Tourism Development Plan for Maragondon

A Tourism Policy Planning and Development presented to

The Faculty of Tourism & Hospitality

Management Department

In partial fulfillment

of completing the requirements in the subject of

GTHPADEV - Tourism Policy Planning & Development

Submitted to:

Ms. Jennalyn Banta

Submitted by:

Alibudbud, Christian Aaron Louis P.

Armia, Irish Yvonne

Castillo, Tracy Maurice

Diloy, Ariel Leandro

Regio, Karelle Ariana

Remedios, Ma. Kristina Casandra

Sanchez, Glenn Harold A.

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 Table of Contents

Tourism Development Plan for Maragondon.......................................................... 1

Table of Contents.......................................................................................................2
CHAPTER I................................................................................................................. 4
Executive Summary......................................................................................................... 4
Chapter II.................................................................................................................................6
Tourism Industry Profile of the site/destination................................................ 6
A. Existing tourism attractions, products, and activities..................................... 6
Existing tourism attractions, product, and activities........................................6
Mt. Marami....................................................................................................... 6
Our Lady of the Assumption Parish Church................................................ 6
Bonifacio Trial House..................................................................................... 7
"Alegria del Rio" Maragondon River Cruise.................................................7
Existing products................................................................................................. 8
Activities............................................................................................................. 10
Hiking............................................................................................................. 10
History exploration....................................................................................... 11
Relax and take in the scenery......................................................................11
B. Existing tourism markets................................................................................... 12
C. Accommodations................................................................................................ 12
I. Tour and travel operation............................................................................... 13
II. Restaurants and other food establishments............................................... 14
III. Shops............................................................................................................. 14
IV. Banks..............................................................................................................15
V. Tourist information offices............................................................................ 16
VI. Personal services......................................................................................... 16
Spa................................................................................................................. 16
Barbershop....................................................................................................16
Laundry Services.......................................................................................... 17
Pet Services...................................................................................................17
VII. Health services.............................................................................................17
E. Transportation..................................................................................................... 18
F. Other infrastructure............................................................................................. 18
I. Power and Electricity.................................................................................18
II. Telecommunication...................................................................................18
III. Water......................................................................................................... 19
V. Drainage.....................................................................................................19
G. Natural and socio-economic environment....................................................... 20
Population..................................................................................................... 20

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 Institutional....................................................................................................20
CHAPTER III............................................................................................................. 23
Site Evaluation....................................................................................................23
CHAPTER IV......................................................................................................................... 36
Destination/Site Problem Analysis and Identification.................................... 36
CHAPTER V.......................................................................................................................... 42
Goals and Objectives for Tourism Development........................................................ 42
PROMOTION OF LOCAL CULTURE AND HERITAGE:.....................................42
SUSTAINABLE TOURISM DEVELOPMENT:..................................................... 42
ECONOMIC DEVELOPMENT:............................................................................ 42
IMPROVEMENT OF INFRASTRUCTURE:......................................................... 43
COMMUNITY INVOLVEMENT AND CAPACITY BUILDING:............................. 43
MARKETING AND PROMOTION:...................................................................... 43
SAFETY AND SECURITY:.................................................................................. 43
CHAPTER VI......................................................................................................................... 44
Explanation of the Strategy/ies used for Tourism Development............................... 44
Annex I : Scenario - Planning..................................................................................44
CHAPTER VIII....................................................................................................................... 49
Tourism Project Profile for the Destination................................................................. 49
Annex J: Tourism Circuit/Cluster......................................................................49
Annex K: Project Identification......................................................................... 51
Annex L: Program, Projects and Activities Identification within Circuits]... 54
CHAPTER IX......................................................................................................................... 56
Conclusion......................................................................................................................56
CHAPTER X.......................................................................................................................... 57
References.......................................................................................................... 57

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 CHAPTER I

Executive Summary

In this report we take a look at how tourism is growing and developing in

Maragondon, Cavite. This paper establishes Maragondon’s unique tourism

profile. This includes famous landmarks such as the Our Lady of Assumption

Parish Church, The Bonifacio Shrine and Eco-Tourism Park and the Kaybiang

Tunnel. Mt. Marami and the Maragondon River Cruise are highly recommended

for tourists who enjoy breathtaking sceneries of nature.

