Project Report on Hyundai i-10
Submitted to:Ms. Ankita Devnath
Submitted By:Devashish Singh 1st semester Group - A
Introduction
The Hyundai i10 is a 5-door hatchback subcompact produced by the Hyundai Motor Company. It was launched on 31st October 2007, replacing the Hyundai santro in some markets. The i10 is produced in India at Hyundai's Chennai plant for the domestic and export markets. It is positioned at the lower end of Hyundai's hatchback subcompact range.
Styling
The i10 has a large gaping air-dam, pulled-back headlamps, chrome-lined grill, integrated clear lens fog lamps, a bonnet that has a clam shell hint and a rear window with an upswept kink. The tailgate has a chrome-lined boot-release handle and an integrated roof spoiler on the top- end versions. Overall length (3565 mm) and wheelbase (2380 mm) are identical to the Santro with slightly more interior space; Ergonomic design was intended to accommodate tall drivers and increasing rear knee room. The width has been increased (and front and rear track) by 70 mm (2.8 in) for more shoulder room. The height has been reduced by 40 mm (1.6 in). Boot space at 225 litres (7.9 cu ft) is significantly lower than that of Getz.
Interior
The interior has a plastic dash housing with an optional integrated stereo. The instrument binnacle has a large white-faced speedometer, flanked by the tachometer and fuel and temperature gauges. The gear lever is built into the centre console, leaving space between the front seats for a couple of cup holders. The new i10 has a two-tone beige and light brown colour. To impart a more aesthetic appeal, the interiors have been accentuated with chrome and silver accents at multiple points. Other interesting design features like metal finish centre console, new instrument cluster, blue interior illumination etc. have been added to offer a more luxurious and ergonomic experience. Apart from this, the Next Gen i10 brings in a host of highly innovative design features like first- in-segment gear shift indicator display (M/T only), digital fuel indicator, Bluetooth, steering mounted audio & bluetooth controls and multiple power outlets
Exteriors
The Next Gen i10 sports an all-new front-end design. Its centerpiece is a new chrome radiator grill which features chrome detailing. It also boasts of a bracing set of 3D wraparound headlamps with multi-reflector chrome surround fog lamps. The bumpers have also been redesigned with a new front grille to lend a more aggressive look. It also features a micro roof antenna, body colour door handle and the side indicator lights incorporated on the outside rear view mirror. The rear of Next Gen i10 boasts of sleek and elongated tail lamps, bold rear bumper with body coloured inserts as well as rear bumper reflectors and trendy full wheel cover.
Variants Of i10
Hyundai i10 D-Lite Hyundai i10 Era Hyundai i10 Magna Hyundai i10 Magna 1.2 Hyundai i10 Asta Hyundai i10 Asta 1.2 Hyundai i10 Sportz 1.2
Hyundai i10 Asta 1.2 with Sunroof.
Colours Of i10
Crystal White Stone Black Oyster Gray Virtual Yellow Electric Red Deep Ocean Blue Champagne Gold Blushing Red Sleek White Alpine Blue
Different versions and their respective Prices(Ex. Showroom price New delhi) version Price (Ex-Showroom) Rs.3,53,018
Hundai i10 D Lite 1086 cc, Petrol, Manual transmission, 5 seate Hyundai i10 Era 1086 cc, Petrol, Manual transmission, 5 seater Hyundai i10 Magna 1086 cc, Petrol, Manual transmission, 5 seater
Rs. 3,90,445
Rs. 4,15,739
Hyundai i10 Magna 1.2 1197 cc, Petrol, 5 seater Rs. 4,22,017 (Manual transmission) Rs. 4,66,772 (Automatic transmission)
Hyundai i10 Sportz 1.2 1197 cc, Petrol, 5 seater
Rs. 4,47,842 (Manual transmission) Rs. 4,92,526 (Automatic transmission)
Hyundai i10 Asta 1.2 1197 cc, Petrol, Manual transmission, 5 seater Rs. 5,09,409
Hyundai i10 Asta 1.2 with sunroof 1197 cc, Petrol, 5 seater
Rs. 5,25,380 (Manual transmission) Rs. 5,70,095 (Automatic transmission)
SALES PER MONTH(2010-2011)
Showrooms of new delhi
Showrooms Months
HANS HYUNDAI
DEEP MOTORS
SUNRISE HYUNDAI
Feb 11 Jan 11 Dec 10 Nov 10 Oct 10 Sept 10 Aug 10 Jul 10 Jun 10 May 10
163 92 102 90 74 62 44 26 22 21
26 21 24 15 14 18 13 08 04 02
22 18 19 13 08 11 09 06 03 03
SALES PER MONTH(2010-2011)
180 160 140 120 100 HANS HYUNDAI 80 DEEP MOTORS 60 40 20 0 SUNRISE HYUNDAI
Demand and supply of I10 in five consecutive years
3500 3000 2500 demand and supply 2000 supply 1500 1000 500 0 2007 2008 2009 2010 2011 demand
Taken from the annual report of Hyundai motors
Relation between demand and prices:
demand
160 140 120 100 80 60 40 20 0 i10 d-lite i10 era i10 magna i10magna 1.2 i10 sportz 1.2 i10 asta 1.2 i10 asta 1.2 with sunroof
Law Of Demand: Other things being constant, there is inverse relationship between price and quantity demanded. The demand will decrease with increase in price.
x- axis shows various models of i -10 according to their prices y axis shows demand
Relation between supply and prices:
supply
250 200 150 100 50 0 i10 d-lite i10 era i10 magna i10 magna 1.2 i10 sportz i10 asta 1.2 i10 asta 1.2 with sunroof
Law of Supply: : Other things being constant, there is direct relationship between price and supply. The supply will increase with increase in price.
x- axis shows various models of i -10 according to their prices y axis shows supply
Market Structure
Hyundai comes in the market of perfect competition as there are many buyers and many sellers and market power is very less.
Demand Forecasting
Estimate of expected demand over a specified future period is called as forecast demand. It is expected in the month of march that the expected demand of i10 in coming six months is between 500-600 units considering the festivals during these time period like dusshera, diwali and new year. It is calculated on the basis of last 3 years gross sale in that particular period.
