Padev
Padev
Management Department
In partial fulfillment
Submitted to:
Submitted by:
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Table of Contents
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Institutional....................................................................................................20
CHAPTER III............................................................................................................. 23
Site Evaluation....................................................................................................23
CHAPTER IV......................................................................................................................... 36
Destination/Site Problem Analysis and Identification.................................... 36
CHAPTER V.......................................................................................................................... 42
Goals and Objectives for Tourism Development........................................................ 42
PROMOTION OF LOCAL CULTURE AND HERITAGE:.....................................42
SUSTAINABLE TOURISM DEVELOPMENT:..................................................... 42
ECONOMIC DEVELOPMENT:............................................................................ 42
IMPROVEMENT OF INFRASTRUCTURE:......................................................... 43
COMMUNITY INVOLVEMENT AND CAPACITY BUILDING:............................. 43
MARKETING AND PROMOTION:...................................................................... 43
SAFETY AND SECURITY:.................................................................................. 43
CHAPTER VI......................................................................................................................... 44
Explanation of the Strategy/ies used for Tourism Development............................... 44
Annex I : Scenario - Planning..................................................................................44
CHAPTER VIII....................................................................................................................... 49
Tourism Project Profile for the Destination................................................................. 49
Annex J: Tourism Circuit/Cluster......................................................................49
Annex K: Project Identification......................................................................... 51
Annex L: Program, Projects and Activities Identification within Circuits]... 54
CHAPTER IX......................................................................................................................... 56
Conclusion......................................................................................................................56
CHAPTER X.......................................................................................................................... 57
References.......................................................................................................... 57
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CHAPTER I
Executive Summary
profile. This includes famous landmarks such as the Our Lady of Assumption
Parish Church, The Bonifacio Shrine and Eco-Tourism Park and the Kaybiang
Tunnel. Mt. Marami and the Maragondon River Cruise are highly recommended
The third chapter goes deeper into each location with a tourism site evaluation
aspects such as accessibility, facilities for visitors and overall visitor experience.
The fourth chapter pinpoints the challenges holding back these tourist spots
from reaching their potential. These issues could range from infrastructure to
By recognizing these problems in the fifth chapter, targets and objectives will be
set for enhancing tourism in Maragondon. These objectives are geared towards
boosting economic and social benefits from tourism while ensuring the town's
The sixth chapter lays out the proposed strategies to tackle these challenges
and meet our goals successfully. This chapter will focus on enhancing
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infrastructure, launching marketing campaigns and promoting practices to
engage the community and forming partnerships between private sectors will be
development will not only attract visitors but also foster economic growth and
community well-being.
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Chapter II
includes what the location has to offer to the tourist and existing attractions,
Mt. Marami
hiking and mountaineering destination because of its accessible paths and stunning
rock formations. The climb is expected to be enjoyable for the first hour since the
route is smooth and provides a different view than previous hikes. Climbers are
The Our Lady of the Assumption Parish Church, also known as Maragondon
Church, is a Roman Catholic church and the only heritage site in the municipality of
Cultural Treasure. The church was built in 1618, although it has been demolished,
rebuilt, and renovated several times. The current church was constructed in 1714.
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The church is well-known for its baroque architecture, with river stones coated in
layers of stucco serving as the principal building materials, as well as the bell tower.
Andres Bonifacio, an important figure in the Philippine Revolution, was tried for
provides insight into an important era in Philippine history and the controversial
The Maragondon River has the gap of being the cleanest river near Manila,
making it ideal for a stunning cruise. Alegria del Rio's private trips endure around 2-3
hours, enabling you to thoroughly immerse yourself in the calm of the surroundings.
The balsa itself is built with modern facilities for your comfort, such as a lounge area
with beanbags, throw pillows, and even a water hammock at the care for sinking
your toes in the refreshing water. During the trip, you may also try your hand at
fishing, which will add some excitement to your otherwise calm adventure.
historical site that honors the memory of the Filipino revolutionary leader, Andres
Bonifacio. This was the place where the supremo and his brother Procopios' final
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destination, after being executed for treason by the Aguinaldo Administration.
