SALESFORCE AI ASSOCIATE SU23

Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails.
Which data quality dimension should be assessed to reduce these communication Inefficiencies?

A. Duplication

B. Usage

C. Consen

Correct Answer: A

Explanation "Duplication is the data quality dimension that should be assessed to reduce
communication inefficiencies. Duplication means that the data contains multiple copies or instances
of the same record or value. Duplication can cause confusion, errors, or waste in data analysis and
processing. For example, duplication can lead to communication inefficiencies if customers receive
multiple calls or emails from different sources for the same purpose."

A financial institution plans a campaign for preapproved credit cards? How should they implement
Salesforce's Trusted AI Principle of Transparency?
A. Communicate how risk factors such as credit score can impact customer eligibility.

B. Flag sensitive variables and their proxies to prevent discriminatory lending practices.

C. Incorporate customer feedback into the model's continuous training.

Correct Answer: B

Explanation "Flagging sensitive variables and their proxies to prevent discriminatory lending practices
is how they should implement Salesforce's Trusted AI Principle of Transparency. Transparency is one
of the Trusted AI Principles that states that AI systems should be designed and developed with
respect for clarity and openness in how they work and why they make certain decisions.
Transparency also means that AI users should be able to access relevant information and
documentation about the AI systems they interact with. Flagging sensitive variables and their proxies
means identifying and marking variables that can potentially cause discrimination or unfair
treatment based on a person's identity or characteristics, such as age, gender, race, income, or credit
score. Flagging sensitive variables and their proxies can help implement Transparency by allowing
users to understand and evaluate the data used or generated by AI systems."

How does data quality impact the trustworthiness of Al-driven decisions?

A. The use of both low-quality and high-quality data can improve the accuracy and reliability of AI-
driven decisions

B. High-quality data improves the reliability and credibility of Al-driven decisions, fostering trust
among users.

C. Low-quality data reduces the risk of overfitting the model, improving the trustworthiness of the
predictions
Correct Answer: B

Explanation "High-quality data improves the reliability and credibility of AI-driven decisions, fostering
trust among users. High-quality data means that the data is accurate, complete, consistent, relevant,
and timely for the AI task. High-quality data can improve the performance and reliability of AI
systems, as they have enough and correct information to learn from and make accurate predictions.
Highquality data can also improve the trustworthiness of AI-driven decisions, as users can have
more confidence and satisfaction in using AI systems.

Cloud Kicks is testing a new AI model. Which approach aligns with Salesforce's Trusted AI Principle of
Incluslvity?

A. Test only with data from a specific region or demographic to limit the risk of data leaks.

B. Rely on a development team with uniform backgrounds to assess the potential societal
implications of the model.

C. Test with diverse and representative datasets appropriate for how the model will be used.

Correct Answer: C

Explanation "Testing with diverse and representative datasets appropriate for how the model will be
used aligns with Salesforce's Trusted AI Principle of Inclusivity. Inclusivity means that AI systems
should be designed and developed with respect for diversity and inclusion of different perspectives,
backgrounds, and experiences. Testing with diverse and representative datasets can help ensure that
the models are fair, unbiased, and representative of the target population or domain."

How does the "right of least privilege" reduce the risk of handling sensitive personal data?

A. By limiting how many people have access to data

B. By reducing how many attributes are collected

C. By applying data retention policies

Correct Answer: A

Explanation "The "right of least privilege" reduces the risk of handling sensitive personal data by
limiting how many people have access to data. The "right of least privilege" is a security principle
that states that each user or system should have the minimum level of access or privilege necessary
to perform their tasks or functions. The "right of least privilege" can help protect sensitive personal
data from unauthorized access, misuse, or leakage."

To avoid introducing unintended bias to an AI model, which type of data should be omitted?

A. Transactional

B. Engagement

C. Demographic
Correct Answer: C

Explanation "Demographic data should be omitted to avoid introducing unintended bias to an AI

model. Demographic data is data that describes the characteristics of a population or a group of
people, such as age, gender, race, ethnicity, income, education, or occupation. Demographic data can
lead to bias if it is used to discriminate or treat people differently based on their identity or
attributes. Demographic data can also reflect existing biases or stereotypes in society or culture,
which can affect the fairness and ethics of AI systems."

