Community Action Plan Example
Community Action Plan Example
and the
with
December, 2005
1
Executive Summary
The Communities That Care (CTC) Coalition started in 2002 as a group of community members
interested in addressing alcohol, tobacco and other drug use among youth.
The Communities That Care Coalition’s vision is that Franklin County be a place
where schools, parents, and the community work together to strengthen young
people’s capacity to resist using alcohol, tobacco, marijuana and other drugs.
The CTC Coalition’s Community Action Plan outlines the programs, policies and practices to be
implemented that will address Franklin County’s unique priority risk and protective factors, and in
turn reduce teen substance use. It also specifies measurable desired outcomes in terms of teen
behavior as well as process measures of the coalitions’ progress toward meeting these goals.
Overall outcomes include:
λ Reduce substance abuse by youth in Franklin County.
λ Delay the average age at which youth initiate alcohol, tobacco and other drug (ATOD) use.
λ Involve the community, schools and families in efforts to reduce substance abuse by youth.
Based on a data-driven planning process the CTC Coalition identified four targeted areas that address
our prioritized risk and protective factors:
The following table outlines the specific strategies to be initiated in 2005 and 2006.
STRATEGY STRATEGY
Community Norms Youth Recognition
1. Conduct compliance checks 1. Promote parental recognition of youth
2. Provide alcohol beverage server training 2. Promote community-based youth development &
3. Conduct shoulder tap survey recognition efforts
4. Promote social host liability laws 3. Promote youth recognition in schools
5. Conduct public awareness campaign 4. Increase communication between schools, community
6. Review town / school ATOD policies and practices and parents.
Parent Education Youth Prevention Education
1. Provide parent education curricula to parents of 1. Support youth prevention education curricula in
middle school age youth schools
2. Provide parent education curricula to parents of high 2. Support youth prevention education curricula in the
school age youth community
3. Facilitate coordination of youth prevention education
in schools and communities
For more information about the Communities That Care Coalition please contact the co-chairs:
Kat Allen, 774-1194 x115 or Sara Cummings, 376-1129 or email at [email protected]
2
Communities That Care Coalition
Community Action Plan
Table of Contents
Section 6: Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Section 8: Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
3 5/2/2006
Part One:
Organize the
Coalition
Assess &
Implement &
Prioritize Risk
Evaluate
& Protective
Strategies
Factors
Develop Assess
Prevention Community
Strategies Resources
4 5/2/2006
Section 1
Community Prevention Planning Overview
Background
Around this same time, The Community Coalition for Teens received an Office of Juvenile
Justice and Delinquency Prevention’s Drug Free Communities Grant to collaborate with the region’s
school districts to more effectively address regional substance abuse prevention. Franklin Community
Action Corporation (FCAC) and The Community Coalition for Teens (CCT) agreed to collaborate on
this initiative to develop and implement a community action plan.
The Communities That Care prevention planning system is a way for members of
a community to work together to efficiently and effectively promote positive youth
development and prevent youth problem behaviors such as substance abuse, delinquency,
teen pregnancy, school drop-out, and violence in support of the Community Action Plan.
The community planning process in Franklin County started in August 2002, when over 45
representatives from local government, business, schools, community organizations, clergy, parents
and teens met to start working together as the Communities That Care (CTC) Coalition. Since this
initial meeting the CTC Coalition has been active in a sustained effort to create and implement a
Community Action Plan. Since the kick-off in August of 2002, the following milestones were
accomplished:
5 5/2/2006
As of December 2005, support for the Communities That Care Coalition planning and
implementation has come from the following funding sources:
Funding Source CTC Strategies Funded Lead Agency Funding Years Funding Amount
Department of Public All Stars in Community FCAC 2003 - 2008 $90,000 per year
Health, Bureau of Based Groups for a total of
Substance Abuse $450,000
Services
6 5/2/2006
Section 2
The Communities That Care Coalition
The CTC Coalition includes over 100 members. The Coalition works collaboratively to
enhance the Franklin County community’s collective capacity to reduce alcohol, tobacco and other
drug abuse and other risky behavior among Franklin County’s youth. The CTC Coordinating
Council provides oversight and serves as the governing body for the Coalition. The Coordinating
Council is responsible for overall administration and management of the Coalition’s activities. The
Council includes representation from each of the following community sectors: local government,
business, schools, law enforcement, faith-based organizations, hospital, mental health providers,
parent educators, after-school programs, and early child care & education.
In October 2004, the CTC Coalition approved a set of Principles of Operation that describe
the purposes and duties of the coalition, membership and administration. In September 2005, the
CTC Coalition approved the Community Action Plan Highlights and the Community Action Plan.
This document summarizes the Coalitions efforts, and the strategies and outcomes to address the
identified risk and protective factors. A copy of the Highlights is available upon request.
The following work groups were established during the initial planning phase to facilitate the
development of the Community Action Plan:
Community Outreach and Public Relations – Engaged key stakeholders in the process,
promoted the Coalition’s efforts to the greater community and educated and updated key
leaders, stakeholders and the public about the work of the CTC Coalition.
Risk and Protective Factors – Collected risk and protective data, and analyzed the data to
identify priorities and facilitate the risk and protective factor prioritization process.
Resources and Strengths Assessment – Inventoried and assessed existing resources that
address the community’s identified priority risk and protective factors. Identified gaps in the
existing resources.
Youth Involvement – Recruited and engaged youth in the CTC Coalition’s efforts. Worked
with other work groups to identify diverse roles for the young people in the planning and
implementation efforts.
7 5/2/2006
Current Action Planning Work Groups
The Coalition formed a Community Action Planning Work Group to help coordinate the
planning and initial implementation of the Community Action Plan. Once the plan was approved, this
work group changed its name to the Funding and Strategies Team (FAST) work group. FAST helps
monitor the implementation of the Community Action Plan and coordinates all the planning of the
work groups.
The following work groups were formed to coordinate the further development and
implementation of specific prevention strategies.
Community Norms - Ensures that laws, norms and practices in the community discourage
underage use of alcohol, tobacco and other drugs.
