Duet AI in

Google Workspace:
A new and powerful
way of working with
generative AI
A guide on how generative AI
and Google Workspace are
transforming work for the better
 2

Table of contents

Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Redefining productivity with Duet AI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

How it works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

How Duet AI can help teams and organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

5 ways to use Duet AI to work smarter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Day-to-day Duet AI in Workspace use cases

for teams and individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

How Duet AI can help your company generate more

revenue and decrease costs to increase ROI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Google Workspace’s approach to helping protect your data . . . . 27

A new and powerful way of working . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

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Executive summary
In a nutshell, generative AI is a type of artificial intelligence
that helps humans create content, such as text and images.
Google’s AI Principles
It represents a new era of work, and the world is rapidly shifting 1. Be socially beneficial
to embrace it as it transforms how people do things, boosting
2. Avoid creating or
creativity, productivity, and collaboration like never before. reinforcing unfair bias
Business leaders across industries and around the world recognize 3. Be built and tested
that they need to quickly develop plans for adopting generative AI for safety

in a safe, secure, and scalable manner, and that organizations that 4. Be accountable
adopt generative AI will leapfrog those who don't. to people

5. Incorporate privacy
Google Workspace is at the forefront of AI, having decided long design principles

ago that the most effective way to deliver AI features was not 6. Uphold high standards
of scientific excellence
to bolt-on tools in a complementary manner, but to be an AI-first
product instead. Along the way, we have used AI to block 99.9% 7. Be made available for
uses that accord with
of spam and phishing attacks on Gmail, provide summaries of long these principles
texts on Google Docs and conversations in Google Chat, and help
Read more about
people write over 180 billion times in the last year alone. Google’s AI Principles.

The latest milestone in our AI journey is the launch of Duet AI

in Workspace, a powerful way of working that uses generative AI
across Google Workspace apps. Duet AI in Workspace was built
strictly following Google’s AI Principles to be helpful and This guide highlights existing
responsible. It also adheres to our structurally safer approach and soon-to-be released
features in Google Workspace
to security. In fact, Google keeps more people safe online than to help you plan and
anyone else, and our top priority is to protect the confidentiality implement your generative AI
journey with Duet AI today.
and privacy of your data. Subscribe to stay informed
on Google Workspace
Read on to discover how we’re helping teams of all sizes do their product and feature updates.

best work with Duet AI in Workspace.

 4

Redefining productivity with Duet AI

From the beginning, Google Workspace was built to enable you to collaborate in real time with other
people. Now you can also collaborate with Duet AI, which lets you use generative AI technology easily.

Through our Google Workspace Labs initiative, we’ve tested Duet AI features extensively with
hundreds of thousands of users, who leveraged these tools to help them get things done at work
and in their personal lives — including with client outreach emails, job postings, project plans,
time-saving summaries, and more — and we are now ready to roll out Duet AI in Google Workspace
to organizations. Duet AI can:

Help you write Foster meaningful connections

Create original images Optimize project flows

Automate insights

What is AI and how AI, or artificial intelligence, is a broad term that encompasses
is it different from a wide range of technologies that enable machines to mimic
generative AI? human cognitive functions. Generative AI is an advanced
subset of AI that focuses on the ability to create and modify
content, such as text, images, and other content.

Examples of AI: Examples of generative AI:

• Route navigation in Google Maps • Summarization of Gmail and
Google Chat conversations
• Autocompletion in Google Search
• Generation of sentences and
• Autocorrection in word processors paragraphs from simple prompts
like Google Docs in productivity software

• Creation of applications without code

 5

How it works
Currently, most generative AI models are primarily language-driven, meaning people can use simple,
conversational language in their interactions with the models. Duet AI uses two main models:
generative language and generative imagery.

Generative language models learn about patterns in language through training data, by being
exposed to enormous amounts of text in many different formats and used in different contexts.
Given a text prompt, they predict what comes next through inference, and are used to create
text-to-text content to help people write, summarize, and respond in apps like Gmail and Docs.

