Rated #1 Training

Company by
TIMES OF INDIA
Digital marketing is an ever-evolving field that
offers plethora of opportunities for individuals
seeking a rewarding and challenging career.
The demand for digital marketing professionals
is on the rise and this trend is expected to continue,
as companies of all sizes and industries need to
establish and maintain a strong online presence in
order to remain competitive.

Digital marketing offers a wide range of specializations,

from social media marketing, email marketing, search
engine optimization (SEO), paid advertising, and more.
There is ample opportunity to find an area of digital
marketing that aligns with your interests and strengths.
A career in digital marketing also allows for flexibility
and remote work.
SEO Audit

SEO Techniques Artificial Intelligence

Whatsapp Marketing

Lead And Traffic Generation Reels Marketing

 Competitor Analysis Content Marketing

ASO
Online Display Marketing
(App Store Optimization)

SMS Marketing Blog Marketing

Local Vernacular SEO Linkedin Marketing

Curriculum

DIGITAL MARKETING SEO (earch Engine

OVERVIEW Optimisation)
> Outline of Digital Marketing > What is an SEO?
> Setting Campaigning Goals > How does SEO work?
> Important Digital Marketing Channels > Keyword Research & Analysis
> How-to device a digital marketing plan > On-page Optimization
> Difference between Traditional and > Off-page Optimization
Digital Marketing > Local SEO
> Mobile SEO
> Advanced SEO
SEM ( SEARCH ENGINE > Copywriting for SEO
> SEO Maintenance
MARKETING)
> PPC Instruction BLOG MARKETING
> Setting up PPC Campaign
> Keyword Research > Know more about the Blogs
> Creating Ads > Creating Blogs
> Creating Ad Group > Visitors Engagement
> Essentials of Landing Page > Learn which topics to post about
> Bidding for Keyword > What time to post
> Quality Score
> Remarketing & Display Ad
> Campaign Performance
GOOGLE SEARCH CONTENT MARKETING
CONSOLE > Create Original content
> Understanding about the Conten
> Top Search Queries
Marketing Strategy
> Organic Performance
> Devise a content marketing plan
> Key Performance Metrics
> Driving the Specific Audience
> Top Pages
> Structured Data
> CTR, Clicks, and Impressions, CTR
> Using different filters GOOGLE MY BUSINESS
> URL Inspection
> Coverage issue > Google Listings Creation
> Mobile Usability > Developing Citations
> BreadCrumbs, FAQs, and Logos > Regular Posting of the updates and
> Site Maps > Links itssignicance
> Legacy Tools and Reports > Reviews
> Security Issues > How to manage the Negative Reviews
> Manual Action

SOCIAL MEDIA MARKETING EMAIL MARKETING

> Introduction to FB, Twitter, Instagram, > Getting to know about the functioning
LinkedIn Ads of Email Marketing
> How to set-up an Advertising Account? > Various kinds of Email Marketing
> Choosing the Right Campaign Objectives > Opt-in Email Marketing
> Choosing the Right Targeting > Setting up of Account for Email
> Setting Campaign Budgets & Bids Marketing
> Various Ad Placement & their Importance > List Setup
> How to Design Social Media Ads? > Web Form
> Creation of Email Broadcast
> Setting up of Auto Responder
E- COMMERCE > Optimize the Increase Inbox
percentage
> Understanding E-commerce
> Selecting the best email marketing
> Various E-commerce portals
tool like Mailchimp
> How to make a website?
> Product Keyword Research
WORDPRESS DRIP MARKETING
> WordPress Installation > How To Set Up Your First Campaign?
> WordPress Themes > How To Set Up Your First Email
> Working with Widgets Broadcast?
> Working with Menu For Your Website > Understanding & Managing Your
> WordPress Plugins Subscribers
> Web Technologies > How To Set Up Email Automations?
> Domain Hosting and Registration
> Familiar with HTML
> Understanding Terminologies GOOGLE ANALYTICS
> User Administration
> Setting up Google Analytics and
Real Time User Analytics
ONLINE REPUTATION > Audience Section
> Behavior Section
MARKETING > Acquisition
> Goal Setting
>Tools used for ORM > Reporting
> SWOT Analysis of ORM
> Handling the Negative Conversations
> Devising the ORM
USER EXPEREINCE DESIGN
> What is UX design
> Key Factors of Ux Design
INFLUENCER MARKETING > What is difference between Ux/Ui
> What is Influencer Marketing? > The core of User Experience Design
> Macro v/s Micro Influencer > Case Studies
> Choosing Influencer’s that match your
Brand
> Setting Key Deliverables from the DIGITAL MARKETING TOOLS
Influencers
> Google Ads Manager
> Google Search Console
> Mailchimp
> Facebook Ads Manager
RESUME WRITING & > Canva
CRACKING INTERVIEW > And More...

> Resume Making

> Career Guidance
> Digital agency Orientation
> Presentation Skills & Pitching Skills
> Mentoring Towards Mega Campaigns
Jay Bhanushali
Course Completion

COURSE
COMPLETION
CERTIFICATION
2023

21 Jan 2023
9324114273 9372762170 9082006765

8591082628 9372762170