Parent Education - Provides information and education to all parents on ways to reduce the
likelihood that their children use alcohol, tobacco and other drugs.
Funding - Identifies funding for the Community Action Plan strategies and works with
community organizations to fund new and existing programs.
The diagram on the following page illustrates the CTC Coalition Organizational Structure.
8 5/2/2006
Communities That Care Coalition Organizational Chart
Community Action
Planning/FAST
Work Group
Communities That
Care Coordinating
Council
Communities
That Care
Coalition
9 5/2/2006
Section 3
Community Assessment
In 2003, the U.S. Census Bureau reported a Franklin County population of 72,204, which
represents less than a 1% increase since 2000 and a 3% increase since 1990. The county covers 725
square miles with a population density of 99.6 people per square mile, compared with Massachusetts
population density of 609.5 people per square mile. It is the only rural county in the Commonwealth
of Massachusetts. The following demographic information was reported by the U.S. Census Bureau
for Franklin County:
• Race and Ethnicity - The 2000 Census reported that the Franklin County population is
95% white, 0.9% Black or African American, 0.3% Asian and 2.0% Hispanic or Latino
(of any race). The ethnic and racial diversity of the area is increasing, particularly in the
population centers. From 1990 to 2000, the proportion of Latinos in the population of
Franklin County grew from 1.2% to 2%, a 67% increase. In Greenfield and Turners Falls
(part of the Town of Montague), the proportion of Latinos is 3.5% of the total population.
The Latino members of our community are primarily of Mexican and Puerto Rican origin.
• Income - Median Household income for Franklin County in 2002 was $41,556 compared
with $51,085 in MA. Per capita income in Franklin County was lower than both MA and
the U.S. In Franklin County 12.8% of the population aged 0 – 17 were living in poverty
compared with 11.6% for MA and 16.7% for the U.S.
• Employment - Franklin County’s 2004 unemployment rate was 4.1% compared with a
5.1% rate for MA.
• Home ownership - Franklin County home ownership in 2000 was 66.9% owner-occupied
housing compared with 61.7% in MA and 66.2% in the U.S. The median value of owner-
occupied housing in Franklin County was $119,000 compared with $185,700 in MA and
$119,600 in the U.S.
In April, 2003, the Communities That Care (CTC) Youth Survey was administered, with
coordination by the Community Coalition for Teens, to 8th, 10th and 12th graders in 5 Franklin County
school districts (Frontier, Gill-Montague, Greenfield, Mohawk and Pioneer). Of the 1,850 students in
those grades, 1,385 participated. The survey was validated using multiple strategies such as
eliminating surveys that appear to exaggerate or underreport drug use.
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Problem Behaviors
The 2003 CTC Youth Survey reported information on the extent of alcohol, tobacco and other
drug (ATOD) use among youth in Franklin County. While the majority of Franklin County youth do
not use ATOD, the survey results indicate that alcohol, tobacco and marijuana are clearly the “drugs
of choice” for youth in Franklin County. Significantly, Franklin County alcohol use and binge
drinking rates are substantially higher than state and national rates. And Franklin County marijuana
use rates, while comparable to state rates, are substantially higher than national rates.
Key findings include:
Alcohol:
• More than 5 in 10 youth in 10th grade and more than 6 in 10 youth in 12th grade reported
drinking alcohol regularly.
• More than 50% of these regular user reported that they consumed 5 or more drinks at one
time within the 2-week period prior to the survey administration.
• Of the 12th graders who reported drinking within the last 30 days, they reported drinking
on an average of 8 occasions within the last 30 days.
Marijuana
• More than 3 in 10 youth in 10th and 12th grades reported regular use of marijuana.
• More young people reported smoking marijuana than cigarettes.
• Overall, 43% of youth surveyed have used marijuana at some time in their lives.
Tobacco
• More than 2 in 10 youth in 10th and 12th grades reported smoking on a regular basis.
• Overall, 42% of youth surveyed have smoked cigarettes at some time in their lives.
• The youth reported lower lifetime use of smokeless tobacco compared to the U.S.
The following table provides results from the 2003 CTC Youth Survey:
2003 CTC Youth Survey Results for 8th, 10th & 12th Graders
LOCAL STATE NATIONAL
Franklin County Massachusetts YRBS Monitoring the Future
CIGARETTES: Past 30 Day Use
8th Graders 14% N/A 11%
10th Graders 20% 22% 18%
12th Graders 24% 35% 27%
ALCOHOL: Past 30 Day Use
8th Graders 30% N/A 20%
10th Graders 54% 49% 35%
12th Graders 65% 65% 49%
BINGE DRINKING: 5 or more drinks in a row in the past two weeks
8th Graders 16% N/A 12%
10th Graders 32% 31% 22%
12th Graders 49% 44% 29%
MARIJUANA: Past 30 Day Use
8th Graders 19% N/A 8%
10th Graders 33% 36% 18%
12th Graders 40% 37% 22%
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Related Problem Behaviors
In addition to the alcohol, tobacco and marijuana use reported in the 2003 CTC Youth Survey, the
CTC Coalition collected information about other substance abuse and related problem behaviors.
• Attacking Someone with Intent to Harm - In Franklin County, 16% of 8th, 10th and 12th
grade students surveyed reported having attacked someone with the intent to cause harm in
the past year. A notably higher percentage of males than females reported this behavior (21%
of boys versus 11% of girls).
• Being Arrested - In Franklin County, 6% of 8th, 10th and 12th grade students surveyed
reported having been arrested in the past year. A higher percentage of males than females
reported this behavior (7% of boys versus 4% of girls).
• Being Drunk or High at School - In Franklin County, 20% of surveyed students report
having been drunk or high at school in the past year. A slightly higher percentage of males
than females reported this behavior (23% of boys versus 18% of girls).
• Carrying a Handgun - In Franklin County, 4% of 8th, 10th and 12th grade students surveyed
reporting having carried a handgun in the past year. A substantially higher percentage of
males than females reported this behavior (7% of boys versus 1% of girls).
• School Suspensions - In Franklin County, 16% of surveyed students reported having been
suspended from school in the past year. Twice as many males as females reported this
behavior (22% of boys versus 11% of girls).
