TEAM

MANILA
 eam
T ila
M an
 Team Manila is a retail company and design studio that
sees and envisions contemporary Filipino culture.

The brand was founded in 2001 by a group of friends who

shared a passion for design, art, and street culture. They
specialize in making graphical interpretations of Filipino
culture through their work of craft.

Catering to not only the ones who are interested in urban

lifestyle and Philippine culture, but also cater to different
target markets with their collaborations with local bands
and even having reflections about social issues around
the country.

Their target audiences are specific people who love the

local culture as well as they are into supporting the local
clothing lines here in our country. Team Manila also
became known for its collaborations with local and
international brands and artists,including Nike, Converse,
and the late great Filipino designer Jeffrey Rogador.
Target Market
 Demographics
Age - People range from 16 to 30 years old.

Sex - male and female

Gender - all kinds of gender are the target

market of our brand. I.e. transgender,
pangender and many more.

Social Economic Class - middle class people

Geographic Location - NCR Region

Religion - any religion

Occupation and Income Level - people who

receives salary above minimum wage and has a
sustainable work.
Psychographics
Personality - people who love to support local brands
or cultures, especially when it comes to clothing lines.
People who have a creative personality and love art.

Values - people who have determination, are

compassionate, dependable, and lastly, people who
give importance to every aspect of life.

Hobbies - people who do photography, people who

enjoy and play music, people who love to play
skateboard, and people who always buy clothes can be
considered as hobbies of our target market.

Lifestyle - people who are active and are into physical

activities such as sports. People who instantly look for
a new trend. Lastly, people who go to work for income.
Competitors
 DBTK “Don’t Blame The Kids” comes in with
their unique designs drawing inspiration from
the people they look up to which produces their
streetwear that embodies the mindset of
people to kids around the world.

DBTK has grown into a popular streetwear

brand that offers a range of clothing and
accessories with designs inspired by Filipino
Culture and heritage, as well as global trends in
streetwear fashion.

DBTK has collaborated with a number of local

and international artists and brands, including
rapper Gloc-9m Filipino Designer Jeffrey
Rogador, and international streetwear brand
Crooks and Castles.
 Skoop Kommunity is a Filipino streetwear
brand that offers a range of clothing and
accessories inspired by Filipino culture and
streetwear fashion.

It is an extension of the “Skoop Brand” which

produces ice cream. Through the years, the
Skoop Komunity collaborates with other
Filipino artists and brands to create limited
edition collections and events that celebrate
and promote Filipino culture and creativity.
MN+LA which means Manila meets Los Angeles,
is a Manila born, Los Angeles design inspired
streetwear brand distributed specifically in
Metro Manila.

It encompasses a variety of outerwear,

trousers, shirts, shorts and masks that rework
our idea of basics. Distinct designs through
patterns and minimalistic yet modernised
design makes the brand standout from the
others.

Mixing minimal shades and vibrant patterns into

their arsenal helps the brand to have a spot in
the clothing industry in the country.

Its trailblazing concepts are one of its unique

characteristics that the brand has to offer to
the public.
 The brand was founded by Nicolo Nimor in
2008 and has since become known for its bold
and graphic designs, often featuring
characters from pop culture, music, and
Philippine Folklore.

Nick Automatic has gained a strong following

among young Filipinos and has become a
mainstay in the country’s streetwear scene.
With its focus on creativity, quality, and
individuality, Nick Automatic is a brand that
celebrates self-expression and encourages its
customers to “live life on their own terms”.

Since then Nick Automatic has collaborated

with a number of local and international
brands and artists, including Coca-Cola, MTV,
and designer Jeffrey Rogador.
 HGHMNDS Clothing is a streetwear brand
founded by a group of friends who shared a
passion for street culture, fashion, and music.
Hghmnds started in 2013 as a small,
independent clothing line selling printed t-
shirts and accessories in local bazzaars and
events around Manila.

The brand’s designs feature bold graphics,

minimalist aesthetics, and sometimes subtle
branding, often incorporating simple yet
meaningful messages or phrases. It offers a
range of clothing and accessories inspired by
modern urban culture.

As the brand grew in popularity, HGHMNDS

expanded its product line more available to
the public by participating in more public
events.
Trend
Team Manila is not a stranger to referencing
different pop-culture related media and
Philippine culture and Halloween gives us the
opportunity to showcase the Philippines’
mythology.

The month of October sees the Philippines

celebrating Halloween. Specifically, to pay
homage to our rich culture

We aim to showcase different mythos such as

Duwendes, Tikbalang, Kapres that all came
from unique stories that keep people up at
night.
Design of the Clothes
(4 different colorways)
 Design on
other Products
are still pending.
Marketing Strategies
 Social Media
One of the marketing strategies that
our brand has to offer is the use of
social media. The radical and
sophisticated world of fashion and
art nowadays has been a big help to
our brand. Because of this, it makes
us easier to standout and have a
well-profound means of promoting
our brand.
 Physical Store
Having a physical store is also one of our
brands' marketing strategies because it is
clearly seen that our brand involves
fashion that needs to be marketed to the
public physically for guaranteed
attention.

Our brands' main goal is to have a

connection with our prospect customers
and physical engagement, which will
garner more attraction.
Thank You!