Digital
Marketing Pro
Course
Curriculum Overview
Fundamentals of Digital Marketing
CDA ( Customer Diagnostic Assessment)
Career Tracks
Growth
Content
Social Media
Marketing Marketing Specialist
NOTE: Post the CDA you will be able to choose one track which will come with two specializations.
What is Growth Marketing?
Growth marketing involves a data-driven approach to marketing that focuses on
achieving rapid and sustainable business growth.
Unlike traditional marketing, growth marketing prioritizes measurable results and
uses tactics like SEO, social media marketing, content marketing, to optimize
campaigns and maximize growth.
What your career growth looks like:
Digital Marketer
(CTC: 4-5 LPA)
Performance Marketer SEO Executive
(CTC: 6-8 LPA) (CTC: 5-7 LPA)
Growth Marketing
SEO Specialist
Manager
(CTC:8-12 LPA) (CTC:7-10 LPA)
Sr. Growth Marketing
SEO Manager
Manager
(CTC: 12-18 LPA) (CTC: 10-15 LPA)
Head of Growth
(CTC: 18-30 LPA)
What is Content Marketing?
Content marketing involves creating and sharing valuable, relevant, and consistent
content to attract and engage a target audience.
It involves creating various types of content, such as blog posts, articles, videos,
infographics, podcasts, and social media posts, that are informative, entertaining
or educational.
What your career growth looks like:
Content Writer
(CTC: 4 LPA)
Content Strategist Jr. SEO Writer
(CTC: 5-7 LPA) (CTC: 4-6 LPA)
Content Marketing
Sr. SEO Writer
Executive
(CTC: 7-8 LPA) (CTC: 6-8 LPA)
Content Marketing
SEO Manager
Specialist
(CTC: 8-12 LPA) (CTC: 8-12 LPA)
Content Marketing
SEO Consultant
Manager
(CTC: 12-15 LPA) (CTC: 12-15 LPA)
Content Marketing Director
(CTC: 15-20 LPA)
Who is a Social Media Specialist?
A social media specialist is a marketing professional who specializes in managing and
optimizing social media platforms for businesses or brands.
Their primary focus is to create and execute effective social media strategies to build
brand awareness, engage with the target audience, and drive desired actions.
What your career growth looks like:
Social Media Executive
(CTC: 3-4 LPA)
Social Media Associate Social Media Marketer
(CTC: 4-7 LPA) (CTC: 4-5 LPA)
Social Media Manager Performance Marketer
(CTC: 7-10 LPA) (CTC: 6-8 LPA)
Social Media Strategist Sr. Performance
Marketing Manager
(CTC: 10-12 LPA) (CTC: 8-12 LPA)
Head of Social Media
(CTC: 12-15 LPA)
What is CDA?
CDA (Customer Diagnostic Assessment) is a questionnaire designed
to help you self evaluate and understand your core competencies so we
can guide you to career tracks that can maximise your chances of success.
The assessment measures the following skills:
Analytical - Data Interpretation, Analytical Aptitude
Creativity - Idea generation, originality, Writing flair
Communication : Verbal Communication, Camera Presence
Research : Information finding, Reporting
Analytical - Data Interpretation, Analytical Aptitude
Strategy : Creative Problem solving, decision making
Based on your result you will be able to choose the modules that will help you maximise
your chances of success in your chosen career field.
Duration of the assessment: 30-40 minutes
NOTE: You will be expected to take the CDA within 15 days of starting the course.
Choice of Tracks
1 GROWTH MARKETING
+ Performance
SEO
Marketing
2 CONTENT MARKETING
+ SEO
Social Media
3 SOCIAL MEDIA SPECIALIST
Performance
+
Social Media
Marketing
Note: Post the CDA our team will help you to pick one of these tracks.
01 Welcome to
Digital Marketing Pro
Topics covered
Kickstarting your Journey as a Digital Marketer
Networking & Slack Training Session
Journey Begins...
Welcome to our Digital Marketing course! Get ready to learn the latest
techniques and strategies to reach your target audience and achieve
your marketing goals in the digital world.
02 Fundamentals 6 LIVE classes
1 minor project
of Marketing
Topics covered
Business Models & Competitor Research
How to create a Customer Persona
The Basics of Brand Positioning
Marketing Funnel Basics
The Role of a Website in Marketing
Metrics and Ratios
Careers in Digital Marketing
Project Do a complete brand analysis for
Disney + Hotstar. This analysis
Break the Brand - DISNEY +
will include:
HOTSTAR
What category of business is this brand in?
