MASTER IN INTERNATIONAL TRADE & BUSINES [MITB] - COMPULSORY SUBJECTS
MASTER IN
INTERNATIONAL
TRADE &
BUSINESS
[MITB]
MASTER IN INTERNATIONAL TRADE & BUSINES [MITB] - COMPULSORY SUBJECTS
BUSINESS STRATEGY IN GLOBAL ENVIRONMENTS
Present organizations and environment require an adaptative leadership not just in the sternal facts but in the managers profile as well. Within this
framework communication abilities are more and more important in globalized and multicultural environments. Students will learn their leadership
style and how to apply it in different circumstances. They will learn how to use and apply fundamental structures and elements to deliver clear
and attractive messages approaching communications with confidence. They will learn as well how to deal with uncertain situations, questions or
confrontation issues.
BUSINESS AS A GLOBAL AND ETHICAL CITIZEN
Acquire the competencies and knowledge taking the decisions in an ethical way, with social corporate responsibility and the different stakeholders in a
global and multicultural environment. Apply high standards of respect for human values an cultural diversity. Develop competencies to measure the eco-
nomic impact of the decisions rather they pare applied or not.
CONSCIOUS LEADERSHIP
The current environment and organizations require adaptive leadership that considers not only external aspects but also the manager’s personal pro-
file. Within them, communication and listening skills (feedback) are increasingly important in plural, multicultural and globalized environments. During
this course, students will learn to know their leadership style and how to exercise it in different environments. Likewise, they must know and use the
fundamental elements and structures to build clear and irresistible messages that allow them to approach communication with more confidence and
know how to effectively manage situations of doubt, questions or confrontation.
PERSUASIVE COMMUNICATION
The current context modifies the way we communicate and interact, the diversity of people we address, as well as the means we use to transmit messa-
ges, share, influence and achieve our purpose, highlight the importance of becoming aware of our communication style and impact, being key to know the
tools and methodologies that make us more flexible in order to adapt to any situation and interlocutors without losing impact.
INNOVATION IN A DISRUPTIVE WORLD
The unit focuses in the generation and improvement of business opportunities thinking “out of the box” Innovation will be the center of value creation
in the present disruptive environment.
CRITICAL THINKING AND THE ART OF DECISION-MAKING
Help the student to differentiate the problems in order to identify decisions with major impact in business minimizing efforts, costs and time. Give the tools
to identify those problems differentiating the ones related to business/money with the ones related to personal/organizational issues. Develop technical
abilities for decision making with limited or complex information.
MASTER IN INTERNATIONAL TRADE & BUSINES [MITB] - COMPULSORY SUBJECTS
ECONOMICS FOR MARKETEERS
The traditional economic model macro-micro has changed on an important scale due to two strong factors. On one hand, the fourth industrial revolution
associated with digitalization, robotics and artificial intelligence has caused a major change on how markets and the economy work. On the other hand,
other elements such as global warming, the drop of fossil energies to encourage new clean energies, the aging of the population all of which, in conse-
quence will provoke new important changes on the economy such as the new monetary policies. (Quantitative easing).
STRATEGIC MARKETING
This subject will allow students to approach the marketing strategy under an integrative, results-oriented approach that clearly inspires the formulation
of operational and tactical initiatives of the elements of the marketing mix and of the segmentation and positioning sections. Finally, attention will be
paid to the configuration of the total marketing plan, integrating in a special way everything related to the digital field.
SME & GLOBALIZATION
INSPIRED
The course develops a full methodology of how a Family Business or a Small/Middle size Enterprise face globalization and how a strategic internationali-
zation plan should be structured, as well as the means to improve its competitive position. It discusses various tools for studying both the internal cha-
racteristics of SMEs and their external environment. When looking inside organizations, their possibilities and shortcomings, resources and capabilities,
core competencies, structure and strategic plan internal control and leadership will be examined, in the SME and family business context. In the external
analysis, the social, economic, and institutional context, competitor’s strategies and evolution will be explored.
BY REAL
MARKET RESEARCH
This discipline is defined as the function that connects consumers with vendors through the analysis of data. It captures individuals’ behavior understan-
ding before consumption stimuli. This analysis helps define the impact of consumer behavior within the business decision making progress. Market re-
search has become a pivotal area to build robust and meaningful marketing propositions. It contributes to analyze consumers from a scientific standpoint
to determine the drivers of their needs, which, in turn, has a significant impact on the improvement of the firms’ long-term relationship with them.
MARKETING MIX
LIFE
The marketing mix course will offer students tools and approaches to define customer targets and to clearly identify their needs, to develop appropria-
te marketing strategies and to ensure the effective use of resources as well as the profitability of marketing campaigns.
WORLD MARKET WORKSHOPS
The world markets workshops aim at offering a critical view of current events, trends, and possible scenarios in the most relevant and influential markets
in today´s business environment. The workshops also intend to create a space for the sharing of experiences and first- hand insights between guests and
participants.
INTERNATIONAL OPERATIONS
Foreign trade: Operations involved in ordering processes, customs and logistics.
INTERNATIONAL FINANCE
The objective of this unit is to understand the challenges that international companies face from the perspective of International finance, especially in
trade operations, working capital management and international banking relations. Companies need to operate with financial intermediaries- and the key
role of banks in order to work with them in an efficient way. This dual perspective will highlight the risks in operating in the international arena with other
companies and different type of banks in the changing and volatile international financial markets.
GLOBAL SUPPLY CHAIN
Logistics, communications, transportation and logistics, international trade and its management is one of the oldest and most intuitive of the mercantile
activities. Today, this industry is undergoing rapid and revolutionary change due two main relevant points such as globalization and the irruption of the
internet, the innovative technologies and, therefore, the new retail and ecommerce paradigms.
MASTER IN INTERNATIONAL TRADE & BUSINES [MITB] - COMPULSORY SUBJECTS
ORGANIZATIONAL CULTURE AND MODELS
The advances we are experiencing in different disciplines and especially in technology are modifying the value chain in organizations in a way that
is necessary to ensure their sustainability and competitiveness. This is why the alignment of the organization and the adaptation of structures in an
agile manner are key to achieving an organizational design that evolves at the same speed as the context in which we work. This subject allows us to
develop the behaviors that allow us to deploy the culture by improving the employee and customer experience, to know the most appropriate tools for
the management, measurement and monitoring of the indicators defined in the value proposition, and to incorporate the most appropriate models
for change management in organizations. Knowing what to do, when, how to address the challenges considering all stakeholders to ensure the optimal
evolution and adaptation to the digital ecosystem.
PROJECT MANAGEMENT
In this unit students will learn the concepts, methods and tools related to project management. That will drive the students to run the strategy initiatives
of there company efficiently acting independently but in coordination with the rest of the organization.
FINANCE FOR MANAGEMENT: STAKEHOLDER VALUE CREATION
Financing of assets/companies and different investment strategies to maintain growing. Critical analyses of key financial elements either generating
value or being a risk either are domestic or international level. Fintech elements as part of the financial markets.
DIGITAL METAMORPHOSIS: STRATEGY
In the first part of the subject, it allows the student to develop the ability to diagnose the degree of digital maturity of a company, the market in which
it competes and the impact of the use of data and the main emerging technologies, to, from there, propose strategic lines of action that guarantee
the adequate implementation and management of the company’s resources and capacities. The second part of the subject explores the way in
which strategies can provide superior value through the introduction of new technologies, their knowledge, the use of data for decision-making, the
organizational and cultural change that must facing companies to ensure success in this digital metamorphosis that for some companies could lead to its
disappearance if it does not carry it out.
