Curriculum
A D VA N C E D
Digital Marketing
learn IT or get out of IT
ABOUT US
DIGITAL MARKETING
Empowering lives
lives through
WHAT WE DO
Since 1996, we have been providing job-oriented, skill-based training to help students build
successful careers. Our courses include Computers, Tally Financial Accounting, Spoken
English, Digital Marketing, and E-Commerce, designed to meet industry demands. With a
focus on practical learning and real-world applications, we empower individuals with the
skills needed to excel in today’s competitive job market.
Our mission is to equip individuals with cutting-edge digital marketing
skills through practical training and industry-driven strategies. We aim to
empower learners to grow their careers, scale businesses, and succeed
in the digital era.
500+
BATCHES
10000+ 4.9/5
TRAINEES RATING
FROM THE DIRECTOR’S DESK
DIGITAL MARKETING
Dear
Aspiring Digital Marketers,
Hello,
Welcome to a world of endless opportunities in Digital Marketing!
At our institute, we are committed to equipping you with the skills
and strategies needed to succeed in today’s fast-paced digital
landscape.
With the rapid growth of online businesses, digital marketing has
become one of the most in-demand and high-paying careers.
Whether you aim to start your own business, build a strong
personal brand, or secure a high-paying job, mastering digital
marketing will open doors to limitless success.
Under the guidance of experienced trainers and an industry-driven
curriculum, we ensure that you learn, practice, and implement real-
world strategies to become a confident digital marketing
professional.
Join us on this transformative journey and take the first step
toward a successful career in the digital world.
Looking forward to seeing you grow!
Best Regards,
Anil Kumar Kumawat
Director
THINKING ABOUT THE QUALITY OF COMMAND’S?
ners
Begin
AFTER LEARNING DIGITAL MARKETING YOU
CAN BEOME
DIGITAL MARKETING
LEARN FROM EXPERT TRAINERS
DIGITAL MARKETING
Mrs. Sunita Singh is a highly experienced Digital
Marketing Trainer with a strong academic
background, holding an MBA in Marketing and a
B.Ed degree. With her expertise in SEO, Social
Media Marketing, PPC, and E-Commerce, she has
trained numerous students and professionals to
excel in the digital space. Her dynamic teaching
style, industry insights, and hands-on approach
make learning both engaging and result-driven.
Passionate about empowering individuals with
cutting-edge digital skills, she ensures her
students stay ahead in the ever-evolving online
marketing world.
Mr. Siddhant Sain is a skilled Digital Marketing
Trainer with an MBA in Marketing and a deep
understanding of the ever-evolving digital
landscape. He specializes in SEO, Social Media
Marketing, Google Ads, and Affiliate Marketing,
helping students and professionals master
result-oriented strategies. His practical teaching
approach, industry experience, and passion for
digital growth make him a mentor who
transforms learners into digital experts. With his
guidance, students gain the confidence to excel
in the competitive world of online marketing.
TRAINING WITH MARKETING TOOLS
SOME OF THE TOOLS ARE GIVEN BELOW. MANY MORE..
DIGITAL MARKETING
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
DURATION : 6 MONTHS
DIGITAL MARKETING
WHO SHOULD ATTEND
All Students
MBA Professionals
Marketing Professionals
Sales Professionals
Business Owners
Self Employees
Entrepreneurs
Digital Marketing Professionals
What is digital marketing?
