Project Report
Project Report
Submitted by
Pradeep Choudhary
21BCMN022
University Guide:
Dr. Amit Kumar Sharma
Assistant Professor
Faculty of Management
JECRC UNIVERSITY, JAIPUR
January – June, 2024
1
DECLARATION
I hereby declare that the work reported in this report entitled “Performance
Analysis of Automobile Sector in India” resulted out of the Project Report for
semester 6th during the period January – June, 2024 is original and has not been
previously submitted anywhere else.
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ACKNOWLEDGEMENT
I, Mr. Pradeep Choudhary, would like to take this opportunity to thank everyone for their
amazing excitement and support during this endeavor. I would like to thank Prof. Renu Parik,
Dean of Management, at JECRC University in Jaipur, for her guidance. I appreciate her giving
me this chance to enhance my experience.
I extend my heartfelt appreciation to Dr. Amit Kumar Sharma. His inspiring personality cleared
the way for my investigation and made it easier for me to reach my objective.
Last but not least, I express my gratitude to my family and friends for their unwavering support,
understanding, and patience during the long hours spent researching, writing, and editing this
report. Their encouragement has been a constant source of motivation and inspiration.
In conclusion, I extend my heartfelt thanks to all those who have contributed, directly or
indirectly, to the completion of this report.
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Preface
The Indian automobile sector stands at a pivotal juncture, navigating through a myriad of
challenges and opportunities in an ever-evolving global landscape. As the world moves towards
sustainable mobility solutions and embraces technological disruptions, the Indian automotive
industry finds itself at the forefront of innovation, adaptation, and transformation. Against this
backdrop, it becomes imperative to undertake a comprehensive analysis of the performance of
the automobile sector in India.
This report aims to serve as a definitive guide, offering valuable insights into the multifaceted
dimensions of India's automotive industry. By delving deep into financial performance analysis,
and inter-company comparisons, this report endeavors to provide a holistic understanding of the
sector's trajectory.
Through meticulous analysis, this report will scrutinize the financial performance of major
players, and provide valuable insights into the competitive landscape.
In navigating through the challenges and opportunities that lie ahead, this report will offer
strategic recommendations for industry players to thrive in a competitive environment.
Additionally, it will put forth policy recommendations for the government to foster an enabling
ecosystem conducive to the sustainable growth of the automotive sector.
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Table of contents
1 Introduction 6-10
2 Methodology 11-13
3 Discussion 14-30
4 Conclusion 31-33
5 Learning 34-36
6 Appendices 23-49
7 Bibliography 50
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Chapter 1
Introduction
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Introduction
The Indian Auto sector is a significant contributor to the nation’s automotive industry, economy,
and employment. It encompasses a wide range of passenger vehicles, including hatchbacks,
sedans, SUVs, and luxury cars, catering to diverse consumer needs and preferences. This
comprehensive deep-dive analysis aims to provide an in-depth understanding of the Indian
automobile sector, covering historical development, market dynamics, key players, market share
dynamics, challenges, opportunities, and future prospects.
India is first in the production of tractors, second in the production of buses, and third in the
production of heavy trucks, giving it a strong position in the global market for heavy vehicles.
1.2. Objective
The history of the Indian auto sector dates back to the early 20th century when a few
international automakers started assembling cars in the country. However, it wasn’t until the
post-liberalization era in the 1990s that the sector witnessed significant growth and
transformation. Key milestones include:
Pre-Independence Era: Limited presence of automobiles, primarily luxury cars for the
aristocracy.
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Post-Independence to 1980s: Restricted import policies resulted in the emergence of
Hindustan Motors (Ambassador) and Premier (Padmini) as early Indian car
manufacturers.
1990s: Liberalization led to the entry of global players such as Maruti Suzuki, Tata
Motors, Hyundai and Mahindra etc.
2000s: Rapid expansion and modernization, introduction of new models, and improved
safety and emission standards.
2010s: The emergence of SUVs, electric vehicles (EVs), and increasing focus on safety
and emission norms.
The electric vehicle (EV) market is estimated to reach Rs. 50,000 crore (US$ 7.09 billion) in
India by 2025. A study by CEEW Centre for Energy Finance recognized a US$ 206 billion
opportunity for electric vehicles in India by 2030. This will necessitate a US$ 180 billion
investment in vehicle manufacturing and charging infrastructure.
