INDEX Title page Certificate Declaration Acknowledgement Chapter 1: Introduction of project (Bata shoe lit a. Vision statement b. Mission statement ¢. Market needs and wants d. Concepts ¢. Importance and relevance of information idea . Chapter 2: Analysis, a. SWOT analysis . Concept developing and testing . STP b. rs 4. Marketing mix fe. Feasibility analysis, . Chapter 3: Implementation and control a, Budgeting b. Action program . Chapter 4:Conelusion a. References b. Appendices © scanned with Oken ScannerC1 © ©. Bata Shoe is a multinational company. They started their operations in Bangladesh in 1962 by opening their branch office. After that they started as fully fledged company in 1972. Bata is the no.1 brand in footwear market. Their product range is very large. They are making shoes for all type of customers. They are doing very good in the shoe sector. The local footwear industry is experiencing an annual growth rate of 21 percent, according to leather goods and footwear manufacturing and exporters association of Bangladesh. The cheap labor is prompting top ‘manufacturers to relocate their factories in the country. The good news is that a number of foreign investors as well as buyers have already shown interest in Bangladesh’s leather and footwear sector. Bangladesh has a host of potential products that can earn substantially large amounts of foreign exchange. Japan and Germany are now the biggest markets for footwear but US buyers are increasingly showing interest in soureing from Bata. The name Bata achieves such a position in the customer’s mind that whenever they heard the name of Bata, a footwear with high quality comes in to their mind. It is very difficult to identify the customer's class of Bata Shoe Company. In recent times Bata has lunched more than 180 new designs for different brands in their men, women and children, Bata retail are categorized into four types. They are City stores, Family stores and Bata Bazaar. Bata offers a number of product lines to the prospective consumers in the existing market. © scanned with Oken Scannerae eae OO OC CHAPTER 1 INTRODUCTION Gone are the days were consumer were least bothered about their footwear and wore whatever was offered to them how they need a strong and sustainable brand which can offer sound tangible benefits, a footwear which is durable, comfortable as well as stylish which can enhance their looks. Bata shoes are quality fashion footwear at affordable prices. They are made by a Swiss multinational shoe maker company. Bata is also known as Bata Shoe Organization. Bata is a family owned global footwear fashion accessory manufactured and retailer with acting headquarters located in Switzerland. The organization has a retail presence in over 70 countries and production facilities in 26 countries. Bata India is the largest retailer and leading manufacturer of footwear in India and is the part of the Bata Shoes Organization. Bata Shoes Company Private Limited in 1931, the Company was set up initially as in small operation in Konnagar (near Calcutta) in 1932. The Company went D OKO O90 © scanned with Oken ScannerOO O. oO oO oO public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s Largest Footwear retailer. Bata’s smart looking new stores supported by a range of better quality products are aimed at offering a superior shopping experience to its customers. ‘The Company also operates a large non retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers. The stores are present in good locations and can be found in all the metros, mini-metros and towns. Bata limited is the largest footwear company in the Asia and always analysis the market potentiality and consumer's perception and to offer them the product of their needs, wants and demands and satisfy them to fullest. OBJECTIVES i. To study the marketing concept. ii, To evaluate Bata’s share in footwear market. iii, To study the market strategies of Bata. iv. To compare various Brands. y. To collect consumer feedback. © scanned with Oken ScannerSSO) OO ° Oo 80 mmr O00 0 OOO OO TYPE OF STUDY I’m doing a qualitative research study on customs made shoes. To gain understanding and opinion about the customs made shoes and the customers demand level in a measurement scale. PRIMARY In primary data sourcing method designed trough a questionnaire format which includes various areas of questions and it made by a practical field survey. STUDY AREA AND PERIOD ‘This study is for my project report of University of Liberal Arts Bangladesh. For that I had chosen five study locations. Mirpur, Dhanmondi, Mohammadpur, Uttara. My course duration is 4 months and my given project was proposed to make within 3 months entirely. In3 