The third chapter goes deeper into each location with a tourism site evaluation

based on the Tourism Guidebook of the Department of Tourism, covering

aspects such as accessibility, facilities for visitors and overall visitor experience.

The fourth chapter pinpoints the challenges holding back these tourist spots

from reaching their potential. These issues could range from infrastructure to

lack of promotion or facilities that need improvement.

By recognizing these problems in the fifth chapter, targets and objectives will be

set for enhancing tourism in Maragondon. These objectives are geared towards

boosting economic and social benefits from tourism while ensuring the town's

heritage and natural beauty.

The sixth chapter lays out the proposed strategies to tackle these challenges

and meet our goals successfully. This chapter will focus on enhancing

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infrastructure, launching marketing campaigns and promoting practices to

engage the community and forming partnerships between private sectors will be

key to ensuring lasting benefits.

The final chapter (Chapter 7) provides a summary of our findings, conclusions

drawn from our analysis, and specific recommendations for Maragondon's

tourism development. The eighth chapter provides a complete list of references

used throughout the paper.

By implementing the proposed strategies, Maragondon can position itself as a

well-rounded tourist destination that caters to diverse interests. This

development will not only attract visitors but also foster economic growth and

community well-being.

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 Chapter II

Tourism Industry Profile of the site/destination

This chapter shows the Tourism Industry Profile of Maragondon, Cavite. It

includes what the location has to offer to the tourist and existing attractions,

activities, products, and accommodation.

A. Existing tourism attractions, products, and activities

Existing tourism attractions, product, and activities

Mt. Marami

It is a mountain in Barangay Tulay Kanluran, Maragondon, Cavite. It's a popular

hiking and mountaineering destination because of its accessible paths and stunning

rock formations. The climb is expected to be enjoyable for the first hour since the

route is smooth and provides a different view than previous hikes. Climbers are

rewarded with stunning views from the peak.

Our Lady of the Assumption Parish Church

The Our Lady of the Assumption Parish Church, also known as Maragondon

Church, is a Roman Catholic church and the only heritage site in the municipality of

Maragondon, Cavite, Philippines, recognized by the National Museum as a National

Cultural Treasure. The church was built in 1618, although it has been demolished,

rebuilt, and renovated several times. The current church was constructed in 1714.

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The church is well-known for its baroque architecture, with river stones coated in

layers of stucco serving as the principal building materials, as well as the bell tower.

Bonifacio Trial House

The Bonifacio Trial House in Maragondon, Cavite, is a historical site where

Andres Bonifacio, an important figure in the Philippine Revolution, was tried for

betrayal in 1897. Originally a home constructed in 1889, it is now a museum with

displays depicting the events leading up to the trial. This house-turned-museum

provides insight into an important era in Philippine history and the controversial

destiny of its national hero.

"Alegria del Rio" Maragondon River Cruise

The Maragondon River has the gap of being the cleanest river near Manila,

making it ideal for a stunning cruise. Alegria del Rio's private trips endure around 2-3

hours, enabling you to thoroughly immerse yourself in the calm of the surroundings.

The balsa itself is built with modern facilities for your comfort, such as a lounge area

with beanbags, throw pillows, and even a water hammock at the care for sinking

your toes in the refreshing water. During the trip, you may also try your hand at

fishing, which will add some excitement to your otherwise calm adventure.

Bonifacio Shrine and Eco-Tourism Park

The Bonifacio Shrine and Eco-tourism Park in Maragondon, Cavite. Is a

historical site that honors the memory of the Filipino revolutionary leader, Andres

Bonifacio. This was the place where the supremo and his brother Procopios' final

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destination, after being executed for treason by the Aguinaldo Administration.