• Drug Availability - In Franklin County, 12% of 8th, 10th and 12th grade students surveyed
reporting having been sold drugs in the past year. More males than females reported this
behavior (16% of boys versus 8% of girls).
The second and third annual Regional Student Health Surveys were conducted in 2004 and 2005 with
coordination from the Community Coalition for Teens and participation from the Frontier, Gill-
Montague, Greenfield, Mohawk and Pioneer School Districts. Additional information was provided
by these surveys, including the following:
• Sexual Activity and alcohol use: The level of sexual activity increased threefold from 8th
grade to 12th grade. 65% of 12th graders reporting they “have had intercourse” and 73% of
12th graders reporting they “have had oral sex”. Additionally, alcohol use preceded the most
recent sexual intercourse for a full 29% of sexually active 8th graders, 33% of sexually active
10th graders and 36% of sexually active 12th graders.
• 2005: Depression: 41% of students surveyed reported having been depressed during the past
year. Depression was defined as feeling “so sad or hopeless almost every day for two weeks
or more in a row that you stopped doing some usual activities”. Franklin County rates of teen
depression were higher than state and national rates.
The complete results of this survey are provided in the Franklin County Youth Survey report which is
available by request from the Community Coalition for Teens. The CTC Youth Survey will be
repeated in 2006 for comparison to our 2003 “baseline” levels.
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Risk and Protective Factors
The CTC Coalition planning process utilizes a public health approach to planning in which risk and protective
factors for substance abuse by youth are identified and addressed. Risk Factors are characteristics in the
community, family, school and individual’s environments that are known to increase the likelihood that a
young person will engage in one or more problem behaviors. The following list depicts the ranking of major
risk factors in Franklin County compared to the National Average as determined by the 2003 CTC Youth
Survey.
Note: Higher risk is unfavorable. The goal is to implement strategies that reduce the risk factors.
Risk Factors
Community Laws and Norms Favorable to Drug and Alcohol Use
Friends Use of Drugs
Poor Family Supervision (Family Management Problems)
Peer Rewards for Antisocial Behavior
Favorable Attitudes Toward Antisocial Behavior
Lack of Commitment to School
Franklin Favorable Parental Attitudes and Involvement in Problem Behaviors
County Risk Parental Attitudes favorable Toward Antisocial Behavior
Factors Friends Delinquent Behavior
Higher Family History of Anti-Social Behavior
(Worse) Than Poor Family Discipline (Family Management Problems)
the National Favorable Attitudes toward ATOD Use
Average Low Neighborhood Attachment
Community Disorientation
Poor Academic Performance
Sensation Seeking
Rebelliousness
Personal Transitions and Mobility
National Average
Franklin Early Initiation of Drug Use and Anti Social Behavior
County Risk Perceived Availability of Drugs and Handguns
Factors Lower Low Perceived Risks of Drug Use
(Better) Than Gang Involvement
the National
Average
Protective Factors are conditions that buffer children and youth from exposure to risks by either reducing the
impact of the risks or changing the way that young people respond to risks. They can decrease the likelihood
that a young person will engage in problem behaviors. The following list depicts the ranking of major
protective factors in Franklin County as determined by the 2003 CTC Youth Survey.
Note: Higher protection is favorable. The goal is to implement strategies that enhance the protective factors.
Protective Factors
National Average
School Opportunities for Positive Involvement
Franklin Belief in the Moral Order (know the difference between right and wrong)
County Family Opportunities for Positive Involvement
Protective Family Rewards for Positive Involvement
Factors Family Attachment (bonding)
Lower Social Skills
(Worse) Than School Rewards for Positive Involvement
the National
Community Rewards for Positive Involvement
Average
Religiosity (regular religious participation)
13 5/2/2006
Section 4
Priority Risk and Protective Factors
The Risk and Protective Factor Work Group reviewed the data to determine which factors to
prioritize for Franklin County. Based on their recommendations the CTC Coalition approved the
following priority risk and protective factors to be addressed by the Coalition’s strategies.
Community Laws & Norms Favorable Toward Alcohol, Tobacco and Other
Drug (ATOD) Use
The policies, attitudes and norms that a community holds about ATOD use
are communicated to young people in a variety of ways. Youth learn about
community norms for teen ATOD use through state and local laws,
institutional polices, informal community and family practices, as well as
expectations communicated to them by their families and other adults in their
community. Youth are at higher risk for substance abuse problems when the
community’s expectations are favorable to use or do not explicitly discourage
use among young people.
14 5/2/2006
Section 5
Resources and Gaps
The Resources and Strengths Assessment Work Group surveyed local agencies to identify existing
resources related to the priority risk factors. They gathered more information on these resources,
briefly assessed these programs and resources, and then identified gaps in services addressing the
priority risk and protective factors. The analysis revealed the following gaps related to the prioritized
risk and protective factors:
Community Laws and Norms Favorable Toward Alcohol, Tobacco and Other
Drug (ATOD) Use
At the time of the resources and gaps analysis, there were no countywide,
research-based efforts in place to address this risk factor. Comprehensive
environmental strategies (efforts undertaken to change community laws and
norms) have been effective in other communities’ Alcohol, Tobacco and
Other Drug prevention efforts.
15 5/2/2006
Part Two:
Action Plans
PLANNING PROCESS
STRATEGY IMPLEMENTATION
16 5/2/2006
Section 6
Strategies
The CTC Coalition approved strategies developed by the work groups to address the priority
risk and protective factors. The strategies were developed based on the review of existing community
resources and the investigation of “best practice” programs and strategies that have been shown to be
effective in reducing the priority risk factors and enhancing the priority protective factors. The CTC
Coalition identified strategies in the following four areas:
Community laws and norms related to alcohol, tobacco and other drug availability and use.
Strategies:
θ Conduct compliance checks to ensure that retailers do not sell alcohol to minors
θ Provide alcohol beverage server training to retailers
θ Conduct shoulder tap survey to ensure that adults do not buy alcohol for minors
θ Provide education on social host liability laws regarding legal responsibilities & consequences
of serving alcohol in the home
θ Conduct public awareness campaign
θ Review town / school ATOD policies
Parent education for parents of elementary, middle and high school aged youth.