months, Imade out the questionnaire, sampling style, cross-check, verification, survey, data entry, data analysis, and the report. © scanned with Oken Scanneroo we OOOO 0° 2) OC 10 SAMPLING METHOD I’m using Convenience sampling. I want to understand the potential demand for custom made shoes at an inexpensive way. STUDY POPt ‘The study population i the people, who are daily potential shoe consumers, age group 17- 60 and the population size was 4000 with 95% confidence level and 12% margin of error the sample size was 40. DATA COLLECTION Thave collected my data from potential shoe user through questioner from 5 different locations which was discussed in Study area section. © scanned with Oken ScanneroO 0 oO oO oO) COMPETITORS 1. Nike 2. Reebok 3. New Balance 4. Converse 5. Puma 6. Fila 7. Adidas 8, Liberty Shoes 9. Underarm our 10. Metro Shoes 11. Woodland 12. Red Tape © scanned with Oken Scannern ‘The T.A, Bata Shoe Company was founded in 24 August, 1894by Tomas Bata in the Moravian town, Bata headquarter is in Switzerland. The company employed 10 full-time employees with a fixed work schedule and a regular weekly wage, a rare find in its time. In the summer of 1895, Toma’ found himself facing financial difficulties, and debts abounded. To overcome these ‘s, Tomas decided to sew shoes from canvas instead of leather. This type of shoe became very popular and helped the company grow to 50 employees. Four years later, Bata installed its first steam-driven machines. In 1904 Tomas Bata introduced mechanized production techniques that allowed the Bata Shoe Company to become one of the first mass producers of shoes in Europe. Its first mass product, the “Batovky,” was a leather and textile shoe for working people that was simplicity, style, light weight and affordable price. Its success helped fuel the company’s growth and, by 1912, Bata was employing 600 full-time workers, plus another several hundred who worked out of their homes in neighboring villages. © scanned with Oken ScannerSHOEMAKER OF THE WORLD Consumer response to the price drop was dramatic. While most competitors were forced to close due to the crisis in demand between 1923 and 1925, Bata was expanding as demand for the inexpensive shoes grew rapidly. The Bata Shoe Company increased production and hired more workers. On the site were a chemical factory, a mechanical equipment plant and repair shop, workshops for the production of rubber and cardboard factory (for production of packaging), a fabric factory (for lining for shoes and socks), a shoe-shine factory, a power plant and a farming activities to cover both food and energy needs. Workers and their families had at their disposal all the necessary everyday life services: housing, shops, schools, hospital, etc. © scanned with Oken ScannerPS) OOF Ore. ©. 0: ©) 0, G20 0 Be S20. © TA SHOES HISTORY 1931- Bata India Limited the Company was incorporated at Calcutta The Company Manufacture and market of all types of footwear, footwear components, leather and products allied to footwear trade, Bata was originally promoted as Bata Shoe Co Pvt Ltd by Leader AG, Switzerland, a member of the Toronto-based multinational, Bata Shoe Organization (BSO). It became a public limited company in 1973 and the name was changed to Bata India Ltd. 1937- Tanning was introduced at the new factory at Batanagar, along with the introduction of leather products towards the end of the year. 1942- In addition to the footwear manufacturing plant, a machinery department was set up which produced the first Indian-made major shoe machine. A leather footwear factory was established at Patna, Bihar, which is known today as Bataganj. 1952- Another factory was constructed at Faridabad. 4 © scanned with Oken Scanner1988 - Agreement was arrived at with Adidas of West Germany for manufacture and marketing of sports and special application footwear, spots goods and sportswear in India and the products were expected to be launched in December, 1989. A new brand of shoe, ‘Tigre’ was introduced during the year for sales through wholesalers and independent retailers. 