What is their ToV?
What is their design language?
Who are their competitors?
What Customer Personas do they target?
Deconstruction of their marketing funnel!"
21 LIVE classes
03 Social Media
3 Placement Sessions
4 Minor Project
Marketing 1 Portfolio Project
Topics covered
Introduction to Social Media Marketing
What is a Brand and why do they need Social Media Marketing?
How to create a Content Calendar
Content Ideation for Instagram
How to create content for Instagram?
Jam Session on Creative Writing
Brand Awareness Strategies on Instagram
Funnel Building Strategies on Instagram
Introduction to LinkedIn
Content Creation for LinkedIn
Strategy session on LinkedIn
How to build your Digital marketer Resume? Portfolio Project
Plan the content calendar & strategy to
Project increase Bumble’s app downloads in tier
2 & 3 Indian cities:
Bumble
Content calendar
Content strategy
Visualize content
Design social media post
Campaign planning
Streamlining process
Note: If this specialisation is not in your track, you will get recorded classes for this.
Captains for this module:
Tanya Rozario Srilaxmi Shruti Ramesh
Founder Brand Marketing Creative Partner
E c asse
04 Search Engine
19 LIV l
1 Pl
s
acement Session
inor ro ec
Optimisation 3M P j t
ort o io ro ect
1P f l P j
Topics covered
SEO: How does the world of Search Engine work
How are websites are structured & Role of keywords in SEO
What are Keywords and how to identify them?
Creating SEO-friendly Content and How to get the best out of ChatGPT?
Introduction to On page
Website Audit for On-Page SEO with the help of a tool
Introduction to Technical SEO
Understanding Technical SEO: Part 1
Understanding Technical SEO: Part 2
Website Audit for Technical SEO with the help of a Tool
Introduction to Off-Page SEO
Explore Google Search Console and learn how to use essential SEO Tools
Important Google Updates and Case Studies
Creating SEO strategies for any website & understanding SEO metrics
Creating SEO Strategy for an E-Com Website
Creating SEO strategy for Saas Website
App Store and YouTube Optimisation
Design the website structure & make a
P j ro ect proper plan to boost organic traffic to
the website:
r ic di
O gan In a
Designing website structure
Conducting competitor research
Conducting keyword research
Preparing a sitemap
Conducting offpage research
Understanding contextual advertising
ote: If this specialisation is not in your track, you will get recorded classes for this.
N
p i s or this module:
Ca ta n f
Sreepathy A anchal S Iyer Ay an Deb
SEO Lead Performance Marketing
Growth
Analyst
33 LIVE l ss s
c a e
05 Performance
1 l S ss n
P acement e io
j t
5 Minor Pro ec
Marketing 1 l j
Portfo io Pro ect
Topics covered
Introduction to Google Analytics
How Performance Marketers use Websites
Dashboards of Google Analytics and Tag Manager
Analysing and Interpreting Console Data
Introduction to Google Ads
Google Search Ads - Part 1
Google Search Ads - Part 2
Bidding Strategies and Optimisation
Introduction To Google Display Ads
Video Advertising - YouTube Ads
Google Ads Strategy
Budgeting, Bidding, Placement & Scheduling on Facebook Ads Manager
How to find and target the audiences on Facebook Ads?
Meta Ads Strategy
Metrics, Analytics, and Meta Storytelling
How to Pick the Right Creatives for your Ads?
z
Ama on Ads & their optimisation
z
Ama on Marketplace Strategies
Introduction to Mid Funnel - A tt
ribution and how to ace it?
E mail and SMS Automation
WhatsApp and IVR Automation
P j t
ro ec St at g z a m a lan n lu ng
r e i e edi p i c di
cam a gn ng, ta g t ng & la m nt
p i i r e i p ce e
b At
o
f G gl a :
or oo e ds
Create buyer persona
Allocate budgets
Create campaign with ob ectives j
U nderstand targeting, placements & formats
L z
earn to optimi e the campaign
P j t
ro ec St at g z a m a lan n lu ng
r e i e edi p i c di
cam a gn ng, ta g t ng & la m nt
p i i r e i p ce e
Dam E e sse nt al
i s
f M ta a :
or e ds
Create buyer persona
Allocate budgets
Create campaign with ob ectives j
U nderstand targeting, placements & formats
L z
earn to optimi e the campaign
z
Analy e conversions
Note: If this specialisation is not in your track, you will get recorded classes for this.