Located between the feet of Mt. Nagpatong and Mt. Buntis, as the locals themselves

are uncertain the exact location of the brother’s execution.

Kaybiang Tunnel

The Kaybiang Tunnel in Maragondon, Cavite. Was said to be the longest road tunnel

in the Philippines as of this time. It was used in the year 2013 and it is a 300 meter

long tunnel connecting the places of Ternate, Cavite and Nasugbu, Batangas. It is a

usual stopover for bikers and other tourists who want to take a picture and enjoy the

beauty of nature. A scenic view of the ocean and its vantage points are also spots

where tourist stop for picture taking and buko (coconut) break,

Existing products

Bamboo

Maragondon, Cavite is known for its traditional bamboo craftsmanship. They make

strong furniture like tables, chairs, and bed frames from tough "kawayan tinik"

bamboo. Everyday items like baskets, trays, plates, cups, and utensils are skillfully

woven and bring out bamboo's natural warmth. They often use simple geometric

patterns or natural dyes to enhance the beauty of the material. Maragondon's

bamboo crafts reflect their heritage and provide sustainable, durable products for

everyday use.

Likhang Maragondon/ Habing Maragondon

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The art of weaving has a long history in Maragondon, Cavite, passed down through

generations. Looms click and clack as skilled artisans create "Habing Maragondon,"

a beautiful and intricate hand-woven fabric. These textiles are not just functional, but

often incorporate vibrant colors and designs reflecting the town's cultural identity.

Sadly, this tradition faces challenges in the modern world. However, initiatives like

Likhang Maragondon are working to ensure this art form continues to thrive.

Delicacies in Maragondon

1. Adobo sa Asin – This traditional Filipino dish made with pork or chicken

marinated in salt, vinegar, and garlic, then simmered until tender.

2. Tamales - A savory Filipino delicacy made of ground rice, coconut milk, and

various fillings like chicken, pork, or shrimp, wrapped in banana leaves and steamed.

3. Bulalo – The Famous dishes hearty beef soup with tender meat and marrow

bones cooked in a flavorful broth with vegetables like corn, cabbage, and potatoes.

4. Espasol - A sweet rice cake made from glutinous rice flour, coconut milk, and

sugar, often rolled in toasted rice flour.

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5. Suman - A sticky rice cake wrapped in banana leaves and steamed, usually

served with coconut caramel sauce or mangoes.

6. Pinais - A dish of fish or meat seasoned with spices, wrapped in banana

leaves, and steamed to infuse flavors.

7. Longganisa – And also it is a type of Filipino sausage often made with

ground pork, garlic, and various spices, typically sweet or garlicky in flavor.

Activities

Hiking

The hike in Mt. Marami in Cavite for stunning views. It is a difficult climb (4-5

hours up) with complicated routes, therefore bring a guide or experienced hikers.

There are two types of trails: short (8 km) and long (12 km). Expect farms, forests,

and river crossings. Pack rain gear, the weather changes quickly. This tough hike

rewards you with breathtaking views from the rocky peak.

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History exploration

There are spots in Maragondon that provide an insight into the past. Visit a

lovely historic church with carvings to learn about people's lives in the past. Then,

visit a museum that exhibits a Philippine hero's trial using life-size figures, like

walking statues. The journey allows you to discover interesting information about

Philippine history.

Relax and take in the scenery

The Alegria del Rio cruise lets you chill on the Maragondon River. Float on

comfy beanbags, sip a drink, and watch the scenery drift by. Breathe fresh air and

forget your troubles. See the pretty plants and birds, or just close your eyes and

listen to the river.

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B. Existing tourism markets

C. Accommodations

Maragondon offers a range of accommodations catering to diverse tourist

preferences and budgets. Visitors can find several budget inns, bed-and-breakfasts,

and modest hotels, which provide basic amenities and comfortable lodgings. For

those seeking a more immersive experience, several homestays offer a glimpse into

local life. Among notable accommodations are the Villa Lorenzo and Maragondon

Plaza Hotel, which combine modern amenities with local hospitality (Department of

Tourism, n.d.).

