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Assignment Guidelines

The assignment requires teams of up to 6 members to collaboratively research a specific industry, identify consumer demand, and develop a product or service offering. Each team must submit a hard copy and PDF report, along with individual PowerPoint presentations, and will be evaluated based on presentation quality and report content. Strict plagiarism checks will be enforced, and teams must present their findings with knowledge of the entire report on fixed dates without rescheduling options.

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5 views2 pages

Assignment Guidelines

The assignment requires teams of up to 6 members to collaboratively research a specific industry, identify consumer demand, and develop a product or service offering. Each team must submit a hard copy and PDF report, along with individual PowerPoint presentations, and will be evaluated based on presentation quality and report content. Strict plagiarism checks will be enforced, and teams must present their findings with knowledge of the entire report on fixed dates without rescheduling options.

Uploaded by

1981.the.order.of.stag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment Framework: Industry-Based Marketing

Project
Guidelines:

1. Team Formation:

o Each team must have a maximum of 6 members.

o Individual presentations are not allowed; collaboration is


mandatory.

2. Submission Requirements:

o Each team must submit:

 A hard copy of their report.

 A PDF file of the same report.

 A PowerPoint presentation prepared by each team


member.

3. Evaluation Criteria:

o Individual Presentation: 70% of total marks.

o Overall Report Quality: 30% of total marks.

4. Plagiarism Check:

o All reports will undergo an AI plagiarism check.

o If plagiarism exceeds 30%, the entire team will receive zero


marks.

5. Presentation Rules:

o Each team member will present their respective part.

o However, all members must have full knowledge of the entire


report.

o Teams will be called randomly on the presentation day; no


serial order will be followed.

o Only one chance will be given to each team and their


members.

o Presentation dates are fixed; no rescheduling requests will be


entertained.
Project Details:

 Each team is assigned a specific industry or sector.

 Teams must conduct in-depth research on their allocated


industry/sector.

 Identify consumer demand within the industry.

 Based on identified demand, finalize a product or service offering.

Research Methodology:

 Teams can conduct both online and physical surveys.

 Survey findings should be incorporated into the presentation.

 Teams may also include video interviews of customers.

 A minimum of 4-5 customer interviews must be showcased in the


presentation.

Marketing Mix Analysis (7 P’s):

 Teams must analyze their product/service using the 7 P’s of


Marketing.

 Not all P’s may be relevant to every industry; teams must justify the
exclusion of any P.

 The analysis must be well-structured and logically presented.

Best of Luck!

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