C pa ta n f th m ul :
i s or is od e
l
Nikhi Kumar S arthak Rohi a ll s
A hi Goya l
Performance Marketing Product Specialist Performance Marketing
Manager
Ex-
Captains you’ll learn from
Ashi Goyal Ayan Deb Sarthak Rohilla Nikhil Kumar
Performance Marketing Product Specialist Performance Marketing
Manager Growth
Ex-
Divya Bharathi Sachin Singania
Shashank
Srilaxmi Digital Marketer Knowledge Analyst
Shekhar Brand Marketing
Growth
Aanchal S Iyer Rahil Shah Sreepathy
Performance Marketing
Tanya Rozario SEO Lead
Analyst Youtube Specialist Founder
Yamina Sayed Shruti Ramesh Arya Gupta Devika Bade
Founder Co-founder
Creative Partner Digital Marketing Lead
Tools you will learn
SOCIAL MEDIA
FB Creator
Studio
SEO
PERFORMANCE MARKETING
Ad
Manager
Success Stories
An Engineering Student turned herself into a marketer in
one of the biggest startups!
Sahana K
CTC: 5 LPA
From being stuck in an unsatisfied job to upskilling
himself to land a job of his dreams.
Akash Poojary
CTC: 4.5 LPA
An Engineering Student transformed her career from
Sales to Marketing!
Mahima Mutnuru
CTC: 5 LPA
From Hospitality management to being placed as a
Digital Marketing Sr. Associate, Nidhishri started her
dream career!
Nidhishri Kanamadi
CTC: 7.25 LPA
An Engineering Student turned herself into a marketer in
From being a cabin attendant to find a place in influencer
one of the biggest startups!
marketing, Kriti found her calling!
Sahana K
Kriti Verma
CTC:
CTC: 5 LPA
5.5LPA
Success Stories
Aditya's passion for business helped him take his first
steps into the world of digital marketing.
Aditya Yadav
CTC: 4.2 LPA
Joice transformed his career from Sales
to Marketing.
Joice George P
CTC: 6 LPA
Swethaa quit her banking job and switched to a career
in digital marketing to keep her creativity alive.
Swethaa R
CTC: 4.9 LPA
A trek leader who founder her true calling in digital
marketing.
Mayuri Bade
CTC: 4.5 LPA
An Engineering Student turned herself into a marketer in
From being a confused college graduate to becoming a
one of the biggest startups!
successful digital marketer, Divya found her true passion.
Sahana K
Divya Gajbhiye
CTC:
CTC: 5 LPA
4.5LPA
Career Transformations
Mahima Mutrunu
Before After
Senior Process Campaign Analyst
Executive, Cognizant
CTC: 5.75 LPA
Ankita Ramesh
Before After
Business Analyst, Digital Marketing
Mahindra Consulting
Strategyt
Engineers Ltd
CTC: 7.5 LPA
Ayushi Verma
Before After
Senior solutions Digital Marketing
Manager.,
Strategy
Sure about Sho
CTC:6.6 LPA
Sonakshi Arora
Before After
Influencer Marketing Digital Marketing
Intern, Eleve Media
Specialist
CTC: 5.6 LPA
Career Transformations
Sai Jaganath
Before After
Business Marketing Consultant
Development
Executive, Text
Mercato Solutions
Private Limited CTC: 5.6 LPA
Ishant Bhatia
Before After
Sales Executive, Digital Marketer
Galaxy Auto Works
CTC: 6 LPA
Mahima Jaiswal
Before After
Digital Marketing SEO Specialist
Specialist, RLT
Groups of
Companies
CTC:6.6 LPA
Gokul
Before After
Digital Marketing Marketing - Demand
Specialist, RLT
Generation
Groups of
Companies
CTC: 7.5 LPA
Our Hiring Partners
Adwords sample
Certificate
HubSpot sample
Certificate
Hootsuite Social
Marketing Certificate
HubSpot Content
Marketing Certificate
Semrush SEO Toolkit
Course Certificate
Priya Dogra
HubSpot Inbound
Marketing Certificate
Quintly Social Media
Analytics Course
Priya Dogra
Facebook Blueprint
Certificate
Youtube Certificate
Google Analytics
IQ Certificate
MyCaptain Graduation
sample certificate