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 ● Riverfront Garden Resort - Riverfront Garden Resort was originally private

farm land planted with thousands of mahogany trees bought by a German

businessman and his Filipina Wife in 1996. This resort offers facilities to

ensure peaceful and relaxing stay and different types of rooms including

glamping options. Each room is beautifully done and crafted from Mahogany

trees to provide comfort and a scenic view of the river.

This place was located in Barangay Pinagsanhan B, Maragondon, Cavite

● Dagisidis ng Maragondon (Nature Resort and Adventure)- within a hours

drive from Manila, you can experience this one-of-a-kind nature adventure

resort with aircon accommodations, fun and exciting activities, colorful flower

gardens, instagrammable viewing decks, infinity pools with a scenic view of

the sunset, and plenty of relaxation spots to rest and enjoy the majestic view

of Mt.Marami. A destination for a quick breather, especially for the Southies.

This place was located in Barangay Talipusngo, Maragondon, Cavite

I. Tour and travel operation

The tourism market in Maragondon is supported by local tour operators who offer

guided tours to various historical and natural attractions. These include visits to the

Maragondon Church, a National Cultural Treasure, and the Bonifacio Trial House,

where Philippine revolutionary Andres Bonifacio was tried. Adventure tours to natural

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sites such as Mount Pico de Loro and the Maragondon River are popular, providing

ecotourism opportunities. Travel agencies in nearby towns also facilitate tour

packages that include Maragondon in their itineraries (Municipal Tourism Office,

2023).

II. Restaurants and other food establishments

The culinary scene in Maragondon is characterized by local eateries that serve

traditional Filipino dishes, offering a taste of Cavite’s unique flavors. Restaurants like

Balinsasayaw and Cafe Mauban are well-known for their local specialties. Small food

stalls and carinderias (local eateries) are scattered around the town, providing

affordable and authentic meals. Additionally, several bakeries and snack shops offer

local delicacies and pastries (Cavite Provincial Tourism, 2022).

III. Shops

Shopping in Maragondon is mainly supported by small local stores and local

markets. There are numerous local shops in Maragondon where you can buy local

crafts, souvenirs, and unique handmade items that are made from bamboo. One of

the shop that offer this kind of local product is “Likhang Maragondon”. By selling

locally made products that reflect the rich cultural heritage of Maragondon. Likhang

Maragondon is an enterprise dedicated to promoting local and sustainable goods by

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harnessing the traditional craftsmanship of weaving and bamboo product making. It

aims to empower Maragondon-based artisans by providing them with livelihood

opportunities. The enterprise produces hand-knotted textiles and innovative bamboo

decor, preserving a rich tradition of art-making. The intricate garments and bamboo

crafts embody the stories and skills of local weavers and artisans. Beyond the

products, Likhang Maragondon takes pride in fostering a community of dreamers

and doers, instilling purpose and pride in the artisans. Though still budding, the

enterprise seeks to showcase Maragondon's arts, crafts, and native delicacies,

hoping to inspire support for local crafts and celebrate the town's heritage.

IV. Banks

● BDO

● Landbank

● Metrobank

● Security Bank

● RCBC

● PNB

● China Bank

These banks provide essential financial services including currency exchange, ATM

withdrawals, and banking transactions, supporting both local residents and tourists in

Maragondon.

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V. Tourist information offices

● Maragondon Tourism Office serves as the tourist information center that

provides brochures, maps, and guidance on the local attractions and activities

around the town. It is located at the barangay Poblacion 1B, Maragondon,

Cavite.

● Barangay Hall of Maragondon serves as the tourist information center that

provides guidance on the local attractions and activities around the town. It is

located at the barangay Poblacion 1B, Maragondon, Cavite.

VI. Personal services

Spa

● Primula Massage Spa,Pugad Lawin is located in barangay Garita 1 B in

Maragondon, Cavite.

