DBM PROJECT GUIDELINES
Project Guidelines
The project would look at the students’ ability to apply the concepts learnt in this course. The
project has 3 components. A detailed description of each component is given below-
A. Industry and firm selection
a. Select an industry and a focal firm for your analysis
b. Give a description of the chosen industry and how it is evolving
c. What is the business model of your current firm?
B. Competitor analysis
a. Identify a major competitor for this firm in the industry (preferably choose a
competitor firm with a strong digital focus).
b. Analyze the competitor’s business model
c. How is the competitor’s digital strategy disrupting the market/affecting the
chosen firm’s business
d. How is the chosen firm responding to competition?
i. Participants are encouraged to interview some relevant persons from
the chosen firm for insights
ii. Participants are recommended to refer to multiple secondary sources of
information(like company website, press releases, news reports,
industry reports, research articles)
C. You have two option to choose from. Clearly state the option that you select:
Option 1 : Recommendations for the existing business model
How would you recommend the chosen firm to change its business model to
adapt/thrive in the competitive environment? What should be the firm’s
approach to digital transformation?
Option 2 : Coming up with a new business model
You are now planning to start a new firm in this industry. Given the competition
from your chosen firm and other major competitors, how will you develop a
business model? Why do you think your new firm will be able to survive in the
industry?
Submission Guidelines
10 min video presenting the project
Add the link of this video in your report as well and make sure it is stored in an
accessible google drive folder.
Video content beyond 10 mins will not be considered for evaluation.
Report Format
Times New Roman
Size 12(body)
Max page limit-10 pages (all inclusive)
Title page should contain the contact details of all the group members (name, roll
no., group number, email id, contact number).
PDF version of the report to be submitted
Report to be named as : GroupX_sectionX_finalProject.pdf
Evaluation Criteria
Component A-30%
Component B-30%
Component C-35%
Report & Video (Formatting and adherence to guidelines) - 5%
Negative marks for reports/video going beyond suggested length.