What are the key components of the data quality standard?

A. Reviewing, Updating, Archiving

B. Naming, formatting, Monitoring

C. Accuracy, Completeness, Consistency

Correct Answer: C

Explanation "Accuracy, Completeness, Consistency are the key components of the data quality
standard. Data quality standard is a set of criteria or measures that define and evaluate the quality of
data for a specific purpose or task. Data quality standard can vary by industry, domain, or application,
but some common components are accuracy, completeness, and consistency. Accuracy means that
the data values are correct and valid for the data attribute. Completeness means that the data values
are not missing any relevant information for the data attribute. Consistency means that the data
values are uniform and follow a common standard or format across different records, fields, or
sources."

What is machine learning?

A. AI that can grow its intelligence

B. AI that creates new content

C. A data model used in Salesforce

Correct Answer: C

Explanation "A data model is a machine learning feature used in Salesforce. A data model is a
representation or abstraction of a real-world phenomenon or process using data structures and
algorithms. A data model can be used to describe, analyze, or predict various aspects of the
phenomenon or process using machine learning techniques."

Salesforce defines bias as using a person's Immutable traits to classify them or market to them.
Which potentially sensitive attribute is an example of an immutable trait?

A. Financial status

B. Nickname

C. Email address
Correct Answer: A

Explanation "Financial status is an example of an immutable trait. Immutable traits are characteristics
that are inherent, fixed, or unchangeable. For example, financial status is an immutable trait because
it is determined by factors beyond one's control, such as birth, inheritance, or economic conditions.
Nickname and email address are not immutable traits because they can be changed by choice or
preference."

An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so their
preferred name can be captured. Which Salesforce field type should the administrator use to
accomplish this?

A. Multi-Select Picklist

B. Text

C. Rich Text Area

Correct Answer: B

Explanation "A text field type should be used to capture the customer's preferred name. A text field
type allows the user to enter any combination of letters, numbers, or symbols. A text field type can
be used to store names, addresses, phone numbers, or other personal information."

What is the best method to safeguard customer data privacy?

A. Automatically anonymize all customer data.

B. Track customer data consent preferences.

C. Archive customer data on a recurring schedule.

Correct Answer: B

Explanation "Tracking customer data consent preferences is the best method to safeguard customer
data privacy. Data privacy is the right of individuals to control how their personal data is collected,
used, shared, or stored by others. Tracking customer data consent preferences means respecting and
honoring the choices and preferences of customers regarding their personal data. Tracking customer
data consent preferences can help ensure compliance with data privacy laws and regulations, as well
as build trust and loyalty with customers."

What is the most likely impact that high-quality data will have on customer relationships?

A. Increased brand loyalty

B. Higher customer acquisition costs

C. Improved customer trust and satisfaction

Correct Answer: C
Explanation "The most likely impact that high-quality data will have on customer relationships is
improved customer trust and satisfaction. High-quality data means that the data is accurate,
complete, consistent, relevant, and timely for the AI task. High-quality data can improve customer
relationships by enabling AI systems to provide personalized and relevant products, services, or
solutions that meet the customers' expectations, needs, and interests. High-quality data can also
improve customer trust and satisfaction by reducing errors, delays, or waste in customer
interactions."

What is a potential outcome of using poor-quality data in AI application?

A. AI model training becomes slower and less efficient

B. AI models may produce biased or erroneous results.

C. AI models become more interpretable

Correct Answer: B

Explanation "A potential outcome of using poor-quality data in AI applications is that AI models may
produce biased or erroneous results. Poor-quality data means that the data is inaccurate,
incomplete,inconsistent, irrelevant, or outdated for the AI task. Poor-quality data can affect the
performance and reliability of AI models, as they may not have enough or correct information to
learn from or make accurate predictions. Poor-quality data can also introduce or exacerbate biases or
errors in AI models, such as human bias, societal bias, confirmation bias, or overfitting or
underfitting."

