2-18.
Is Dupont a customer-centered company, a product/technology-
centered company, or both? Explain.
Depending on the particular business unit or segment, DuPont, a diverse
worldwide firm with operations in several areas including agriculture,
materials science, and specialized chemicals, can be categorized as either a
customer-centered or a product/ technology-centered organization.
Customer-centered perspective:
DuPont is aware of how critical it is to comprehend and
accommodate client needs. Under a customer-centered
approach, the business would concentrate on conducting market
research to determine the needs, wants, and pain points of its
customers.
Example: Used for parachutes and tires for B-29 boomers.
Nylon became the standard fiber for belting in car and truck
tires. Developing new varieties, nylon staples and fibers
revolutionized the carpet industry. Further developments
created equally revolutionary ap- plications for nylon in
appliances, wire insulation, sporting gear, and home
furnishings.
Marketing tactics could include consumer segmentation, value
proposition creation, and product or solution delivery tailored to
the needs and preferences of particular customer groups.
Example: Women's hosiery. Until the late 1930s, women's
hosiery products were primarily made of silk, an ingredient that
made them extremely delicate and very expensive. After the
company perfected a suitable nylon cloth, the first nylon
hosiery went on sale in May 1940. Nylon hosiery was a huge
and instant success, evidenced by the long lines of women at
stores across the country, forever changing the way people
around the world dressed.
Product/Technology-Centered Perspective:
In the fields of materials science and technology, DuPont has a
long history of invention and research. This viewpoint
comprises an emphasis on creating innovative goods and
technology, frequently propelled by the internal skills and
knowledge of the business.
Example: Throughout the 1800s, DuPont focused almost
entirely on making explosives, developing a culture of
discovery and never- ending improvement. In the early 1900s,
DuPont organized its research and development activities into
two categories. Applied research and basic research./ In the
decades that followed, the applied side of DuPont's R&D
efforts created numerous and profitable innovations, in- cluding
smokeless gunpowder, celluloid films, and the artificial leather
known as Fabrikoid. After the company perfected a suitable
nylon cloth, the first nylon hosiery went on sale in May 1940.
/DuPont's commitment to both applied and basic research in
textiles led to such game changing prod- ucts as Orlon-an
acrylic fiber that proved effective as a substi- tute for wool in
sweaters, pile fabrics, and carpeting; Dacron-a polyester fiber
that set off the wash-and-wear revolution of the 1970s; and
Lycra-an elastomeric fiber that stretches up to six times its
original length and is found today in everything from yoga
pants to business suits.
The company may invest heavily in research and development
to create new materials, chemicals, or technologies that offer
unique advantages or solve complex problems. This could
result in a product-centric approach where the emphasis is on
the features, quality, and technological advancements of the
offerings.
DuPont would be positioned as the industry leader in terms of
quality and technology by emphasizing the technological
superiority, performance characteristics, and innovation of their
products through marketing methods.
History of Vingroup
- Founded in August 8, 1993 in Ukraine By Pham Nhat Vuong
- Headquarters: Vinhomes Riverside, Long Bien District, Ha Noi,
Vietnam
- Net worth: $26 billion
SWOT:
- S: Strong Brand, Management Excellence, High-Quality Products, Talent
Acquisition
- W: Human Resource Training, Diversification Setbacks
- O: Rising Incomes, Service Market Expansion
- S: Slow Business Market Development, Complex Administrative Procedures,
Dependency on Imported Technology
Similarities:
Mission:
While Dupont focusing on “To put science to work by creating
sustainable solutions essential to a better, safer, healthier life for people
everywhere.”
Vingroup simply want to create a better life for people.
Diversification: Both companies might have a diversified portfolio with
interests in multiple industries.
Technology – Industry
- VinFast VinAI VinTech
Trade in Services
- VinWonders VinPearl VinCom
Social Enterprise
- VinSchool VinBus VinMec
Marketing strategy
- Customer focus
- Product quality
- Global presence
- 4Ps of Marketing: Products, Price, Place, Promotion
Global Presence:
Depending on their business strategies, both companies may have a presence on a
global scale.
Brand Building:
Establishing a strong brand image is crucial. Vingroup may invest in marketing
efforts to enhance brand awareness and association with quality, and reliability.
Similar with Dupont, they have created more than just a brand name, they invested in
advertising there products, focusing on consumer’s needs, not just consumer’s wants