Generative image models produce new images using techniques like diffusion, which means the
model learns by deconstructing a large number of images into noise, and then mapping noise back
to images. Given a prompt or related imagery, they resolve noise into a correlated image, creating
text-to-image content that can help people in Google Slides and Google Meet.

Two techniques that help people guide both of these types of models toward useful output are
prompting and fine-tuning.

What makes a Be specific in your prompt. The more specific you are, the better
Duet AI will be able to understand what you're looking for.
good prompt
in Duet AI? Use keywords and phrases that are relevant to your topic. This
will help Duet AI to better understand the context of your prompt.

Avoid using jargon or technical language. Duet AI is evolving, so it

may not be able to understand some types of complex language yet.

Provide examples of the type of content you're looking for.

This will help Duet AI to better understand your expectations.

Fine-tune your prompts in case the results don’t meet your

expectations or if you believe there’s room for improvement.
 6

How Duet AI can help teams

and organizations
Duet AI in Workspace can be used by you and your
team with a few clicks and prompts, without the
need to acquire new and complex technical skills.
By 2025, 30% of
outbound marketing
Boosting productivity with Duet AI
messages from large
Advancements in generative AI will trigger technological and cultural organizations will
transformations comparable to previous phase-shift waves like personal be synthetically
computers, the internet, cloud computing, and mobile devices. As with generated, up from
any of these major technological shifts, generative AI will both reshape less than 2% in 2022.”1
industry structures and create new markets and revenue opportunities.

Generative AI can create value for companies in a number of ways.

Two of the most important ways are:

• Focus employees on high-value activities

Automating business processes and assisting with
time-consuming or sometimes difficult tasks will make
teams and individuals more productive.

• Improving business outcomes

Increasing employee productivity will boost the company's
performance, and can result in more revenue as more output
is available to be commercialized.

1 Gartner®, Beyond ChatGPT: The Future of Generative

AI for Enterprises, Jackie Wiles, January 26, 2023
GARTNER is a registered trademark and service
mark of Gartner, Inc. and/or its affiliates in the U.S.
and internationally and is used herein with permission.
All rights reserved.
 7

Duet AI can immediately and positively impact how teams and individuals
do day-to-day work. As an example, think of a sales team prospecting
customers in a new region. With Duet AI, this team can now use AI-generated
transcripts from Meet video calls with potential customers to automatically
create custom sales pitches for each prospect, using the transcriptions of their
conversations as prompts. In that scenario, the team would save many hours
they would have spent writing documents, and be able to focus on what really
matters — closing the deals.

Another valuable use case would be a marketing team working on a content

calendar for the next quarter. The team can use Duet AI to automatically
create a table in Google Sheets that includes project owners, dates, statuses,
and even descriptions of each project, all in a couple of minutes and based
on a few simple prompts.

These are some of the many ways Duet AI in Workspace can help teams work
and collaborate better, and create additional value for organizations. In the next
section, we’ll look more closely at five Duet AI use cases to make work better.

Other practical ways Duet AI can make work better

Create early image concepts with Automatically generate customer

text-to-image on Slides and free outreach email content in Docs from
up designer time to work on more Sheets containing information about
complex projects. the customers.

Automatically create project plans in Write job descriptions for open positions
Sheets, giving Project Managers more based on simple prompts within Docs,
time to work with stakeholders on giving time back to HR to source and
reaching milestones for team projects. recruit the right candidates.
 8

5 ways to use Duet AI to work smarter

As more people start to use Duet AI, new ways to collaborate and get work done will emerge. Here at
Google, we’ve been working with hundreds of thousands of customers and users to develop and test
these new features, and we are happy to share some of the ways that Duet AI is helping us — and our
customers — get more done and grow together.

Help me write
1
Say goodbye to writer’s block and build sharper, more useful documents

2 Help me organize
Organize and act on your data faster than ever

3 Help me visualize
Convey your artistic vision from a simple prompt

4 Help me connect
Have better calls with enhanced video, audio, and custom backgrounds

5 Help me create an app

Build business apps and workflows using simple language
 9

1 Help me write
Help me write is ideal for creating content from scratch. This feature is perfect for when it feels
daunting to stare at a blank page. You can provide an initial prompt about the topic you want to write
about and let Duet AI create an initial draft for you. It can also help refine existing content, adjusting
for length, tone, and style.

