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1 of 65. A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a
\ .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on \
the SFTP. Pencil& Paper

Which activity is missing? &

ae

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- Written.
B./) Fire Event Materials
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2 of 65. A marketer needs to personalize an email with dynamic content using data fram the Open Data View and data
from the Purchase Data Extension.

What should be used to source the data from these different sources?

A
A O SQL Query Activity
B.() Data Filter
C0) Attribute Group

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3 of 65. A marketing team uses email templates as a means to create a consistent style guide. The team has recently
updated the primary template to coincide with company-wide rebranding; however, content approvers are
reporting they are not seeing the new changes reflected.

Which step needs to be completed?

A.C)
B./
C.(-)
The template must be approved before updates are reflected.
>) The email must be recreated using the updated template.
‘Update Email Now' needs to be applied to each email.
C
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4 of 65. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. &
\
\ What should a marketer do to ensure the Email Address field values are unique? Pencil
& Paper

C
A. QO Mark the data extension as Sendable. &
B.(") Use Email Address as Subscriber Key. “Written.
Cc. ) Mark the field as the Primary Key. nee

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5 of 65. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will
be selected based on the orders placed on NTO's website.
Pencil
& Paper
What should NTO configure in Path Optimizer?
A.(-)
B.()=
C.()
Manual Engagement
Email Engagement
Web Conversion
B &
“Witten.
Materials
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6 of 65. A marketer wants to better organize their assets in Marketing Cloud.

What should they do to improve searching and filtering in Content Builder?

A.(”) Add descriptive tags to each asset upon creation.

B. O
cui )
Add assets to folders upon creation.
Add a description to each asset upon creation. B
(| Mark this item for later review.

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| 7 of 65. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each
&
\ email. NTO would like to have content personalized for each customer and include assets based on real-time Neel
analysis of what is performing the best for other customers. Pencil& Paper
| . =:
t Which feature should NTO use? &
A.()=
B.()
C.()
Einstein Content Selection
Einstein Copy Insights
Enhanced Dynamic Content
A enn
Written
Materials

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8 of 65. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was
recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.

Which component should be configured to provide this functionality?

A
ALY 2 Send Classification
B.() Sender Profile
Gc; C Delivery Profile

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9 of 65. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a
status of ‘Held’.

What is the source of the duplicate subscriber key?

C
A.() Auto Suppression List
B.( ) Global Unsubscribe List
C.(_) Triggered Send Managed Lists

~) Mark this item for later review.

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10 of 65. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to
subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

User Initiated Send

C
A.)
B. () Multi-Step Journey
C.(~) Automation Studio Email Activity

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11 0f 65. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales
\ agents' data is needed for the automation's created report to be correct. Some agents have not been creating
\ their data extensions in time. Pencil& Paper

kw
t Which step prevents the automation from completing the automation instance and delivering an inaccurate &
report? i’. — 5)
Written.
A.(~) Verification Activity
B. G)
C./
Wait Activity
) Data Extract Activity B
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| 12 of 65. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after &
\ its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing | Neue |
messages sent throughout the week. Pencil& Paper

t Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program? &

A.() Create more focused segmented lists for messaging. ms

B. (~) Focus on action-driven subject lines.
C. | ' Add complementary SMS campaigns.
A Materials

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Time Remaining : 01:27:52 | |

13 of 65. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey | |
\ performance. |

Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
A.) Email and Journey Overview Dashboard &
B. ()
C.(")
Email Performance Dashboard
Journey Performance by Email Dashboard C Materials

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14 0f 65. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique
Clicks.

Which area of the application should provide this data?

A.C) Email Overlay View

&©
1@
Send Performance Tab
Tracking Conversions Tab A
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| 15 of 65. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom g
\ fields for further segmentation. \’ = |
Pencil
& Paper
Which first step should the customer take to ensure the new fields are available to segment on? (
A. (") Create a new data extension with the new fields. &
B.()a
C.(")
Create a data filter that includes the new fields.
Edit the fields in the synchronized data source. C Weitten
Materials
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16 of 65. After sending an initial ‘welcome’ email, Northern Trail Outfitters needs to configure Journey Builder to continue a
customer acquisition journey after a purchase is made on its website.

Which type of activity should be used?

B
A. (~) Wait Until Event
8B. ) Behavioral Trigger
C.() Engagement Split

~) Mark this item for later review.

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| 17 of 65. A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the g
\ email is opened in Gmail. i. §
Pencil& Paper
What guidance should be given to the email developer to ensure the interactive form displays correctly? (
A.(~) Ensure fallback content has been configured for Gmail. &
B.;)cy
C.(~)
Ensure characters in the CSS tags are limited to 16kB.
Ensure the ‘Optimize for Gmail’ checkbox is selected. B Written.
Materials

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Time Remaining : 01:27:32

18 of 65. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically
filter, sort, and group the data in one view but is not comfortable writing SQL queries.