Barbershop

● Roger's Barber Shop is located in barangay Garita 1 B in Maragondon,

Cavite.

● Ramil Barber Shop is located in barangay Garita 1 B in Maragondon, Cavite.

● Joel's Barber Shop is located in barangay Poblacion 1B in Maragondon,

Cavite.

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 Laundry Services

● Laundry Boss is located in barangay Garita 1 A in Maragondon, Cavite.

● Car Mechanic

● Ruelina Motor Care and Accessories is located in barangay Poblacion 1A in

Maragondon, Cavite.

Pet Services

● Animal Clinic & Grooming Station is located in barangay Garita 1 B in

Maragondon, Cavite.

● Chato's Mini Petshop is located in barangay Garita 1 A in Maragondon,

Cavite.

VII. Health services

● SafeCare Household and Personal Care Products Manufacturing is located in

Barangay Pinagsanhan A in Maragondon, Cavite.

● Maragondon Rural Health Unit - Town Center is located in barangay

Poblacion 1A in Maragondon, Cavite.

● Cavite Municipal Hospital is located in barangay Poblacion 1A in

Maragondon, Cavite.

● Saint Gianna Health Care Clinic is located in barangay Garita 1 A in

Maragondon, Cavite.

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E. Transportation

● Transportation within Maragondon includes jeepneys, tricycles, and buses

that connect various parts of the town and adjacent municipalities. These

modes of transport are essential for tourists to navigate the area. Additionally,

private vehicle rentals and tour vans are available for hire, providing

convenient options for exploring the region (Department of Transportation,

2022).

F. Other infrastructure

I. Power and Electricity

● The power supply in Maragondon is managed by the Manila Electric

Company (Meralco), which ensures a stable and reliable electricity supply.

This infrastructure supports the operations of accommodations, restaurants,

and other tourism-related businesses (Meralco, 2023).

II. Telecommunication

PLDT

● Offers reliable landline, internet, and mobile services across Maragondon,

ensuring seamless connectivity for residents and tourists alike.

Globe

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 ● Offers comprehensive telecommunications solutions including mobile,

broadband, and digital services to enhance communication in Maragondon.

Smart

● Offers efficient mobile network services, catering to the communication needs

of both residents and visitors in Maragondon.

III. Water

● Water supply in Maragondon is managed by the Maragondon Water District,

ensuring clean and safe drinking water for residents and visitors.

IV. Sewage and waste disposal facilities

● The municipality also has a sewage and waste disposal system in place,

managed by the local government, which maintains environmental sanitation

and waste management practices (Local Water Utilities Administration, 2023).

V. Drainage

● Drainage infrastructure in Maragondon is designed to handle seasonal

rainfall, reducing the risk of flooding and ensuring that roads and public areas

remain accessible. This system is crucial for maintaining the town’s

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 cleanliness and functionality, especially during the rainy season (Department

of Public Works and Highways, 2022).

G. Natural and socio-economic environment

Population

● Maragondon is a city in Cavite inside the CALABARZON Region. The age

group with the highest population in Maragondon, according to the 2020

Census, is 15 to 64, with 26,803 people. The age group with the lowest

population is 65 and over, with 2,433 people. When all age groups are

combined, those aged 15 up to 64 make up 66% of the young to mature

adulthood dependent population, which includes teenagers, young adults,

adults, midlife, and mature adulthood (26,803). Finally, the old dependent

population, which includes senior citizens aged 65 and up, accounts for 6% of

the total (2,433). Maragondon's population increased by 17, 873 people over

the course of 40 years, from 22,814 in 1990 to 40,687 in 2020. The most

recent census figures for 2020 show a 1.6% increase, or an increase of 2,976

people, over the previous population of 37,720 in 2015.

Institutional

● Maragondon, Cavite, is supported by various institutions that play critical roles

in the town's governance, education, healthcare, and community

development. Understanding these institutions helps to provide a

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 comprehensive view of the town's infrastructure and the support systems

available to its residents.