According to NITI Aayog and the Rocky Mountain Institute (RMI), India's EV finance industry
is likely to reach Rs. 3.7 lakh crore (US$ 50 billion) by 2030. A report by the India Energy
Storage Alliance estimated that the EV market in India is likely to increase at a CAGR of 36%
until 2026. In addition, the projection for the EV battery market is expected to expand at a
CAGR of 30% during the same period.
Indian automotive industry is targeting to increase the export of vehicles by five times during
2016-26. In FY23, total automobile exports from India stood at 47,61,487.
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The automobile sector received a cumulative equity FDI inflow of about US$ 35.40 billion
between April 2000 - September 2023. India is on track to become the largest EV market by
2030, with a total investment opportunity of more than US$ 200 billion over the next 8-10 years.
The Indian 4W market has experienced significant growth over the years, driven by factors such
as rising disposable incomes, urbanization, improved road infrastructure, and increased
consumer aspiration. The market size has consistently expanded, with annual sales reaching
millions of units.
Safety: Consumers prioritize safety features like airbags, anti-lock braking systems
(ABS), and electronic stability control (ESC).
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Fuel Efficiency: Fuel-efficient models, including hybrid and electric cars, are becoming
more popular.
Connectivity: Infotainment systems, Smartphone integration, and connectivity features
are increasingly important.
Sustainability: Growing environmental awareness has led to interest in EVs and cleaner
technologies.
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1.5. Introduction of Companies
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1.5.2 Mahindra and Mahindra
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1.5.3 Maruti Suzuki India
Maruti Suzuki India Limited, previously known as Maruti Udyog Limited, is an Indian
automaker headquartered in New Delhi. Established on February 24, 1982, it formed a joint
venture and licensing agreement with Suzuki, the largest automaker globally, on October 2nd,
1982. Suzuki Motor Corporation (formerly Maruti Udyog Limited), a Japanese company, owns
Maruti Suzuki India Limited. Maruti Suzuki has dominated the Indian vehicle market for over 25
years since its inception. It commenced operations in 1983 with the launch of the Maruti 800 and
made its global debut by exporting 500 cars to Hungary. The company has become a key player
in the Indian car industry, manufacturing and selling cars in India. Its manufacturing facilities are
located in Gurgaon and Manesar, Haryana, with a cutting-edge research and development facility
in Rohtak, Haryana. From its humble beginnings with the Maruti 800 series, Maruti Suzuki India
Limited now offers a wide range of 16 car models with over 150 variants.
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Chapter 2
Methodology
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Methodology
The methodology section of this report outlines the systematic approach undertaken to gather,
analyze, and interpret data pertaining to the performance of the automobile sector in India.
Employing a combination of qualitative and quantitative research methods, this section
elucidates the process followed to ensure the reliability, validity, and comprehensiveness of the
findings presented in the report.
Data Analysis: The collected data underwent rigorous analysis to derive meaningful
insights and conclusions. Qualitative data analysis involved thematic coding,
categorization, and interpretation of qualitative data collected to identify recurring themes
and patterns. Quantitative data analysis encompassed statistical techniques such as trend
analysis, comparative analysis and ratio analysis to discern relationships, trends, and
associations within the data.
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consent, and integrity in data collection and reporting. Participants' anonymity and
privacy were respected, and ethical guidelines were followed to maintain the integrity
and credibility of the research findings.
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Chapter 3
Discussion
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Tata Motors
3.1.1 SWOT Analysis
SWOT analysis is a strategic planning and strategic management technique used to help a
person or organization identify Strengths, Weaknesses, Opportunities, and Threats related
to business competition or project planning.
