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Coffee Project

Coffee Project is a coffee shop chain in the Philippines founded in 2014 by Manuel Villar Jr. with the goal of improving the Philippine coffee experience. It has created a new coffee culture focused on specialty single-origin coffees and an elegant, garden-inspired ambiance. Coffee Project now has 56 branches across the country known for their calming yet sophisticated vibes achieved through thoughtful interior design featuring natural lighting, greenery, and Instagrammable spaces. The shops aim to offer customers a full sensory coffee experience through high-quality drinks and foods alongside beautiful surroundings.

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0% found this document useful (0 votes)
2K views3 pages

Coffee Project

Coffee Project is a coffee shop chain in the Philippines founded in 2014 by Manuel Villar Jr. with the goal of improving the Philippine coffee experience. It has created a new coffee culture focused on specialty single-origin coffees and an elegant, garden-inspired ambiance. Coffee Project now has 56 branches across the country known for their calming yet sophisticated vibes achieved through thoughtful interior design featuring natural lighting, greenery, and Instagrammable spaces. The shops aim to offer customers a full sensory coffee experience through high-quality drinks and foods alongside beautiful surroundings.

Uploaded by

Ailyn Salem
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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COFFEE PROJECT

ABOUT
As the world goes mad crazy for good eats matched with beautiful ambiance, food spots are getting
creative when it comes to designing their spaces. Locally, one of the cafés that champion both is the
coffee shop chain Coffee Project.
Coffee Project is creating a new and refreshing coffee culture in the Philippines.
Emerging as many of people’s favorite
after-home and office spot, this distinctly
beautiful cozy garden café easily lets you
unwind as you mindfully sip that rich
aromatic brew, indulge in its assortment of
delicious pastries, cakes, specialty drinks
and sumptuous dishes while appreciating
the charm and elegance of your
surroundings. The shop includes original
drinks such as cappuccinos, lattes, hot
brewed coffees, macchiatos, as well as
shots and varieties of milk selection. One
of the best specialty drinks is the Vietnamese Latte drink that almost every customer of other branches
gets.
All its 56 branches today exude that calming, youthful yet sophisticated vibe—exactly how its founder,
tycoon Manuel B. Villar Jr., had envisioned Coffee Project back in 2014. The richest man in the
Philippines had only one goal then: to improve Filipinos’ café experience, marrying that cosmopolitan
coffee culture abroad, his passion for gardens and inclination for aesthetics.
From its very first branch in Alabang, Coffee Project has created quite a buzz not only among coffee
enthusiasts, but practically everyone wanting a distinct and different café experience. It presents a full
sensory experience that makes its patrons want more.

DESIGN ELEMENTS
Coffee Project’s gorgeous façade and interiors are definitely a
feast for the eyes. It looks like a coffee shop that really took the
time to build their ambiance. The interior is rustic yet magical.
—artistic, fun, and tastefully designed. Everywhere you look is
Instagram-able and the place is spacious. Easily, such beautiful
interiors can do wonders in improving your mood, allowing you
to savor that relaxing vibe even just while on your coffee break.
Besides the Coffee Project’s high-quality service and best-
tasting food and drinks, the interior of each branch is
exceptional, granting them an extra edge among other famous café competitors such as Dear Joe Café and
Starbucks and more. The place itself is reason enough to drop by. Every coffee outlet of Coffee Project is
filled with flowers and greens to create a happy and vibrant mood among customers.

LIGHTING market share of 10% global production, with the


rest being commercial grade coffee.
They made use of mood lights and comfortable
seating pieces to create a sense of personal space They offer “3rd wave of coffee.” The term refers
for each customer. There are areas for the to a whole new culture of coffee experience. All
individuals who are just passing the time, long over the world we notice an increasing coffee
tables for those who may have a meeting, and quality, more single origin taste with all its
comfortable sofas for groups who are just complexity and innovative brewing methods.
hanging out. With its extraordinary concept, Here at The Coffee Project, they are on the
their valued customers consider Coffee Project wave! The shop focuses on the highest quality
as the most Instagram-worthy coffee shop. green coffee beans, roasted to their ultimate
potential. Light roast ensures preservation of the
original taste of the beans and enables you to
appreciate the individual taste of every coffee
type.
Generally, they are more than just a coffee
company. The staff and people behind it are a
passionate community striving to make a
positive global impact, one delicious cup of
coffee at a time. As a customer of The Coffee
Project, you're not just buying coffee – you're
supporting local causes, aiding coffee farmers,
and helping preserve our environment, creating a
lasting change with every sip.

SUSTAINABILITY
Coffee Project is a homegrown, Philippine-based
coffee shop. They are described as a “single
origin specialty coffee shop.” All the coffees
that the shop provides at The Coffee Project are
derived from single farms throughout the world,
called micro-lot coffee beans. The unique
aromas and tastes are a result of the special
characteristics and composition of the soils in
which coffee beans are grown. YOU choose the
origin of your coffee.
COFFEE SHOP EQUIPMENT
Using their acquired knowledge in high quality
coffee and our passion for excellence, they offer Coffee Project is a venture by CMStar
only specialty coffee. According to the Specialty Management, Inc., sister company of Vista Land
Coffee Association (SCA), specialty coffees are & Lifescapes Inc. which owns AllHome.
grown in special and ideal climates and are Everything you’ll find in the café—from the
distinctive, because of their full cup taste and flowers to the tables, shelves, even equipment—
zero tolerance to defects. Specialty coffee has a can be bought from AllHome. The idea is to
create a specialty store that showcases what both make use of it to further improve the ambiance
companies are good at: Creating and decorating of the coffee project.
homes. They utilize what the company has,

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