Local Government Units (LGUs): The municipal government of Maragondon is

responsible for local governance, policy-making, and public service delivery. It

operates under the leadership of the mayor, vice mayor, and the municipal council.

The LGU is instrumental in implementing local development projects, maintaining

public order, and ensuring the welfare of its citizens through various programs and

services.

Educational Institutions: Maragondon has several educational institutions catering

to its population's educational needs. These range from primary and secondary

schools to higher education institutions. Notable examples include:

● Maragondon Central Elementary School: This provides primary education

and is one of the largest elementary schools in the town.

● Maragondon National High School: A key institution for secondary

education, offering a wide range of academic and vocational programs.

● Cavite State University (CvSU) - Maragondon Campus: This campus offers

higher education and technical courses, contributing significantly to the local

population's educational attainment and skill development.

Healthcare Institutions: Healthcare services in Maragondon are provided by a mix

of public and private facilities. Key healthcare institutions include:

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● Maragondon Medicare Hospital: A public hospital that offers essential

medical services to the local population, including emergency care, outpatient

services, and maternity care.

● Barangay Health Centers: These centers provide primary healthcare

services, immunizations, and maternal and child health services across

various barangays.

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 CHAPTER III

Site Evaluation

Municipality of Maragondon, Province of Cavite

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 CHAPTER IV

Destination/Site Problem Analysis and Identification

Annex F: Problem Identification

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 CHAPTER V

Goals and Objectives for Tourism Development

PROMOTION OF LOCAL CULTURE AND HERITAGE:

● Preserve and promote Maragondon's historical and cultural sites, such as the

Maragondon Church and the Andres Bonifacio Trial House.

● Encourage the local community to participate in cultural activities and events

that showcase Maragondon's heritage.

SUSTAINABLE TOURISM DEVELOPMENT:

● Implement eco-friendly practices to protect natural resources and maintain the

ecological balance.

● Develop tourism infrastructure that minimizes environmental impact.

ECONOMIC DEVELOPMENT:

● Generate employment opportunities for local residents through the tourism

sector.

● Increase local income by attracting more tourists and encouraging longer

stays.

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IMPROVEMENT OF INFRASTRUCTURE:

● Enhance transportation networks to improve access to Maragondon.

● Develop accommodations and facilities that meet international standards to

attract a diverse range of tourists.

COMMUNITY INVOLVEMENT AND CAPACITY BUILDING:

● Provide training and capacity-building programs for local stakeholders to

enhance their skills in tourism management and hospitality.

● Foster a sense of pride and ownership among locals to support and sustain

tourism initiatives.

MARKETING AND PROMOTION:

● Develop comprehensive marketing strategies to raise awareness about

Maragondon’s attractions both domestically and internationally.

● Leverage digital platforms and social media to reach a broader audience.

SAFETY AND SECURITY:

● Ensure that safety and security measures are in place to protect both tourists

and locals.

● Develop emergency response plans and provide proper training for handling

tourist-related incidents.

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 CHAPTER VI

Explanation of the Strategy/ies used for Tourism Development

Annex I : Scenario - Planning

Situation Scenario Goal/Objectives Strategies

Maragondon, Cavite, is The goal is to - Accessibility: - Focus Strategy: Develop a shopping

a small municipality increase Improve mall that fits with Maragondon's

known for its rich tourism in infrastructure to cultural and natural heritage, offering

historical and natural Maragondon by make products and services that highlight

legacy because of its creating a Maragondon local crafts, food, and traditions.

natural resources like center for more accessible

Mt. Marami. Despite its shopping for and attractive to -Cultural Showcase: Design sections

potential as a tourist both tourists all of the tourists of the mall to exhibit local arts and

destination, and residents. that want to visit crafts, traditional food stalls, and

Maragondon lacks This mall will the area. historical displays of the Maragondon.

essential facilities, such not only offer

as a shopping mall, shopping and -Community -Eco-friendly Design: Incorporate

which could boost dining options, Involvement: green building practices, such as solar

tourism attractiveness of but will also Engage local panels and rainwater harvesting

the city for its nearby serve as a hub communities in systems, to lessen the environmental

city. for a variety of the development impact of the mall to the area.