Why Industry Most Preferred Digital marketing
Understanding Digital marketing Process
Improving Brand visibility
Niche Targeted Traffic Concepts
Implementing Strategies for lead Generation
ways of Converting Traffic into Leads and sales
Ways of Visitors Engagement
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
DIGITAL MARKETING
Introduction to Online Design Tools
Designing for Social Media & Marketing
Advanced Canva Design Techniques
Other Online Graphic Design Tools
Video Editing
Creating Engaging Social Media Videos
Mobile Video Editing Tools
Online Audio Editing
AI Voiceovers & Text-to-Speech Tools
Music & Sound Effects for Content Creation
Introduction to WordPress
WordPress Basics
Working with WordPress Themes
Customizing WordPress with Plugins
Designing Pages with Elementor
Creating an E-Commerce Website
Enhancing Website Performance
WordPress Security & Maintenance
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
DIGITAL MARKETING
Introduction to SEO
Keyword Research & Analysis
On-Page SEO Optimization
Technical SEO
Off-Page SEO & Link Building
SEO Analytics & Performance Tracking
Local SEO & Google My Business (GMB)
SEO for E-Commerce Websites
Introduction to SEM & PPC
Google Ads Account Setup & Structure
Keyword Research for PPC
Search Ads Campaign Setup
Display Ads & Remarketing
Google Shopping Ads
Video Advertising (YouTube Ads)
Landing Page Optimization for PPC
Bidding Strategies & Budget Management
Tracking & Measuring PPC Performance
Microsoft (Bing) Ads & Other PPC Platforms
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
DIGITAL MARKETING
Introduction to Social Media Optimization (SMO)
Social Media Platforms Overview
Profile Optimization & Branding
Content Strategy & Planning
Hashtag Research & Optimization
Community Engagement & Audience Growth
Social Media SEO & Visibility
Facebook & Instagram Optimization
LinkedIn & Twitter Optimization
YouTube & Video Optimization
Pinterest & Snapchat Optimization
SMO Tools & Analytics
Social Media Monetization Strategies
Introduction to Social Media Marketing
Social Media Platforms Overview
Social Media Content Strategy
Facebook & Instagram Marketing
LinkedIn & Twitter Marketing
YouTube & Video Marketing
Pinterest & Snapchat Marketing
Paid Social Media Advertising (Facebook & Instagram Ads)
LinkedIn & Twitter Advertising
YouTube & TikTok Advertising
Influencer Marketing & Collaboration
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
DIGITAL MARKETING
Introduction to Email Marketing
Email Marketing Tools & Platforms
Building & Growing an Email List
Email Content Creation & Copywriting
Email Deliverability & Spam Avoidance
Email Marketing Automation Basics
Setting Up Automated Email Sequences
Advanced Email Marketing Automation
Analytics & Performance Tracking
Monetization & Business Growth via Email Marketing
Industry-Specific Email Marketing Strategies
Introduction to Google Analytics
Installing & Configuring Google Analytics
Understanding Google Analytics Reports
Google Analytics 4 (GA4) Overview
Setting Up Goals & Conversion Tracking
Google Tag Manager & Custom Event Tracking
Ecommerce Tracking & Advanced Reports
Google Analytics for Digital Marketing
Google Analytics Integration & Reporting
Advanced Google Analytics Strategies
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
DIGITAL MARKETING
Introduction to Blogging
Finding Your Niche & Target Audience
Setting Up Your Blog
Writing High-Quality Blog Content
Search Engine Optimization (SEO) for Blogging
Content Planning & Editorial Calendar
Monetization Strategies for Blogging
Legal Aspects of Blogging
Scaling & Growing Your Blog
Introduction to Google AdSense
Setting Up a Google AdSense Account
Website & Content Requirements for AdSense
Ad Placement & Optimization Strategies
Advanced AdSense Optimization Techniques
AdSense Policies & Account Safety
Tracking & Analyzing AdSense Performance
Integrating AdSense with Other Google Services
Monetization Strategies Beyond AdSense
Scaling & Maximizing AdSense Revenue
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
DIGITAL MARKETING
Introduction to E-Commerce
Choosing Your Niche & Business Model
Setting Up an E-Commerce Website
Product Listing & Inventory Management
Payment Gateways & Checkout Optimization
Shipping & Order Fulfillment
E-Commerce Marketing & Customer Acquisition
Customer Service & Retention Strategies
Scaling & Automation of E-Commerce Business
Introduction to Affiliate Marketing
Understanding the Affiliate Ecosystem
Choosing a Profitable Niche
Best Affiliate Programs & Networks
Creating an Affiliate Website
Leveraging Quora, Reddit & Forums for Affiliate Sales
High-Ticket vs. Low-Ticket Affiliate Marketing
Tracking, Optimization & Scaling Your Affiliate Business
CERTIFICATE COURSE IN ADVANCED DIGITAL MARKETING
DIGITAL MARKETING
AI-Powered SEO & Content Optimization
AI in Social Media Marketing
AI-Driven Chatbots & Customer Support
AI-Powered Email Marketing & Personalization
AI in PPC & Google Ads Optimization
AI for Predictive Analytics & Market Research
AI for Video & Graphic Content Creation
FUTURE
IS
DIGITAL
YOUR DIGITAL MARKETING JOURNEY STARTS HERE!
GROW NOW 81, CHANDI KI TAKSAL, commandsglobal.com 9828561706
AMER ROAD JAIPUR.