1989- The Company successfully launched ‘Adidas’ collection of hi-tech sports footwear. As a result of the R&D activities, special leather board was developed as a substitute for insole leather. © scanned with Oken ScannerDEOPO.0.0 0 0 ° 16 THE INDUSTRY. OVERVIEW O Indian leather industry is the core strength of the Indian footwear industry. It is s the the engine of growth for the entire Indian leather industry and India second largest global producer of footwear after China. Reputed global brands like Nunn Bush, Stacy Adams, Gabor, Clarks, Nike, Reebok and Colehaan are manufactured under license in India. Besides, many global retail chains seeking quality products at competitive prices are actively sourcing footwear from India. While leather shoes and uppers are produced in medium to large-scale units, the sandals are produced in the household and cottage sector. The industry is poised for adopting the modern and state-of-the-art technology. India produces more of gent’s footwear while the world’s major production is in ladies footwear. In the case of sandals, use of non-leather material is prevalent in the domestic market. Leather footwear exported from India are dress shoes, casuals sport shoes, sandals, boots. Non-leather footwear exported from India is Shoes and sandals made of rubber, plastic and other materials. With changing lifestyles, domestic demand for footwear is projected to grow at a faster rate than has been seen. There are already many new domestic brands of footwear and many foreign brands such as Nike, Adidas, Puma, Reebok, Rockport, etc. have also been able to enter the market. The footwear sector has matured from the level of manual footwear manufacturing methods to automated footwear manufacturing systems, Many units are equipped with In-house Design Studios incorporating state-of-the-art. Excellent facilities for Physical and Chemical testing exist with the laboratories having tie-ups with leading international agencies like SATRA, UK and Germany. One of the major factors for success in niche intemational fashion markets is the ability to cater them with the latest designs, and in accordance with the latest trends. India, has gained international prominence in the area of Colors & Leather Texture forecasting. Design and Retail information © scanned with Oken Scannervu is regularly made available to footwear manufacturers to help them suitably address the season's requirement. The Indian Footwear Industry is gearing up to leverage its strengths towards maximizing benefits. Strength of India in the footwear sector originates from its command on reliable supply of resources in the form of raw hides and skins, quality finished leather, large installed capacities for production of finished leather & footwear, large human capital with expertise and technology base, skilled manpower and relatively low cost labor. © scanned with Oken Scanner104724 lah eatrar Gods a Leah Folnear Neve Fotweat Feote! Cangas 2h 119% th IMPORT AND EXPORT OF LEATHER PRODUCT * 16% of the global production is produced in India. © 2.06 billion Pairs produced in a year. © 644 Member produces situated as clusters at Chennai, Kanpur, Agra, Mumbai and Delhi. © scanned with Oken ScannerOPPORTUNITY IDENTIFICATION The footwear industry is largely influenced by consumer trends and fashions. The rising demand for fancy and trendy yet comfortable footwear among all age | groups is a key factor driving the global footwear industry. Further, a considerable rise in the disposable incomes of the individuals coupled with | significant increase in number of working professionals has generated an increased demand for footwear, thereby supplementing the market growth. 1} oO eo oO GLOBAL MARKET ANALYSIS oO ° Oo The global footwear market is a multi-billion U.S. dollar industry. A part of 0 the clothing and apparel industry, the footwear market is comprised of shoes, io sneakers, luxury footwear, athletic footwear, and sporting shoes, as well as, 0 other related goods. Footwear products are commonly made of leather, textile, a and a range of synthetic materials. © scanned with Oken Scanner20 1. To make best shoes accessible to everyone. 2. Good quality sho affordable price, 3. Comfort of the costumer. 4. New Designs. 5. Inspire and energies people to do better. 6. Reposition itself as a market driven 7. Fashion consumption lifestyle. 8. Focus on a variety of a customer group. © scanned with Oken Scanner2 1. To help people and feel good by continuously focusing on product quality, innovation and value. 2. To become the customer’s destination of choice by offering a personal shopping experience to create long-standing customer relationships. 3. To attract and retain the best people by showing great leadership, a passion for high standard, respect for diversity and a commitment to create exceptional opportunities for professional growth. 4. To remain the most respected footwear company by being socially responsible and ethical in everything the company does and a credit to every community in which it operates. 5, It provides readymade guidelines to employees of the organization about its principles, policies and practices. 6. Bata will provide its product and services to all the age groups in the committee. 