Help me write

Sales Rep Job Description Share

Job post for a regional sales rep

Regional Sales Representative

We're looking for a Regional Sales

Representative to join our team and
help us grow. The ideal candidate

Conquering the blank page

Duet AI can generate project plans, proposals, briefs, job descriptions, and other types of documents
in seconds. It will not only help you write the content, but it can also automatically add relevant
smart chips with information such as location, status, and custom variables for you. This helps
you stay in the flow of your projects and go from concept to completion faster, without ever having
to leave your document. Soon, users will also see a new proofread suggestion pane that offers
suggestions for writing concisely, avoiding repetition, or using a different tone.
 10

Formalize

Hey Team,

I’m writing to follow up on the following items:

• Gus: Please follow up on the

new CRM system.
• Belinda: Please send out a
market update.
• Me: Post the new job description
on our website.

Thank you for your help with these items. 

Let me know if you have any questions.

Best,

View another Replace

Expanding and refining text

Duet AI in Gmail can help you write emails faster and more easily by generating a draft from a short
prompt. Just type in your email topic and Duet AI will take care of the rest. Duet AI can also help you
refine your emails, making them more formal, more concise, or changing the tone. You can then edit
and refine the draft as needed. This can be a great time-saver for frequent communications,
especially for those who are on-the-go.

“Adore Me has built our organization in a way that encourages

cross-functional, multidisciplinary projects and the ability to write
often presents a roadblock, especially with a highly international team.
The ability to quickly create production-worthy copy with generative
AI features in Docs and Gmail has been accelerating projects and
processes in ways that have even surprised us!”

— Romain Liot, Chief Operating Officer, Adore Me

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2 Help me organize
You can use Duet AI's help me organize capability to create a custom template in Sheets by simply
describing what you're trying to accomplish and Sheets will generate a table that helps you get
organized. Duet AI classifies data by understanding the context of that data in a cell and labeling
it. This frees you up for more critical tasks than manual data input.

Help me organize

Agenda for a one day sales

kick-off event with session
descriptions and status

Create

Sales Kick-Off Event Share

Time Session Location

9:00 AM Opening speech Hotel Lobby

9:30 AM Sales training Grand ballroom

10:00 AM Product roadmap Breakout rooms

Creating project trackers with a simple prompt

Describe the type of project you’re managing and what kind of information you would like to track
as part of the project. Duet AI in Sheets will instantly create a tracker and suggest timetables,
descriptions, and other variables.

"We’re excited to test out the new generative AI Workspace

experiences at Lyft. Whether it be kicking off a plan for a new
campaign or drafting an email update to our community of drivers,
we’re enthusiastic about how these new tools can help our teams
move faster and be more productive.”
 12

3 Help me visualize
With help me visualize, you can easily create original images for your Slides presentations.
Sourcing relevant images can be expensive and time-consuming, but now you can create unique
and compelling visuals with simple text prompts.

Help me visualize

Giraffe standing in front

of the Eiffel Tower.
Beautiful watercolor.

Add a style

No style

Photography

Illustration
Spring Campaign
Flat lay
Share

Background
1

2
Inspiration
Clipart
3

Creating early concepts for campaigns or products

Describe the image you would like to use in your slide, providing simple details about the style of the
image (such as a photo or cartoon) and the subjects to be featured in it. Duet AI will generate options
for you to choose from and refine. This makes it easier to share initial ideas for advertising campaigns
or new product designs, for example.
 13

4 Help me connect
Duet AI in Meet enhances the inclusiveness and interactivity of video calls. This allows distributed teams,
hybrid workers, and frontline workers to stay connected, collaborative, and efficient.