Strengths:
I. Strong Brand Recognition and Reputation
II. Diverse Product Portfolio
III. Extensive distribution network
IV. Advanced technology adoption
V. Strong financial performance
VI. Large customer base
VII. Wide range of services
VIII. Global Presence
Weaknesses
I. Dependence on domestic market
II. Service issues
III. Regulatory issues
IV. Slow pace of international expansion
V. High debt levels
Opportunities
I. Expansion into emerging market
II. Electric vehicle segment
III. Digital transformation
IV. Strategic partnership and collaborations
V. Autonomous vehicle technologies
VI. Focus on sustainable practices
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Threats
I. Intense competition
II. Regulatory issues
III. Cyber security threats
IV. Economic recessions
V. Fluctuations in raw material price
Profitability ratio
Liquidity ratio
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Capital Structure ratio
Coverage ratio
Turnover ratio
Valuation ratio
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3.1.3 Trend Analysis
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23
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Mahindra & Mahindra
Weaknesses
I. Relatively lower brand recognition globally
II. Dependence on domestic market
III. High reliance on SUV segment
IV. Vulnerability to economic fluctuations
Opportunities
I. Growth in electric vehicle market
II. Expansion into emerging market
III. Technological innovation and partnerships
IV. Sustainability initiatives and CSR activities
Threats
I. Intense competition in domestic and global markets
II. Regulatory changes and compliance cost
III. Supply chain disruptions
IV. Rapid technological shifts
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3.2.2 Ratio Analysis
Profitability ratio
Liquidity ratio
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Coverage ratio
Turnover ratio
Valuation ratio
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3.2.3 Trend Analysis
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Maruti Suzuki
3.3.1 SWOT Analysis of Maruti Suzuki
Strengths
I. Strong brand image and reputation
II. Market leadership in India
III. Extensive distribution and service network
IV. Wide product portfolio across segments
V. ‘Strong financial performance
Weaknesses
I. Overreliance on small cars
II. Limited presence in premium segment
III. Perception of lower build quality
IV. Lack of global presence
Opportunities
I. Collaborations
II. Technological developments
III. Immense production potential
IV. LPG versions of cost-effective hatchbacks
Threats
I. Controversies
II. Intense competition
III. Fall in market share
IV. Costs and expenses
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3.3.2 Ratio Analysis
Profitability ratio
Liquidity ratio
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Coverage ratio
Turnover ratio
Valuation ratio
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3.3.3 Trend Analysis
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Comparative Analysis
INTERPRETATION –
Tata Motors – Tata Motors has the highest rate of increase in profit margins among its
competitors it was at its peak in Mar 23 at 0.68 % but there were negative profit margins in past
years due to conditions in international markets and heavy investments in R&D and
infrastructure.
Mahindra & Mahindra – Its profit margins are not that great when compared to its competitors
it was 4.44 % in Mar 19 and 8.13 % in Mar 23. It showed decline in profit margin mostly due to
covid 19 crisis, although it showed a positive growth over years.
Maruti Suzuki – It has the showed decrease in profit margin in due to covid 19 crises but has
maintained positive profits and performed best in peers during past years.
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INTERPRETATION –
Tata Motors – It has shown a positive growth in ROE in last years with -47.9 % in Mar 19 to
5.32 % in Mar 23. This is a one of the best sign for selecting a stock for investing due to its
tremendous growth.
Mahindra & Mahindra – It has showed sharp fall in ROE in comparison to its peers from 13.29
% in Mar 19 to 0.31 % in Mar 20due to covid 19 impact. But has recovered and crossed the pre
covid level.
Maruti Suzuki – Maruti has maintained ROE best among its peers but there is little fall from
16.24 % in Mar 19 to 13.28% in Mar 23 due to fall in market share.
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INTERPRETATION –
Tata Motors – Tata has increased and maintained a healthy current ratio in past 5 years from 0.8
in Mar 19 to 9.8 in Mar 23.
Mahindra & Mahindra- It has highest current ratio among its peers and has increased over
years from 1.18 in March 19 to 1.29 in March 23.
Maruti Suzuki – Maruti has lowest current ratio in comparison to its competitors and also it is
declining from 0.87 in Mar 19 to 0.58 in Mar 23. It is not able to maintain the ideal ratio which is
a point of concern for its existing shareholders.
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INTERPRETATION-
Tata Motors – Inventory turnover ratio of Tata Motors has increased with highest pace among
its peers with an increasing ratio from 4.52 in Mar 19 to 11.84 in Mar 23. This might be due to
increased market share over years.
Mahindra & Mahindra – It is able to maintain the inventory turnover ratio over years even
with increased competition.
Maruti Suzuki – Maruti has a declining Inventory Turnover Ratio with declining from 25.87 in
Mar 19 to 11.94 in Mar 23 due to decrease in market share.