A consultant conducts a series of Consequence Scanning workshops to support testing diverse

datasets. Which Salesforce Trusted AI Principles is being practiced>

A. Transparency

B. Inclusivity

C. Accountability

Correct Answer: B

Explanation "Conducting a series of Consequence Scanning workshops to support testing diverse

datasets is an action that practices Salesforce's Trusted AI Principle of Inclusivity. Inclusivity is one of
the Trusted AI Principles that states that AI systems should be designed and developed with respect
for diversity and inclusion of different perspectives, backgrounds, and experiences. Conducting
Consequence Scanning workshops means engaging with various stakeholders to identify and assess
the potential impacts and implications of AI systems on different groups or domains. Conducting
Consequence Scanning workshops can help practice Inclusivity by ensuring that diverse datasets are
used to test and evaluate AI systems."

How is natural language processing (NLP) used in the context of AI capabilities?

A. To cleanse and prepare data for AI implementations

B. To interpret and understand programming language

C. To understand and generate human language

Correct Answer: C

Explanation "Natural language processing (NLP) is used in the context of AI capabilities to understand
and generate human language. NLP can enable AI systems to interact with humans using natural
language, such as speech or text. NLP can also enable AI systems to analyze and extract information
from natural language data, such as documents, emails, or social media posts."

Which of the following is a common concern about Generative AI?

A. Deep learning

B. Natural language processing

C. Hallucinations

Explanation : Predictions from generative AI that diverge from an expected response, grounded in
facts, are known as hallucinations. They happen for a few reasons, like if the training data was
incomplete or biased, or if the model was not designed well

Which type of AI combines algorithms and deep learning neural network techniques to generate
content that is based on the patterns it observes in other content?

A. Predictive AI

B. Generative AI

C. Narrow AI

Explanation: Generative AI combines algorithms and deep learning neural network techniques to
generate content that is based on the patterns it observes in other content

How can Customers benefit from CRM with generative AI?

A. Get a consistent experience across all channels of engagement

B. Get suggestions about product not to purchase

C. Get advice on reducing license cost

Explanation:

A CRM with generative AI gives customers a consistent experience across all channels of
engagement, from marketing to sales to customer service and more

Which of the following is one of the Salesforce’s Trusted AI Principles?

A. Accuracy
B. Accountable

C. Sustainable

Explanation:

Salesforce’s Trusted AI Principles

Responsible – Safeguard human rights and protect the data we are entrusted with. Accountable –
Seek and leverage feedback for continuous improvement.

Transparent – Develop a transparent user experience to guide users through machine driven
recommendations. Be transparent about how AI is built.

Empowering – Promote economic growth and employment for our customers, their employees and
society as a whole. Empower customers to use AI responsibly.

Inclusive – Respect the societal values of all those impacted, not just those of the creators.

Which of the following in one of the five guidelines Salesforce is using to guide the development of
trusted generative AI?

A. Accuracy

B. Accountable

C. Transparent

Explanation:

Five guidelines Salesforce is using to guide the development of trusted generative AI

Accuracy – Deliver verifiable results that balance accuracy, precision, and recall in the models by
enabling customers to train models on their own data. Communicate when there is uncertainty
about the veracity of the AI’s response and enable users to validate these responses.

Safety – Make every efort to mitigate bias, toxicity, and harmful output by conducting bias,
explainability, and robustness assessments, and red teaming.

Honesty – When collecting data to train and evaluate our models, we need to respect data
provenance and ensure that we have consent to use data. Be transparent that an AI has created
content when it is autonomously delivered.

Empowerment – Identify the appropriate balance to “supercharge” human capabilities and make
these solutions accessible to all.

Sustainability – Develop right-sized models where possible to reduce our carbon footprint.

Which of the following is a milestone in Ethical AI Practice Maturity Model?

A. Accurate & Accountable

B. Managed & Sustainable

C. Responsible & Inclusive

Which of the following is one of the perceived risks of real-time personalization in marketing?