An illustration of magical forest

Creating custom backgrounds for Meet video calls

Make a good impression on your video calls by using custom backgrounds to reflect your personality
and interests. You can also use custom backgrounds to show your appreciation for your customers by
reflecting their industry or market. This is a great way to build rapport and make your calls more personal.
 14

Backgrounds Filters Appearance

Studio lighting
Makes it easier to see you against a bright
background

Portrait touch up
Lightly touch up your appearance

Enhanced video
When needed, improves detail to show you
more clearly

Framing
Puts you in the center of the screen

Effects

Enhancing video and sound quality

Duet AI can help provide a studio look and sound in Meet by enhancing the quality of images in
low-light or low-quality webcams, and the audio experience caused by poor microphones or noisy
environments. Meet’s studio sound restores your original audio by recreating and balancing missing
or distorted details and frequencies. Duet AI also simulates studio lighting with custom adjustments
without the need for an expensive and complex lighting setup.
 15

5 Help me create an app

Use AppSheet to rapidly create applications that simplify work without having to write a single line
of code. Build and automate business applications in a few steps that connect you to the people,
processes, and data you need, creating time for your team to focus on other high-impact work.

Kentavious Agwuegbo
I need to create an app
that will help my team
track travel requests.

AppSheet App

Ok, I can get you

started with an app
to track team travel.

History is on

Preview app Edit in AppSheet

Creating a project tracker app

Automate workstream tracking for projects by creating no-code applications with AppSheet.
Connect your data to the application and provide the parameters for the projects, such as description,
start and end dates, status, and owner. Build automations to update the data, create a simple-to-use
user interface, and securely deploy it across your team.
 16

Day-to-day Duet AI in Workspace

use cases for teams and individuals
Let’s consider a few scenario-specific use cases where Duet Sales
AI can help teams and individuals be more productive and Increase seller productivity
collaborative. In these scenarios, people are responsible for
strategy and project progression, but can now rely on Duet AI Marketing
in Workspace to produce documents, project trackers, and Create content efficiently
final outputs faster, while staying connected and up to date
on communications. We’ve seen through our earliest
adopters that there’s huge value in using Duet AI in three
Customer services
Improve customer satisfaction
functions: sales, marketing, and customer services.
 17

Sales

Increase seller productivity

Duet AI can quickly generate high-quality sales materials, nurture leads with personalized
content, summarize meeting notes, and create RFPs to progress sales opportunities more
quickly to accelerate revenue.

Imagine a sales leader has learned that a potential customer is looking to change providers
and has to bring the team together to get a proposal created on the same day. With Duet AI:

• The team defines roles and responsibilities in a Meet call. They then receive a transcript
of the meeting.

• They use Duet AI in Docs to organize the transcript per action item owners, who then use
Duet AI to create a project tracker in Sheets, write a sales proposal in Docs, build a slide
deck in Slides, and draft the email to initiate the engagement with the customer in Gmail.

• To help the team move fast, Duet AI can provide summaries of email threads in Gmail, so
everyone stays on top of communications and knows what to do next.

• With Duet AI, the team went from internal chat to outreach in a few hours instead of days.

Save to Docs

Summary so far

Alisha began the call by mentioning that

a potential customer is looking to change
providers. Jose suggested getting a
proposal started right away.

Action items 6

Alisha will gather background documents and

benefits list.

Pause
When paused, Meet doesn't follow your conversation
 18

Duet AI helps sellers quickly generate different types of sales materials, freeing up their time
to focus on strategy and relationship building:

• With help me write, sellers managing multiple accounts can use Duet AI in Gmail to
write customized outreach, follow-up emails, and cold emails so they can focus on
relationship management instead of creating documentation.

• With simple prompts, Duet AI helps sellers create sales presentations in Slides, sales
scripts, customer pitches, and discussion guides in Docs, customer trackers in Sheets,
and more. This allows them to reallocate precious time to sourcing and closing deals.

Help me write

Follow-up email to last

week's sales presentation

Create

Sellers can also individually use Duet AI as personal assistants to help track their work better
with summaries, help me write, and help me organize:

• Duet AI can help individual sellers organize their work by creating custom trackers in
Sheets. They can ask Duet AI to create tables for leads, negotiation status, pipeline,
revenue, and other information relevant to their individual workstreams.

