Freelancing In Pakistan
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Introduction
Freelancers or people working in the gig economy are commonly known as individuals who
work for various sources without being bound to long-term obligations. The word freelance was
coined in 1924, continues to be a topic of discussion among the current generation of workers.
But what is freelancing? Who is a freelancer? And what are the most common sorts of
freelancing jobs? This piece will focus on all these questions regarding the types of freelancers
or freelancing jobs available in Pakistan.
What Is Freelancing, And Who Is A Freelancer?
People are talking about freelancing now more than ever previously, thanks to the advent of the
gig economy. This is due to more freelancers today than ever before - according to research, 57
million Americans freelanced in 2019. Based on the same report, 53 percent of employees
between 18 and 22 are self-employed.
In the United Kingdom, 1.4 million people operate as freelancers in a variety of fields. About 7%
of the entire adult labor force in Europe, or 11 million individuals, is presently working in the gig
economy. There is a significant need for freelancing talents since so many freelance workers
make their livelihood in the gig economy.
Freelancing is a type of self-employment in which you offer your skills on various online earning
platforms. This work is nothing like a typical nine to five job. An individual may work from the
comfort of their own home.
In Pakistan, freelancers have a plethora of options on many platforms. They may apply for
whatever job they choose, set their own deadlines, and manage their working hours according to
their feasibility.
Why The Need To Freelance?
Many changes have occurred in people's lives in the past few years due to technological progress
and the global pandemic, COVID 19. People seem to generate money in more convenient and
inventive ways nowadays. There is no longer any need to hunt for work outside the comfort of
your home. As a freelancer, one could easily make more money and build a profession while
sitting from the comfort of their homes.
Several websites nowadays lead people to make money online. Due to the development and
progression of social media in the past few years, people have now become aware of the gig
economy and the benefits of working in it reaps.
People can now work on what they like and when they want and earn tens of thousands of dollars
while doing it. like Sabrina Brian says, "anything is possible if you have the desire, drive, focus
and support."
In nations like Pakistan, Bangladesh, and India, the freelancing business is booming. People
from these nations prefer to work as independent contractors, low paying employment, and an
unfavourable working environment are to blame for this change in people's thinking. Individuals
nowadays prefer to be their own bosses and have complete control over their finances.
People in Pakistan who began freelancing a few years ago are now making thousands of dollars.
There are success stories all over the internet. These individuals are now forming their own
businesses and hiring local train answers to work on their projects.
Types Of Freelancers In Pakistan
Companies are growing more receptive and enthusiastic about using freelancers for a variety of
tasks. As a result, freelancing has grown to be far more acceptable for a wide range of positions.
We have compiled a list of highly profitable freelance jobs to help you land your next big gig if
you fit into one of these categories. What if your skills aren't listed? Don't fret. There are many
more freelancing careers to choose from, all of which provide excellent chances.
1. Web Development/Coding:
Programming is one of the most sought-after professions on the planet. Every business,
organisation, and creative endeavour in the digital age needs a robust online footprint. Someone
must create this, whether it's through an app or a website. Freelance developers specialise in
certain types of development sectors based on their experience.
Front end developers work with pure code to create a graphical interface, whereas back-end
developers work with databases, scripting, and architecture. To flourish, any individual who
wishes to work in designing/development will need to be well-versed in the most common
coding languages.
2. Marketing Professional:
Working as a freelance marketer might manage paid Facebook ad campaigns to completely
rewrite a website's material. Freelance marketing experts, strategists, and consultants form a
large and growing community.
What is the one thing that they all have in common? Digital abilities. Marketers are entrusted
with creating, executing, and optimising digital strategies that span every touch in the buyer's
journey, as B2B and B2C marketing become more and more similar. This necessitates a
comprehensive understanding of digital principles such as SEO, data analytics, SEM, user
experience, email marketing, conversation best practices and other related topics. The need for
marketers in all industries is driven by the breadth and diversity of freelance talents necessary in
the marketing field.