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INTERPRETATION –
Tata Motors – Tata Motors has shown a positive growth in EPS increasing from -84.89 in Mar
19 to 6.29 in Mar 23. Increasing at this rate is a positive sign for investors.
Mahindra & Mahindra – It has also shown a positive growth in EPS increasing from 16.33 in
Mar 21 to 92.41 in Mar 23after a sharp fall in year 2020. M&M is increasing at a higher rate of
than that of a Tata Motors.
Maruti Suzuki – Maruti has highest EPS in terms of numbers and but it had declined from
253.26 in march 19 to 128.43 in march 19 but was also increased at a rate of more than 100 % in
2023 as compared to 2022 showing a positive sign for investors.
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Chapter 4
Conclusion
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Conclusion
The present study deals with the evaluation of performance Analysis of the selected Automobile
firms in India (Tata Motors, Mahindra & Mahindra and Maruti Suzuki). The liquidity position of
the companies has been analyzed with the help of the current ratio and quick ratio. The solvency
position of the selected firms has been analyzed with the help of debt-equity ratio and interest
coverage ratio while for the profitability analysis Gross Profit, Operating Profit and Net Profit
Margins is used for Returns, return on Equity, Return on Capital Employed and Return on Assets
has been used. The study also revealed the Strengths, Weaknesses, Opportunities and Threats of
each of the companies. The main findings of the study and the conclusion drawn can be
summarized as follows:
The mean value of profitability of selected automobile companies during the study period
was about 14 % indicating sound return for the shareholder of the company or
satisfactory profitability position.
Liquidity ratios i.e. quick ratio and current ratio has been average and just able to
manages and maintain their ideal ratios but still firms had a satisfactory liquidity position
and have been able to meet short term obligations.
Debt-Equity ratio of the selected firms has revealed that two firms have made significant
use of debt in their capital structure and remaining one has no or very less amount of
debt. All the firms have used debt in very appropriate manner as and when required.
There has been a strong positive relation of sales with liquidity and profitability of firms
with increase in the sales of two firms apart from Maruti Suzuki.
Sales of the selected automobile firms have significantly impacted liquidity and
profitability of the selected firms. However, sales had no significant impact on their
solvency.
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Chapter 5
Learning
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Learning
Fundamental analysis can be important to investor when they are looking to invest in company.
If they find the financials of the company strong enough then they can invest in that company.
As per the analysis Automobile sector is booming with all the factors favoring it. It has revenue
of $ 118 billion in 2019 and projected revenue till 2024 is $ 200 billion. The Retail market in
India is estimated to be worth of US $ 1 trillion by 2035 and growing at a CAGR of about 8.1 %.
The Government of India encourages foreign investment in the automobile sector and has
allowed 100% FDI under the automatic route. Recently many initiatives has been taken by the
Government of India like in January 2024, the Ministry of Heavy Industries extended the tenure
of the Production Linked Incentive (PLI) Scheme for Automobile and Auto Components by one
year. The incentive will now be applicable for a total of five consecutive financial years, until
March 31, 2028.
I have done the analysis of 3 top companies of Automobile sector and came up with the result
that Tata Motors is the best stock according to some parameters that are: Inventory turnover
ratio, Current Ratio and increasing market share. This means that from increasing growth point
of view Tata Motors is the best company to invest in but when I calculated other ratios like Net
Profit Margin, Return on Equity and P/E Ratio the Mahindra & Mahindra was the clear winner.
To identify only one which is best among all, we will need to analyze each ratio in detail. After
analyzing each ratio and trend in detail we will find that from overall point of view Tata Motors
is the best stock or company to invest in as it has an increasing or growing ratios over years
while others companies ratios are either declining or having low pace growth.