• Duet AI can summarize hours-long sales calls on Google Meet. Simply take the
transcript and ask Duet AI to summarize it in Docs. Sellers can then use the content of
the summary to prompt Duet AI to create follow-up messages on Gmail within minutes
of the call ending. This helps sellers keep track of all customer conversations, removes
the need for note-taking, and saves time on email writing.
 19

Duet AI can help sales teams make every potential customer feel seen with customized
RFP responses. With help me write, help me organize, and help me visualize, Duet AI can
generate unique RFP responses and proposals:

• Use Duet AI in Slides to create customized imagery for slide decks to respond to
customers' RFPs. Help me visualize can create specific images that are relevant to
each customer’s industry and needs, which can help add a special touch and build
the relationship.

• Use Duet AI in Sheets to structure and organize customers' public data, such as the
latest earnings, business priorities, and competitors, making it easier to learn about
the customers. Then use Duet AI’s help me write in Docs to write sales scripts and
pitches that tie the customer's needs to available solutions.

Help me visualize

Air quality sensor. Snowy

landscape during sunset
in the background

Photography

View more

Continue refining by using "view more" for the same

request or editing your original request

Product overview Share

2 Custom-built
air quality
3 sensor

5
 20

Marketing

Create content efficiently

Duet AI can save marketers time and money by drafting text and creating new images. Generate
campaign briefs, project plans and trackers, and create presentations quickly to facilitate
ideation and collaboration.

Imagine a social media team with a short window to jump on the latest social trend. With Duet AI:

• Copywriters, designers, and channel owners can use a Google Meet call to
brainstorm and make decisions. They then get a transcript of the meeting.

• The team can use Duet AI in Docs to organize the transcript per action item owners,
who can then prompt Duet AI to create a project tracker in Sheets, several versions
of copy in Docs, and visual concepts in Slides for the posts.

• To help the team move fast, Duet AI can provide summaries of email threads in Gmail,
so everyone stays on top of communications and knows what to do next.

• With Duet AI, the team can go from first chat to first post in hours instead of days.

Help me organize

Project tracker with social

assets to be delivered with
status and asset names

Create

Project tracker Share

Status Asset Delivered

Finished Ad draft YES

In progress Sustain asset NO

In progress Evergreen asset NO

 21

Duet AI in Docs helps marketers quickly generate large amounts of marketing copy and find
the winning messages faster.

• With help me write, prompt Duet AI in Docs to generate large volumes of high-quality
copy for digital ads, meta content for SEO, social post captions, and email campaigns.

• Simply tell Duet AI what you’re looking for and let it start writing for you. For example:
write 250-character paid social copy about home insurance for millennials, or write a
five-step email nurture cadence for Gen-Z free-trialers of a subscription service.

• Marketers can now spend more time on high-impact work, such as deploying tests and
experiments, and measuring results to find the highest performing content mix faster
and yield better performance across channels.

Home Insurance for millenn... Share

Help me write

Help me write

Write 250-character social

copy about home insurance
for millennials

Create

With help me visualize, Duet AI can generate visual concepts in an instant, helping creative
teams move faster and at lower cost.

• Teams can generate visual concepts for mood boards, digital ads, print ads, out-of-
home billboards, and many other formats by prompting Duet AI in Slides (e.g. pickup
truck driving on Highway 1), reducing creative development costs while speeding up
campaign timelines.
 22

• With simple prompts in Docs, teams can use Duet AI to expand keyword lists for
search campaigns, create copy for infographics, and write blogs, thought leadership
pieces, campaign briefs, and performance reports.

• Teams can grow output without growing costs, helping improve the budget's ROI.

Recs for PR event

Jamie Snyder
Hi Team, we are preparing for our PR event...

Rosa Onneto
Great idea, Julian Pesky is a great resource for proj....

In this
Oliver Ramirez email thread, Julian
Pesky,
Anne Warren Anne
and Sesy Warren,
Posh Sesy
were at the con....
Posh, and Wendy Styles were
mentioned to be appropiate
attendees for the event

Use the power of integrated Google Workspace apps and Duet AI to go from an email
thread to a large-scale customized email campaign in a few hours.

• Marketing teams can use Gmail to ask Sales for recommendations on who to
invite for an upcoming event. Duet AI can summarize the email thread with the
suggested names.