A. Automated spam emails

B. Encouraging unhealthy habits

C. Data being collected, shared, or used in unanticipated ways

Explanation:

Biggest perceived risks of real-time personalization in marketing: Security events, like data breaches
Data being collected, shared, or used in unanticipated ways. Personalizing interactions that feel
invasive or unwanted to consumers. Inadvertent bias introduced by relying on demographic
attributes for interactions instead of behavioral and engagement data

Which of the following is a factor that can determine the quality of data used for training AI models?

A. Data Compatibility

B. Duplicate Records

C. Data Volume

Explanation: Factors that determine data quality

Missing Records Duplicate Records No Data Standards Incomplete Records Stale Data

Which of the following is a Data Quality Dimension?

A. Naming Convention

B. Completeness

C. Formatting

Explanation:

Data Quality Dimensions Age – What was the last time each record was updated? Completeness –
Are all key business fields on records filled in? Accuracy – Has it been matched against a trusted
source? Consistency – Is the same formatting, spelling, and language used across records?
Duplication – Are records and data duplicated in your org? Usage – Is your data being harnessed in
reports, dashboards, and apps?

What is AI Hallucination?

A. A confident response by an AI that does not seem to be justified by its triaining data

B. AI systems begin to perceive and interact with fictional and fantastical entities in their virtual
worlds

C. AI systems start exhibiting behaviors reminiscent of characters from classic literature

Explanation:

Hallucinations: Predictions from generative AI that diverge from an expected response, grounded in
facts, are known as hallucinations. They happen for a few reasons, like if the training data was
incomplete or biased, or if the model was not designed well

What is the primary goal of generative AI?

A. Classifying images

B. Generating new data that is similar to existing data

C. Solving mathematical equations

How can generative AI be applied in CRM systems?

A. By automating the entire customer service department

B. By generating random customer complaints for practice

C. By generating personalized responses and content for customer interactions

What is the primary benefit of using generative AI in CRM for customer support?

A. Generating more marketing emails

B. Reducing the need for human customer support agents

C. Increasing customer wait times

How does generative AI contribute to personalization in CRM?

A. By sending generic responses to customer inquiries

B. By generating random customer names in emails

C. By creating tailored product recommendations and content for each customer

What ethical considerations should be taken into account when using generative AI in CRM?

A. None, as AI is inherently ethical

B. Data privacy, bias, and transparency

C. Making all customer interactions completely automated

What is the main goal of integrating generative AI into CRM systems for sales and marketing?

A. To confuse customers with incomprehensible responses

B. To improve customer engagement and increase sales

C. To replace the sales team with AI-generated sales pitches

What is the potential consequence of using low-quality or biased training data in generative AI for
CRM?

A. Improved customer satisfaction

B. Unfair or biased customer interactions

C. Reduced AI model complexity

In the context of generative AI in CRM, what does “data cleansing” refer to?

A. The process of deleting all customer data for privacy reasons

B. The practice of enhancing data quality by removing errors and inconsistencies

C. The AI’s ability to create entirely new customer profiles

How can high-quality training data benefit generative AI in CRM?

A. It can make the AI model less accurate

B. It enables the AI model to provide more relevant and context-aware responses to customer
inquiries

C. It increases the likelihood of data hallucination

What is one approach to mitigating bias in generative AI CRM models?

A. Implementing stricter data privacy policies

B. Ensuring diverse and representative training data

C. Reducing customer engagement to minimize potential bias

What is the primary goal of incorporating AI into Salesforce?

A. To reduce customer engagement

B. To enhance customer relationship management

C. To eliminate the need for human agents

Which Salesforce product leverages AI to provide insights and recommendations to sales and service
teams?
A. Salesforce Analytics

B. Salesforce Marketing Cloud

C. Salesforce Einstein

What is the purpose of Salesforce Einstein Discovery?

A. To create advanced AI models from scratch

B. To predict customer behavior based on historical data

C. To automate email marketing campaigns

In Salesforce, what is the primary function of the Einstein Prediction Builder?

A. To forecast future sales opportunities

B. To categorize customer support tickets

C. To design email templates

What is the key benefit of using Salesforce Einstein for predictive analytics in marketing?

