LEYTE NORMAL UNIVERSITY
College of Management and Entrepreneurship
49 Ninoy Aquino Avenue, Tacloban City, Leyte, 6500
THC 105: Entrepreneurship in Tourism & Hospitality
Final Guidelines for the Business Plan & Oral Presentation
Guidelines for the Business Plan
Paper Size: Letter
Font style: Times New Roman
Font size: 12
Line spacing: 1.5
Alignment: Justified
Margins: 1”
Page Numbers: Center bottom of each page.
Ring bound (clear cover)
Guidelines for the Oral Presentation:
Business attire must be strictly observed.
English only policy during the presentation & defense.
All members must be present during the defense.
Rejected manuscripts shall not be presented during the oral defense.
A Maximum of 15 minutes shall be given to each group to present their paper. Another 15
minutes shall be allotted for the question and answer (Q&A) portion.
Every member of the group must answer at least one question during the Q&A portion.
No special oral defense shall be given. Failure to present will automatically incur a grade of INC.
Three ring bound copies of the manuscript shall be provided for the members of the panel.
Paper Format:
Front Matter
Title Page
Acknowledgement
Tables of Contents
List of Tables
List of Figures
Executive Summary
Body
Chapter 1 - Introduction
1.1 Nature of Business
1.2 Name of Business
1.2.1 Business Logo
1.2.2 Business Slogan
1.3 Objectives
1.4 Background of the Business
Chapter 2 - Market Study
2.1 Product/Service
2.2 Market Research
2.2.1 Findings
2.2.2 Conclusion
2.3 Target Market
2.4 Marketing Program
2.4.1 Product Strategies
2.4.2 Place Strategies
2.4.3 Price Strategies
2.4.4 Promotion Strategies
2.4.5 People Strategies
2.5 Marketing Expenses
Chapter 3 - Technical Study
3.1 Production Process
3.2 Production Schedule
3.3 Raw Materials Needed
3.4 Machineries & Equipment
3.5 Location
3.6 Building & Facilities Layout
3.6.1 Estimate Bill of Materials
3.7 Utilities
3.7.1 Electricity Expense
3.7.2 Water Expense
3.7.3 Rent Expense
3.8 Waste Disposal
3.9 Production Cost
Chapter 4 - Organizational Study
4.1 Form of Business Organization
4.1.1 Source of Capital
4.2 Manpower Requirement
4.2.1 Labor Requirement
4.2.2 Compensation & Benefits
4.2.3 Licenses, Permits, & Registration Expenses
4.2.4 Pre-Operating Expense
4.3 Administrative Expense
4.4 Project Timetable
Chapter 5 - Financial Study
5.1 Total Project Cost
5.2 Source of Financing
5.3 Financial Statements
5.3.1 Projected Income Statement
5.3.2 Projected Cashflow Statement
5.3.3 Projected Balance Sheet
5.3.4 Financial Ratios
5.5 Financial Assumptions