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55 of 65.
A marketer wants to enable better filtering
of their assets in Content Builder.

What is the best approach to do this?

A.
Add descriptive tags to each
asset upon creation.
B.
Add a description to each
asset upon creation.
C.
Add assets to folders
upon creation. ✅

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54 of 65.
Northern Trail Outfitters' marketing
department wants to review last
year's holiday engagement to this
year's engagement.

What should they use to access the

historical engagement data?
A.
Audit Trail
extract
B.
Tracking Data extract ✅
C. SQL activity using
data views

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53 of 65.
Northern Trail Outfitters (NTO) has an upcoming
campaign with a call to action to shop its
new NTO outlet store. The campaign will
need to send up to three emails but
stop sending to each specific subscriber
once they have made a purchase at the
NTO outlet, and provide reporting on the
success of the campaign.

Which Journey Builder component addresses the two requirements

of this campaign?
A.
Goals ✅
B. Decision
Splits
C.
Exits

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52 of 65.
A marketing manager wants to see how
the cross-channel customer population
has changed over the last 6 months.

Which report should be run to

provide this information?
A.
Contacts
Count
B.
Audience Engagement Over Time ✅
C.
Contacts
Analytics

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51 of 65.
Northern Trail Outfitters (NTO) is designing a
journey for its Platinum loyalty members.
There are more than 2 million NTO loyalty
members, but only 100,000 of them qualify
as Platinum. NTO stores all loyalty member
information in a single data extension.

What is the most optimal segmentation

process that NTO should use to ensure
only Platinum members receive the
journey emails?
Use a Decision Split activity on the journey canvas.
Use Filter Contacts criteria in the journey entry source.
 Use Automation Studio to query a population into the journey
entry data extension. ✅

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50 of 65.
Northern Trail Outfitters (NTO) wants
to use Marketing Cloud's
Subscription Center to allow subscribers
to control which types of
emails they do NOT want to receive. NTO's
audiences are contained in data
extensions.

Which object
should be used?
A.
Exclusion
Lists
B.
Publication
Lists ✅
 C.
Suppression
Lists

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49 of 65.
Northern Trail Outfitters (NTO) receives a
complaint from a long-time customer who
claims that, despite providing an updated
email address, they are still receiving
emails at an old address. NTO confirms
that the customer's new email address is
stored in the target data extension.

What is preventing the customer from

 receiving emails at their new address?
A. The email address has not been updated in All Subscribers ✅
B.
The new email address has
not been verified.
C.
The customer has not opted in
again with the new address.

48 of 65.
Northern Trail Outfitters imports a daily
feed of active customers into a data
extension. A customer is only included in
the daily feed if they meet the criteria to
remain active.

Which import option should be used to

ensure the data extension only contains
currently active customers?
A.
Overwrite ✅
B.
Appen
d
C.
Add and
Update

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47 of 65.
Northern Trail Outfitters (NTO) sends a
birthday coupon during the subscriber's
birthday month, NTO wants to reward the
subscriber based upon engagement with
the email and provide further messages
based on that interaction.

Which no-code features should be

implemented to accomplish this?
A.
Salesforce CDP and Einstein
Engagement Scoring
B.
Automation Studio and
Query Activity
C.
Journey Builder and
Engagement Split ✅

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46 of 65.
Northern Trail Outfitters (NTO) has subscribers
opt-in to its marketing program via email
or SMS.

What should NTO configure for its welcome series in Journey

Builder to honor the opt-in communication method?

A.
B.
Create one Entry Source for each
messaging channel.

Ensure preferred channel is

available in subscriber data. ✅

Send both email and SMS to

ensure subscribers get NTO's
messages.

Enter text
Time Remaining: 01:10:51

45 of 65.
The customer success team at Northern
Trail Outfitters wants to build out a profile
for its subscribers to improve segmentation
for future sends.

Which content block should the team

use to capture this information directly
from the inbox for some subscribers?
A.
Smart capture
block
B.
Interactive Email
Form block ✅
C.
Einstein
content block

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44 of 65.
A marketer needs to send emails to the
creative team for proofing as
part of an email
campaign.