3. Writing/Copywriting:
In the gig economy, writing is still one of the most prevalent vacancies. Companies have large
budgets for generating high-quality editorials, blogs, manuals, press releases, and other scripted
content now that content has been dubbed the king of contemporary marketing. To work as a
freelance writer or copywriter, one needs strong writing skills, impeccable grammar, and a knack
for narrative.
4. SEO Management:
In the digital age, search engine optimisation (SEO), Also known as search engine marketing
(SEM), is highly in demand. Being one of the most popular freelance jobs, search engine
optimisation requires an extensive list of abilities, including knowledge of link building, long-tail
keywords, Google algorithms, the panda effect, and many others. If one thinks this is intriguing
and has the ability and patience to learn search engine optimisation, they should go for it as this
is a big deal in the modern market.
5. Creative Designing:
Brochure design, logo design, social media management, and web design are examples of duties
that fall under creative designing. To be successful as a freelance designer, any individual will
need a varied portfolio that shows potential clients the kind of work and the quality they can
deliver. Designers with experience frequently have more work than they can handle, but there's a
catch. Because a design portfolio takes time to establish, stay on top of industry trends, learn new
methods, and hone one's abilities before becoming a freelance creative designer.
6. Public Relations Management/Branding:
There will be plenty of freelance opportunities for interested individuals as brand
communications specialists. It's a broad and diverse sector that encompasses projects such as
brand awareness campaigns, native advertising, project launches, brand activation, and many
more. To be successful, an individual needs storytelling and editing experience and outstanding
visual talent and expertise.
7. Translation:
Localised content is one of the most successful promotion options for publishers, commercial
firms, and worldwide organisations. It may also be the only way to link with potential clients in
some states and cultures. This is where freelance interpreters come to the rescue. On the other
hand, professional translators are not only competent in languages they translate to and from but
also have either educational or professional expertise in their discipline of translation. The best
way to stand in this field is to play one's strengths and work linked to their experience and
capability.
8. Photography/Videography:
To make it as a freelance video producer or photographer, any individual will need to impress
clients with their filming and editing abilities. Having a few years of experience in the field will
make it much easier to stand in this market. Having knowledge of the correct software and
equipment and a significant project portfolio is essential for creating a break in the video and
photography freelance market.
From these freelance career examples, one can see that freelance includes a wash range of
professions and sectors, and these are just a few examples. Start by reviewing job boards and
talking to people in your area of expertise to ensure a need for your freelance abilities in the
market. After you're clear on a freelance option within your business, start planning how to start
your freelancing career.
Challenges Of Being A Freelancer In Pakistan
1. Payment Options:
In comparison to other global freelances, the Pakistani freelancing community has fewer
payment choices. Even though Payoneer and MoneyGram are available in Pakistan, the ever-
popular PayPal is still unavailable. As a result, the majority of freelancers still face problems
working outside the local marketplace because of a lack of direct payment options.
2. Pricing:
In Pakistan, freelancers have difficulty stating the feet they genuinely deserve. They usually
underprice themselves and the work they do. Because Pakistan is still a developing country,
international clients turn to them to get jobs that would be too expensive in their own country.
Because they are not paid by the hour but by the project, freelancers in the sub-continent are
given a pass on completing difficult and time-consuming jobs.
3. Insurance And Banking:
Freelancing entails financial and health-related concerns. one of the most significant advantages
of full-time employment is access to healthcare and other financial perks and a steady, stable
regular wage.
Being recruited as an independent contractor usually means that the individual will not receive
the same financial or healthcare advantages as employees. As a result, freelancers are on their
own regarding financial planning and health insurance enrollments.
Conclusion
To summarise, If you don't have enough experience to advertise your services, specialisation and
certificates are required to be labelled as a potential freelancer. To win freelancing projects,
make an effort to examine proposals that win clients and always follow the requirement of a
platform.
Starting a freelancing career necessitates a significant amount of effort and hard work. However,
once you decide to pursue a career in this industry, perseverance and consistency are crucial to
success. Simply keep an optimistic attitude and begin working for financial independence.