7. It also provides the finest quality through customer involvement, © scanned with Oken Scannereo 5 O'o oo°o 2 Costumer need and wants are always changes. Being in an industry, a company must understand and adjust to the customers’ evolving demands. Bata has very well equipped itself to meet the modern-day needs of the consumers. Hence, it brought a new product range that suits the style. When it comes to school shoes, Bata is always known for its comfort. This brand upped its fashion quotient with a range of shoes for men, women, and children to sustain their position. Bata persistently works to cater to the current market demands, and in this Endeavour, has also stepped into the e-commerce arena, Remarkably, it is doing quite well in this online industry. © scanned with Oken Scanner0 ) O° a oO 0 OQ oO oO i Gy @. 0 a CONCEPT: INNOVATION IDEA: SMART SHOES. and evaluating health From measuring athletic performance to tracking fit metrics, smart shoes are here to provide personalized feedback to users. Efforts are on to engineer traditional shoes with integrated technology to boost comfort, convenience, and good health. Smart shoes feature insoles that can act as a Bluetooth-connected accessory and can link activity or position to a Smartphone app. They can function as a high-tech brain. Different technologies may be used in smart shoes ‘Smart shoes require a reliable system for data acquisition, data transmission, storage, and data analysis. A wide variety of sensors are used to acquire data for smart shoes: 1. Inertial-magnetic measurement units made up of an accelerometer, a gyroscope, and a magnetometer can be used for gait analysis. 2. Satellite navigation systems such as GPS, GLONASS, and GALILEO can be used to provide information for the real-time location. 3._ Pressure sensors are used to provide information on the distribution of body weight. 4, Ambient environmental sensors, including atmospheric pressure, light, and sound «= sensors, can be used for acquiring data from altitude-dependent activities and the surrounding environment. 5. Internal status sensors can be used to provide information on battery and memory. capacity. e © scanned with Oken ScanneroO oO cy. oO oO 24 Smart shoes with a noble cause Apart from the above-mentioned shoes for evaluating and boosting performance, other smart shoe companies have created shoes designed for construction workers These shoes feature a safety insole that ean count steps, detect fatigue, and evaluate posture. Insoles can detect and alert a manager or supervisor in case of a slip or an accident, The interactive hap tic-based navigation system in the shoes detects the vibration in the feet and guides them to their destination, If the wearer needs to turn left, the vibration is sensed in the left foot, and vice-versa. The users cain easily sync the shoes to the app via Bluetooth for guidance to their destination. Challenges and the future of smart shoes So, despite all these innovations, why are smart shoes not used widely? Shoe companies need tremendous investment and technical know-how to make smart shoes. It requires expertise, innovative engineering, and a lot of resources. Then there are sorne social hurdles to jump, as well. Many consumers do not see smart shoes as a part of their life yet. However, as technology is advancing, these issues can be resolved. ‘Companies like Adidas and Salomon are in the process of testing shoes that can be customized with foot biomechanics. In collaboration with Puma, MIT Design Lab is developing biologically active smart shoes capable of sensing how we feel, which can therefore adapt to the wearer. Apple is designing smart shoes that could prevent damage to feet, helping users to avoid an injury. More companies are shaping the future of athletic wear with their innovations, The era of smart shoes has just begun. Let’s wait and watch for the next best pair of smart shoes. © scanned with Oken Scanner25 * Discover new opportunities. + Effectively achieving business growth goals. + Increasing the productivity and thereby increasing the profitability. © Increasing market share. + Innovation is important to the advancement of society as it solves these kinds of social problems and enhances society's capacity to act. © It's responsible for resolving collective problems in a sustainable and efficient way, usually with new technology. ‘* These new technologies, products and services simultaneously meet social need and lead to improved capabilities and better use of assets and resources. © scanned with Oken Scanner26 CHAPTER 2 SWOT ANALYSIS SWOT analysis weaknesses, opportunities & threats. In Bata SWOT Analysis, the strengths and of Bata analyses the brand/company with its strengths, weaknesses are the internal factors whereas opportunities and threats are the external factors. O oO 6 Strengths Weaknesses 0 Oo Opportunities Threats © scanned with Oken Scanner27 1, Bata has a worldwide Presence in over 70 countries and production facilities in 27 countries. 