Digital Marketing
with AI
About PW Skills
PW Skills is a leading upskilling platform specializing in
cutting-edge Technology & AI courses with a strong focus on
industry practices to help you progress in your professional career.
Embrace
Digital Revolution!
Join
Our Course Today!
Learn Digital Marketing in just 3 Months from
the Industry Professionals and Build your Career
in this Field
• Dive into endless job opportunities in Digital Marketing
• Embrace freelancing as your career path
• Start Your Own Marketing Agency
• Elevate Your Business to New Heights
Why Digital Marketing?
With new and better technology, people and businesses
everywhere are going online. Digital marketing has become a
must-have for companies, big or small, helping them grow and
reach more customers. By using different tools and smart
strategies, it has changed the way businesses work, giving them
more power than ever before. Since digital marketing is always
evolving, it offers endless opportunities. So choosing digital
marketing as a career can be a great decision!*
*https://www.plvan.com/blog/5-reasons-to-select-digital-marketing-as-a-career
100 50
Who can Enroll?
• Graduates
• Working Professionals
• Business Professionals
• College Students
• Traditional Marketers
• Freelancers
Course Offerings
Career Centric Industry Experts Live Doubt
Syllabus Led Live Sessions Clearing Session
Skill Elevation: Industry Relevant Interview
Assignments Projects Preparation
Certificate Mail Support Career Assistance
Community
Channel
Learn from the
Industry Professionals
Our mentors have expertise not only in different types of
Digital Marketing but also in varied Industuries and Businesses.
Deepak S .Verma
Designation: Founder & Serial Entrepreneur (Pro Mentor
Digital Solutions, NorthStar Manpower Solutions, Dakshita
Foundation etc)
Worked with: Axis Bank, Kotak Mahindra Bank, RBL Bank,
upGrad Education Pvt. Ltd, Manav Rachna University, IIT Rorkee
Specialization: Branding, Content Marketing, Marketing
Analytics, Web Analytics, Paid Marketing, Growth Marketing,
Performance Marketing
Work experience: 15+ years
Teaching experience: 6+ years https:/ www.linkedin.com/in/deepakmaestro
Indranil Mukherjee
Designation: Lead Digital Strategist
Worked with: IndiaMart InterMesh Ltd, RS Components Ltd,
Keysight Technologies, UpGrad Ltd, IBM
Specialization: Web Analytics, Web Testing , SEO , Lead Gen,
PPC
Work experience: 13+ years
Teaching experience: 5+ years https:/ www.linkedin.com/in/indranilseo/
Nisha Bashera
Designation: Digital Marketing Lead
Worked with: Global Travels LLC, ODE Holdings Inc
Specialization: Social Media Management, Google Ads,
Meta Ads
Work experience: 7+ years
Teaching experience: 1+ years https:/ www.linkedin.com/in/nisha-bashera-43b21a63/
Program Details
3 Months English 125+
Duration Language Hours of Learning
Career Assistance Recorded + Live 45+
Program Delivery Mode Recordings
6+ 4 1
Projects Case Studies Capstone Project
Course dates Fee structure
Please refer to the ₹50,000/-
website for program
start dates ₹35,000/-
What will you Learn
from this Course?
1. Build Your Digital Foundation:
Dive into Digital Marketing essentials such as segmentation,
targeting and positioning, concept of branding, website
creation and B2B marketing ecosystem.
2. Learn SEO Strategies:
Understand On-page and Off-page SEO practices to strategize the
improvement of search rankings. Learn how to conduct keyword
research and competitor analysis for effective strategy formulation.
3. Harness Social Media Power:
Leveraging the potential of social media ecosystem with focus on
Meta (Facebook & Instagram), YouTube and Linkedin Advertising.
4. Measuring your success:
Get equipped with the leaning and understanding of Google Tag
Manager and Google analytics for generating valuable insights to
optimize the website's performance.
5. Run Profitable Campaigns:
Design landing pages, master Google, Meta, and LinkedIn
ads, and explore retargeting.
6. Impact of AI in Digital Marketing:
Learn how AI works, basics of prompt engineering, learn different
AI tools for generating attractive and effective content.
7. Boost Engagement and Growth:
Unleash affiliate marketing, retention strategies, and AI-powered
marketing tools.
8. Job Assistance:
Build a winning resume, ace interviews, and explore the
exciting world of digital marketing jobs.
What is Google? Build your
How Google works? own website!
Search Engine
Optimisation (SEO) Social Media Marketing
Boost Your Website's Google, Facebook, Insta,
Visibility and Drive High YouTube & Linkedin ads
Traffic with Google
Indexing and Ranking!
Customer Engagement
Growth Marketing
Email Marketing, SMS
Marketing, Whatsapp Affiliate Marketing,
Marketing, Push Retention Marketing
Notifications on website
AI in Digital Marketing
B2C v/s B2B Marketing
B 2 Grow your business
from 5x to 10x.