Which tool should NTO use?

A.

C.()
QO Filter Activity in Automation Studio
B. ( ) Email Performance Over Time Report
Pivot table in Datorama Reports
C
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19 of 65. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target
only a portion of this population for an upcoming send.

What should they do to further segment their audience?

A. | a

B. QO
C.(")
Copy the filtered data extension and add additional filter criteria.

Use the Split option to temporarily add additional filter criteria.

Copy the data filter and build a new data extension with additional filter criteria.
C
| Mark this item for later review.

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20 of 65. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its
customers can identify their specific line of business when receiving an email.

Which setting should be configured in a send to identify the line of business sending the message?
A. QO Sender Authentication Package
B.()
C.(”)
Sender Profile
Brand Builder B
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21 of 65. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have
been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

A. O
B. QO
C.(")
Reports - Journey Engagement
Datorama Reports - Journey Performance
Journey Builder - Journey History
B
7 Mark this item for later review.

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22 of 65. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily
sends. NTO's marketing team is concerned about this send affecting deliverability.

Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A. (~) Einstein Engagement Frequency
B. ()
C.()
Sender Authentication Package
Send Throttling A
7 Mark this item for later review.

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| 23 of 65. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data | AN)
\ extension, When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. NN §
Pencil
& Paper
Which additional issues should they consider?

A. O Bounced contacts from previous sends &

B. () DoNotTrack preferences
@
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Suppressed contacts from contact deletion A “Written
Materials

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| 24 of 65. Northern Trail Outfitters (NTO) wants to add automation to its email
marketing.
\ &
Which automation should NTO create as a good first step? ‘Pencil& Paper

, A.(~) An automation that deletes old data extensions, emails, and reports
fr

C
hei
|
B. QO An automation that contains several recurring emails and decisioning points Wiiten
€, O An automation that imports subscriber data regularly and updates key data extensions lie?

(| Mark this item for later review. g

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| 25 of 65. Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other g
\ customers. —
Pencil
& Paper
Which action ensures NTO's sending reputation remains intact? i
A. O
( ) Implement an SAP with Private Domain and a Dedicated IP.
B. () Request
c. O
a Private Domain to leverage SPF and DKIM authentication.
Request three Dedicated IPs to spread out the sending volume.
A &
Written
Materials
_

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26 of 65. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the | AN)
\ sending audience. i. §
Pencil
& Paper
Which tool should provide a list of subscribers who didn't receive the expected emails? TT"
A. (") _sent Dataview &
B.()+
C.(")
‘Subscribers Not Sent To' report
Not Sent Tracking Extract C Written

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27 of 65. A marketer has created a primary data extension that contains all active subscribers with fields containing key
demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their
subscriber base.

What should they use to ensure they have fresh data for these sends?

A. () A verification step in the send automation

B. (>)
C.()
A nightly automation with a filter activity
An approval process for sending B
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28 of 65. The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement | |
\ for recent sends. |

Which tool should supply insights into the tone of subject lines?
A.) Einstein Recommendations &
B. () Einstein Copy Insights
C.(~) Einstein Messaging Insights B ides,
Materials

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29 of 65. A marketer wants to store all the attributes for a triggered send within a data extension.

Which configuration is required when creating the data extension?

A.) Select the ‘Use for triggeredsend’ checkbox.

B. () Include Subscriberkey and Emailaddress field as primary key.
C.() Create from template and choose triggeredsend template.
C
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30 of 65. A healthcare company imports its patient portal registrations at the parent level business unit (BU). The
marketing team would like to ensure individual office locations have access to this data without giving access to
the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A
A.) After the file import, use the filter activity to populate shared data extensions that are available to
child BUs.
B. | ) After the file import, use the transfer file activity to move data into data extensions in child BUs.
C.(") Create automations that import the data directly into the child BUs to bypass the parent level BU.

| Mark this item for later review.

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| 31 0f 65. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is g
\ NOT in an attribute group in Contact Builder. \’ ——
Pencil& Paper
What should the marketer do in order to accomplish this? i
A.
B.()
c. e
QO

oe
Select the Recurring schedule type for the entry source in Journey Builder.
Schedule and activate Triggered Sends for the messages in the journey.
Select an automation to populate the Entry Source Data Extension.
A &
Written
Materiats

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32 of 65. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used for import to a data extension?

C
A. (>) Specify character encoding in import file.
B. O Configure Field-Level Encryption in import file.
Cc, O Manage Files in File Transfer.

{| Mark this item for later review.

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33 of 65. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers. g
|
Which actions should help build confidence in NTO's dynamic email capabilities? ‘Pencil & Paper

A. (~) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
B. O
C.()
Use a Guided Send to perform a test send to internal users using subscriber data,
Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
C &

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34 of 65. Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.

