome of the course will be as follows –
To understand joint stock companies and knowledge about shares and debentures
To have understanding about final accounts and accounting practices related to amalgamation

MODULE 1- Joint Stock Companies: Its types and share capital, Issue, Forfeitureand Re-issue of shares,
Redemption of preferenceshares, Issue and Redemption of Debenture.

MODULE 2- Final Accounts: Including Computation of managerial Remuneration and disposal of profit.

MODULE 3- Accounting for Amalgamation of companies as per Accounting Standard 14, Accounting for
Internal reconstruction, Liquidation of Company.

MODULE 4- Consolidated Balance Sheet of Holding Companies with one Subsidiary only, Statement of
Affairs and Deficiency/Surplus, Receivers Receipt and Payment A/c.

Suggested Readings:-
1. Gupta R.L. Radhaswamy M, Company Accounts
2. Maheshwari, S.N., Corporate Accounting
3. Monga J.R., Ahuja, Girish, and Sehgal Ashok, Financial Accounting
4. Shukla, M.C., Grewal T.s. and Gupta, S.C. Advanced Accounts
 BBA
Sixth Semester
Course Title: Goods & Service Tax
Course Code : BBAIT-601
Course Credits : 3
Course objective :-
The aim of the course is to build knowledge and understanding about GST among the student. The course
seeks to give detailed knowledge about the subject matter by instilling them basic ideas about GST.
Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about indirect taxes before GST.
To provide knowledge about registration and documentation process under GST.To give an overview about
tax exemptions.
To give an overview about filing of GSTR.

MODULE 1- Introduction : Constitutional framework of Indirect Taxes before GST(Taxation Powers of

Union & State Government); Concept of VAT: Meaning, Variants and Methods; Major Defects in the
structure of Indirect Taxes prior to GST; Overview of GST ; Structure of GST (SGST, CGST, UTGST &
IGST); GST Council.

MODULE 2- Supply of Goods and Services - Definition of supply; Place of Supply: Intra-State and Inter-
State supply; Composite and Mixed supply; Import and Export; Supplies of goods and services liable to be
reverse charged; Time of supply; Nil rated supplies, Zero rated supplies, Exempted supplies & Non-GST
supplies.

MODULE 3- Registration and Documentation:

(A) Registration-Persons liable to registration; Compulsory registration; Procedure of Registration;Exemption
from Registration; Composition Scheme.
(B) Documentation- Tax Invoice; Bill of Supply; Receipt Voucher;Payment Voucher; Refund Voucher; Debit
Note; Credit Note. Returns: GSTR 1 and GSTR 2, Monthly / Quarterly Return, Annual Return; Time and
procedure of filing of Returns.

MODULE 4- Input Tax Credit: Introduction, Concept of Input Service Distributor,Legal Formalities for an
ISD, Distribution of Credit, Claiming Input Tax Credit for inputs goods, Claiming Input Tax Credit for Capital
Goods
Payment of Tax- (a) Through Input Tax Credit (b) By cash / bank aftergeneration of online Challan.
E-Way Bill: Introduction, Preparation of E-Way Bill, Important Pointsfor Transporter
GST Portal: Introduction, GST Eco-system, GST Suvidha Provider (GSP), Uploading Invoices

Suggested Readings:-
1. Anandaday Mishra, GST Law & Procedure, Taxman.
2. Goods and Service Tax Acts.
3. Relevant Goods and Services Tax Rules. Nitya Tax Associates Basics of GST Taxman
4. Publication on GST by the Institute of Chartered Accountants of India (www.icai.org)
5. Publication on GST by the Central Board of Excise and Customs (www.cbec.org).
6. Nitya Tax Associates Basics of GST Taxman
 BBA
Sixth Semester
Course Title: Auditing
Course Code : BBAIT-602
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding about Auditing among the student.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about Auditing and its different types.
To provide knowledge about audit procedure and audit of limited companies. Students will get an overview
about special audit recent trends in auditing.