Information Architecture Building
and Wireframing Shopify Websites
Targeting
Segmentation
and Positioning
Learning Path
Principles
Learn from Guest
and core
practical lectures by Hands on
concepts of
insights industry projects
Digital
professionals
Marketing
Tools Information
Course Curriculum
Module 1 - Designing Module 8 - Introduction to
Web presence Social Media Marketing
• Essentials of a website • Overview of Social Media Marketing
• IA & Wireframing • Facebook Marketing
Module 2 - Brand Marketing Module 9 - Overview of other
• Essentials of Branding Social Media channels
• Branding Concepts • Overview of other social media channels
Module 10 - Instagram
Module 3 - Introduction
Marketing
to E-Commerce and D2C
• Understanding the E-commerce Module 11 - LinkedIN
Advertising
Module 4 - E-commerce
Website Desigining Module 12 - Social Media
• Using Shopify to develop Calendar
E-Commerce websites
Module 13 - Introduction to
Module 5 - Introduction Content Marketing
to Search & SEO • Overview of Content
• How does Google Work? • Leveraging AI for creating content
• Concept of Keywords
Module 14 - Email and
Module 6 - SEO types WhatsApp Marketing
• On Page SEO • Introduction to Email Marketing
• Off Page SEO • Building Email List and segmentation
• Technical SEO • CRM Tool hands on
• Local SEO
• Black Hat vs Grey Hat SEO Module 15 - WhatsApp
Marketing
Module 7 - Introduction to • Introduction to WhatsApp Marketing
Search Engine Marketing • WhatsApp tool hands on
• Introduction to Google Ads
• Google Ad Auction
Module 16 - Chatbot Creation
• Keyword match types
Module 17 - Web Analytics
• Google Ads Bidding Strategies • Introduction to Web Analytics
Module 18 - Mobile Marketing Module 21 - Media Planning
and Integrated Marketing
• Introduction to Mobile Marketing
• Trends in Mobile Marketing • Introduction to media Planning
• Traditional Media Planning & Buying
Module 19 - Ethics in Digital • Digital Media Planning & Buying
Marketing • Intoduction to Integrated Marketing
Module 20 - E-Commerce and
Affiliate Marketing
• Introduction to E-commerce marketing
trends in Mobile Marketing
• E Commerce Marketing Strategies
• Introduction to Affiliate Marketing
• Walkthrough of Google Merchant Center
Hands-on Project
1 2 3
E-Commerce
Website Website Conducting &
Development Development Analysing
on Shopify SEO Audit
using WordPress
4 5 6
Setting Setting Meta Lead Nurturing
Google Ads Live Ads Campaign using Email
Campaign (FB & IG) Automation
(Search & Display)
7 Capstone Project
Generating
insights Integrated Marketing
from Google Strategy formulation
Analytics reports
Jobs in Digital Marketing
• Digital Marketing Manager
• Content Marketer
• SEO Specialist
• SEM/PPC Specialist
• Social Media Manager
• Email Marketing Specialist
• Analytics Manager
• Conversion Rate Optimizer
• Influencer Marketer
• Digital Marketing Strategist
Proudly Building
Careers
Here Are Some Iconic Brands
Where Our Alumni Shines Bright.
Course Certification
FAQs
• I am a student who wants to look at jobs in start-ups.
Start-ups are great for digital marketing, and this is a skill that is
easy to enter into. With digital marketing expertise, you can
explore roles in social media management, content creation, SEO,
PPC, and analytics. Start-ups often value versatile candidates who
can handle multiple aspects of marketing, giving you hands-on
experience and fast career growth.
• What type of education background is needed to learn digital
marketing?
Digital Marketing does not need any specific background. Even if
you have commerce, arts, engineering, medical, background you
are free to choose this field and leverage your education skill.
• How can I get help if I encounter difficulties with the course
material?
Digital marketing offers global reach, cost-effectiveness, targeted
audience, measurable results, interactivity, flexibility, brand
building, and integration with traditional marketing. In Digital
Marketing with AI, you'll immerse yourself in a comprehensive
curriculum covering the core principles of digital marketing
alongside advanced AI techniques. From understanding search
engine algorithms to leveraging AI-powered tools for personalized
campaigns, you'll delve into SEO, social media strate.
• How will the recorded content be structured to facilitate
self-paced learning?
The recorded content is organized into easily digestible modules,
each covering specific concepts and skills. You can progress at
your own pace, pause, rewind, and review content as needed.
Supplementary materials, such as quizzes and practice
questions, accompany the videos for hands-on practice.
• I am planning to start my own business. How can Digital
Marketing help?
Every business needs to attract customers and in today's world
most of the marketing spend is happening digitally. This course
will help you understand what are the different types of digital
marketing tools you can leverage to scale up your business and
drive foot falls and traffic.
Join us and build your career in
Digital Marketing
Contact us & Enroll Now
https://pwskills.com/course/digital-marketing-course/
