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Advertisement Assignment

Students will work in groups to create a 15-30 second advertisement for a randomly selected existing product. The ad must mention the product name, use one prominent persuasive technique, and make a convincing attempt to persuade viewers to buy the product. Groups will be graded on their use of class time, teamwork, persuasive techniques, and following the assignment details.

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northingtonsharon6
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26 views2 pages

Advertisement Assignment

Students will work in groups to create a 15-30 second advertisement for a randomly selected existing product. The ad must mention the product name, use one prominent persuasive technique, and make a convincing attempt to persuade viewers to buy the product. Groups will be graded on their use of class time, teamwork, persuasive techniques, and following the assignment details.

Uploaded by

northingtonsharon6
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Advertisement Assignment

In pairs or groups of three, you will create a 15-30 second ad for an existing product. Your group
will pick at random from the products available.

For your ad, you must:

Mention the product name


Use persuasive techniques
One prominent appeal (ethos, pathos, or logos)
Make a convincing attempt to persuade the audience to buy your product
Videotape the ad and turn it in on Google Classroom so the class may view it, as well as
Mrs. Northington

You will be graded on:


How well you used your time in class
How you work together as a group
Your use of persuasive techniques
How closely you followed the assignment specifics
Rubric:

50 points A B C D

Use of class Group was Group was Group was Group didn't use
time highly engaged mostly engaged somewhat their time wisely;
10 points in working on in working on engaged in most of class
the ad during the ad during working on the time was spent
class. No side class. Only a ad, but several talking or
conversations couple side side working on other
were observed. conversations conversations things.
If the group were observed. were observed,
finished early, or group spent
they used time time working on
to make their ad other things.
better.

Group work All group Most group Half the group One person did
5 points members had an members had an did the work, all the work for
equal role in equal role in while the other the group.
making the ad. making the ad, half did less or
Each person but roles were none of the
contributed unbalanced, or work. Only one
during work time not all group person was in
and in the ad members were the ad.
itself. in the ad.

Persuasive Techniques were Techniques were Techniques were Only one


techniques presented presented well; presented okay, technique was
30 points flawlessly; the the audience but may not used, and the
audience was was almost have been audience was
persuaded the persuaded to completed clear. not persuaded.
product was buy the product. The audience The technique
worth buying. For the most wasn't quite used didn't
The techniques part, techniques convinced to buy make sense with
used were the were the most the product. the product in
most appropriate appropriate for Techniques may the ad.
for the product. the product. have seemed
out of place with
the product.

Following All directions Most directions Not all directions Directions were
directions were followed were followed were followed. clearly not
5 points perfectly. except 1-2. Several are followed.
missing or done
incorrectly.

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