Which feature should help achieve

this as an automatic flow?
A.
Content Builder
Approval Workflow ✅
B.
Einstein Approval
Workflow
C.
Subscriber
Preview

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43 of
65.
Northern Trail Outfitters' (NTO) website
was unable to process coupon codes for
several days, which caused customers to
complain about their experience. NTO
would like to apologize by offering an
upgraded coupon to help improve
customer satisfaction.

What should NTO do to segment

its affected customers?
A.
Use Einstein Engagement scores
to identify affected
users
.
B.
Query the data using a specific
date range parameter.
C.
Create Data Filter with a
specific date range. ✅

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42 of 65.
Northern Trail Outfitters (NTO) is building a
welcome journey for new customers with
dynamic content in each email. NTO would
like to have content personalized for each
customer and include assets based on
real-time analysis of what is performing the
best for other customers.

Which feature should

NTO use?
A.
Einstein
Insights
B.
Enhanced
Dynamic Content
C.
Einstein Content
Selection ✅
 Mark this item for
later review.

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41 of 65.
A healthcare company imports its patient
portal registrations at the parent level
business unit (BU). The marketing team
would like to ensure individual office
locations have access to this data
without giving access to the parent level
BU.

What should the marketing team do in Automation Studio to ensure data is

available at the child BU level?

A.
Create automations that import the data
directly into the child BUS to
bypass the parent level BU.
B.
After the file import, use the transfer
file activity to move data into data
extensions in child BUS.
C.
 After the file import, use the filter
activity to populate shared data
extensions that are available to
child BUS. ✅

40 of 65.
Northern Trail Outfitters (NTO) wants to start
using automation to simplify their email
marketing.

Which automation should NTO create as a good first step?

A.
An automation that contains several
recurring emails and decisioning
points
B.
An automation that imports
subscriber data regularly and
updates key data extensions ✅
C.
An automation that calculates
engagement metrics with SQL

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39 of 65.
Northern Trail Outfitters (NTO) wants to
include specific content for its most
engaged customers and different content
for its least engaged customers.

Which Journey Builder

activity should NTO use?
A. Frequency
Split
B.
Scoring
Split
C.
Engagement
Split ✅

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38 of 65.
A marketer needs to personalize an email
with dynamic content using data from the
Open Data View and data from the
Purchase Data Extension.

What should be used to source the data

from these different sources?

A.
Attribute
Group
B.
SQL Query
Activity ✅
C.
Data
Filter

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37 of 65.
Northern Trail Outfitters' third-party point-
of-sale software uploads
order information in batches of large
files. The timing varies
throughout
the day.

Which feature should be used

to accommodate this setup?
A.
Triggered
Automation ✅
B.
Scheduled
Automation
C.
Wait
Activity

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36 of 65.
Northern Trail Outfitters (NTO) is launching a
post-purchase campaign that emails
customers to ask for feedback on their
most recent shopping experience.

What should the NTO marketing team

include in the email design to
encourage a high response rate?
A.
A Salesforce Survey block
called in by an AMPscript
function
B.
Make the call-to-action button that links to
the feedback form bigger and with
red background
C.
Replace call-to-action with
 Interactive Email Form ✅

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Salesforce Certified Marketing Cloud Email
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35 of 65.
A global marketing team has created an
email using Content Builder Approvals and
shared it with multiple business units in
their Enterprise. Even though the email
was approved, additional changes are
needed.

What is the first action that should

be taken to make the edits?
A.
Unshare the
email. ✅
B.
 Update email
approval status.
C.
Cancel send
using email.

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Time Remaining: 01:11:32

34 of
65.
Northern Trail Outfitters is building a data
extension that will store preference data
for its subscribers.

