Brand
Guidelines
Shaping Our Brand.
This document exists to give you the rundown of
our brand. We care about cultivating it, and it grows
by consistency from corner-to-corner. Refer to this
guideline for all things visual identity, and together
we can shape our brand into something great.
Primary Logo ........... 4 Color Palette ........... 9
Badge Logo ............. 5 Font Library............. 11
Clear Space ............. 6 Font Usage .............. 12
Logo Rules .............. 7 Examples ................ 13
Our Logo
Primary Logo
Our main visual asset is our logo in
it’s primary lockup. The logo can be
used in the following colorways.
A | Full color on white
B | White on black
A B
C | Full color on lime
D | Negative on green
C D
Our Logo 4
Badge Logo
9ďīĮĪķīÐĮĨÆÐĮșĨīďťăÐĨðÆĴķīÐĮșďī
åďīĴďķÆìĨďðĊĴĮĴìĴĊÐÐÌĮďĉÐŦīÐș
our badge logo can be used.
A | Full color on white
B | Lime and green on black
A B
C | Green on lime
D | Lime on green
C D
Our Logo 5
Clear Space
We want our logo to shine, no matter
where it lives. To do so, it needs to have
ample clear space.
ÐìŒÐÌÐťĊÐÌĨīĉÐĴÐīĮĴďĉāÐ
sure no other elements encroach on this
clear space.
Since our badge logo is used with more
ŦīÐșðĴðĮĊďĴīÐĮĴīðĊÐÌÅřÆăÐīĮĨÆÐȘ
As shown, it is able to be on top of other
elements. If it is behind elements, make
sure the name and arrow are easily seen. Hey there, grad!
Get ready Your new
for new dream job
horizons! is here.
Our Logo 6
Logo Rules 1. 2. 3.
1. Do not stretch or distort the logo
in any way.
2. Do not change the color of our logo
beyond the allowable color options.
4. 5. 6.
3. Do not rotate the primary logo.
4. Do not change the transparency
of the logo.
5. Do not add effects to the logo.
6. Do not rearrange the logo’s elements.
7. Do not put the logo on a background
that deems it illegible or unappealing. 7. 8. 9.
8. Do not change the size of the elements.
9. Do not render under poor resolution
or sharpness.
Our Logo 7
Our Colors
Color Palette
Black
HEX #141a17
C: 75 M: 64 Y: 68 K: 78
R: 20 G: 26 B: 23
Our colors add energy to our identity.
Black and white are the base colors of
our palette, with green and lime serving
as accents. All four of our colors can be
Green
used in the same layout.
HEX #00cc66
C: 71 M: 0 Y: 83 K: 0
R: 0 G: 204 B: 102
Lime
HEX #ccff33
C: 25 M: 0 Y: 100 K: 0
R: 204 G: 255 B: 51
White
HEX #ffffff
Our Colors 9
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
Our Fonts
Aa
Font Library
Three fonts build the typography system
of our brand. Prompt Black is used in our Prompt Black
Aa
wordmark and is the most distinguished Wordmark | Headers
font in our library. Headers should be in
Prompt Black as often as possible.
Barlow Regular is our workhorse font,
being used for all body text as well as
captions and subheaders.
When text needs to be emphasized, or
an additional subheader style is needed,
Barlow Medium Italic should be used. Barlow Regular
Aa
Body text | Captions | Subheaders
Barlow Medium Italic
Our Fonts 11
Subheaders | Emphasized Text
Font Usage
This is a bold,
The adjacent examples showcase how
to use the three brand fonts together.
big headline.
When selecting color pairings for fonts, This is a subheader option.
always ensure there is enough contrast
to provide ample legibility.
Another subheader option looks like this.
This is what body text looks like. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Vivamus porta in sem
at egestas. Sed ultrices diam nibh. In pulvinar sit amet
ante id condimentum.
To make a point,
you can use two fonts.
Our Fonts 12
Examples
Reach your dreams
without a degree.
Banner Design
T-Shirt Design
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For questions about using these guidelines,
contact [email protected]