Strategies:
θ Provide “research-based” parent education to parents of middle school age youth
θ Provide “research-based” parent education to parents of high school age youth
Development and recognition of youth through family, school and community efforts.
Strategies:
θ Promote parental recognition of youth
θ Promote community-based recognition efforts
θ Promote youth recognition in schools
θ Promote increased communication between schools, community and parents
17 5/2/2006
Communities That Care Coalition – Prevention Strategies
Note: Please see the Strategy addendum for a detailed description of each of these strategies and an update on implementation.
STRATEGY COMPONENT
Community Norms
1. Conduct Compliance Checks 1. Conduct compliance checks in all communities in Franklin County three times per year
2. Work with each town/city to establish protocols for retail providers who are “not in compliance”
2. Provide Alcohol Beverage Server Training Offer Alcohol Beverage Server training throughout the year – coordinate with compliance checks
3. Conduct Shoulder Tap Survey Conduct “shoulder tap” surveys in all communities in Franklin County three times per year
4. Publicize Social Host Liability Laws Publicize social host liability laws at end of school year during the prom and graduation season
5. Conduct Public Awareness Campaign 1. Conduct a media campaign
2. Conduct policy advocacy education efforts
3. Support law enforcement activities
4. Provide education to the doctors & pharmacists on oxycontin and heroin use by youth.
6. Review Town Ordinances and School Policies on 1. Work with each local town and city in Franklin County to require Alcohol Beverage Server
Alcohol, Tobacco and Other Drugs Training for all who serve alcohol
2. Coordinate implementation of laws and policies with schools, towns and other organizations
Parent Education
1. Provide Parent Education to parents/caregivers of Provide parent education to parents of middle school age youth (Ages 9 – 14) through the following
Middle School age youth curricula: 1. Guiding Good Choices 2. STARS for Families
2. Provide Parent Education to parents/caregivers of High Research, select and provide parent education curricula for parents of high school age youth
School age youth
Youth Development and Recognition
1. Promote Parental Recognition of Youth 1. Info sheet for organizations working with parents
2. Flyer for parents – distribute widely
3. Training for youth service providers
4. Support “First Day” Celebrations
2. Conduct Community-based Recognition Efforts 1. Seek funding for existing youth recognition initiatives
2. Support existing community recognition activities
3. Promote organizational recognition of youth
3. Promote youth recognition in schools Identify and promote existing and new school based recognition efforts
4. Increase communication between schools, community Create a mechanism that communicates recognition of youth between families, schools and
and parents. community organizations
Youth Prevention Education
1. Support Youth Prevention Education in the Schools 1. Map existing prevention education in the schools
2. Help to identify appropriate “best practice” curricula
3. Work with each school district to fill gaps
2. Support Youth Prevention Education in the Community 1. Map existing prevention education in the community
2. Help to identify appropriate “best practice” curricula
3. Work with community providers to fill gaps
3. Facilitate Coordination of Youth Prevention Education Provide results of school and community surveys and identify gaps and duplication of curricula in the
in Schools and Communities schools and community
18 5/2/2006
Section 7
Community Capacity Building
The CTC Coalition will work to promote an effective and sustainable effort that promotes substance
abuse prevention in Franklin County. The CTC Coalition will work to engage community members and
organizations to become involved in efforts to support youth in families, schools and the community.
Specifically, the CTC Coalition will promote the following capacity building activities in the community:
Coalition Development
• Conduct regular meetings of the CTC Coalition & the Coordinating Council
• Recruit additional community members to join the coalition
• Provide and facilitate on-going capacity building to support coalition and community prevention
efforts
Strategic Planning
• Work to involve the broader community in the planning efforts to identify specific strategies and
create detailed implementation and evaluation plans for each strategy
• Identify funding and resource needs associated with each strategy
• Publish and maintain Community Action Plan and Highlights documents
Fund Development
• Write grants and conduct other resource development efforts
• Work with service providers to obtain funding for program implementation and evaluation
Section 8
19 5/2/2006
Outcomes
Behavior outcomes identify changes that need to be made to reach the community’s vision. The baseline
percentages are based on the results from the 2003 CTC Youth Survey Results.
Risk-factor outcomes identify initial changes in priority risk factors to achieve the desired behavior
outcomes. By decreasing these risk factors we expect to decrease the problem behaviors listed above.
Protective-factor outcomes specify the desired changes in protective factors, based on the community needs
assessment. By increasing these protective factors we expect to decrease the problem behaviors listed above.
Strategy Outcomes
The following logic models describe the overall outcomes for the strategies described in the
Community Action Plan. Logic models describe, in general, the rationale for implementing the specific
strategies and provide a picture of the short- and long-term outcomes expected for each strategy.
20 5/2/2006
Communities That Care Coalition
Logic Model – Page 1 of 2
Activities Process Outcomes Risk & Protective Factor Outcomes Behavior Outcomes
1. Compliance Checks - Decrease in failed compliance checks Decrease the youth perception of
community laws and norms favorable to
2. Alcohol Beverage Server - Increase in percentage of servers who
ATOD as measured on the CTC Youth
Training have received responsible beverage server
Survey from 63 to 57 by 2009. Decrease alcohol use by
training
8th graders as measured
Community Norms
21 5/2/2006
Communities That Care Coalition
Logic Model – Page 2 of 2
Activities Process Outcomes Risk & Protective Factor Outcomes Behavior Outcomes
1. Info sheet for organizations - Increase meaningful Increase youth perception of community
working with parents recognition of young people in recognition as measured by the CTC Youth
the community Survey from 41 to 46 by 2009
2. Flyer for parents – distribute widely
Youth Development and Recognition
3. Training for youth service - Increase meaningful Increase youth perception of school Decrease alcohol use by
providers recognition of young people in recognition as measured by the CTC Youth 8th graders as measured
the schools Survey from 42 to 47 by 2009 on the CTC Youth
4. Support “First Day” Celebrations
- Increase meaningful Survey by 10% from
5. Seek funds for recognition recognition of young people in Increase youth perception of family 30% to 27% by 2009.
initiatives families recognition as measured by the CTC Youth
6. Support existing community - Increase communication about Survey from 46 to 51 by 2009
recognition activities recognition efforts between
7. Promote organizational recognition communities, schools, and
families Decrease marijuana use
of youth
as measured on the CTC
8. Identify & promote existing / new Youth Survey by 8th
school recognition efforts graders by 10% from
9. Share recognition among families, 19% to 17% by 2009.
schools & community orgs.