Which best practice should NTO employ?

A.() Reduce line spacing to fit more content on the screen and reduce scrolling.
B. O
C.()
Increase the font size (over 16pt) to make the content easier to read.
Remove role="presentation” from layout tables to support assistive technologies. B
{| Mark this item for later review.

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| 35 of 65. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS. | AN)
| oS
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method? ‘Pencil & Paper
|
RA
A.)
=
Create one Entry Source for each messaging channel.
B. () Ensure source channel is available in subscriber data.
CO Send both email and SMS to ensure subscribers get NTO's messages.
B |
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36 of 65. Northern Trail Outfitters (NTO) wants to send out three emails in Automation Studio. However, NTO wants to
ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

A. | i)
B. ()
C.()
Add each Send Email activity to a single step in an automation.
Include a Verification activity between each step of an automation,
Add each Send Email activity to different steps in an automation.
C
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37 of 65. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO's
subscribers are stored in data extensions.

Which Marketing Cloud feature should be used to achieve this?

A. (~) List Unsubscribes
B. (") Publication Lists
C.() Journey Builder Sends
B
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38 of 65. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three
months,

Which remediation tactic should be used to improve deliverability?

A. | i)
B. O
a)
Broaden segmentation criteria to reach more diverse audiences.
Increase the frequency of email sending to boost engagement.
Scale back sending for specific ISPs until the issue subsides.
C
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| 39 of 65. When building an email audience, a marketer first runs a query to update a data extension referenced in the g
\ audience query. i. §
Pencil& Paper
Which configuration should be used to ensure the exclusion is updated before the audience query runs? (
A. | i) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. &
B. (>)
a
a)
In the step with the two SQL activities, place a wait step between them.
Place the audience SQL Query Activity below the exclusion SQL Query Activity.
A “Witten
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| 40 of 65. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve | AN)
\ segmentation for future sends. ‘ ee
Pencil
& Paper
Which content block should the team use to capture this information directly from the inbox for some subscribers?
A.) Smart capture block &
B. ()
C.(”)
Interactive Email Form block
Einstein content block B Materials

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41 0f65. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, gaing into a
holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A.) Path Optimizer
B. O
C.(~)
Frequency Split
Scoring Split
C
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| 42 of 65. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
| AN)
| ~~
i Which feature should help achieve this as an automatic flow? ‘Pencil
& Paper

A. ( ~\ Subscriber Preview &

B. O
F
C.()
Content Builder Approvals
Approval Workflow B Written,
srs
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| 43 of 65. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should | |
\ include details about loyalty members’ profiles, point balance, and purchase behavior. This data exists in (" ——
Marketing Cloud across several data extensions. ‘Pencil
& Paper

t What should a marketer use to build this level of personalization into the email? &
A.(~)J AMPscript Search Functions ——
Waitten }
B. (>) Enhanced Dynamic Content Blocks
C.(") Personalization Strings A Materials

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44 of 65. A marketer wants to use a filter to create a data extension that includes only records from yesterday.

Which step should they take to ensure the data extension includes newly added records?

A.) Check the ‘(AUTOMATICALLY REFRESH UPON SENDING' checkbox.

B. ()
C.()
Configure the filter DE to auto-refresh daily in properties.
Schedule an automation to refresh the filter activity each day.
C
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45 of 65. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup
form, impacting deliverability and sender reputation.

What should NTO use to make sure email addresses are valid before adding to its audience?
A. G) A double opt-in at signup
B. () Add CAPTCHA validation to the form
C.() Leverage a Smart Capture block A
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46 of 65. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends
using Artificial Intelligence.

Which standard tool best does this?

A. (~) Einstein Copy Insights
B. ()
Cc.;)
Einstein Email Recommendations
Einstein Messaging Insights
C
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47 of 65. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only
included in the daily feed if they meet the criteria to remain active.

Which import option should be used to ensure the data extension only contains currently active customers?

A.(~) Overwrite
B. O
C.(")
Add and Update
Append A
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| 48 of 65. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To } |
\ give these customers a high-end purchasing experience, NTO wants to send a customized ‘congratulations’ email h ——
the day they are posted in the data extension, and follow up with a review request 14 days later. ‘Pencil
& Paper

t Which automation solutions should be set up to accommodate this request? &

A.()oe Journey Builder and Behavioral Triggers ——
Waitten }
B. ()
C.()
Automation Studio and Journey Builder
Automation Studio and Path Optimizer B Materials

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| 49 of 65. Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to g
\ personalize the From Name in emails with the targeted customer's specific representative. \’ ——
Pencil& Paper
Which functionalities accomplish the requested configuration? i
A. () Send Classification and Subscriber Attributes &
B.;)i
a)
Sender Profile and AMPscript Lookup
Delivery Profile and AMPscript Lookup B ides,
Materials.
i

