Assignment 1
Social Media Diary and Analysis
This assignment will be your first step in understanding consumer behavior in social
media. To do that,
you will be monitoring your own social media behavior for one week and analyze the
results to
determine any key insights about why you engage with certain posts. After you
identify the key insights
about your social media engagement, you will design an ideal post from a
company/organization that is
most likely to gain your engagement.
Part 1- Diary
For the first part of the assignment, you will record your engagements with posts on
YOUR THREE
MOST-USED SOCIAL MEDIA SITES. You may choose your sites from the
following:
Facebook Instagram LinkedIn Pinterest Reddit, Swarm Snapchat Twitter Tumblr
YouTube
You will be focusing on posts with which you like, share, comment, RT (retweet),
repin, etc. Use the
diary template to record your interactions.
Use the following guide to assist in filling out the diary.
Diary Categories
Social Network Site: Facebook, Twitter, Pinterest, Instagram, Snapchat, Google+, or
LinkedIn
Post Author: Was the post created by a friend, acquaintance, celebrity,
company/organization?
Time: Exact time of the interaction
Device Used: Computer, Tablet, Phone, Etc.
Type of Interaction: Like, Share, Comment, RT, Repin, Favorite, etc.
Post Description: Give a brief description of the post. Was the post personal (friend)
or professional (what type of business/organization)? What is the
post (generally) about? What was the tone (friendly, funny, sad,
inspiration, etc.)? Was there a Call-to-Action?
Additional Content: Is there anything beside the text of the post such as a video or gif,
picture, hyperlink, tag, hashtag, etc.?
Why did you interact? Briefly describe why you choose to interact with the post.
Part 2 – Analysis
For the second part of the assignment, you will write a 2-3 page analysis of the data
you collected. You
should write 1-2 paragraphs for each data category that identifies key insights that you
gained about
your social media engagement behavior. Ex: For time, you may notice that that there
are specific times
of day when you interact most frequently.
For two data categories of your choice, create an information graphic such as a pie
chart, bar graph, or
any other type of visual representation of your data. You can easily create a graphic
using the Charts tab
in MS Word, but you may also use online services such as easel.ly and visual.ly to
create more
sophisticated infographics. Give your graph a clear title that describes the information
of the graphic.
Part 3 – An Ideal Post
From the insights you gained about your social media interactions, you will complete
the included form
to describe an ideal post from a company/organization that would be most likely to
gain a social
interaction from you. Your description should include:
1) The social network site on which the post will appear
2) Name of company/organization making the post
3) Exact time of post
4) Mock-up of the post including text, any visual content, and additional content such
as hyperlinks or
hashtags.
5) Provide a short defense for why you would be likely to interact with the post. Use
key insights from
your social media analysis to support your defense.