1. Survey prevention education in - Increase percentage of Decrease in favorable attitudes toward ATOD
schools students receiving science- use as measured by the CTC Youth Survey
based risk behavior prevention from 63 to 58 by 2012 Decrease binge drinking
Youth Prevention Education
22 5/2/2006
Section 9
Evaluation and Sustainability Plans
Program Level Evaluation: Each of the strategies proposed in the Community Action Plan will be evaluated
through process and outcome measures. Specifically:
λ Process evaluation will be used to measure program fidelity and implementation success. Data
collection forms will be used to document number of youth and parent participants and their
demographics, type of activities and location where they were provided, and referral sources.
λ Outcome evaluation will be used to measure the program’s effects on risk and protective factors and,
where relevant, alcohol, tobacco and other drug use of program participants.
Community Level Evaluation: An evaluation of the overall impact of the strategies will measure changes in
youth ATOD use on a community-wide basis. The results of the 2003 Franklin County CTC Youth Survey
will establish the baseline for comparison purposes. Subsequent administrations of the Survey in 2006 and
2007 will be used to measure changes in the youth behaviors. Additionally, community data on teen births,
youth arrests, and school drop-out can also be compared year to year.
Sustainability Plan
The CTC Coalition's plans for maintaining momentum and expanding include:
Expand the Coalition: Continued active recruitment and an open door policy for new members to join
in addition to active recruitment by current members.
Create Buy-In: Continued use of media to inform the community and key leaders of the drug related
issues facing our youth, and the work the coalition does to address the issues.
Expand services: The CTC Coalition will work with local coalitions and groups to support the
expansion of the geographic scope of services provided to include the more remote areas of Franklin
County.
Utilize In-Kind Donations: Work with collaborating organizations to provide in kind donations such
as office space, copier use, fax, telephone, office supplies, staff time, etc.
Identify Additional Funding: The CTC Coalition Funding Work Group will work to identify and
obtain federal, state, foundation, corporate and community funding.
Keep Current: As the coalition grows, and the communities continue to change, so will the need to
revisit the goals, objectives and strategies to accurately represent our vision.
23 5/2/2006
Section 10
Acknowledgements
The following individuals participated in the development of this Community Action Plan. Their
time and dedication to working with the CTC Coalition is greatly appreciated.
Kat Allen – co-chair of Communities That Care Coalition/ Community Coalition for Teens
Sara Cummings – co-chair of Communities That Care Coalition/ Community Action!
Mark Maloni – Greenfield Youth Commission/ Dial/Self
Lauri Turkovsky – chair of Community Norms Workgroup/ Western Mass Center for Healthy Communities
Ann Hamilton – Greenfield Chamber of Commerce
Chief Dave Guilbeault – Greenfield Police Department
Sergeant John Newton – Greenfield Police Department
Joan Vander Vliet – Interfaith Council
Meg Spicer – Child and Family Services
Lori Butterfield – MA Society for Prevention of Cruelty to Children
Jeff Falk - YMCA
Bill Perlman – Franklin Regional Council of Governments
Sandy Sayers – Franklin Medical Center
Christine Sweklo – Frontier Regional School District
Paula Kelsey – Mohawk Regional School District
Vicki Rowe – Pioneer Valley Regional School District
Sandy Kinsman – Pioneer Valley Regional School District
Kerry Heathwaite – Greenfield Middle School
Karen Sims – Franklin County Technical School
Marty Espinola – Gill-Montague Regional School District
24 5/2/2006
SECTION 11 – CONTACT INFORMATION
For more information about the CTC Coalition Work Groups contact:
25 5/2/2006
Addendum One
The strategies identified in the Community Action Plan can be broken into three general
categories for the sake of planning: (1) those that have recently received funding or don’t require
additional resources and are at various stages of implementation; (2) those that are our highest
priority for seeking additional funding; and (3) those that will be called up as funding becomes
available and as the first two categories of strategies become implemented and institutionalized.
26 5/2/2006
Addendum Two
Community Action Plan Strategies
As of June 21, 2005
Community Norms 2
1. Compliance Checks 3
Parent Education 10
27 5/2/2006
Community Norms Strategies
Description:
Component 1: Compliance Checks:
Compliance checks involve the use of underage buyers by law enforcement agencies to test retailers' compliance with
laws regarding the sale of alcohol to minors. The strategy consists of:
1) Notification to retailers, including the program's goals, procedures and timeframes;
2) Opportunity for retailers to participate in responsible sales and service programs prior to the start of the
compliance check;
3) Community outreach and media advocacy to publicize the program's design and purpose;
4) Random selection of outlets to be included in the initial wave of the program (l00-percent coverage if feasible);
5) Follow up communication informing each retailer of the results; and
6) Repeated notifications to licensees of the ongoing compliance check program and repeated waves of checks over
set periods of time (two or more times per year), which may include targeted checks of retailers identified as
violators in previous waves.
The strategy will be implemented through a partnership between the local police departments and students enrolled at
the Greenfield Community College Criminal Justice program. It is anticipated that compliance checks will be conduct
3 times per year.
Component 2: Sanctions
The CTC Coalition will draft a letter to each of the cities and towns in Franklin County describing the compliance
check process and encouraging the local officials to adopt ordinances that provide clear and consistent consequences
for retail establishments that fail the compliance check. The CTC Coalition will also offer technical assistance to the
jurisdiction in preparing the necessary sanctions.
Community Partners:
Greenfield Police Dept.