MODULE 1- Introduction: Meaning and objectives of Auditing, Types of Audit, Internal Audit, Audit
Programme, Audit Notebook, Routine Checking and Test Checking

MODULE 2- Internal Check System: Internal Control, Audit Procedure: Vouching, Verification of Assets and
Liabilities.

MODULE 3- Audit of Limited Companies: Company Auditor - Appointment, Powers, Duties and Liabilities.
Auditor’s Report and Audit Certificate.

MODULE 4- Special Audit: Audit of Banking Companies, Audit of Insurance Companies, Audits of
Educational Institutions, Audit of Cooperative Societies, Efficiency Audit, Social Audit etc. Recent trends in
Auditing: Nature and Significance of Cost Audit, Tax Audit, Management Audit

Suggested Readings:-
1. Basu B.K., An insight with Auditing

2. Gupta Kamal, Contemporary Auditing

 BBA
Sixth Semester
Course Title: International Trade
Course Code : BBAIT-603
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding about International Trade among the student.

Course outcomes :-
The outcome of the course will be as follows –
To provide knowledge about different methods of international trade.
To provide knowledge about international economic institutions.
Students will get an overview about India foreign trade and India’s trade policy.

MODULE 1- Introduction: Basics of international trade, international trade theories, drivers of international
trade, restraining forces, recent trends in world trade.

MODULE 2- Foreign trade: Foreign trade & economic growth, balance of trade, balance of payments, free
trade, forms and restrictions.

MODULE 3- International economic institutions: IMF, World Bank, WTO (in brief), Regional economic
groupings - NAFTA, EU, ASEAN, SAARC.

MODULE 4- India’s foreign trade: Recent trends in India’s foreign trade, institutional infrastructure for export
promotion in India, projects & consultancy exports. Trade Policy: India’s Trade policy, export assistance,
marketing plan for exports.

Suggested Readings:-
1. Varshney & Bhattacharya, International Marketing
 BBA
Sixth Semester
Course Title:Strategic Management
Course Code : BBAIT-604
Course Credits : 3

Course objective :-
The aim of the course is to build knowledge and understanding about Strategic Management among the
student.

Course outcomes :-
The outcome of the course will be as follows –
To develop learning and analytical skills among the students to solve business problems and provide strategic
solutions.
The course aims to acquaint the students with nature, scope and dimensions of Business Policy and
Strategy Management Process.

MODULE 1- What is Strategy? What are Strategic Intent; Mission; Objectives and
Goals; Policies; Program; Budget; Process of strategic management, Levels of strategy

MODULE 2- Identifying strategic alternatives of business; Environmental appraisal

– Internal environment; Key Success Factors; Role of Resources, Capabilities and Core Competencies;
Competitive Advantage to Competitive Strategies; VRIO Model, External environmental
analysis – PESTEL.

MODULE 3- Concept of Value Chain, SWOT Analysis; Tools and Techniques for Strategic Analysis – TOWS
Matrix; Generic Strategies; CompetitiveStrategies - Porter’s 5 Forces Model; The Experience Curve, Grand
Strategy, BCG Matrix; Functional Strategies, Global entry strategies.

MODULE 4- Organization Structure; Resource Allocation; Projects and Procedural issues. Integration of
Functional Plans. Leadership and corporate culture; Evaluation and Control: Organizational Systems and
Techniques of Strategic Evaluation and Control of Performance and
Feedback.

Suggested Readings:-
1. Lawrence, R. Jauch and William F. Glueck; Strategic Management and Business Policy, - McGraw
– Hill
2. Wheelen & Hunger, Concepts in Strategic Management and Business Policy, 12 th edition, Pearson
Education.
3. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill
Education.
4. R. Srinivasan, Strategic Management the Indian context, Prentice Hall of India
5. L. M. Prasad – Strategic Management – Sultan Chand
 BBA
Sixth Semester
Course Title: Training and Development (BBAIT-605)
Course Code : BBAIT-605
Course Credits : 3
Course objective :-
The objective of this course to develop and trained to the student about the management.