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cultural and of a shopping

recreational mall. -Local Vendors: Prioritize leasing

events, spaces to local businesses, ensuring

enhancing the -Sustainability: that the economic benefits of the mall

entire visitor Promote are distributed within the community of

experience. eco-friendly Maragondon.

practices within

the shopping - Integrated Facilities: Develop

mall to ensure additional facilities such as a food

sustainable court featuring local cuisine,

tourism. entertainment areas for cultural

performances, and spaces for

-Cultural community events.

Preservation:

Showcase - Tour Packages: Collaborate with

Maragondon's local tour operators and LGU to

cultural heritage include the mall in their itineraries,

through events offering packages that combine visits

such as fiestas to historical sites, natural attractions,

within the area and the shopping mall.

and products in

the mall that are - Accessibility Improvements:

Enhance transportation infrastructure

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similar to to ensure easy access to the mall,

Kultura. including shuttle services from key

tourist spots and accommodation

-Economic areas. Also, needed to deploy more

Growth: Boost jeepneys to the area to avoid the

the local hassle of commuting within the area of

economy by Maragondon.

creating jobs

and supporting

local businesses

through the mall.

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Internal Environment / Strengths (S) Weaknesses (W)

External Environment
-Local Product (Bamboo) - The town has limited

infrastructure
- History

- Cannot
- has natural beauty and
accommodate large
resources
number of tourists
- has the potential for
- There are no town
tourism and
centers available
economic growth

- Limited Accommodation

- Limited marketing

promotion

Opportunities (O) S-O Strategies W-O Strategies

- Potential to expand - Create new products - Develop a program

the tourism industry or infrastructure that that will make use of

by promoting and will promote and social media to

developing tourism expand the tourism promote tourism sites,

sites local products, and its

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 industry by using rich history. It will help

local product. to expand and

develop the tourism

industry.

Threats (T) S-T Strategies W-T Strategies

- Lot of competitors - Establish a unique - Lack of

from nearby product and cultural infrastructure leads to

destinations experience using its lose with the

local product or it competitors.

- Natural Disaster
could be cuisine that Developing and
- Traditional culture specializes only in the improving the tourism
and history can be town. industry is a key to
influenced. have an edge with the

competitors.

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 CHAPTER VIII

Tourism Project Profile for the Destination

Annex J: Tourism Circuit/Cluster

Name of the Circuit: Maragondon, Cavite

Circuit Theme: Nature-Historical
Duration: 48 hours (2 days)
Target Market: Travelers, Nature Lovers, Outgoing people

Circuit Possible Service Center Enroute Facilities & Frequency

Components/T Activities Services and Type of

ourist Transport

Attraction Services

Maragondon - River cruises, Eco-lodge with Riverside cafes and Tricycle

River kayaking, and rental facilities and equipment rental services from

scenic boat tours refreshments shops Maragondon

town proper

Bonifacio Trial - Guided tours Visitor center with Rest areas with Tricycle and

House exploring the site historical artifacts benches and Jeepneys

of Andres informational services from

Bonifacio's trial signage Maragondon

- Guided town proper

tours exploring

the site of

Andres

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 Bonifacio's trial

Our Lady of the - Architectural Parish office with Parking area and Tricycle and

Assumption tours and historical exhibits souvenir shops Jeepneys

Parish Church historical services from

(Maragondon exploration Maragondon

Church) town proper

Mt. Marami - Hiking and Ranger station with Rest stops with Tricycle

trekking on the maps and guides drinking water and services from

22.7-kilometer picnic areas Maragondon

trail with a town proper

580-meter

elevation gain.

- motorcycle gas station and car gas station and car public buses,
Kaybiang
routes, passage station station private vehicles
Tunnel
to beaches, and

scenic view.