• Then, Duet AI can automatically create a list of guests in Sheets, and be used to
write customized invitations in Docs for each individual invitee. This saves time
and increases the likelihood of positive RSVPs.

• Similarly, email marketing managers can use Duet AI to create 1:1 personalized
nurture, upsell, or follow-up emails for hundreds or even thousands of contacts
across different customer datasets in Sheets.
 23

Customer services

Improve customer satisfaction

Duet AI can help reduce response times by helping customer service reps more
successfully and quickly generate answers to questions.

With Duet AI, customer support doesn’t have to wonder if responses to customers are
grammatically correct, too formal, or too casual. Duet AI can act as a personal
copywriter and ensure the writing is always on point.

• Help me write in Docs lets customer support professionals specify text tonality,
check grammar, and adjust outputs to meet the organization's standards for
consistency and clarity.

• Customer service teams can use combinations of auto-respond and help me write
in Gmail to align all emails to a more formal or casual tone of voice across external
communications, based on the organization, so customer service representatives
don’t have to worry about writing style.

Service policies and procedu... Share

Tone Formal

Summarize Casual

Bulletize

Elaborate

Shorten

Retry

Custom (eg. make it a poem)

Refine
 24

Duet AI can also help customer service representatives handle high volumes of inbound
requests in less time, decrease response time, increase the number of resolved cases, and
ultimately increase customer satisfaction.

• Customer support reps can use Duet AI to organize and summarize inquiries with help
me write in Docs to get to the core of the customer's request, then use help me write
again to generate answers that can be refined as needed. This saves time and helps
cases get resolved faster. It can also help keep FAQs up to date.

• For support provided over email, Duet AI can help answer more inquiries by writing
complete responses to be reviewed by the customer support representatives. That
can help decrease response time and increase the average number of resolved
issues per representative.

Patricia Kitz

RE: Inquiry about product availability

Where are you located

Elaborate

Dear Customer,

Thanks for your inquiry about the availability

of our product in your area. To assist you
better, could you please share your location
or postal code? We'll promptly check if it is
available near you.

Feel free to let us know if you have more

questions or need further assistance.

Best regards

View another Replace

Customer service teams can use Duet AI’s features to structure data for ease of reading
and learning.

• With Duet AI, customer service teams can use help me organize in Sheets to structure
and organize customer questions and support cases by topic, and use insights to
preemptively write solutions for future similar cases with help me write.

• Customer service representatives can share the insights from the organized data with
team members, as well as use the insights to update FAQs and provide feedback to
product teams so they can improve the organization's products and services.
 25

How Duet AI can help your company

generate more revenue and decrease
costs to increase ROI
With Duet AI in Workspace, productivity gains in sales, marketing, and customer services can
translate into positive economic impact for the organization. Not only can people allocate more
time to closing deals, sourcing leads, and resolving customer inquiries, which can all drive
incremental revenue, organizations can generate more output with existing resources.
Consider a few potential scenarios based on hypothetical data points created by our team:

Sales scenario
A four-person sales team with an average sales quota of $50K per seller per month
generates $200K in revenue/month. If, like many sellers, they are spending half of their time
on administrative tasks like sending prospecting emails, taking and cleaning up meeting
notes and action items, customizing pitches, and sending follow-up messaging — and if Duet
AI cuts the time those tasks take in half — then Duet AI can free up 25% of each seller’s time.
If they repurpose that work to focus on selling, that could translate into an additional $50K in
revenue/month, or the equivalent of one additional full-time seller.

Duet AI costs for four sellers:

$30/month x 12 months x 4 people: $1,440/year

Increased sales due to increased selling capacity in four-person team:

$50K/month x 12 months = $600K increased revenue/year

ROI: over 400x

 26

Marketing scenario
A marketing team writes, localizes, and proofs all marketing copy for demand generation campaigns, but
they are spending so much time working on the copy that they don’t have time to tune it for different
channels and drive prospects to the content via social media. If they can use Duet AI to generate, proof,
and translate twice as much copy via help me write, then half of the marketing team could focus on
driving that content to the right prospects, which could conservatively give them a 20% increase in the
number of inquiries from prospects for the same cost. If the value of the pipeline they were generating
was $600K/year (or $50K/month), this would result in an additional $120K in pipeline generated by the
team. If that pipeline has a 40% close rate, that’s $48K in additional revenue.

