Partner Program Reseller Guide
Partner Program Reseller Guide
PARTNER
PRIMER
GUIDE
UPDATED JUNE 2024
WHY IN D U S T R Y PROGRAM D R IV E B E TTE R S IM P L IF Y S A L E S A C C E L E R A T IN G STAY
W H Y W E W IN DIFFERENTIATION
E X TR E M E ACCOLADES IN T R O OUTCOMES M O T IO N S GROWTH CONNECTED
5. Extreme Reliability – Customers like Kroger, the Super Bowl, and Paris
Charles de Gaulle Airport rely on Extreme solutions to keep them
connected in critical moments every day.
2023 NEXT BEST THINGS IN TECH CRN 5-STAR PARTNER PROGRAM 2023 SUSTAINABILITY EXCELLENCE CRN 2024 DATA CENTER
Fast Company selected ExtremeCloud™ IQ as the Next Big Things The Extreme Partner Program has received a 5-star rating in the In recognition of our environments contribution and dedication to CRN named Extreme Networks as one of the 50 key data center
in Tech in the enterprise networking category. CRN Partner Program Guide since 2013. recycling of 23,182 lbs. of electronic waste in 2022. players in the market for 2024.
CRN named Extreme Networks as one of the ExtremeCloud IQ was named at the Cloud Infrastructure Extreme received a 4.7 out of 5 rating as of May 2023 among Named a Leader by Gartner for the sixth consecutive year for
100 key AI players in the market for 2024. Solution of the Year in the 2023 Tech Ascension Awards. globally representative customers across verticals, including Enterprise Wired and Wireless LAN Infrastructure.
education, healthcare, government, and manufacturing.
Who is Extreme?
Extreme makes the network a strategic asset to your business – turning it into profit center, not a cost center. Extreme enables organizations to extend the reach of their
business by using the network as a backbone to drive new services by making networking more intelligent, secure and simple. We help drive business outcomes that move
your organization forward.
We’ve organized our product strategy and portfolio in a way that makes it very simple for customers. 1 Network, 1 Cloud, 1 Extreme removes the complexity for customers
when it comes to seeing, managing and deploying a network by reducing risk, streamlining operations and enabling infinite distribution and scale.
Universal Switching
Investment Protection
US
CAN
LATAM
EMEA
APAC
OFFICIAL WI-FI SOLUTIONS PROVIDER OF THE NFL PROUD PARTNER OF THE FOOTBALL HALL OF FAME OFFICIAL WI-FI SOLUTIONS PROVIDER OF MLB OFFICIAL WI-FI SOLUTIONS PROVIDER OF MiLB
OFFICIAL TECHNOLOGY PARTNER OF NASCAR OFFICIAL WI-FI ANALYTICS PROVIDER OF THE NHL® OFFICIAL WI-FI SOLUTIONS PROVIDER OF MANCHESTER UNITED OFFICIAL WI-FI NETWORK SOLUTIONS AND ANALYTICS PROVIDER
PROUD WI-FI SOLUTIONS PROVIDER OF LAMBEAU FIELD OFFICIAL NETWORK INFRASTRUCTURE PROVIDER OF OFFICIAL WI-FI SOLUTIONS PROVIDER FOR THE OFFICIAL IN-STADIUM WI-FI PROVIDER OF THE
THE NEW ENGLAND PATRIOTS SEATTLE SEAHAWKS TAMPA BAY BUCCANEERS
• Demonstrate Value
• Showcase Differentiation
• Simplify Sales Motions
• Accelerate Growth and
Expand Sales
Gold Partners have access to an array of benefits designed to enable sales and technical competency, to meet the needs of our mutual customers, and to
increase revenue growth.
An Authorized Partner is the introductory level of partnership with Extreme. Members have signed our terms and conditions.
• 1x Extreme Certified Associate – Solutions Selling • 1x Extreme Certified Professional – Solutions Selling • 2x Extreme Certified Professionals – Solutions Selling
Training
• 1x Extreme Certified Associate – Solutions Design • 1x Extreme Certified Professional – Solutions Design • 2x Extreme Certified Professionals – Solutions Design
Annual Certifications
Requirements
• Signed Terms and Conditions • Signed Terms and Conditions • Signed Terms and Conditions
• Logo Placement • Logo Placement • Logo Placement
Business
• Business and Marketing Plan Acceptance • Business and Marketing Plan Acceptance
• 1 Customer Reference • 2 Customer Reference
Revenue Requirements
Defined as: Net Annual Product, Software, Services, and New Subscription Revenue as well as Revenue deriving through Extreme Networks Subscription (ENS) and through Extreme Capital
Solutions.
Country Codes
A – Germany and USA | B – UK, France, Italy, Spain, Canada, Mexico, Japan, South Korea, Australia, China, India | C – Rest of EMEA, Caribbean, LATAM, and APAC (Asia Pacific)
Extreme Networks reserves the right to restrict Portal access for Authorized Partners who have not transacted within 12 months (no open/closed/won opportunity over 12 months). In case of portal
restriction, access to a “re-engagement” site and the training platform will remain.