2, Benefit received from link to the international organization for back-office sms, product innovations and sourcing, 3. Bata showrooms are found in all the major cities, mini-metros and towns. 4, Sells through over 1200 retail stores in India and 5000 stores worldwide. 5. Bata employs more than 6800 people in India and 40000 people world over and over 30,000 dealers. 6. Excellent advertising and brand presence. 7. Wide range of footwear including ladies sandals, heels, sports shoes, men formal shoes, trek shoes, accessories etc. WEAKNESSES 1. High cost for brand protection for Bata products. 2, Intense competition in the footwear segment means limited scope to market share. © scanned with Oken Scanner28 OPPORTUNITIES 1. People now look towards buying footwear as a blend of fashion and comfort, | so now has an increasing market size 2. Bata has an opportunity to create a separate division for tackling the rural markets in emerging nations. ) 3. Global expansion in the premium footwear section. THREATS oO 1. Intense competition from other leading footwear brands can affect Bata's ia margins. Oo 2. Commoditization if fashion footwear not differentiated well. © scanned with Oken Scanner29 CONCEPT DEVELOPMENT AND TESTING | A research done by the company among its employees, customers, competitors and other sources using feedback, surveys and other questionnaire in-order to generate a new idea. The new product is tested conceptually with the help of selected customers for any changes or improvements, before it reaches the market. Marketing and Financial objectives for the new product is set, which helps the company to face the success and further development or failure of the product. ‘The new product is made available in the selected places and tested with selected customers and their feedback is got on the product. © scanned with Oken ScannerOo o Oo oO oO O Oo Oo O 30 Segmentation involves finding out what kinds of consumers with different needs exist. Based on Demographic factors ‘The demographic factors are age, Income, gender & occupation. Bata offers products mainly to men & woman above the age of 14, with limited products for school kids. Based on Geographic factors ‘The Geographic factors are Area, Region, Location, Market place and locality, Cities, Town, Village etc. Based on psychographic factors Personal Activities like hobbies, social events (marathon), sports, shopping and Personal interests like fashion, styles are considered in psychographic factors. Bata being the mother brand covers all these segments in their portfolio. Based on Behavioral factors Behavioral factors are the behavior of the customer, attitude, perception, based onete. © scanned with Oken Scanner(e} Qa oO 31 TAR Target customer of Bata includes Price conscious middle-class families, youth looking for affordable & trendy products. It targets all the age groups & has something for every member of the family, i.e, men, women & kids. POSITIONING Positioning is done in order to locate the brand in the minds of the customers. The positioning is done with respect to the brand and product portfolio. Bata positions itself as a brand that offers comfortable footwear & stylish accessories for the entire family at an affordable price. © scanned with Oken Scanner32 RKETING MIX Discussed below is the marketing mix of Bata across four P’s: PRODUCT: Bata has had a huge product portfolio in terms of the large variety of shoes, sandals and accessories that it offers and the consistency they promise. Millions, who look for products, heavily rely upon Bata and attached Bata shoes which can be obtained at affordable prices. Owing to its reputation of supplying good quality shoes (and its history of supplying shoes to military in the First World War) people expect the same durability from Bata, Bata has over the years provided well designed products with focus on durability and price, ‘This marketing strategy was in fact a hit in India, where rural areas are much larger than urban areas, and rural population looks for cheaper alternatives. Bata showed consistent growth and expansion, especially in medium scale market, Bata has recently also tied up with Hush puppies to offer the premium range of shoes from Hush puppies thereby giving a refreshing air to the brand value. In fact, after price, product is the strongest P in the marketing mix of Bata. Main products of Bata — Casual shoes, formal shoes, sandals, Men