Student Name/ ID
Number
Unit Number and Title Unit 1: Business and Business Environment
Academic Year Semester 1, Academic year 2023-2024
Unit Tutor Dr. Tran Ngoc Mai, Dr. Can Thi Thu Huong, MA. Nguyen Hong Hanh
Assignment Title BBE2: Environmental Business Audit Presentation (2 of 2)
Issue Date 19th September 2023
Submission Date 18th December 2023
Submission Format:
Submission is in the form of a 10-minute presentation and five minutes for questions. The presentation
slides for the findings should be submitted along with speaker notes as one copy. You are required to make
effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should
be referenced using the Harvard referencing system (or an alternative referencing system). Inaccurate use
of referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit is 1,000–1,500 words, including speaker notes, although you will not be
penalised for going under or exceeding the total word limit.
Unit Learning Outcomes:
LO3 Use contemporary examples to demonstrate both the positive and negative influence/ impact the
macro environment has on business operations.
LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with
external macro factors.
Transferable skills and competencies developed
● Analytical skills to conduct own analysis in order to draw conclusions.
● Providing information based on collation, analysis and interpretation of data.
● Creative thinking for presenting information and data in a simplified and informative manner.
● Digital skills, using different software applications to visually present information and data concisely.
● Communicating effectively in all forms, written, visual and oral, for operating efficiently in the
international business environment.
Vocational scenario
In your role as Junior Insights Strategist, you have completed the industry insight analysis and your line
manager has now given you another project. This is to complete research into the external and internal
business environment. Converse Vietnam is looking to expand their distribution channels to include both e-
commerce players (for example Google shopping) and physical retailers (for example JD Sports). To enable
the company to make any strategic decisions, they need you to present a business case to the leadership
team.
Assignment activity and guidance
Completion of the project will involve a PESTLE analysis to research the sports retail market, develop
insights and predict future growth potential in new markets. The project will also involve a SWOT analysis to
determine the company position in the marketplace and the potential opportunities for distribution expansion
while minimising risks and threats.
Your presentation will include the findings from an external and an internal audit:
● a PESTLE analysis to identify positive and negative impacts of external factors and influences on the
sports retail market, including a ‘traffic light chart’ evaluating level of competition, funding activity, legal
complexity and investment opportunity available
● a comparison SWOT analysis with at least two sportswear companies to explore and explain the
organisation’s internal strengths and weaknesses as a company, providing insight into their current position
in the marketplace.
● critical analysis of both the external and internal factors, to determine whether the organisation should
proceed with their expansion plans, presented as conclusions and recommendations.
Recommended resources
Please note that the resources listed are examples for you to use as a starting point in your research
– the list is not definitive.
Weblinks:
BPlan How to Do a SWOT Analysis for Better Strategic Planning. Available at: https://articles.
bplans.com/how-to-perform-swot-analysis
Business Balls Swot Analysis Templates. Available at:
https://www.businessballs.com/strategyinnovation/swot-analysis/
Pestle Analysis.com What is PESTLE Analysis? Available at: https://pestleanalysis.com/what-ispestle-
analysis/
Swot analysis of Nike. Available at: https://bstrategyhub.com/swot-analysis-of-nike-nikeswot-analysis
HN Global
HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learningzone/reading-
lists
HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals.
com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks
Textbooks:
Morrison, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed. Red Globe Press
Wetherley, P. and Otter, D. (2018) The Business Environment: Themes and Issues in a Globalised World.
4th Ed. Oxford: Oxford University Press.
Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO3 Use contemporary examples to demonstrate both the positive and
negative influence/impact the macro environment has on business
operations
P4 Identify the positive and negative M3 Apply appropriately the
impacts the macro environment has PESTLE model to support a
on business operations, supported detailed analysis of the macro
by specific examples. environment in an organisation.
LO3 and LO4
LO4 Determine the internal strengths and weaknesses of specific D2 Critically evaluate the
businesses and their interrelationship with external macro factors impacts that both macro- and
micro factors have on business
P5 Conduct internal and external objectives and decision making.
analysis of specific organisations in
order to identify strengths and M4 Apply appropriately SWOT/
weaknesses. TOWS analysis and justify how
P6 Explain how strengths and they influence decision making.
weaknesses interrelate with
external macro factors.
