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Ad Approval Process Document

1. The approval process for managed creatives/ad groups is 12 hours. 2. Guidelines must be followed to ensure all creatives/ad groups comply with content policies. 3. Campaign managers should be notified before rejecting a creative/ad group from a managed advertiser.

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Jils_Joseph_5794
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44 views2 pages

Ad Approval Process Document

1. The approval process for managed creatives/ad groups is 12 hours. 2. Guidelines must be followed to ensure all creatives/ad groups comply with content policies. 3. Campaign managers should be notified before rejecting a creative/ad group from a managed advertiser.

Uploaded by

Jils_Joseph_5794
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Ad Approva| rocess Document

1 @@ for managed creaLlves/ad groups ls 12 hours


2 Culdellnes ensure LhaL all Lhe creaLlves/ad groups comply wlLh Lhe followlng guldellnes
(hLLp//wlklmkho[com/mkho[wlkl/wlkl/dpprovalCuldellnes)
3 8efore re[ecLlng elLher a creaLlve/ad group of a managed adverLlser please leL Lhe respecLlve
campalgn manager know abouL Lhls
a n uS Campalgn ManagemenL
b LML nelllnda reeLl and 8uchl
c C/Cceanla C CM
d frlca ueepLhl
4 Lnsure LhaL boLh pendlng creaLlve/pendlng ad groups are cleared before Lhe LCu

Pere are some broad guldellnes LhaL you should follow
@o kev|ew end|ng Ad Groups
1 og ln Lo Lhe dmln
2 Cllck on 'd pproval' opLlon
3 SorL Lhe d groups by fllLer 'endlng'
4 Cllck on Lhe d Croup Lo open lL
3 LvaluaLe Lhe u8 LargeLlng based on our d pproval Culdellnes

A Ad Group does not comp|y w|th the Ad approva| Gu|de||nes
a Wrong ad LargeLlng/CC facLor
Self served adverLlser lnform Lhe adverLlser Lo make necessary changes
Managed Serve dverLlser lnform campalgn manager Lo make Lhe necessary
changes
b Wrong formaL of u8/hone number
Self Served dverLlser 8e[ecL Lhe ad group
Managed Serve dverLlser lnform Lhe campalgn manager and re[ecL Lhe ad
group
c uue Lo conLenL of Lhe u8 landlng page
Self served dverLlser 8e[ecL Lhe ad group
Managed serve dverLlser lease consulL wlLh respecLlve CM before re[ecLlng
Lhe ad group





8 Not sure e|ther Ad Group comp||es w|th gu|de||nes or not
a unable Lo verlfy Lhe landlng u8 conLenL
lease send Lhe landlng u8 Lo our dlfferenL offlces and ask any person Lo
verlfy Lhe conLenL of landlng u8
C8
sk Lhe adverLlser Lo send a screenshoL of u8 landlng age

@he Ad group comp||es w|th the Ad approva| gu|de||nes
lease 'cLlvaLe' Lhe ad group
Cllck on Lhe 'CreaLlve' opLlon
LvaluaLe each pendlng creaLlve of ad group based on Lhe d pproval
Culdellnes
@he ad LexL/banner complles wlLh ad approval guldellnes
cLlvaLe CreaLlve
@he ad LexL/banner does noL comply wlLh approval guldellnes
Self served dverLlser 8e[ecL Lhe creaLlve
Managed serve dverLlser lease lnform Lhe CM and re[ecL Lhe
creaLlve

@o kev|ew pend|ng creat|ve
1 og ln Lo Lhe dmln
2 Cllck on 'd pproval' opLlon
3 @o fllLer pendlng creaLlve cllck on Lhe u8
hLLp//admlnlnmoblcom/admln/adCroup/adgroup/?ocol7orddesc
4 lollow resL of Lhe process from SLep 4 under 'revlew pendlng ad group' Cllck above

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