Franklin County Drug Task Force
Franklin County Police Chiefs
Western MA Center for Healthy Communities
Resources Required:
It is anticipated that compliance check activities will involve teams of 2 police officers and 2 youth. It is estimated that
a sufficient number of compliance checks could be conducted to cover the entire Franklin County in a 4 day period. It
will cost approximately $20,000 in overtime costs and other expenses to conduct compliance checks three times a year.
28 5/2/2006
Compliance checks = 3 times per year
Server training = conducted 3 – 4 times per year
Contact Person:
Lauri Turkovsky 540-0600 x3119 [email protected]
29 5/2/2006
2. Strategy Name: Alcohol Beverage Server Training
Description:
This strategy involves training servers and management to a) watch for and recognize the warning signs of intoxication
can help reduce the risk that patrons will become intoxicated and harm themselves or others, b) understand the laws
regarding sales of alcohol, c) proper procedures for checking IDs. The strategy entails the following steps:
- identify and obtain appropriate beverage server training curriculum
- determine and train who will conduct the server trainings
- notify and schedule server trainings
The server trainings will be offered at numerous times and locations in Franklin County.
Community Partners:
Greenfield Police Department
Franklin County Drug Task Force
Western MA Center for Healthy Communities
Alcohol beverage retailers
MA Alcoholic Beverage Control Commission
Resources Required:
Previous server training programs have charge $25 per participant. Previous trainings have been conducted by
“Frank Ferber” from Rhode Island.
Contact Person:
Lauri Turkovsky 540-0600 x3119 [email protected]
30 5/2/2006
3. Strategy Name: Shoulder Tap Surveys
Description:
The "Shoulder Tap" strategy checks to see if minors are able to obtain alcohol from strangers near off-sale retail
outlets. The strategy involves placing minors outside alcohol beverage stores premises (in the parking lot or on the
sidewalk), the minor then approaches adults who are about to enter, and requests that the adult purchase alcohol for
them. The young person may offer the adult a fee or a portion of the alcohol purchased in exchange for conducting the
transaction.
The information obtained in the shoulder tap surveys is used to a) increase public awareness of the problem, b)
discourage adults from buying alcohol for minors
Community Partners:
Franklin County Police Departments
Franklin County Drug Task Force
Franklin County Police Chiefs
Western MA Center for Healthy Communities
Resources Required:
It is anticipated that shoulder tap enforcement activities will involve 1 police officer and 2 youth acting as teams to
conduct the effort. It is estimated that a sufficient number of shoulder tap activities could be conducted in Franklin
County over a ___ day period.
Contact Person:
Lauri Turkovsky 540-0600 x3119 [email protected]
31 5/2/2006
4. Strategy Name: Social Host Liability Law Education to Parents
Description:
Under social host liability laws, adults who serve or provide alcohol to persons under the age of 21 can be held liable if
an underage person who was provided alcohol is killed or injured, or kills or injures another person.
Community Partners:
Resources Required:
Contact Person:
Lauri Turkovsky 540-0600 x3119 [email protected]
32 5/2/2006
5. Strategy Name: Public Awareness Campaign
Description:
Component 1: Alcohol Awareness
The public awareness campaign seeks to a) raise the awareness of the public about the issue of underage drinking b)
highlight the community norms initiatives (compliance checks, beverage server training, shoulder taps, etc.) c) support
efforts to address policy and laws related to underage drinking.
Public Awareness Campaigns targets the entire community and all members of specific segments of the community.
Community Partners:
Resources Required:
Contact Person:
Lauri Turkovsky 540-0600 x3119 [email protected]
33 5/2/2006
6. Strategy Name: Modify Town Ordinances to require server training
Description:
This strategy entails working with each town’s board of selectmen or city council to adopt a local ordinance that
address alcohol issues. Examples of these ordinances include:
Underage Alcohol Sales to Minors: requires all businesses that serve alcohol to require each of their serves to become
certified through a server training program. Each town will decide what penalty should be imposed on noncompliant
vendors.
Other: TBD
Community Partners:
Cities and Towns
Franklin County Drug Task Force
Resources Required:
Contact Person:
Lauri Turkovsky 540-0600 x3119 [email protected]
34 5/2/2006
Parent Education Strategies
7. Strategy Name: Provide Parent Education to parents/caregivers of Middle School age youth
Risk Factors
*Family Management Problems
* Favorable Attitudes Toward Substance Abuse
Early Initiation of Substance Abuse
Family Conflict
Friends Who Use
Protective Factors
Bonding (opportunities, skills and recognition*)
Healthy Beliefs & Clear Standards
Description:
This strategy involves the support of two Parent Education programs: Guiding Good Choices (GCC) and Stars for
Families (SFF).
The parent education curriculum Guiding Good Choices is currently available for parents of youth ages 9-14 years old.
The Community Coalition for Teens received funding to train 12 facilitators in the Guiding Good Choices parent
education curriculum. The 12 facilitators were trained in May, 2005 and are now available to provide parent education
classes in the community. This strategy seeks to promote the expansion of the parent education provided under the
existing funding and to seek permanent resources to continue the effort beyond the current funding period. The
Guiding Good Choices parent education classes will be provided to groups of 8-10 families attending once a week for
2 hours per week for 5 weeks. Approximately 10 classes will be provided at various locations throughout the year.
STARS for Families (Start Taking Alcohol Risk Seriously) consists of three primary components that targets parents
of youth ages 9 – 14. The three components include 1) Health Care Consultation—A nurse or other health care
provider delivers a brief (20minute) annual health consultation concerning how to avoid alcohol use. The intervention
is designed to reach youth at specific stages of alcohol initiation and readiness for change and provides a range of
prevention messages. 2) Key Facts Postcards—Ten Key Facts postcards are mailed to parents or guardians in sets of
1 or 2 per week for 5 to 10 weeks. The cards tell parents what they can say to their children to help them avoid alcohol.
Parents can return a detachable postage-paid portion of the card to provide information about their interaction with
their children and its usefulness. 3) Family Take-Home Lessons—Parents and guardians are provided with four
weekly take-home prevention activities they can complete with their children and return. The lessons include an
alcohol avoidance contract for the child to sign and a feedback sheet to collect satisfaction and usage data from
parents. This strategy seeks to provide the STARS for Families program within schools, health clinics, youth
organizations, work sites, families, religious organizations, and other community organizations. Currently, no funding
is available for the Stars for Families program.