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Chapter 6
Appendices
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Appendices
1. Profit and loss statement of Tata Motors (from 2019 – 2023) (RS. in cr.)
INCOME
EXPENSES
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Finance Costs 10,225.48 9,311.86 8,097.17 7,243.33 5,758.60
TAX EXPENSES-
CONTINUED
OPERATIONS
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PERIOD
EQUITIES AND
LIABILITIES
SHAREHOLDER'S
FUNDS
NON-CURRENT
LIABILITIES
49
Deferred Tax Liabilities 1,406.95 1,558.44 1,555.89 1,941.87 1,491.04
[Net]
CURRENT LIABILITIES
ASSETS
NON-CURRENT ASSETS
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Long Term Loans And 870.65 843.35 1,204.59 782.78 407.42
Advances
CURRENT ASSETS
Net Cash Flow From Operating 35,388.01 14,282.83 29,000.51 26,632.94 18,890.75
Activities
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Net Cash Used In Investing - -4,775.12 - - -
Activities 16,804.16 26,126.25 34,170.22 19,711.09
Cash And Cash Equivalents End 31,886.95 38,159.01 31,700.01 18,467.80 21,559.80
Of Year
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Revenue from 903.28 727.15 652.37 725.65 889.07
Operations/Share (Rs.)
PROFITABILITY RATIOS
LIQUIDITY RATIOS
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Quick Ratio (X) 0.71 0.74 0.70 0.58 0.58
COVERAGE RATIOS
VALUATION RATIOS
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5. Profit and Loss statement of Maruti Suzuki India (From 2019 – 2023)
(Rs. in Cr.)
INCOME
EXPENSES
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Other Expenses 15,805.50 12,672.70 10,837.50 11,889.60 11,638.50
TAX EXPENSES-CONTINUED
OPERATIONS
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6. Balance Sheet of Maruti Suzuki India (From 2019 – 2023)
(Rs. in Cr.)
SHAREHOLDER'S FUNDS
NON-CURRENT LIABILITIES
CURRENT LIABILITIES
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Other Current Liabilities 6,143.60 6,015.10 4,720.80 3,019.60 3,747.80
ASSETS
NON-CURRENT ASSETS
CURRENT ASSETS
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Cash And Cash Equivalents 41.60 3,042.20 3,047.10 29.00 187.80
Net Cash Flow From Operating 9,251.4 1,840.50 8,856.20 3,495.80 6,600.90
Activities 0
NET INC/DEC IN CASH AND CASH 2.20 -5.70 20.00 -165.10 113.10
EQUIVALENTS
Cash And Cash Equivalents Begin of 35.10 40.80 20.80 185.90 72.80
Year
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Cash And Cash Equivalents End Of 37.30 35.10 40.80 20.80 185.90
Year
PROFITABILITY RATIOS
60
PBIT Margin (%) 8.78 5.27 7.46 9.40 12.25
LIQUIDITY RATIOS
COVERAGE RATIOS
61
Interest Coverage Ratios 70.37 58.85 51.61 53.04 138.92
(Post Tax) (%)
VALUATION RATIOS
9. Profit and Loss statement of Mahindra & Mahindra (From 2019 – 2023)
(Rs. in Cr.)
INCOME
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TOTAL OPERATING 121,268.55 90,170.57 74,277.78 75,381.93 104,720.68
REVENUES
EXPENSES
TAX EXPENSES-
CONTINUED OPERATIONS
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Current Tax 2,742.04 1,868.10 2,014.89 2,314.16 2,350.46
EQUITIES AND
LIABILITIES
SHAREHOLDER'S
FUNDS
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Reserves and Surplus 55,548.64 46,343.12 40,771.89 39,150.07 39,439.45
NON-CURRENT
LIABILITIES
CURRENT LIABILITIES
65
ASSETS
NON-CURRENT ASSETS
CURRENT ASSETS
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TOTAL ASSETS 205,891.77 174,112.80 166,462.49 167,006.66 163,391.57
11. Cash flow statement of Mahindra & Mahindra (From 2019 – 2023)
(Rs. in Cr.)
Cash And Cash Equivalents Begin 3,487.59 3,374.59 3,492.24 6,139.00 4,466.63
of Year
Cash And Cash Equivalents End Of 3,493.41 3,487.59 3,374.59 4,745.03 6,139.00
Year
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PER SHARE RATIOS
PROFITABILITY RATIOS
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Return on Net worth/Equity 18.24 13.95 4.35 0.31 13.29
(%)
LIQUIDITY RATIOS
COVERAGE RATIOS
VALUATION RATIOS
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(X)
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Chapter 7
Bibliography
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Bibliography
www.moneyworks4me.com
www.businesstoday.in
www.ibef.org
www.nseindia.com
businessmodelanalyst.com
www.moneycontrol.com
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