Located between the feet of Mt. Nagpatong and Mt. Buntis, as the locals themselves
Kaybiang Tunnel
The Kaybiang Tunnel in Maragondon, Cavite. Was said to be the longest road tunnel
in the Philippines as of this time. It was used in the year 2013 and it is a 300 meter
long tunnel connecting the places of Ternate, Cavite and Nasugbu, Batangas. It is a
usual stopover for bikers and other tourists who want to take a picture and enjoy the
beauty of nature. A scenic view of the ocean and its vantage points are also spots
where tourist stop for picture taking and buko (coconut) break,
Existing products
Bamboo
Maragondon, Cavite is known for its traditional bamboo craftsmanship. They make
strong furniture like tables, chairs, and bed frames from tough "kawayan tinik"
bamboo. Everyday items like baskets, trays, plates, cups, and utensils are skillfully
woven and bring out bamboo's natural warmth. They often use simple geometric
bamboo crafts reflect their heritage and provide sustainable, durable products for
everyday use.
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The art of weaving has a long history in Maragondon, Cavite, passed down through
generations. Looms click and clack as skilled artisans create "Habing Maragondon,"
a beautiful and intricate hand-woven fabric. These textiles are not just functional, but
often incorporate vibrant colors and designs reflecting the town's cultural identity.
Sadly, this tradition faces challenges in the modern world. However, initiatives like
Likhang Maragondon are working to ensure this art form continues to thrive.
Delicacies in Maragondon
1. Adobo sa Asin – This traditional Filipino dish made with pork or chicken
2. Tamales - A savory Filipino delicacy made of ground rice, coconut milk, and
various fillings like chicken, pork, or shrimp, wrapped in banana leaves and steamed.
3. Bulalo – The Famous dishes hearty beef soup with tender meat and marrow
bones cooked in a flavorful broth with vegetables like corn, cabbage, and potatoes.
4. Espasol - A sweet rice cake made from glutinous rice flour, coconut milk, and
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5. Suman - A sticky rice cake wrapped in banana leaves and steamed, usually
ground pork, garlic, and various spices, typically sweet or garlicky in flavor.
Activities
Hiking
The hike in Mt. Marami in Cavite for stunning views. It is a difficult climb (4-5
hours up) with complicated routes, therefore bring a guide or experienced hikers.
There are two types of trails: short (8 km) and long (12 km). Expect farms, forests,
and river crossings. Pack rain gear, the weather changes quickly. This tough hike
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History exploration
There are spots in Maragondon that provide an insight into the past. Visit a
lovely historic church with carvings to learn about people's lives in the past. Then,
visit a museum that exhibits a Philippine hero's trial using life-size figures, like
walking statues. The journey allows you to discover interesting information about
Philippine history.
The Alegria del Rio cruise lets you chill on the Maragondon River. Float on
comfy beanbags, sip a drink, and watch the scenery drift by. Breathe fresh air and
forget your troubles. See the pretty plants and birds, or just close your eyes and
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B. Existing tourism markets
C. Accommodations
preferences and budgets. Visitors can find several budget inns, bed-and-breakfasts,
and modest hotels, which provide basic amenities and comfortable lodgings. For
those seeking a more immersive experience, several homestays offer a glimpse into
local life. Among notable accommodations are the Villa Lorenzo and Maragondon
Plaza Hotel, which combine modern amenities with local hospitality (Department of
Tourism, n.d.).
