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com
Logo Guidelines
Template
This template provides the basic and
essential framework that is included
when preparing a logo guide. Adjust
and edit as necessary for your brand.
aneuedesign.com
Hello!
Thank you for downloading our Logo Guidelines Template, a logo
guide is one of the most important parts of a brand manual
because of the necessary rules and standards to make sure a
logo is used well across multiple touchpoints. We hope this
serves you well in creating a strong and consistent brand identity.
[The template begins on the next page. Feel free to create your
own look and feel and fill in the necessary copy for your logo.]
L LOGO
BRAND NAME
LOGO GUIDE 2024
Brand Name Logo Guide 2024
BRAND NAME / LOGO
Insert a brief 2-3 sentence paragraph here about the brand and what they’re
known for so you can give a proper introduction. Remember, the logo guide
isn’t just going to be for the people within the company, but for people outside
it as well that will be given the responsibility to handle the logo.
Brand Name Logo Guide 2024
TABLE OF CONTENTS
01 Primary Logo
05 Colors
02 Elements
06 Spacing
03 System
07 Sizing
04 Construction 08 Misuse
Brand Name Logo Guide 2024
01 Primary Logo
Present the primary logo to be used
by the brand, this would usually be
the vertical or horizontal lockup, if a
combination logo is used (icon +
wordmark) because it presents an
easy indicator of the brand plus the
L
brand name.
Add a descriptor for the primary
logo and why this particular one
should be used to present the
brand.
LOGO
VERTICAL LOCKUP
Brand Name Logo Guide 2024
02 Elements
This is the space to discuss the
meaning of the different parts of the
logo, for the example provided, it
can be broken down into the icon
“ L” I C O N “LOGO” WORDMARK
and the wordmark.
ICON
The “L” icon represents the letter “L”
in the “LOGO” wordmark and
LOGO
provides an easier brand recall.
WORDMARK
The “LOGO” wordmark was created
with bold letters and clear spacing
with a more subtle design to allow
L
the icon to standout.
The logo to the right doesn’t give
much to describe, so be more
elaborate when it comes to your
own logo.
H O R I Z O N TA L L O C K U P
Brand Name Logo Guide 2024
03 System
This portion of the logo guide
discusses the different lockups and
L
how they work together on different
applications to create a system.
L LOGO
VERTICAL LOCKUP
Usually the primary logo because of
LOGO
ease of use and contains the icon
and wordmark in one, can easily
communicate who the brand is.
VERTICAL LOCKUP H O R I Z O N TA L L O C K U P
HORIZONTAL LOCKUP
Usually the secondary logo, if the
vertical lockup is not a good fit for
the application.
ICON LOCKUP
Used when the name of the brand is
already established, such as a
profile picture or in moments when
L LOGO
a smaller application of the brand
mark is necessary.
WORDMARK LOCKUP
Used when the icon is already
present or a simpler representation
of the brand name is required.
ICON LOCKUP WORDMARK LOCKUP
B r a n d N a m e L o g o G u i d e 2 0 2 4
04 Construction
This part of the logo guide talks
about the construction of the logo.
Not all logos have proper
alignments and measurements,
especially the ones that are organic
in form (like Coca-Cola or KFC).
However, for the ones that do have
measurements, you can use this
portion to show those and to give
the proper breakdown.
This allows other designers to see
that the logo was properly made
L LOGO
and the spacing should not be
altered between the different
lockups.
Brand Name Logo Guide 2024
05 Colors GRAY BLACK WHITE
This portion of the logo guide talks
about the colors that will be used
for the logo (not necessarily the
entire brand).
This usually contains the primary
color, along with neutral colors such
as black and white to allow the logo
to be used on multiple backgrounds.
Remember, if a logo can’t operate in
black or white, then it probably
needs some more work.
For the guide on the right, make
sure to add the basic HEX, RGB, and
CMYK codes to ensure consistency
and accuracy when picking out
colors.
HEX D9D9D9
HEX 000000
HEX FFFFFF
RGB 217 217 217
RGB 0 0 0
RGB 255 255 255
CMYK 0 0 0 15 CMYK 75 68 67 90 CMYK 0 0 0 0
Brand Name Logo Guide 2024
05 Colors
This is part two of the colors, and
usually we just like to show the logo
on different colored backgrounds to
L L
show good examples of contrast.
For the logo that you’ll show, it can
be any of the lockups.
Also note that these are not the
only ways to use color with the
logo, but are simply examples to
show proper usage.
L L
Brand Name Logo Guide 2024
LOCKUPS WITH ICON
06 Spacing
L
L
This part talks about logo spacing -
clear space, or negative space, is
the area that surrounds the logo
that is completely clear of any other
graphical element.
L L LOGO L
L
UNIT OF MEASUREMENT
As the logo scales in size, this unit of
Clear space helps the logo stand measurement will scale with it.
out from the rest of the elements on
a page and ensures legibility, even
at small sizes.
As a general rule, the more clear
space around the logo, the better.
You can discuss the type of spacing
you’d want for your logos, but LOCKUPS WITHOUT ICON
usually, parts of the logo itself are a
sufficient unit of measurement
O
because they are easy to gauge.
This can also be presented
O LOGO
O
alongside other logos for possible
partnerships that the brand might
have in the future.
UNIT OF MEASUREMENT
As the logo scales in size, this unit of
measurement will scale with it.
O
Brand Name Logo Guide 2024
07 Sizing
1.4 4
Logo Sizing refers to the ratio of the
height and width of the different HORIZONTAL LOCKUP
lockups. This is sometimes
requested by printers or signage 1
L VERTICAL LOCKUP
Logo Dimensions
1
Logo Dimensions
Ratio: 1 : 4 (H:W)
Ratio: 1 : 1.4 (H:W)
Minimum Size: 2 inch / 192px (width)
makers to accurately pinpoint the Minimum Size: 2 inch / 96px (width)
logo’s proportions when scaled.
The minimum size of the logo is also
presented here so that people know
not to go below a certain size. This
can vary between different logos,
depending on how intricate a design
may be.
1
4.6
ICON LOCKUP
L
WORDMARK LOCKUP
1 Logo Dimensions
Logo Dimensions
Ratio: 1 : 1 (H:W)
1 Ratio: 1 : 4.6 (H:W)
Minimum Size: 1inch / 96px (width) Minimum Size: 2 inch / 192px (width)
Brand Name Logo Guide 2024
08 Misuse
This part of the logo shows the
different ways that the logo should
NOT be used.
Do NOT rotate the logo unnecessarily. Do NOT use gradients on the logo. Do NOT alter logo alignments.
Note that these are just a few of the
basic samples, and some logos
could have specific misuse
directions, feel free to add your own
as necessary.
Do NOT stretch the logo. Do NOT condense the logo. Do NOT use poor contrast on the logo.
LOGO
Do NOT add unnecessary elements to the logo. Do NOT change the logo color outside
Do NOT change the wordmark’s font.
of the approved palette
L
Brand Name Logo Guide 2024
Approvals
For approvals and changes that
might have to be made for the logo
that are not within the guidelines,
this section acts as a written
reminder that all changes must first
be brought to the attention of the
designer or an authorized
representative from the company.
L LOGO
BRAND NAME
LOGO GUIDE 2024