() Mark this item for later review. g

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| 50 of 65. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product g
\ recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the \’ ——
winning option for future confirmations. ‘Pencil
& Paper

t Which journey type is best suited to run this test? &

A.) Multi-Step —
B. (-) Single Send
C.(”) Transactional Send C Materials

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| 51 of 65. Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. } |
\ The campaign will need to send up to three emails but stop sending to each specific subscriber once they have (" —
made a purchase at the NTO outlet, and provide reporting on the success of the campaign. ‘Pencil
& Paper

|
t Which Journey Builder component addresses the two requirements of this campaign? &

A.()gy Goals beer

Written
B. () Exits
C.(") Decision Splits A Veet

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| 52 of 65. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing | |
\ an updated email address, they are still receiving emails at an ald address. NTO confirms that the customer's new (" ——
email address is stored in the target data extension. ‘Pencil
& Paper

|
t What is preventing the customer from receiving emails at their new address? &

-(_) The email address has not been updated in All Subscribers. ee }
B.C) The new email address is from an unsupported domain.
GC. ¢ ' The customer has not opted in again with the new address.
A Materials:

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53 of 65. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder.
However, most images have multiple tags that could be applied, which makes it more difficult to filter to a
manageable number of results.

How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A.() Make the Customer Key more descriptive.

B. ( ») Use nested tags to create hierarchies.

C. | ' Leverage Einstein for content tagging. C

[| Mark this item for later review.

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54 of 65. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24
hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A. (") Filter, Data Extract, File Transfer
B. () SQL Query, Data Extract, File Transfer
C.() SQL Query, Filter, Data Extract B
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55 0f 65. A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and
product line items. The resulting data extension will be used as an entry source for a journey.

Which tool should help create this table?

A.(~) Automation Studio
B. (") Audience Studio
C.() Data Designer A
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| 56 of 65. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension. |
| st
What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Pencil& Paper
Send menu?
|
A. / J Save the data extension in the Test Folder. &
B. () Associate the data extension to the Campaign.
:
C.(") Create the data extension as 'Is Testable’. C “Witten
Materials
:

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57 of 65. Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO
works with an agency to provide the translations, but they lack email developer resources.

What should NTO do to create and send localized content at scale?

A. (~) Leverage templates with AMPscript.

B.

C.(")
QO Leverage Enhanced Dynamic Content.

Leverage Multilingual Content Blocks. C

(") Mark this item for later review.

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58 of 65. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

What should be set up to help organize NTO's email tracking results? Pencil& Paper

A.)
B. O
Remove old tracking results on a regular basis to declutter the results list.
Give emails unique names so they are easier to find in the tracking sends tab. C

1@
Cc. (2 Create folders in My Tracking and select where to send results when sending an email.

(| Mark this item for later review.

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59 of 65. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in g
\ different email clients. |e |

' Which tool should the marketer use? |

B
|
A. O Send Preview |
B.() Test Send Written
Materials.
c.( 5 Content Detective /

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60 of 65. A global marketing team has created an email using Content Builder Approvals and shared it with multiple
business units in their Enterprise. Even though the email was approved, additional changes are needed.

What is the first action that should be taken to make the edits?

A. O Withdraw email approval.

B.
C.(")
o) | Unshare the email.
Cancel send using email. B
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| 61 o0f 65. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different Q
\ content for its least engaged customers. |e |

' Which Journey Builder activity should NTO use? |

|

A
A. QO Scoring Split &
B. ()Y Frequency Split “Witten
Materials
C.() Engagement Split ;

[| Mark this item for later review. a

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62 of 65. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned
\ its sender reputation may have been negatively impacted by a recent import of subscribers.

Which metric should be analyzed as a possible indicator of bad sender reputation?

A. O Click rate
B. (") Send volume
C.() Block bounces C
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63 of 65. A marketing manager wants to see how the cross-channel customer population has changed over the last 6
months.

Which report should be run to provide this information?

A.) Audience Engagement Over Time
B. ()
¢; O
Contacts Count
Contacts Analytics A
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| 64 of 65. A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 |
\ bucket every Monday at 6:00 a.m. |e |

Which method meets their needs? i

'
|
A. | +)
B.()3
C.(")
Report Definition Activity in Automation Studio
Report Scheduling in Datorama Reports
File Transfer Activity in Automation Studio
B &
“Witten
Materials
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| 65 of 65. An insurance company has launched a new campaign to target individuals between 64 and 65 that are not yet |
\ enrolled and are opted into email. All subscriber data is stored in one data extension. Neel
Pencil
& Paper
How should the marketer use low-code to create this segment?

A. (>) Write a query to create a filtered data extension.

1@
B.() Filter the .csv file before import.
C.(") Create a data filter on the data extension.

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