Which setting should be enabled to

allow an SQL Query Activity to update
 the data extension?
A.
Primary
Key ✅
B.
Nullabl
e
C.
Is
Sendable

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33 of 65.
Northern Trail Outfitters (NTO) is using a
custom Preference Center, but they
found unsubscribes from Contacts that
never visited the Preference Center.
 What contributes to these
unsubscribe reasons?
A.
List Unsubscribe
header ✅
B.
Universal
Unsubscribe
C.
Profile Center
Unsubscribe

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32 of 65.
 The Northern Trail Outfitters (NTO)
marketers want to easily track the
performance of NTO's interest and profile
data capture journeys.

Which action should the marketer take to

evaluate conversion of those journeys?

A.
Define a goal for
each journey.
B.
Export the journey
email analytics. ✅
C.
Review opens and clicks
activity summaries.

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31 of 65.
Northern Trail Outfitters (NTO) wants to send
out three emails in Automation Studio.
 However, NTO wants to ensure each
email is fully sent before the next email
begins sending.

How should the automation workflow

be built to accomplish this?
A.
Add each Send Email activity to different steps in an automation. ✅
B.
Include a Verification activity
between each step of an
automation.
C.
Add each Send Email activity
to a single step in an
automation.

Mark this item for

later review.

30 of 65.
Northern Trail Outfitters (NTO) sends
hundreds of different email campaigns
monthly.

What should be set up to help organize

NTO's email tracking results?
A.
Give emails unique names so they are
easier to find in the tracking
sends tab.
B.
Create folders in My Tracking and select where to send
results when sending an email. ✅
C.
Create separate Send Classification for
each campaign type.
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Time Remaining: 01:11:54

29 of 65.
Northern Trail Outfitters (NTO) has multiple lines
of businesses sharing one business unit.
NTO wants to ensure its customers can
identify their specific line of business when
receiving an email.

Which setting should be configured in

a send to identify the line of business
sending the message?
A.
Sender
Authentication
Package
B.
Sender Profile ✅
 C.
Brand
Builder

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Salesforce Certified Marketing Cloud Email
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28 of 65.
Northern Trail Outfitters (NTO) is
having an issue with bad email
addresses coming into its website email
signup form, impacting deliverability
and sender reputation.

What is the best option for the NTO to

use in order to make sure email
addresses are valid before
adding to its audience?
 A.
Add CAPTCHA
validation to the form
B.
Leverage a Smart
Capture block
C.
A double opt-in at signup ✅

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27 of 65.
Northern Trail Outfitters imports an encrypted
file of its subscribers favorite colors.

Which automation activity and

configuration setting should be used to
import decrypted information to a data
 extension?
Configure Field-Level
Encryption in import file.
A.
B.
Manage Files in File Transfer. ✅
C.
Specify character
encoding in import file.

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26 of 65.
Northern Trail Outfitters (NTO) wants to
be notified of any abnormal
 subscriber behavior with its
'Weekly Deals' email.

Which feature provides notification

badges to alert NTO of any
performance issues?
A.
Einstein Email
Recommendations
B. Einstein Engagement Scoring ✅
C.
Einstein
Messaging
Insights

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 25 of 65.
A customer uses the Salesforce Contact
object as a synchronized data source. They
have started to sync custom fields for
further segmentation. They added new
fields to the Contact object for new
marketing needs.

Which first step should the customer

take to ensure the new fields are
available to segment on in Marketing
Cloud?
Create a new data extension with the new fields.
Edit the fields in the synchronized data source. ✅
Create a data filter that includes the new fields.

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24 of 65.
A marketer wants to increase the
engagement rate of an email by sending
it at best possible time for each
subscriber.
Which Journey Builder tool should
they use to accomplish this?
A.
Einstein STO
Activity
B.
Engagement Split ✅
C.
Wait Until
Activity

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Time Remaining: 01:12:22

23 of 65.
Northern Trail Outfitters wants to use a
specific IP address and a subdomain of
order.subdomain for all of its
transactional emails.

What should be configured to

accomplish this request?
A.
Sender
Profile
B.
Delivery
Profile
C.
Send Classification ✅

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 Salesforce Certified Marketing Cloud Email
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22 of 65.
Northern Trail Outfitters (NTO) wants to
simplify a journey that has a decision split
prior to every email send to remove certain
subscribers from the journey.