and women . collection, sports shoes, accessories © scanned with Oken Scanner0 0 Oo bo: oO. oO 33 Price is the strongest P in the marketing mix of Bata because BATA has had fantastic response from the market due its affordable and mass market pricing. Anyone can purchase Bata products easily. Bata uses psychological pricing as its pricing strategy. For example, any commodity to be prices $10 is priced at $9.99 to attract more customers. Bata started this strategy in terms of pricing its products long back, but it is still being implemented in Bata Showrooms. In general Bata prices its shoes very moderately, and keeps them easily affordable, which is one of the key reasons for its growth. Off course, the pricing then affects the premium customers and Bata cannot target the premium customers who think of Bata as a mass market brand and not justifiable to their status. However, this is a conscious call by Bata because it has some premium products like Hush puppies to drive margins, whereas other products are mainly present to drive tumover and quantities. Placement of Bata and all its subsidiaries has been widely effective because it was done after regular market research studies. In fact, maintaining the low cost of product is possible for Bata only if has widespread distribution and economies of scale work for the brand. Distribution of Bata products ‘has been based on thorough research and forecasting of market conditions. © scanned with Oken Scanner@y oO oO Oo os Gee © 0 oO oO o- 34 All the international markets were first studied for segments, cultures, economic conditions and overall responsiveness and then entered. It has strategically placed its manufacturing units across 27 locations, which serve their respective regions swiftly, and without hassles thereby making expansion highly economical, and at the same time promoting further expansion. The strength of Bata in India is rural distribution, Even in rural India, showrooms and dealerships of Bata are found to be available which has helped promote the brand even further. PROMOPTIONS Bata, since the very beginning has not believed in extensive media or public related promotion, Bata would be increasing its cost. And this cost will then increase the overall price of the product. It offers is during seasonal sales and discount days, and the same is automatically communicated within the market. From time to time, Bata does introduce new product through TV commercials, but in general it relies on its pull strategy and brand equity to bring more customers to the showroom. Thus it has fantastic brand equity, and hence till date Bata is still a leading brand for shoes. However whether this brand equity stays with the company. © scanned with Oken Scanner1. The age range of my respondents I surveyed 40 persons. 14 out of them (35%) belong to 15 to 2lyears of age. 16 out of them (40%) belong to 21 to 40years of age. 10 out of them (25%) belong to 41 to SOyears of age. 2. Gender analysis of the respondents Out of the 40 persons I surveyed, 24 were male and 16 were female. 3. Types of shoes they wear mostly 15% wear sandal, 20% wear casual shoe, 45% wear sports shoe and 20% wear other footwear. 4, Price range of buying shoes by my respondents Majority of the respondents buy shoes at a price range of Rs 1500 to 2000 which are 40%. 30% are willing to spend Rs 2000 to 3000 on a pair of shoes. 8% are willing to spend more than 4000. 17% are in the range of Rs600 to 1000, © scanned with Oken ScannerAnd only 5% are in the range of spending Rs 150 to 500 on a pair of shoes, 5, Feature respondents prefer 35% of the respondents prefer comfort. 25% want style 20% want proper fit. 10% thinks about brand and design, And 10% thinks about price, It suggests that custom made shoes should be made prioritizing comfort, style and proper f fit. oe) oO Oo 6. How frequently they purchase shoes oO 35% of the respondents said that they purchase shoes 1 to3 times a year. § 20% said 4 to 6times a year. - 15% said that they purchase shoes twice every year. ¢ 30% of the respondents sad that they purchase shoes once every year. ( O 7. The range of shoe size 2 60% of the respondents are in the size range of 6 to 8 (40 to 42). : 20% of the respondents are in the size range of 9 to 10 (43 to 44). : 20% of the respondents are in the size range below 6 (less than 40).. S Oo oO Oy = — ° © scanned with Oken Scanner8. Color preferences of respondents Black and Brown are the top 2 colors preferred by the respondents. 40% black and 20% brown. Off white and white are in 12% and 8% in demand And rest 20% belongs to other colors. 9. Where do they buy their shoes from? ‘Most the respondents said that they buy shoes only from shop, which are 60% of respondents. 