PARTNER PROGRAM INFORMATION
Channel Partner Program
For distinct sales advantages.
Axis Communications’ Channel Partner Program is designed to help system integrators, > Take advantage of
value-added resellers (VARs) and installers capitalize on Axis’ market leadership. As a channel- enhanced margins and
project pricing support
oriented company, we view our partners as an extension of our team, playing a key role in the
go-to-market strategy and overall success of our company. Discounted Not-For-Resale > Enjoy discounted
demonstration equipment, enhanced margin opportunities, expert staff and technical/sales Not For Resale (NFR)
training through Axis Communications’ Academy are among the many benefits of this program, demonstration equipment
giving Axis Channel Partners a distinct sales advantage.
> Expand and validate
Partner categories and levels Solution Silver Partner – grow business your network video
The Axis Channel Partner Program is open to companies System integrators, value-added resellers and installers expertise
currently doing or wanting to do business with an offering complete solutions and demonstration
authorized Axis distributor. Three levels of partnership, equipment can qualify for the status and additional > Capitalize on Axis’ market
with clear benefits and requirements, are designed to benefits of this category. Silver level partners have at
leadership and Partner
foster mutual success and reward our partners´ investment least one staff member who has successfully completed
Network
in the sale of Axis products. Academy training/certification requirements, and are
actively growing their business through the sale of
Authorized Partner – open engagement Axis products. > Simplify sales with
This level is open to any company offering on-site focused tools and
installation and first line support that is ready to sell Solution Gold Partner – reward loyalty marketing
Axis network video products and solutions. At this level, Partners who qualify for gold status and privileges, have
requirements are minimal and Axis offers a number of demonstrated exceptional business performance,
basic benefits to open engagement and get you off to a measured by revenue, support and training. They have
highly successful start. system design expertise and a minimum of two staff
members who have successfully completed Academy
training/certification requirements. Additionally, they
have proven their loyalty and ability to design and
integrate Axis products in the most challenging
enterprise customer solutions.
PARTNER BENEFITS Authorized Solution Silver Solution Gold
51938/EN/R2/1306
SALES AND MARKETING SUPPORT¹
Enhanced margin opportunity²
Discounted Not For Resale (NFR) demonstration equipment²
MSRP pricelist on Axis Partner Pages
Lead forwarding ¹ qualified
Project pricing opportunity²
Dedicated account manager ¹
Secure access to Axis Partner Pages, marketing collateral, and unique sales tools
Monthly eNews
Welcome kit and recognition certificate/plaque
Listing on Axis “Where to Buy” website (subject to terms & conditions)
Co-marketing opportunities
Participation opportunity at Axis partner events local local/regional local/regional/global
Access to Axis Partner Network of software developers, technology vendors and consultants
End customer event opportunities in Axis Experience Center
SALES ENGINEERING
A&E specifications
System design and engineering support ¹
TECHNICAL SUPPORT¹
Post-sales technical support
Advance replacement product service fee-based free
EDUCATION¹
Technical and sales training - Axis Communications’ Academy
Online courses
Axis Certification Program
PARTNER REQUIREMENTS Authorized Solution Silver Solution Gold
Buying from an authorized Axis distributor³
Offers on-site installation and first line support
Offers complete solutions and demonstration equipment
Revenue commitment
Axis Communications’ Academy – Network Video Fundamentals training recommended Min. 1/country Min. 2/country
Axis Certified Professional staff¹ recommended Min. 1/country Min. 2/country
Non-Disclosure Agreement (NDA)
Annual sales & marketing plan ¹
¹ Where available. May vary depending on location, opportunity size and partner level.
² Axis supports distributors with partner rebates dependent on partner levels. Actual purchase price will be determined by your distributor.
³ The partner must provide Axis with account numbers from their current Axis distributor(s).
Silver level partners receive improved margin opportunities², extended partner networking opportunities and prioritized technical support as compared to Authorized Partners.
Gold level partners receive improved margin opportunities², regular meetings, extended partner networking opportunities, prioritized web listing, co-funded marketing opportunities and
prioritized technical support as compared to Silver level partners. Gold partners have higher revenue commitments as compared to Silver level partners.
Partner for the future!
Register now to become an Axis Channel Partner at www.axis.com/partner
©2013 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB
in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right
to introduce modifications without notice.