What should NTO do to

simplify the journey?
A.
Ensure the Contact entry
mode is No re-entry.
B.
Utilize exit criteria for the journey. ✅
C.
Use the Update
Contact activity.

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 Salesforce Certified Marketing Cloud Email
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21 of 65.
A marketer has built an automation using
Automation Studio to send data from a
data extension to the SFTP as a .csv file.
The automation includes a data extract
and completes successfully, but the file is
still not showing up on the SFTP.

Which activity is
missing?
A.
Import
File
B.
File Transfer ✅
C.
Verification
Activity

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20 of 65.
Northern Trail Outfitters (NTO)
wants to test Einstein
Recommendations against the
company's static product
recommendations in a product return
confirmation email. Next, NTO
needs to evaluate the results and choose
the winning option for future confirmations,

Which journey type is best

suited to run this test?
A.
Single
Send
B.
Transactional Send ✅
C.
Multi-
Step

Mark this item for

19 of 65.
An upcoming campaign at Northern Trail
Outfitters (NTO) has an audience list
larger than the company's daily sends.
NTO's marketing team is concerned about
this send affecting deliverability.

Which feature should help NTO

achieve this send while keeping
deliverability metrics in mind?
A. Send
Throttling
B. Sender
Authentication Package
C.
Einstein
Engagement
Frequency ✅

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 sale

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18 of 65.
Northern Trail Outfitters (NTO) has a promotional
email intended to be sent to only its high-
value customers. NTO wants to implement
additional guardrails to prevent sending the
email to more subscribers than intended.

Which Activity should be configured

in Automation Studio to help?
Verificati
on
A.
B.
Wait
✅

C.
Send
Email
17 of
65.
Northern Trail Outfitters is redesigning its
brand guidelines and wants
to ensure its emails
are accessible.

Which best practice should the email designer follow to meet

accessibility standards?
A. Build image-
based emails.
Minimize
whitespace.
B.
C.
Use contrasting colors. ✅

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16 of 65.
A marketing intern forgot to remove
[DRAFT] from the subject line before
sending an email to the company's
largest audience.

Which feature, if configured, should

provide a warning prior to sending?
A.
Subject and Preheader Validation ✅
B.
Content
Detective
C.
Subscriber Preview
and Test Send

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15 of 65.
A marketer for Northern Trail Outfitters
needs to automatically refresh
a filtered data extension prior to
sending a daily email.

What should a marketer do to

automatically refresh a filtered data
extension on a scheduled basis?
A.
Use a Filter Activity in Automation Studio. ✅
B.
C.
Configure the Send Activity to
automate the refresh.
Activate Journey Builder to
refresh the data extension.

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14 of 65.
A marketer wants to use a filter to
create a data extension that includes
only records from yesterday.

Which step should they take to ensure

the data extension includes newly
added records?

Configure Data Extension Entry Source Schedule as Recurring.

Schedule an automation to refresh the filter activity each day. ✅
Configure the filter DE to auto-refresh daily in properties.

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13 of 65.
Northern Trail Outfitters wants to send a
personalized email to its loyalty program
members. The email should include
details about loyalty members' profiles,
point balance, and purchase behavior.
This data exists in Marketing Cloud across
several data extensions.

What should a marketer use to build this

level of personalization into the email?
A.
Enhanced Dynamic
Content Blocks
B.
AMPscript Search Functions ✅
C.
 Personalization
Strings

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TESTING SOLUTIONS

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12 of 65.
A marketer wants to send emails to
segments that are created from multiple
data extensions on a daily basis. The daily
sends kick off a complex campaign with
multiple messages in both Email and
Mobile.

Which action should they take

to execute the campaign?

A.
Use Automation Studio query for segmentation and Journey Builder for
Messaging and Flow. ✅
B.
Use Automation Studio Filtering,
Messaging, and Wait Activities.
C.
Use Journey Builder Recurring
 Entry Source, Messaging, and
Flow Control Activities.