Economic
Growth Rebate X X
Net New Rebate X X X
Program Level Discount + Deal Registration X X X
Not For Resale Discounts X X X
Proposal Based MDF X X
Partner Communities and Point Incentives X X X
Additional Beta Programs – Geo Specific and Invite Only X X
Enablement
Solutions Selling Certifications – Free of Charge X X X
Solutions Design Certifications – Free of Charge X X X
Access to Remote Demo Lab X X X
Access to RFPIO Library X
Sales Quoting Tools (Channel Self Service) X X X
Technical Configuration Tools (IRIS) X X X
Roadmap Updates – Quarterly Compass Sessions X X X
Engagement
Resell Authorization X X X
Partner Portal X X X
Partner Locator X X X
Partner Marketplace and Campaign Center X X X
Sales Support Distribution Channel Channel
The Sales Community will guide members with a The Tech Community will guide Partner Systems
personalized enablement plan designed to Engineers with a personalized enablement plan
incentivize the selling of end-to-end solutions to designed to incentivize the adoption and expansion
their customers. of our end-to-end solutions to their customers.
• Resell maintenance service with direct service • Co-delivery services that augment partner’s • Flexible Solutions and Bundles
delivery by Extreme Networks service delivery
• Improved Profitability and Controlled Costs
• Comprehensive offerings with a variety of • Comprehensive offerings with a variety of
• Reduced Risk and Simplified Operations
response times response times
Customer Success
Extreme Networks Customer Success offers guidance throughout your
customers’ subscription journey to help them consistently achieve the most
value from their ExtremeCloud solutions. We provide self-service onboarding
and adoption tools to accelerate time to value for your customers. We monitor
usage and engagement to identify roadblocks and address issues proactively
with timely resources. Once customers have realized the full value of their
investment, we show them how to further enhance their networking
experience, sharing information about new features and products and
uncovering growth opportunities for you. Extreme Networks offers two levels of
Customer Success engagement: digital, self-service guidance included in
ExtremeCloud subscriptions, or an optional personalized engagement sold as
an additional service offering. For questions or to learn more, please contact
Learn More: [email protected]
our Customer Success team at [email protected].
Certified
Professionals Technical Expertise
Built for the Persona to the Customer
Solution
Loyalty
Selling
Experience
Partner Technical Advisory Councils
Focus
Levels, Years of Partnership
RTM
Type
Specializations Customer Segments
Retail, Public Sector, Venues, Healthcare,
Vertical Manufacturing, Hospitality, MSP
Specializations
Who is Extreme Academy for? Extreme Academy provides training courses and related certifications which provide the skills and competency
required when working with Extreme Networks products and portfolio.
Implementation and
Support Engineers
EXPERT
Network Administrators Expert level training will be for students
PROFESSIONAL who want the deepest level of learning in a
technology. They will be able to plan,
Professional level training is for students operate and troubleshoot complex,
ASSOCIATE who require greater depth of knowledge in converged network infrastructure. They will
Technical Designers/Sales Engineers how to configure, deploy, manage and have a clear vertical focus on what technical
Associate level training is the first step on a troubleshoot networks. This level of requirements are needed for a specific
learning journey with Extreme Networks learning builds up practical skills for sector. Experts will be able to integrate
training. It is for students who are new to installation and maintenance of networks. multiple technology solutions together.
networking/new to Extreme Networks
products. Subjects are covered at an INTEGRATE
Expert Engineers
introductory level for a solid foundation of
learning and ability to build upon. Students
will be able to understand and explain key
DO
concepts and product sets in networking.
Sales People
EXPLAIN
Sports and Public Venues Public Sector Diversity, Equity, Inclusion Extreme Support Services
Partner Badge Partner Badge Partner Badge Partner Badge
Gives select partners the opportunity to Grants you priority state contract Gives you the opportunity to align and Enables you to provide customers with
become approved for stadium solution participation, specialized collateral partner with Extreme on community- your own brand of value-added service
installations and take advantage of this including webinars and, in applicable based initiatives. Extreme will provide and support co-delivery offerings. You
fast-growing market. This badge also cases, access to Marketing you with support to better identify, will also have access to Extreme
qualifies you to participate in Development Funds. quantify, and enable DEI efforts within Networks’ technical expertise, software
sponsorship opportunities as they are your organization. support, and logistics infrastructure.
available.
Interested in a Vertical
Specialization Badge?