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● Riverfront Garden Resort - Riverfront Garden Resort was originally private
businessman and his Filipina Wife in 1996. This resort offers facilities to
ensure peaceful and relaxing stay and different types of rooms including
glamping options. Each room is beautifully done and crafted from Mahogany
drive from Manila, you can experience this one-of-a-kind nature adventure
resort with aircon accommodations, fun and exciting activities, colorful flower
the sunset, and plenty of relaxation spots to rest and enjoy the majestic view
The tourism market in Maragondon is supported by local tour operators who offer
guided tours to various historical and natural attractions. These include visits to the
Maragondon Church, a National Cultural Treasure, and the Bonifacio Trial House,
where Philippine revolutionary Andres Bonifacio was tried. Adventure tours to natural
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sites such as Mount Pico de Loro and the Maragondon River are popular, providing
2023).
traditional Filipino dishes, offering a taste of Cavite’s unique flavors. Restaurants like
Balinsasayaw and Cafe Mauban are well-known for their local specialties. Small food
stalls and carinderias (local eateries) are scattered around the town, providing
affordable and authentic meals. Additionally, several bakeries and snack shops offer
III. Shops
markets. There are numerous local shops in Maragondon where you can buy local
crafts, souvenirs, and unique handmade items that are made from bamboo. One of
the shop that offer this kind of local product is “Likhang Maragondon”. By selling
locally made products that reflect the rich cultural heritage of Maragondon. Likhang
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harnessing the traditional craftsmanship of weaving and bamboo product making. It
decor, preserving a rich tradition of art-making. The intricate garments and bamboo
crafts embody the stories and skills of local weavers and artisans. Beyond the
and doers, instilling purpose and pride in the artisans. Though still budding, the
hoping to inspire support for local crafts and celebrate the town's heritage.
IV. Banks
● BDO
● Landbank
● Metrobank
● Security Bank
● RCBC
● PNB
● China Bank
These banks provide essential financial services including currency exchange, ATM
withdrawals, and banking transactions, supporting both local residents and tourists in
Maragondon.
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V. Tourist information offices
provides brochures, maps, and guidance on the local attractions and activities
Cavite.
provides guidance on the local attractions and activities around the town. It is
Spa
Maragondon, Cavite.
Barbershop
Cavite.
Cavite.
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Laundry Services
● Car Mechanic
Maragondon, Cavite.
Pet Services
Maragondon, Cavite.
Cavite.
Maragondon, Cavite.
Maragondon, Cavite.
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E. Transportation
that connect various parts of the town and adjacent municipalities. These
modes of transport are essential for tourists to navigate the area. Additionally,
private vehicle rentals and tour vans are available for hire, providing
2022).
F. Other infrastructure
II. Telecommunication
PLDT
Globe
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● Offers comprehensive telecommunications solutions including mobile,
Smart
III. Water
ensuring clean and safe drinking water for residents and visitors.
● The municipality also has a sewage and waste disposal system in place,
V. Drainage
rainfall, reducing the risk of flooding and ensuring that roads and public areas
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cleanliness and functionality, especially during the rainy season (Department
Population
Census, is 15 to 64, with 26,803 people. The age group with the lowest
population is 65 and over, with 2,433 people. When all age groups are
adults, midlife, and mature adulthood (26,803). Finally, the old dependent
population, which includes senior citizens aged 65 and up, accounts for 6% of
the total (2,433). Maragondon's population increased by 17, 873 people over
the course of 40 years, from 22,814 in 1990 to 40,687 in 2020. The most
recent census figures for 2020 show a 1.6% increase, or an increase of 2,976
Institutional
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comprehensive view of the town's infrastructure and the support systems
operates under the leadership of the mayor, vice mayor, and the municipal council.
public order, and ensuring the welfare of its citizens through various programs and
services.
to its population's educational needs. These range from primary and secondary
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● Maragondon Medicare Hospital: A public hospital that offers essential
various barangays.
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CHAPTER III
Site Evaluation
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CHAPTER IV
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CHAPTER V
● Preserve and promote Maragondon's historical and cultural sites, such as the
ecological balance.
ECONOMIC DEVELOPMENT:
sector.
stays.
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IMPROVEMENT OF INFRASTRUCTURE:
● Foster a sense of pride and ownership among locals to support and sustain
tourism initiatives.
● Ensure that safety and security measures are in place to protect both tourists
and locals.
● Develop emergency response plans and provide proper training for handling
tourist-related incidents.