10% tend to buy shoes from internet alone. but30% respondents said they prefer both internet and shop. 10. Shoelaces preferences of the respondents ‘Around 60% respondents do not want shoelaces. 25% want it, ‘And 15 % are neutral about this; they think the shoelaces are not needed ifthe design surface will be wide and open. © scanned with Oken Scanner38 BUSINESS PLA! Our Footwear business plan is going to be a one-stop destination for all our business needs. Take good time to draft it, it will help you in the long run. Think about the minute details of the business like the capital, expansion details, profit strategy, management, functioning, marketing plan and a lot more. All of this work might feel a little overwhelming, but we have business plan services that can make things easy for you. A simplified, hassle-free service is just what you need to create a business plan. © scanned with Oken Scanner39 CHAPTER 3 BUDGETING Production Budget Once we get the sales budget prepared, you can see on the flow chart that the next budget we need to work on is the production budget. This budget is necessary to provide all of the details we need to prepare direct materials, direct O labor and manufacturing overhead budgets that come next. ‘The production budget outlines the number of units that we need to produce to ° meet the requirements we put together in the sales budget. oO ° oO Manufacturing Overhead Budget ©) oO ‘There is more that goes in to the production of our shoes that just the raw ( materials and the people working. We have equipment, and small supplies, as Oo well as repairs. These things can get costly, so we need to make sure we are on top of them as we work through this budget. Oo Manufacturing overhead includes all the costs of production other than labor ) and raw materials. This can include some variable and some fixed components. Variable manufacturing overhead is based on direct labor hours. This can > include things like electricity, production supplies and other miscellaneous | O items needed to produce the shoes. e © scanned with Oken Scanner40 ACTION PROGRAM We have put together a sales budget, so we know how many pairs of our | amazing running shoes we intend to sell, and then we created a production budget | We will need to figure out, based off the information in our production budget, what we need for direct materials. The number of pairs of shoes we sell each quarter does not necessarily match the number of pairs we need to produce each quarter. In order to complete this budget, let’s look at a few pieces of important e information. ° 1. How many units of raw materials are required for each pair of shoes? ° 2. How many units do we need to meet our production budget? O° 3. How many units of raw materials would we like to have in our ending Cc inventory? c 4, What do we currently have in our raw materials inventory? : 5. How many units of raw materials do we need to purchase? ; 6. How much does each unit of raw material cost? iy ) ) oO . a © scanned with Oken ScanneroO oO 0 oO CHAPTER 4 CONCLUSION On the basis of findings made through analysis, we can conclude the following, factors, in Pune city. 65% The percentage of people using branded footwear is very hig! of the people prefer both types of shoes that are formal leather shoe & sports shoes. The awareness of Bata brand in formal leather shoes category is better than other brands as like as Liberty, woodland, etc. Bata is on 1ST Position, liberty and Recbok in 2nd & 3rd place. In formal leather shoes category Bata is having highest market share. In sports shoes category Reebok, would be the preferred brand followed by Nike, or woodland or any other shoes. In this ‘comparative study’s survey more than 80% Respondents are businessman. Some respondents are child, they are weating different types of kid’s shoes, housewives are also using Batas leather sandals etc. © scanned with Oken ScannerSome references have been taken from website http://bata.in/ http://fddiindia.com/ http://prescouter.com/ Appendices 1. What kind of shoes do you prefer? i, Branded ii, Unbranded 2. When you are willing to buy shoes? i, Seasonal ii, Occasional 3. What do you prefer in shoes? i. Quality ii, Price iii, Range of products (casual, formal, etc) 4, What product range are you looking for? i. Casual ii, Formal iii. Sportswear 42 © scanned with Oken Scanner4 O 5. From where do you buy shoes? joes i. Malls ii. Departmental stores iii, Retailers ¢ 6. Are you pricing conscious? C i. Yes ii, No a Qo 7. What price range does BATA offer you? Q i. Low ii, Medium: iii, High Oo Oo = ‘8. Have you heard about BATA? i. Yes © scanned with Oken Scanner