A. Reducing the need for marketing teams

B. Improving lead conversion rates and campaign effectiveness

C. Automatically sending emails to all leads

 Salesforce AI Associate Cer!fica!on Prac!ce
Ques!ons
1. In Salesforce’s AI ethics, what does the principle ‘Responsible’
emphasize?
a) Maximizing profits using AI

b) Safeguarding human rights and data protec!on

c) Ensuring AI operates at maximum efficiency

d) Making AI systems visually appealing

Answer: b) Safeguarding human rights and data protec!on

Explana!on: The ‘Responsible’ principle focuses on safeguarding human rights,

protec!ng data, and ensuring the ethical use of AI.

2. In the context of Salesforce AI, what does ‘Empowerment’

emphasize?
a) Making AI autonomous

b) Augmen!ng human capabili!es with AI

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 c) Making AI systems faster

d) Making AI open-source

Answer: b) Augmen!ng human capabili!es with AI

Explana!on: The ‘Empowerment’ principle believes in the idea of AI suppor!ng and

enhancing human capabili!es.

3. What is the primary concern when dealing with ‘Algorithmic

Bias’ in Salesforce AI?
a) Speed of algorithms

b) Cost of algorithms

c) Equitable treatment by AI systems

d) Open-source algorithms

Answer: c) Equitable treatment by AI systems

Explana!on: Algorithmic Bias in Salesforce AI is concerned with ensuring that AI

systems provide fair and unbiased outcomes.

4. In the context of Salesforce AI, what does ‘Transparency’

emphasize?
a) Making AI systems visually appealing

b) Ensuring users understand the reasoning behind AI-driven recommenda!ons

c) Making AI systems faster

d) Making AI open-source
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 Answer: b) Ensuring users understand the reasoning behind AI-driven
recommenda!ons

Explana!on: The ‘Transparency’ principle focuses on ensuring that users comprehend

the “why” behind each AI-driven recommenda!on.

5. Which Salesforce feature emphasizes the importance of AI being

paired with human ability?
a) Empowering

b) Transparent

c) Accountable

d) Inclusive

Answer: a) Empowering

Explana!on: The ‘Empowering’ principle believes in the idea of AI suppor!ng and

enhancing human capabili!es.

6 Which of the following is a key considera!on when implemen!ng

AI in Salesforce for improving sales forecas!ng?
1. a) The color scheme of the Salesforce dashboard

2. b) The number of users in the Salesforce system

3. c) The quality and consistency of historical sales data

4. d) The logo design of the company

Answer: c) The quality and consistency of historical sales data

Explana!on: For AI to provide accurate sales forecasts, it requires high-quality and

consistent historical sales data to analyze and iden!fy pa%erns.
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 7. Which of the following is NOT a Salesforce AI product?
a) Einstein Analy!cs

b) Salesforce Cloud

c) Einstein Voice

d) Einstein Predic!on Builder

Answer: b) Salesforce Cloud

Explana!on: While Salesforce Cloud is a core product of Salesforce, it is not

specifically an AI product. The other op!ons are all AI-driven tools within the
Salesforce ecosystem.

8. How does Salesforce AI primarily enhance the user experience in

sales processes?
a) By automa!ng rou!ne tasks and reducing manual data entry

b) By providing real-!me insights and predic!ve analy!cs to op!mize sales strategies

c) By facilita!ng seamless collabora!on between sales and marke!ng teams through

shared insights

d) By offering advanced visualiza!on tools for be%er data interpreta!on

Answer: b) By providing real-!me insights and predic!ve analy!cs to op!mize sales

strategies

Explana!on: Salesforce AI’s main advantage in sales processes is its capability to offer
real-!me analy!cs and insights, which empower sales teams to refine and enhance
their strategies for be%er outcomes.
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 9. When integra!ng Salesforce AI into an exis!ng system, which of
the following challenges might a company face?
a) Ensuring data consistency between Salesforce AI and other pla"orms

b) Integra!ng AI predic!ons with legacy CRM systems

c) Handling the increased volume of data for AI processing

d) Managing the change in organiza!onal workflows due to AI-driven insights

Answer: b) Integra!ng AI predic!ons with legacy CRM systems

Explana!on: While all the op!ons present valid challenges when integra!ng
Salesforce AI, integra!ng AI predic!ons with older, legacy CRM systems can be
par!cularly challenging due to compa!bility and data migra!on issues.