Course outcomes :-
The outcome of the course will be as follows –
 The field of Training and Development and its role in optimizing performance.
 Applying theoretical concepts and models to training design.
 Designing training interventions using a variety of methodologies.
 Evaluating the effectiveness of training & development interventions.
 Assessing whether training & development is a viable career option.

MODULE 1- Introduction: Concepts and Rationale of Training and Development; Difference between
Training, Development & Education, overview of training and development systems; organizing training
department;
training and development policies; Requisites of Effective Training.

MODULE 2- Training Needs Assessment (TNA): Meaning of TNA, Purpose and Methods of TNA, the Need
Assessment Process – Organizational Analysis, Person Analysis, Task Analysis, Output of TNA. Learning
Theories.

MODULE 3- Designing, Conducting & Evaluation of Training Program: Areas of training, Types of training,
System’s Approach to Training, Training Methods, Designing a training program, contents & scheduling,
study material, selecting a trainer, deciding method of training, Types of Teaching Aids in Training, Training
Evaluation & Methods of Training Evaluation, Training Effectiveness Models - Kirkpatrick Model of Training
Effectiveness, CIRO Model.

MODULE 4- Executive Development: Importance of Executive Development, Steps in the organization of a

management Development Program/ Executive Development Program, Methods/ Techniques of Management
Development Program, Special Issues in Training & Development – Legal Issues, Cross Cultural Preparation,
Managing Workforce Diversity, Sensitivity Training, Succession Planning.

Suggested Readings:-

1. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw
Hill, 5th Edition, 2012.
2. Rao VSP, Human Resourse Management, Excel Books Publication, 3rd Edition. 2013.
3. Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd.
4. Jack J. Phillips, Hand book of Training Evaluation and Measurement Methods, Routledge.
5. Dayal, Ishwar, Management Training in Organisations, Prentice Hal
 BBA
Sixth Semester
Course Title: Project Management
Course objective :-
The objective of this course to make project about the management.

Course outcomes :-
The outcome of the course will be as follows –
 Students will be able to understand the characteristics of Project and Project Management Knowledge
 The students will understand the managerial process along with tools & techniques used in Project
management Knowledge
 Students will understand the scheduling and monitoring process in Project. They will be able to apply
PERT and CPM method for project scheduling
 Students will understand the perspectives in which optimum decisions are to be taken in case of risks with
planned activities in project

MODULE 1- Definitions & Characteristics of Project, Types of Projects, Project Life Cycle, Project
Management Process: Introduction, Tools & Techniques of Project Management.
Project Team and Scope of
Project Management, Project Organization.

MODULE 2- Project Identification & Selection: Identification, Generation of ideas, Approaches to Project
Screening and Selection, Project Rating Index. Market & Demand Analysis Techniques: Survey & Trend
Projection
Methods. Project Risk Management

MODULE 3- Project Costing: Fundamental components of Project Cost, Types of Costs: Direct, Indirect,
Recurring, Non-Recurring, Fixed, Variable, Normal, Expedite costs. Project Financing and Budgeting: Sources
of Finance, Social Cost Benefit Analysis (SCBA) of
Project, Project Scheduling and Network Analysis: Steps in Project Scheduling and Network design,
Introduction to CPM and PERT,

MODULE 4- Monitoring and Control: Planning- Monitoring and Control Cycle. Project Management
Information System. Milestone Analysis and Tracking Gantt chart. Earned Value Analysis (EVA): Planned
Value (PV), Earned Value (EV), Cost Variance (CV), Schedule Variance (SV), Cost performance Index (CPI),
Schedule performance Index (SPI). Project Termination: Types of Terminations, Project
Termination Process

Suggested Readings:-
1. Project Management- A Managerial Approach: Jack R. Meredith Broyhill Samuel J. Mantel, Jr (John
Wiley & Sons)
2. Project Management : Mr. Sanjiv Marwah- (Wiley Dreamtech)
3. Project- Preparation, Appraisal, Budgeting and Implementation: Chandra Prasanna - (TMH)
4. Project Management Core Text Book : M R Gopalan (Wiley)
5. Quantitative Techniques in Management : N D Vohra (TMH)
6. Entrepreneurship and Small Business Management : M B Shukla