MENGBING LI
Address: Carpenter House, Broad Quay, Bath BA1 1UB Telephone: 0705 0218025 Email: [email protected]
Education
University of Bath, MSc in International Management 2019-2020
International Business Strategy, The Global Environment of Business, Cross Cultural Management,
Analysing International Management, Business Ethics, Operations Management, Contemporary and
Emerging Issues for Organisations, Managing Strategic Partnerships
Sun Yat-sen University, BA in Public Administration 2016-2019 3.3/4.0
Modules included: Strategic Management, Marketing Survey & Research, Public Administration, Principles
of Public Relations, Public Policy Analysis, Public Finance, Human Resources Management, Management
Psychology, Management Information System, Behaviour in Organisations, Society Research Method,
Statistics, Resources and Environment Management.
No.3 Middle School of Guangzhou City, China 2013-2016
Overall Score of College Entrance Examination 761 (top 5‰ of 400,000)
Chinese 660 (top 6%); Mathematics 636 (top10%); English 698 (top 2%); Politics 842 (top 7‰)
Relevant Experience
Consulting Project, Deloitte London, Summer 2020
I worked as part of a team on a project to analyse employee engagement within the organisation. This was
an assessed part of my MSc course:
• Client Management: During the 4-week assignment, I was the primary contact between our team
and Deloitte. I was responsible for ensuring we met the brief and delivered the project on time.
• Employee survey: A key deliverable was to conduct a comprehensive employee survey to
benchmark future initiatives against. I designed an interactive game that was embedded into the
employee intranet and resulted in 65% response rate
• Competitor analysis: I undertook a complete analysis of employer engagement initiatives amongst
similar size companies to understand best practice in the sector
• Project management: I established regular project meetings and used GANTT charts
• Present recommendations: we presented back our findings to senior staff members
Marketing Assistant, Education First Ltd., Beijing, Summer 2019
As a result of winning the EF Business Plan Competition, I obtained the placement to work for the world’s
largest private educational company. My responsibilities and achievements included:
• Process improvement: I formulated effective training sessions and team-bonding events that
resulted in a decrease in staff turnover by 10%.
• Business development: I led our summer marketing campaign with multiple events aimed at
consolidating brand equity as well as generating potential customers’ contacts.
• Market research and competitor analysis: to support and inform strategic decisions.
• Event evaluation: Evaluated an external event proposal and tackled the conflicting interests
between the company and the host organisation on the process of carrying out the event.
Volunteer, SAHARA Aalhad Centre, India, January-March 2018
To challenge myself and experience the working style of an NGO abroad, I took part in the voluntary
project Genesis in SAHARA, a hospice caring for people living with HIV in India. My main responsibilities
were:
• Capacity building workshops: I delivered health awareness sessions to key stakeholders in colleges
and companies.
• Fundraising project: To ensure the project was sustainable for the following year, I organised a
fund-raising event targeting employees in a IT company, by selling cards drawn by children living
with HIV, realising 5,000 rupees in 2 days.
This unique opportunity gave me a useful experience in cross cultural communication, deepened my
insight into societal issues and strengthened my learning capacity and adaptability.
Sales Assistant, Marks and Spencer, London (2012-13)
I worked part time whilst studying, operating tills, cashing up, dealing with customer service issues,
tracking customer orders and ensuring our department’s sales targets were met. This role enhanced my:
Communication and numeracy skills, as well as time management: as I juggled work and academic
commitments
Understanding of customer service and how this can be enhanced
Knowledge of the retail sector, observing marketing strategies and the company’s ethos towards
keeping staff motivated
Achievements and Positions of Responsibility
Project Manager, Community Challenge SAHARA (2019) – As part of a team of 5, we organised a
fundraising event which raised £380. I was responsible for liaising with our client and other key
external stakeholders, and for managing the student team to ensure the project was delivered on
time. Excellent communication, leadership and project management skills were essential.
Vice President and Executive Board Member, AIESEC Guangzhou China (2018) - AIESEC is the
largest student-run organisation in the world. My role was to draft the vision and mission and
formulate and execute the annual plan. I represented the Local Committee at a National
Conference to discuss nationwide affairs on three occasions. I also organised promotional activities
to large audiences. Excellent leadership, negotiation and project management skills were crucial.
United States Representative, China Future Leadership Project, (2017) - I was selected as one of
the representatives of Chinese college students to attend Harvard Asian Business Conference 2017
‘Turbulence in the Financial World’. As part of the trip I visited prestigious universities and key
organisations in the United States; participated in Harvard Asian Business Conference 2017. Visited
and attended 7 leadership and management seminars at prestigious universities including MIT and
Yale.
Best Team Leader, Education First Ltd. Business Plan Competition, China (2017) – I successfully led
a team of 4 members from diverse backgrounds to formulate a business plan for a Korean-teaching
institution and presented it without PowerPoint. Our team was awarded Best Team and I was
awarded Best Team Leader and Best Presenter. Being involved in this competition, allowed me to
extend my communication ability and work efficiently in a pressurised environment with unfamiliar
peers.
Languages & IT Skills
Fluent Mandarin, Cantonese and English
MS Office (Word, PowerPoint, Excel). Experience with basic designing in Photoshop.
Regular use of the Internet, Email and various social networking sites.
References available on request