New Content Available Now! Content Available for the Following Verticals:
Presentations At-A-Glances Industry Snapshots Demand Assets Education Healthcare Hospitality Manufacturing Public Sector Retail
The Extreme QuickQuote tool Extreme is committed to supporting The Grant Services Program is The Not-for-Resale (NFR) Program Whether at the onset of a new
enables indirect Resellers to receive the different global financing designed to help partners and their enables partners to purchase partner’s onboarding or during the
an instant Suggested Reseller Product requirements our partners need to customers find funding to implement products for demonstration settings development of a business plan to
Price based on program level increase their value to customers. “Extreme Networks” solutions. Every to showcase Extreme Networks grow your business, Extreme
discounts for planning purposes. Whether it’s extended terms, gaining year millions of dollars of grant funds solutions to current and prospective Networks is committed to supporting
access to grant funding, or developing are available for projects utilizing Extreme Networks customers. the unique needs of our partners at
Register your deals with confidence
a financial plan to close more Extreme Networks solutions. There every step of their journey with us. We
with Extreme’s Deal Registration NFR is available for purchase at a
opportunities, Extreme Networks has are over 96,000 granting have regional and focused Channel
program which offers an exclusive special discount based upon a limited
you covered. organizations globally and more than Sales teams, supporting Distribution
registration incentive and ensures value each year as defined in the NFR
$90 billion in government grants. The partner support and much more to
that no other competitor can receive • Subscription Program Guidelines.
Extreme Grant team is here to help ensure your success with Extreme.
an advantage discount for the same • Leasing every step of the way, including
opportunity.
• NIaaS locating grant-based funding, grant
Boost Sales and Performance with our • Payment Plans proposal writing, and managing grant
IRIS Application which improves awards. With our extensive
design, proposal of complex products experience and a network of certified
and solution while delivering grant writers, researchers, and
significant gains in productivity and funding specialists, we can offer all the
accuracy. services commonly seen with national
grant writing firms.
• Get in front of your prospects and customers with pre-built, professionally written, go-to- • Build a scalable social strategy with Extreme’s curated and automated social posts.
market campaigns that include emails, social, banners, and more. • Access and customize pre-written social media posts for LinkedIn, Twitter, and Facebook.
• Instantaneously translate email campaigns in over 130 languages. • Increase your presence and engagement on your social networks.
• Easily download and co-brand assets available in our content library.
• View real-time reporting and analytics that measure success and provide insights to help
improve performance.
• Proposal-based MDFs are available for you through the Extreme Networks
“Partner Demand Center makes running co-branded Partner Program.
content as easy as possible and equips our team with • To participate, you must develop a business and marketing plan that details strategic
the tools to connect with prospects and customers.” goals and expected ROI metrics with your Partner Account Manager and Field Marketing
Manager, or your preferred Distributor (for Authorized partners only).
CHRISTINE THOME, CHI CORPORATION • MDF approvals are determined by Extreme’s regional sales teams based on geo-specific
growth goals with a primary focus on net new demand.
• Press Releases Engaging with the Extreme customer reference team is simple and easy. To start a
• Written Case Studies conversation, just reach out to [email protected]
with details about your customer, the technologies they use, and how they are
• Social Media
driving better outcomes in their organization. You will then have a meeting with
• Video Testimonials the Customer Reference team to walk you through the process and lead the
• Media References project from start to finish.
• Hero Quotes
SOCIAL REACH
Monthly Newsletter Partner Portal Quarterly Regional Updates Annual Conference User Conference
Keep up with the most pertinent news, Access critical resources with a newly Keep up with the most pertinent news, Where Extreme’s leaders and partner High-tech innovation meets ground-
events, and product updates for optimized experience designed to: events, and product updates for communities meet in-person annually breaking information at Extreme’s
Extreme Partners through our Extreme Partners through our to fuel growth together. premiere global user conference. This
• Bring key tools front and center
monthly channel newsletter. monthly channel newsletter. annual action-packed, three-day event
• Highlight in-demand info and connects you and your customers with
collateral experts, experiences, and answers to all
things cloud networking. From hands-
• Simplify navigation throughout on demos and in-depth pre-conference
the portal training to User Discussion Groups and
1:1 sessions with Extreme leaders,
there’s no shortage of opportunity to
connect and learn.
This Extreme Networks Partner Program Guide is intended for partners participating in the Partner Program. Extreme Networks may post
or otherwise publish Supplement s to the Program Guide, providing more information or terms on Program requirements and benefits.
Some Supplements and other information may be specific to certain regions and/or partner groups. Extreme Networks reserves the right, in
our sole discretion, to decide when our posted fact sheets and program information may supplement or modify this Program Guide.
Please review this Program Guide carefully. This Program Guide provides the terms of your participation in the new Extreme Networks
Partner Program. Please visit PartnerEngage frequently for the most updated information and version of this Program Guide. If you (on
behalf of yourself or your employer) represent yourself as an Extreme Partner Network member, or if you request, access, or use any benefits
under the Extreme Networks Partner Program, you are agreeing to the terms and definitions of this Program Guide under Extreme
Networks then-current policies and enrollment terms.