Dear Participants,
Please go through the problem statement and find the Dataset attached in
the Project Section.
Dataset: Cafe_Data_MRA.xlsx
The data set provided to you is the data set of a Café Chain for one
of its restaurants. Do a thorough analysis of the data and come up
with the following analysis.
The owner of the restaurant wants you to use this data to come up
with a set of recommendations that can help his Café Chain increase
its revenues. He is able to provide you with a data set for POS (point
of sale data) for one of his chains.
Exploratory Analysis (45 Marks)
Exploratory Analysis of data & an executive summary (in PPT) of your
top findings, supported by graphs. 15 Marks
What kind of trends do you notice in terms of consumer behavior over
different times of the day and different days of the week? Can you give
concrete recommendations based on the same? 15 Marks
Are there certain menu items that can be taken off the
menu? 7.5 Marks
Are there trends across months that you are able to notice? 7.5 Marks
Menu Analysis- (45 Marks)
Identify the most popular combos that can be suggested to the
restaurant chain after a thorough analysis of the most commonly
occurring sets of menu items in the customer orders. The restaurant
doesn’t have any combo meals. Can you suggest the best combo
meals?
o Use of Market Basket Analysis (Association Rules) 15 Marks
Write Something about the association rule and its relevance in
this case
Add KNIME workflow Image or Python package used
Write about threshold values of Support and Confidence
o Associations Identified 15 Marks
Put the associations in a tabular manner
Explain about support, confidence, & lift values that are
calculated
o The suggestion of Possible Combos with Lucrative
Offers 15 Marks
Write recommendations
Make discount offers or combos ( or buy two get one free) based
on the associations and your experience
Minimum PPT Requirements:
Minimum 12 Slides of PPT required:
o Minimum 8 slides on EDA and Inferences.
o Minimum 2 Slides on Market Basket Analysis
o Minimum 2 slides on Market Basket Analysis inferences and
recommendations
o Do not add code
o If you are using KNIME, adding KNIME Workflow is a must
o It is a must to add plots/graphs in the PPT itself
Refer to Project FAQs in case of any doubt
Please note the following:
Your submission should include the following:
o A PowerPoint Presentation - You will be evaluated based upon
this. (You can convert PPT to PDF, that is also acceptable)
o Supporting file- You can use any tool(Tableau or Python or
KNIME) used in the DSBA program for this project. It’s a must to
share the code for reference
Please ensure timely submission as a post-deadline assignment will not
be accepted.
Thanks
Program Office