10. What factors can determine the quality of data used for training
AI models?
a) The age and consistency of the data

b) The volume and granularity of the data

c) The accuracy, completeness, and uniqueness of the data

d) The source and !meliness of the data

Answer: c) The accuracy, completeness, and uniqueness of the data

Explana!on: While all op!ons are factors that can influence data quality, the
accuracy, completeness, and uniqueness of the data are fundamental determinants of
its quality, especially for training AI models.

Also Read – Salesforce Cer!fied AI Associate: The Future of CRM and AI

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 11. What is a key milestone in the Ethical AI Prac!ce Maturity
Model?
a) Implemen!ng AI without human interven!on

b) Achieving transparency in AI decision-making processes

c) Ensuring AI models are trained on large datasets

d) Integra!ng AI into all business processes

Answer: b) Achieving transparency in AI decision-making processes

Explana!on: The Ethical AI Prac!ce Maturity Model emphasizes the ethical

considera!ons in AI implementa!ons. Achieving transparency in how AI makes
decisions is a crucial milestone in this model.

12. What is data cleansing in the context of genera!ve AI in CRM?

a) Increasing the volume of data for be%er AI predic!ons

b) Removing redundant CRM modules to streamline data flow

c) Correc!ng, removing, or handling corrupted, misforma%ed, or incomplete data

d) Upgrading to the latest CRM so&ware version for be%er data compa!bility

Answer: c) Correc!ng, removing, or handling corrupted, misforma%ed, or incomplete

data

Explana!on: Data cleansing involves ensuring the data’s integrity by addressing

issues like corrup!on, misforma'ng, or incompleteness, which is vital for the
effec!ve func!oning of genera!ve AI in CRM.

13. What are Einstein Bots?

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 a) Advanced visualiza!on tools within Salesforce

b) Automated data entry tools in Salesforce CRM

c) AI-driven chatbots in Salesforce for customer service automa!on

d) Predic!ve analy!cs tools for sales forecas!ng in Salesforce

Answer: c) AI-driven chatbots in Salesforce for customer service automa!on

Explana!on: Einstein Bots are AI-driven chatbots provided by Salesforce, designed to

automate and enhance customer service interac!ons.

14. What is Einstein Knowledge?

a) A Salesforce tool for predic!ve analy!cs

b) An AI-driven chatbot system within Salesforce

c) A knowledge base system within Salesforce that uses AI to recommend ar!cles and
solu!ons

d) A visual analy!cs tool in Salesforce for crea!ng interac!ve dashboards

Answer: c) A knowledge base system within Salesforce that uses AI to recommend

ar!cles and solu!ons

Explana!on: Einstein Knowledge harnesses the power of AI to automa!cally

recommend the most relevant ar!cles and solu!ons based on the context of each
case or issue.

15. What is Einstein Predic!on Builder?

a) A tool for crea!ng custom AI models in Salesforce without code
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 b) A Salesforce feature for visualizing data pa%erns

c) An AI-driven system for customer support in Salesforce

d) A tool for integra!ng external AI models into Salesforce

Answer: a) A tool for crea!ng custom AI models in Salesforce without code

Explana!on: Einstein Predic!on Builder allows users to create custom AI models on

Salesforce fields, enabling them to predict business outcomes without the need for
complex coding.

16. What is the benefit of using Salesforce AI for your business?

a) It only provides visual analy!cs for business data

b) It offers automated data entry solu!ons for CRM

c) It harnesses AI to provide insights, automate tasks, and personalize customer

experiences

d) It exclusively focuses on chatbot solu!ons for customer support

Answer: c) It harnesses AI to provide insights, automate tasks, and personalize

customer experiences

Explana!on: Salesforce AI, through its various tools and features, offers businesses
the ability to derive insights, automate repe!!ve tasks, and offer personalized
experiences to customers, enhancing overall business efficiency and customer
sa!sfac!on.

