CLASSIFICATION OF ECOMMERCE

B2B (BUSINESS TO BUSINESS)

➢ B2B is one of the most common type of e-commerce. This is when
a transaction of goods or services occurs between two business.
➢ About 80% of e-commerce is this type.
➢ Examples- like manufacture selling / issuing goods to the retailer or
wholesaler, Alibaba, Amazon business, India Mart etc.
➢ Intel selling microprocessor to dell
➢ Heinz selling ketchup to Mc donalds
 B2C (BUSINESS TO CONSUMER)
➢ Business to Consumer. Here the company will sell their goods
and/or services directly to the consumer. The consumer can browse
their websites and look at products, pictures, read reviews. Then
they place their order and the company ships the goods directly to
them.
➢ Popular examples are Amazon, Flipkart, paying and using Netflix
at home.
➢ Dell selling laptop to individual user.

B2G (BUSINESS TO GOVERNMENT)

➢ B2G e-commerce is commerce between Companies and public
sector. it refers to the use of the Internet for Public Procurement,
licensing procedure, and other government-related Operation.
➢ Example: Business pays taxes, file reports, or sell goods and
services to Govt. agencies.
 C2B (CONSUMER TO BUSINESS)
➢ This is the reverse of B2C, it is a consumer to business. So, the
consumer provides a good or some service to the company.
➢ A single individual sells his or her services to business
➢ Freelancing, Fiverr, True lancer A single individual sells his or her
services to business, Amazon Affiliates
C2C (CONSUMER TO CONSUMER)
➢ Consumer to consumer, where the consumers are in direct contact
with each other. No company is involved. It helps people sell their
personal goods and assets directly to an interested party.
➢ Example e B ay, OLX, Quikr, hamro bazar
➢ Individual buying laptop from another individuals
 C2G (CONSUMER TO GOVERNMENT)
➢ Consumer to administration or consumer to government e-
commerce model enables the consumers to post feedback or request
information regarding public sectors directly to the government
administration or authorities.
➢ For example, when you pay electricity bill through the government
website, like payment of health insurance, make payment of taxes,
etc.

G2B (GOVERNMENT TO BUSINESS)

➢ G2B e-commerce is a business model where all the information and
services are provided by the Government to the Business
Organizations. The information is shared through a vast network of
different government websites.
➢ The business Organization use that information to apply for various
permission needed for starting a new business, and other
specifications.
➢ A Business Organization can also download the different forms and
submit it online or offline to the related office.
 G2C (GOVERNMENT TO CONSUMER)
➢ The electronic commerce activities performed between the
government and its citizens or consumers, including paying taxes,
registering vehicles, registration for birth, marriage or death
certificates and providing information and services.

G2G (GOVERNMENT TO GOVERNMENT)

➢ Any E-commerce transaction happening between 2 or more
governments or within departments of government electronic
sharing of data and/or information systems between government
agencies, departments or organizations.
➢ The goal of G2G is to support e-government initiatives by
improving communication, data access and data Sharing.
M-COMMERCE
➢ M-commerce (mobile commerce) is the buying and selling of goods
and services through wireless handheld devices such as smartphones
and Activate Windows tablets.
➢ As a form of e-commerce, m-commerce enables users to access
online shopping platforms without needing to use a desktop
computer.
➢ Any transaction with a monetary value that is conducted via a
mobile telecommunication network.
➢ It is a part of E-commerce
 E-Commerce VS M- Commerce
S.No. E-commerce M-commerce
Electronic Commerce in short Mobile Commerce in short it is called as m-
1 it is called as e-commerce. commerce.
In general, e-commerce M-commerce activities are performed with
activities are performed with the help of mobile devices like
2
the help of desktop computers smartphones, tablets, PDA’s (Personal
and laptops. Digital Assistant) etc.
E-commerce is an older M-commerce is a newer concept.
3
concept.
It is broad term which refers It is subcategory of ecommerce which does
doing shopping and making the same this via mobile devices.
4 payments online with help of
electronic devices like Laptop
and computers.
In e-commerce the use of But in case of m-commerce some activities
5 internet is mandatory can be performed without internet also.
E-commerce devices are not M-commerce devices are easy to carry and
easy to carry and portability portability point of view it is good.
6
point of view it is not so good.

E-commerce developed in M-commerce developed in 1990’s.

7
1970’s.
Its reachability is Its reachability is more than that of e-
comparatively low than the m- commerce only due to the use of mobile
8 commerce as it is not so good devices.
in portability.
E-commerce is conducted M-commerce is conducted using mobile
9 using desktop or laptop devices such as smartphones and tablets.
computers.
E-commerce transactions M-commerce offers a wider range of
typically rely on credit cards payment options, including mobile wallets
10
and other traditional payment and contactless payments.
methods.
 E-commerce vs Traditional commerce
E-commerce Traditional commerce
• E-Commerce is a form of online • Traditional-Commerce is a
shopping where users can buy goods and traditional approach to buy goods and
services from their electronic devices such services in person which involves face to
as a laptop, mobile, tablet. face dealing.

• It is used to save valuable time and • It is ancient and still in usage

money. where the digital network is not
reachable.
• It is available round the clock. • It is available during the limited
time as prescribed by the law and
based on the type of business.
• Inspecting a product before • Inspecting a product before
purchasing is not possible in this type. purchasing is possible in a
traditional commerce business
model.
• It involves only digital gadget • It involves face to face
engagement to place the order. involvement of both buyer and
seller.
• Easier to maintain this as the only • It is cost effective as display and
warehouse is enough to store the showcase of the products are
goods. required to attract the customers.