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 Annex K: Project Identification

Goal Objectives Strategy Programs/Project/

Activities

Enhance ● Ensure the ● Conduct regular ● Install and

tourist’s safety of hikers safety drills and improve trail

experience (Mt. and visitors of training for markers and

Marami) Mt. Marami. guides and directional

● Improve emergency signs. Also, first

signage and trail responders. aid stations.

markers to

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Goal Objectives Strategy Programs/Project/

Activities

reduce the risk

of getting lost.

● Digitize and ● collaborate with ● have a

Preservation of the
preserve professionals to digitalize and
historical and cultural
historical help in documentation
heritage of the
records, preserving and program in
Maragondon Church.
artworks, and better manage a helping to

church archives. restoration preserve the

projects. history and

cultural

heritage of the

Maragondon

Church.

● develop a ● maximize the use

Educate and spread ● Development of
program that of it being a
awareness to the educational
educates the museum.
locals and tourists materials,
tourists and ● organize and
about the tourism site. workshops for
local that is implement
schools and
highlighted the lectures and
community
history of workshops

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Goal Objectives Strategy Programs/Project/

Activities

Bonifacio Trial focusing on the groups, and

House role of Bonifacio visitors.

and the

revolution.

● increase the ● partner with local

Develop and improve ● make use of
number of business, it could
the river cruise as a social media
tourists visiting be food and
destination to expand pages for river
the river cruise. beverage, or
the tourism industry of cruise
● enhance the souvenir.
Maragondon. companies.
tourism ● collaborate with
● offer discounts
infrastructure travel agencies
to newcomers
and amenities in that create a
to attract more
river cruise. package offer
tourists.
including the

history and

culture of

Maragondon.

Enhance tourist’s learn about history of collaborate with

having a themed
experience Andres Bonifacio agencies like having
walking tour to

deepen the

53
Goal Objectives Strategy Programs/Project/

Activities

a themed walking understanding

tour about the

history

Annex L: Program, Projects and Activities Identification within Circuits]

Name of Circuit Issues and Timeframe for Programs/Project

Concerns Development (In Years)

● Maragondon, ● Limited ● The

● The Timeframe for
Cavite accessibility government
Development in
for person supports to
Maragondon,
with have
Cavite is 3-4 years,
disabilities directional
an ongoing process
● Improve signage and
that involves
public marking
budget, research,
transportation trails for
cooperation, and
tourists.
time.

54
● Lack of ● Enhancing

proper education

signage and other

● To ensure the services to

safety and improve the

security overall

● lack of well-being of

designated the

stopping community.

areas ● Promoting

technologies

to social

media

platforms to

develop

tourist

attractions in

Maragondon

● having a

daily safety

reminders

55
 CHAPTER IX

Conclusion

This research study is a comprehensive study that will show the strategic

development of the tourism industry in Maragondon, Cavite. It focuses first on the

current attractions in town, which range from historical sites that serve as a solid

foundation for the development of tourism, to eye-catching landscapes and

significant local products. With such data, this shows that there is a possibility for

Maragondon to gain more tourists through these resources.

Additionally, this discusses various methods to develop and improve tourism

by the means of ecological activities and the preservation of historic sites. This plan

focuses on a sustainable tourism model that will use Maragondon's culture and

natural and man-made attractions. The report contains the problems that must be

solved in Maragondon such as poor infrastructure and undermarketing. For instance,

developing the roads so that the accessibility is increased and advertising only to

increase the number of tourists; and finally, offering multiple products to the visitors

so that the customers can have a more enriched experience.

The report provides logical suggestions on steps that Maragondon can take to

make it a more popular tourist destination. This clearly identifies what can be done to

achieve tourism objectives in that area. The most significant one is to intensify the

promotional efforts to make known and highlight Maragondon and the uniqueness it

holds. With this, visitors would be enticed to visit and experience the tourist

attractions and activities Maragondon holds.

56
 CHAPTER X

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