17. What is the difference between Einstein Discovery and Einstein

Analy!cs?
a) Einstein Discovery is for data visualiza!on while Einstein Analy!cs is for predic!ve
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 modeling

b) Einstein Discovery offers insights and recommenda!ons based on data, while

Einstein Analy!cs provides a pla"orm for crea!ng interac!ve dashboards and
reports

c) Einstein Discovery is a chatbot solu!on, while Einstein Analy!cs is a knowledge-

base system

d) Einstein Discovery focuses on external data integra!on, while Einstein Analy!cs is

for internal Salesforce data only

Answer: b) Einstein Discovery offers insights and recommenda!ons based on data,

while Einstein Analy!cs provides a pla"orm for crea!ng interac!ve dashboards and
reports

Explana!on: While both are part of the Salesforce AI suite, Einstein Discovery
focuses on providing AI-driven insights and recommenda!ons from data, whereas
Einstein Analy!cs is more about visualizing and analyzing data through interac!ve
dashboards.

Also Read: New Salesforce Cer!fied AI Associate Exam Decoded

18. What is the difference between Einstein Vision and Einstein

Predic!on?
a) Einstein Vision deals with image recogni!on, while Einstein Predic!on focuses on
forecas!ng business outcomes

b) Einstein Vision is a data visualiza!on tool, while Einstein Predic!on is for chatbot
solu!ons

c) Einstein Vision is for crea!ng AI models, while Einstein Predic!on is for integra!ng
external AI models
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 d) Einstein Vision focuses on text analysis, while Einstein Predic!on is for image
analysis

Answer: a) Einstein Vision deals with image recogni!on, while Einstein Predic!on
focuses on forecas!ng business outcomes

Explana!on: Einstein Vision harnesses AI for image recogni!on tasks within

Salesforce, allowing for image-based data analysis. In contrast, Einstein Predic!on (as
part of Predic!on Builder) is about crea!ng custom AI models to forecast specific
business outcomes based on Salesforce data.

19. How can you use Salesforce AI to build predic!ve models?

a) By manually inpu'ng predic!ons based on intui!on.

b) Using Einstein Predic!on Builder to create custom AI models without coding.

c) By integra!ng third-party AI tools without using Salesforce’s na!ve capabili!es.

d) By only using Salesforce reports and dashboards without AI features.

Answer: b) Using Einstein Predic!on Builder to create custom AI models without

coding.

Explana!on: Einstein Predic!on Builder allows users to create custom AI models on

Salesforce fields, leveraging historical data to make future predic!ons without the
need for manual coding.

20. How can you use Salesforce AI to detect fraud and security
threats?
a) By solely relying on manual transac!on reviews.

b) Using Einstein Anomaly Detec!on to automa!cally iden!fy unusual pa%erns in

data.
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 c) By se'ng up basic email alerts for all transac!ons.

d) By only monitoring user login ac!vi!es.

Answer: b) Using Einstein Anomaly Detec!on to automa!cally iden!fy unusual

pa%erns in data.

Explana!on: Einstein Anomaly Detec!on can automa!cally iden!fy and flag unusual
pa%erns in data, which can be indica!ve of poten!al fraud or security threats.

Conclusion
Ar!ficial Intelligence, combined with pla"orms like Salesforce, is transforming
business opera!ons by providing unparalleled insights and automa!on features. As
we’ve explored through these MCQs, understanding the nuances of AI within the
Salesforce ecosystem is crucial for any professional looking to stay ahead in the
digital transforma!on curve.

If you’re keen on diving deeper into the world of Salesforce and AI, and want to
ensure you’re equipped with the latest knowledge and best prac!ces, don’t miss out
on the opportunity to learn more.

Sign up with saasguru today and embark on a journey of con!nuous learning and
professional growth in the ever-evolving landscape of So&ware as a Service.

Wri#en by Shivam Parmar

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