Duet AI costs for 10-person marketing team:

$30/month x 12 months x 10 people: $3,600/year

Potential incremental pipeline due to increased productivity:

Five marketing resources available to do other tasks and potentially $120K/year
in pipeline resulting in $48K in revenue

ROI: over 13x

Customer services scenario

A 100-person customer service team handles 100 inquiries per person per day with a 68% resolution
rate, and the opportunity cost from the 32% unresolved customer issues amounts to $1 million per year.
Duet AI can help write email responses faster, maintain up-to-date FAQs, and support resolving issues
for international customers with real-time translated subtitles in Meet. If Duet AI can make customer
service representatives successfully resolve 25% more cases, then resolution rate goes up to 85%,
reducing opportunity cost by $531,250 and creating a 15x return on investment.

Duet AI cost for 100-person customer support team:

$30/month x 12 months x 100 people: $36K/year

Reduced opportunity cost: $531,250/year

ROI: over 15x

 27

Google Workspace’s approach

to helping protect your data
It is our priority to help protect the confidentiality and privacy of your data. With Google Workspace
you can trust that:

Your data is your data. The content that you put into Google Workspace services (emails,
documents, etc.) is yours. We never sell your data, and you can delete your content or export it.

Your data stays in Workspace. We do not use your Workspace data to train or improve the
underlying generative AI and large language models that power Bard, Search, and other systems
outside of Workspace without permission.

Your privacy is protected. Interactions with intelligent Workspace features, such as accepting
or rejecting spelling suggestions, or reporting spam, are anonymized and/or aggregated and
may be used to improve or develop helpful Workspace features like spam protection, spell
check, and autocomplete. This extends to new features we are currently developing like improved
prompt suggestions that help Workspace users get the best results from Duet AI features.
These features are developed with strict privacy protections that keep users in control. (See below
for more detail on additional privacy, security, and compliance commitments we make
for business customers).

Your content is not used for ads targeting. As a reminder, Google does not collect, scan,
or use your content in Google Workspace services for advertising purposes.

Google Workspace was born in the cloud. Our cloud-native,

zero trust architecture helps reduce security risk.

No persistent No thick No on-premises

local data desktop apps infrastructure

• Data is in the cloud and • Full Workspace • Secure-by-design,

ephemerally accessed functionality is accessed born-in-the-cloud
with zero trust controls via web browser infrastructure

• You own and control your • No thick Workspace • Battle-tested development

customer data, and you desktop apps to patch and production practices
can delete it any time
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Committed to security and

compliance for business, education,
and public-sector customers
When Google Workspace commercial customers adopt Duet AI for Google Workspace Enterprise
they get the same robust data protection and security standards that come with all Google Workspace
services, with specific protections for business, education, and public-sector customers:

Your interactions with Duet AI stay within your organization. Duet AI stores any prompts
or generated content alongside your Workspace content and does not share them outside
your organization.

Your existing Google Workspace protections are automatically applied. Duet AI brings
the same enterprise-grade security as the rest of Workspace, automatically applying
your organization’s existing controls and data handling practices, such as data-regions policies
and Data Loss Prevention.

Your content is not used for any other customers. None of your content is used for model
training outside of your domain without permission.
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A new and powerful

way of working
Duet AI in Workspace enables teams to connect, create, and collaborate
from anywhere, on a variety of devices, using the power of generative AI.
It helps people get more out of work by boosting productivity, enabling
new skills, and freeing up time for more impactful work. All of this is done
in a smooth and easy-to-use way, without the need for code, new
interfaces, or multiple buttons and steps.

We’re excited to see where Duet AI can take you and your team in this
new era of work. We have made Duet AI available to enterprise customers,
and are ready to work with you to implement it across your organization.

To learn more about how Duet AI in Workspace can benefit your team
or organization, contact sales today.