SHOULD WE
STOP THE
“Content Writer
vs Copywriter”
THING?
YES, WE
SHOULD.
We think.
I got a question one day
from a webinar participant.
“What’s the difference
between copywriter and
content writer?”
My response.
“Holy garbanzo beans! I’m
fucked”. —me, screaming
internally
The guy might expect some
sensational, inspiring,
life-changing answers on
how a content writer is
different from a
copywriter…
….Or a UX writer.
Or a Product writer.
Or a Technical writer.
Or a Module writer.
Or a Scriptwriter.
Or a Medical writer.
Or a Speechwriter.
But, no. Not from me. Not today. Not under my watch.
My basic answer to that:
Writers have been around
since God knows when.
One of the oldest
professions, just like
prostitution.
To answer the very question
properly, we must first define
- what is content.
Content is words, sounds,
and visuals.
That’s it.
Finito.
And, Copywriters are responsible for the
development of advertising ideas, with a particular
focus on the written words (copy) within these,
according to The Institute of Practitioners in
Advertising (IPA).
So, by definition, copywriters
indeed produce content i.e.
written words.
Can we call a Copywriter a
content writer? Of course.
Can we call a Content
Writer a Copywriter? If you
work with words, sí señor.
People LOVE to give new
(fancy) names to old stuff.
Same shit. Different names.
‘Whatever’ writer you are, always
bear this principle in mind: write in
a clear and compelling manner.
Give values to your readers
through your content.
Not yourself, your clients, or bosses.
Don’t be shunned by new
fancy names or toys.
Turn your ‘bullshit radar’ on.
Always.
“What has been will be
again, and what has been
done will be done again;
there is nothing new under
the sun”. —Ecclesiastes 1:9
Stop debating.
Start writing clearly and
compellingly for your
business.
Or, let us write for you.
Message us anytime at
[email protected]