Community Partners:
The GGC parent education program is coordinated by the Community Coalition for Teens.
The following organizations have staff who are now trained in GGC: CCT, Dial Self, Big Brothers Big Sister,
Western Massachusetts Center for Healthy Communities, Massachusetts Society for the Prevention of the Cruelty of
Children, The ARC, Dial Self , Greenfield Middle School and Montague Catholic Social Ministries.
35 5/2/2006
Targeted recruitment activities will be conducted with the following organizations: Interfaith Council, Chamber of
Commerce and the YMCA
Resources Required:
Guiding Good Choices: Michele Houghtaling of CCT is available as the coordinator for this project. It would be ideal
to offer an additional GC training in the Fall. The Training costs are $4,975(maximum participant number is 12) plus
$110.00 material fee per person. Additional expenses would include facilitator travel expenses, training site and
meals. Once trained, the implementation fee is $30.00 per hour for parent education facilitator x 10 hours = $300.00.
Additional monies would be added for preparation time, babysitting services, food and incentives.
SFF: TBD
Contact Person:
Michele Houghtaling 774-1194 x119 [email protected]
36 5/2/2006
8. Strategy Name: Provide Parent Education to parents/caregivers of High School age youth (Age 12 – 17)
Risk Factors
*Family Management Problems
* Favorable Attitudes Toward Substance Abuse
Early Initiation of Substance Abuse
Family Conflict
Friends Who Use
Protective Factors
Bonding (opportunities, skills and recognition*)
Healthy Beliefs & Clear Standards
Description:
Implement the “Staying Connected With Your Teen” curriculum for parents of high school age students. It essential
that key leaders be identified as potential facilitators and attend a proposed training. Training would be held in
Franklin County for up to 12 participants who in turn would facilitate ongoing parent education sessions.
Community Partners:
It is expected that coordination of this strategy will be provided by the Community Coalition for Teens. The twelve
trainers may represent the following organizations: CCT, Dial Self, Big Brothers Big Sister, Western Massachusetts
Center for Healthy Communities, Massachusetts Society for the Prevention of the Cruelty of Children, The ARC, Dial
Self, Greenfield Middle School, and Montague Catholic Social Ministries.
Targeted recruitment activities will be conducted with the following organizations: Interfaith Council, Chamber of
Commerce and the YMCA
Resources Required:
The costs itemized below reflect a facilitator training session as well as paying those trained to implement the
curriculum.
a) Training (facilitator training) $3,000
b) Facilitator $1,400
c) Materials for 10 participants $4,000 ($399 per person)
d) Session delivery: $8,125.00 ( implementing 5 sessions)
$1,200 ($30.00 x 40 hours for each 5 week course
(10 hours facilitating and 30 hours prep time)
$ 200 (Printing, postage & supplies)
$ 225 (Childcare Services $15.00 x 15 hours
$16,525 Total
Total: $16,525
37 5/2/2006
Timeline (if appropriate):
Month 1: Funding workgroup to identify potential funding sources for training programs appropriate for parents
of high school age youth.
Months 2-3: Research and select a parent education program appropriate for parents of youth ages 14 – 18 and
appropriate for Franklin County.
Months 4-6: Identify and train individuals from the Franklin County community to deliver the parent education
program
Months 7-12: Provide the parent education program to parents in locations throughout Franklin
County.
Contact Person:
Michele Houghtaling 774-1194 x119 [email protected]
38 5/2/2006
8. Strategy Name: Promote Youth Recognition by Parents
Description:
The goal of this is more communication between youth workers/youth serving agencies and parents thus
leading to increased parental recognition of youth. This strategy will involve the following activities:
1) Partner with School Districts that conduct “First Day” Celebrations by providing information to
parents on the need to recognize and support their child’s involvement in school academic and extra-
curricular activities. For example, this activity could include providing refrigerator magnets on
which the parents could recognize their child’s accomplishments. Publicly recognize businesses for
their support of the First Day effort
What can we do to support the First Day Events?
1. Contact businesses to let them know about the effort and give parents the time off
2. Distribute flyers to businesses and parents through summer programs and other methods
3. Distribute a “Youth Recognition” Flyer (prevention update) that can be provided at the First
Day and elsewhere.
2) Develop an information sheet / flyer for parents. The information sheet will contain suggestions and
recommendations to help parents acknowledge and recognize, in both formal and informal ways, the
positive actions of their children. Distribute the flyer for parents in school newsletters, through
parent serving organizations, websites and other school communications encouraging parents to
recognize and celebrate their children’s efforts and successes. Specific ideas for distributing the flyer
include:
• Create a refrigerator magnet that could be distributed with the flyer so the Parents can post their
children’s work on the fridge.
• Send the flyer home with report cards to the parents
• Work with the Youth Services Round Table to distribute the flyer
• Include in the flyer a box on “how to set up a youth recognition event”
3) Develop and provide a training for youth serving agencies on ways to increase communication with
parents regarding their child’s participation in the youth activities. The communication will allow
parents to provide additional recognition and reinforcement for their child’s participation in the
activity. The training will increase skills of youth service workers to educate parents on the need for
positive recognition.
Community Partners:
39 5/2/2006
Key partners for this strategy include:
a) school districts
b) youth serving organizations (key organizations include: youth service roundtable
c) parent serving organizations (key organizations include:
Contact Persons:
Rachel Stoler 774-1194 x 116 [email protected]
Sarah Neelon 774-7028 x103 [email protected]
40 5/2/2006
9. Strategy Name: Promote Youth Recognition in the Community
1) Seek funding for minigrants to support youth recognition activities among all organizations in the
county. Provide $100 - $500 to organizations that want to recognize youth in creative ways.
This could be implemented through a simple application process. A total of ?? $2,000 - $5,000
would be all that would be needed to kick off such an activity.