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CHAPTER VI
known for its rich tourism in infrastructure to cultural and natural heritage, offering
historical and natural Maragondon by make products and services that highlight
legacy because of its creating a Maragondon local crafts, food, and traditions.
Mt. Marami. Despite its shopping for and attractive to -Cultural Showcase: Design sections
potential as a tourist both tourists all of the tourists of the mall to exhibit local arts and
destination, and residents. that want to visit crafts, traditional food stalls, and
Maragondon lacks This mall will the area. historical displays of the Maragondon.
which could boost dining options, Involvement: green building practices, such as solar
tourism attractiveness of but will also Engage local panels and rainwater harvesting
the city for its nearby serve as a hub communities in systems, to lessen the environmental
city. for a variety of the development impact of the mall to the area.
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cultural and of a shopping
practices within
Preservation:
and products in
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similar to to ensure easy access to the mall,
economy by Maragondon.
creating jobs
and supporting
local businesses
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Internal Environment / Strengths (S) Weaknesses (W)
External Environment
-Local Product (Bamboo) - The town has limited
infrastructure
- History
- Cannot
- has natural beauty and
accommodate large
resources
number of tourists
- has the potential for
- There are no town
tourism and
centers available
economic growth
- Limited Accommodation
- Limited marketing
promotion
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industry by using rich history. It will help
industry.
competitors.
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CHAPTER VIII
ourist Transport
Attraction Services
River kayaking, and rental facilities and equipment rental services from
town proper
Bonifacio Trial - Guided tours Visitor center with Rest areas with Tricycle and
tours exploring
the site of
Andres
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Bonifacio's trial
Our Lady of the - Architectural Parish office with Parking area and Tricycle and
Mt. Marami - Hiking and Ranger station with Rest stops with Tricycle
trekking on the maps and guides drinking water and services from
580-meter
elevation gain.
- motorcycle gas station and car gas station and car public buses,
Kaybiang
routes, passage station station private vehicles
Tunnel
to beaches, and
scenic view.
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Annex K: Project Identification
Activities
markers to
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Goal Objectives Strategy Programs/Project/
Activities
of getting lost.
cultural
heritage of the
Maragondon
Church.
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Goal Objectives Strategy Programs/Project/
Activities
and the
revolution.
history and
culture of
Maragondon.
deepen the
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Goal Objectives Strategy Programs/Project/
Activities
history
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● Lack of ● Enhancing
proper education
security overall
● lack of well-being of
designated the
stopping community.
areas ● Promoting
technologies
to social
media
platforms to
develop
tourist
attractions in
Maragondon
● having a
daily safety
reminders
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CHAPTER IX
Conclusion
This research study is a comprehensive study that will show the strategic
current attractions in town, which range from historical sites that serve as a solid
significant local products. With such data, this shows that there is a possibility for
by the means of ecological activities and the preservation of historic sites. This plan
focuses on a sustainable tourism model that will use Maragondon's culture and
natural and man-made attractions. The report contains the problems that must be
developing the roads so that the accessibility is increased and advertising only to
increase the number of tourists; and finally, offering multiple products to the visitors
The report provides logical suggestions on steps that Maragondon can take to
make it a more popular tourist destination. This clearly identifies what can be done to
achieve tourism objectives in that area. The most significant one is to intensify the
promotional efforts to make known and highlight Maragondon and the uniqueness it
holds. With this, visitors would be enticed to visit and experience the tourist
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CHAPTER X
References
Cavite Tourism Office. (n.d.). River Activities in Maragondon River. Retrieved from
http://www.cavite.gov.ph
Henares, I. (2015, September 6). Mt. Marami (405+) - Pinoy Mountaineer. Pinoy
Mountaineer. http://www.pinoymountaineer.com/2007/09/mt-marami-405.html
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The Young Juanderer. (n.d.). Dagisdis ng Maragondon: A paradise in Cavite.
Retrieved from
https://theyoungjuanderer.com/travel/dagisdis-ng-maragondon-a-paradise-in-cavite/
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