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Buyer Interview Guide Questions

The document is a Buyer Interview Guide designed to collect socio-demographic data and behavioristic characteristics of buyers. It includes sections for personal information and a series of questions regarding agricultural product purchases, including frequency, amount, spending, location, reasons for purchase, and perceptions of quality, variety, price, and availability. This guide aims to gather comprehensive insights into buyer habits and preferences.

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tabarnerorene17
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37 views1 page

Buyer Interview Guide Questions

The document is a Buyer Interview Guide designed to collect socio-demographic data and behavioristic characteristics of buyers. It includes sections for personal information and a series of questions regarding agricultural product purchases, including frequency, amount, spending, location, reasons for purchase, and perceptions of quality, variety, price, and availability. This guide aims to gather comprehensive insights into buyer habits and preferences.

Uploaded by

tabarnerorene17
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Buyer Interview Guide

Socio-demographic Data

Name: __________________________________
Age: _______________ Gender: ____________ Marital Status: __________________
Profession: __________________________ Education: __________________________
Number of persons in household: __________ Monthly Income: ____________________

Behavioristic Characteristics

1. What agricultural product/s do you usually purchase?

2. How often do you purchase said product/s?

3. In what amount/s do you usually purchase said product/s?

4. How much do you usually spend to purchase said product/s?

5. Where do you usually buy said product/s?

6. Why do you usually purchase mentioned product/s?

7. What can you say about purchased products in terms of:


a. Quality? (good, average, bad?)

b. Variety? (large variety, limited variety, etc.)

c. Price? (expensive, average, cheap?)

d. Availability? (widely available, limited availability, etc.)

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