2) Support community organizations to enhance and formalize youth recognition activities This
effort involves working organizations who provide youth awards to generate publicity for the
awards, encourage nominations of youth for awards, and recognize youth who receive awards.
The following awards have been identified or proposed:
Greenfield Mayor’s Youth Recognition Award FCAC Youth Recognition Night
Public Health Leader’s Award REB Youth Awards
Brick House Achievement Awards YMCA
Traprock Peace Maker Awards Probation/DSS/DYS Awards
Student of the Month (schools) GCTV Youth Profiles
West County Youth Recognition Awards 9 Town Community Partnership
Points of Light Foundation Freedom Award
4) Start “Youth / Businesses” collaboration such as have business each sponsor one school building
and post the school’s are in their business location
5) Conduct a county-wide youth recognition event as a chance to recognize youth, youth service
organizations that recognize youth and business that support youth
6) Recognize businesses that support youth – provide certificates, newspaper advertisements etc.
that publicize the positive support of businesses for youth
41 5/2/2006
Target Audience Description:
The target audience for this strategy will be all organizations that provide services or activities for young
people.
Community Partners:
Key partners in planning and implementing these strategies will include:
Resources Required:
TBD
Contact Persons:
Rachel Stoler 774-1194 x 116 [email protected]
Sarah Neelon 774-7028 x103 [email protected]
42 5/2/2006
10. Strategy Name: Promote youth recognition in Schools
Description:
The goal if this strategy is to support and expand youth recognition in schools. This strategy will involve the
following activities:
1. Survey/interview schools and school districts to find out what formal and informal recognition
efforts are in place.
2. Share the information about successful recognition activities among the schools – for example
increase positive recognition on the report cards
3. As identified provide training to school personnel on effective recognition techniques.
Note: The school survey could be conducted as part of the school survey of youth prevention education
programs being conducted under the Youth Prevention Education Strategy.
Community Partners:
Key community partners involved in implementing this effort will include:
Contact Person:
Rachel Stoler 774-1194 x 116 [email protected]
Sarah Neelon 774-7028 x103 [email protected]
43 5/2/2006
11. Strategy Name: Increase communication between schools, community and parents
Description:
The goal if this strategy is to ensure that youth recognition efforts in one sector (e.g. schools, community
programs, family) are fully communicated to others in the community. This increase communication will:
• Create a climate of positive reinforcement for youth participation in all youth-based activities
• Reinforce recognition provided to young people
• Increase organizational skills and capacity to conduct recognition activities for youth.
1. Allow anybody in the community to identify youth who should receive recognition for their
participation
2. Collect the information about the youth and their efforts from the identifying individual or
organization
3. Share the recognition with others in the community – both on an individual basis and as a regular
“list” of those recognized over a period of time.
Community Partners:
Key community partners for this effort include:
44 5/2/2006
Strategy Outcomes (# of sessions, # of participants, # of trained teachers, # of volunteers etc.)
- Creation of the achieve-o-gram system
- # of achieve-o-grams completed
Contact Person:
Rachel Stoler 774-1194 x 116 [email protected]
Sarah Neelon 774-7028 x103 [email protected]
45 5/2/2006
12. Strategy Name: Support Youth Prevention Education in the Schools
Description:
This strategy will be conducted in partnership with representatives from each of the school districts in Franklin
County. The first step will be to contact a representative in each school district to work with on this strategy. The
strategy involves three main components:
Component #1: Survey existing youth health and prevention education in the schools. This effort involves:
a. Develop a questionnaire for school district representatives to complete regarding prevention education and
health education classes conducted at each grade level in each school building.
b. Work with each school district to complete the questionnaire – through meetings, phone calls, mailing and
emails
c. Organize the findings to identify the range of prevention and health education offered in Franklin County.
Component #2: Identify available and appropriate “Best Practices” curricula for school districts. This involves:
a. Reviewing the above survey to identify “gaps” or needs in curricula
b. Interviewing key personnel to identify curricula needs
c. Investigating curricula lists and databases to identify appropriate curricula
d. Prepare the results for School District Review
Component #3: Work with each School District to support their efforts to provide a comprehensive health and
prevention education curricula in the schools. This effort involves working with each school district on an
individual basis.
Community Partners:
Each school district in Franklin County. .
Resources Required:
Participant Outcomes (changes in participant knowledge, attitudes, skills, behaviors, perceptions): N/A
46 5/2/2006
Contact Person:
[email protected]
47 5/2/2006
Strategy Name: Support Youth Prevention Education in the Community
Description:
This strategy will be conducted in partnership with representatives from existing providers of youth education in
Franklin County. The first step will be identify existing providers and to contact a representative from each
organization to work with on this strategy. The strategy involves three main components:
Component #1: Survey existing youth prevention education provided by community organizations. This effort
involves:
a. Develop a questionnaire for each organization to complete regarding prevention education curricula offered
b. Work with organization to complete the questionnaire – through meetings, phone calls, mailing and emails
c. Organize the findings to identify the range of prevention education offered in Franklin County.
Component #2: Identify available and appropriate “Best Practices” curricula for the community organizations. This
involves:
a. Reviewing the above survey to identify “gaps” or needs in curricula
b. Interviewing key personnel to identify curricula needs
c. Investigating curricula lists and databases to identify appropriate curricula
d. Prepare the results for Organizational Review
Component #3: Work with each organization to support their efforts to provide prevention education curricula in the
programs and activities. This effort involves working with each organization on an individual basis.
Community Partners:
Each youth serving organization in Franklin County that provides youth prevention education curricula.
Resources Required:
Participant Outcomes (changes in participant knowledge, attitudes, skills, behaviors, perceptions): N/A
Contact Person:
48 5/2/2006
49 5/2/2006
Strategy Name: Facilitate Coordination of Youth Prevention Education in Schools and Communities
Community Partners:
Each school district and youth serving organization that provides youth prevention education curricula in Franklin
County.
Resources Required:
Participant Outcomes (changes in participant knowledge, attitudes, skills, behaviors, perceptions): N/A
Contact Person:
David Shavel 376-1106 [email protected]
50 5/2/2006
51 5/2/2006