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11 of 65.
A marketer is using Preview and Test
sending to check that content is ready for
an upcoming campaign and notices the
Send Log Data Extension is not updating.

What is the reason records are

NOT being recorded?
A.
Test sends are not recorded
on the Send Log Data
Extension.
B.
The send exceeded the maximum test send threshold. ✅
C.
A subscriber was not selected in
the Subscriber Preview tab.

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 10 of 65.
A digital marketing intern at Northern Trail
Outfitters (NTO) has been asked to quickly
provide the delivery rate of the most recent
email sent from the NTO business unit.

Where should the intern look to

find this information?
A.
Automation Studio >
Activities
B.
Email Studio > Overview ✅
C.
Content Builder >
Recent Sends

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9 of 65.
Northern Trail Outfitters (NTO) is
interested in exploring its large volume of
send data. NTO wants to dynamically
filter, sort, and group
the data in one view but is not
comfortable writing SQL queries.

Which tool should NTO use?

A.
Filter Activity in
Automation Studio
B.
Marketing Cloud
Data Views
C.
Pivot table in Datorama Reports ✅

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 Salesforce Certified Marketing Cloud Email
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8 of 65.
A marketer wants to store all the attributes
for a triggered send within
a data
extension.

Which configuration is required when

creating the data extension for
this triggered send information?
A.
Select the 'Use for
triggeredsend' checkbox.
B.
Create from template and choose ✅

C.
TriggeredSendData
Extension template.
Include Subscriberkey and
Emailaddress field as primary
key.

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 sale

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Salesforce Certified Marketing Cloud Email
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7 of 65.
A marketing manager notices emails
cluttered with images that are inconsistent
with branding guidelines.

Which step should they take to restrict

the types of content within a content
slot?

Limit Content Block types allowed in Template Content Areas. ✅

Limit the images that can be selected in each Template.
Under user permissions, select limited template access.
sale

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6 of 65.
The data team at Northern Trail Outfitters
(NTO) has configured a data extension that
contains all customer transactions within
 the last 90 days. NTO's marketing team
would like to target customers who have
purchased a camping tent or foldout camper
in the last week; however, for this
campaign, they would like to exclude
anyone who has a 'silver' status,

Which three tools should be

used to segment this data?
A.
SQL Query, Filter Definition, Journey Builder Entry Source ✅
B.
SQL Query, Decision Split,
Data Designer
C.
Journey Builder Entry Source, Filter
Definition, Segment Builder

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sale

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 Enter text

5 of 65.
When reviewing spam complaints from recent
email sends, a marketer from Northern Trail
Outfitters (NTO) identifies an email address
that has consistently marked promotional
email messages from NTO as spam.

What should the marketer do to prevent the

subscriber from receiving further
commercial messages?
A.
Delete the subscriber from
All Subscribers.
B.
Add the subscriber to the auto-suppression list. ✅
C.
Use the complaint exclusion
list on future sends.

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4 of 65.
The marketing team wants to test various
paths within a journey based on parameters
to assess the effectiveness of a new email
campaign.

Which tool
should be used?
A.
A/B
Testing
B.
Path Optimizer ✅
C.
Einstein Path
Selection

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3 of 65.
A marketer has started using Datorama
Reports to enhance their email performance
and engagement monitoring.

Which feature should improve

Datorama Dashboard usability?

A.
Tags
B.
Sender
 Profile
C.
Campaigns ✅

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2 of 65.
Northern Trail Outfitters historically received a
bulk data file from a vendor once per day in
its Marketing Cloud SFTP. The vendor is
updating its sending cadence and will be
delivering files aver approximately eight
hours throughout the day. The files will
maintain the same naming convention and
include a timestamp.
Which update should be implemented to
the automation to process the files as
they are received while minimizing
rework?
A.
Implement an API to start an
automation with every file transfer.
B.
Replace the Schedule with File Drop and use a filename pattern. ✅
C.
Replicate the automation and
schedule them to execute
every eight
hours.