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Bachelor of
Copywriting
(Day 1 Notes)

Prof Emmanuel Akpe

Welcome to the Bachelor of Copywriting course

You've joined this class, your life must change

You will never be the same..

You can save my 2 numbers, I will be teaching you from any

of them

This one I am using currently, and this @ Prof Emmanuel

Akpe

Please don't DM anyone asking them to save your number,

you will be removed

We will have an open general discussion group for

comments, questions, enquiries and concerns

Classes will hold Monday, Wednesday and Friday by 8pm

here on whatsapp
Saturday is our zoom meeting by 9pm

You will watch 3 videos daily. 90 videos altogether.

I have hand selected 90 YouTube videos that helped me grow

fast in copywriting, I will share them with you weekly.

Welcome to the bachelor of copywriting once again

Some of you have been here since last month

Thanks for your patience

At the end of this training, I want to leave you with the Spirit
of financial confidence

The mastery of copywriting and sales.

A new mindset of a lion. A high above mentality.

And a hunger for ages to come.

I pray that you will make it to the end 🙏

Not everyone will..

*But those who will, your life won't be the same*

This is the SHILOH of copywriting!!

It's cave of new information, new habits and transformation

So in the name of God the father, Son and Holy Spirit, we

declare the Course Opened!!!!!!

Let's get started..

Today, we will look at:

1. What is copywriting

2. Advantages of copywriting

3. Systems that will make you a better copywriter

4. Levels of copywriting

So what is copywriting..??

*Copywriting is simply selling with words..*

A copywriter is a salesman in Print

A copywriter is a seller who uses printed words to sell.

A copywriter is a man who has knows the strategic words
and patterns to get people to give him money.

A copywriter is one who understands the way people behave

and can use it to his advantage to make them take an action.

You already know, it's not copyright

Most of you already know my story.

I read microbiology for four years..

Was addicted to football betting till I found Christ and

copywriting

And it's been amazing journey since then. I now have 12

streams of income and I am doing well.

*What are some advantages of copywriting?*

*1. It is a high income skill*

You can't have a high income skill and experience high blood
pressure. 😁
If you don't have a high income skill, you will have high
blood pressure 😁
*The journey of a thousand miles begins with a step, just
make sure you are not trekking*

A high income skill is a fast vehicle to wealth

*2. It is misunderstood*

What people misunderstand, they pay for it

E.g medicine
Sir, *the easier it is for people to find your alternative, the
less valuable you are*

In life, when you do something people can't understand

easily, you will always be needed

Once you are valueless, you will be used less

And to be used less is to become useless

*3. You are ever needed.*

Because you have a part to play in the sales of a company or

your brand, you will always be needed.

You are like a surgeon, you are needed for business surgery

Sir, I've never met someone who rejected more sales 😁

No, everyone needs more sales and the one who can provide
that will always be needed.

In good times, businesses will need more sales

In bad times, businesses will need more sales.

Sales is the lifeblood of every business. And as a copywriter,

you are the Red blood cells of a business.

*4. Flexible schedule*

Perfect work from home skill.

Corona proof 😁
I've been self isolating for more than two years now.

If you decide to get an office that is good for you

But as for me and my family, I am working at home 😁
The best thing about being a copywriter for me is that I can
go out for evangelism, serve God as I wish to, and make more
money than people working morning to night 😁
Quickly...

*What are the levels of copywriting.*

*1. Corporate Copywriters.*

These are people who work for companies

Writing their copies and newsletters..

Writing their brochures

Doing their marketing

They are paid based on time

However, *in the equation of fast wealth, you must divorce

money from time if you desire scale.*

You can't scale a salary

Wealth is not meant to be arithmetic, wealth is geometric

*2. Freelance copywriters.*

People who work for freelancing sites like fiverr, upwork,

guru, freelancer

This is good, but not the best..

I started as a freelancer on fiverr

I will teach you about fiverr

My man Isaiah will teach you about upwork

We will even teach you how to create accounts.. Something

we learnt for 30k. You will learn it for free

*3. Agency copywriters.*

Now, you have your own agency.. Fiverr is not taking 20%
from you

All the money that comes is for you 😁

You can decide to start a copywriting agency where you
write copies, manage social media pages and do all the stuffs
copywriters do..

*4. Celebrity (personal brand) copywriters.*

This is the highest level..

Here, you build a name and a fame.

Dan Lok, Alex Cattoni, Frank Kern, Jason Capital and the rest.

You have an audience you can sell to at anytime

You are making and impact and helping others on the same
road

This is the point I want everyone to get to..

You can scale at this point.

But you must have known your onions at this level

*Sir, if you know your onions, you will eat your suya*
Your onions is your competence

Suya is the reward from mastery and competence

*Those who are not skill competent always end up

financially impotent*

*5. Copywriting as a foundational skill*

This is where you apply the principles and selling secrets of

copywriting on anything you are doing

We had a student who used the copywriting techniques here

to win an affiliate competition of $30,000

Even if you sell firewood, you can use copywriting 😀

This is firewood being sold with copywriting
It doesn't matter what you sell, copywriting still applies

Not everyone will leave here a copywriter, but the lessons

from this place will scale your sales and finances

*Now, what are the systems that will make you a better
copywriter..*

*1. Trainings like this one*

You can learn everything

No one came out of their mothers womb a master

Everyone who you see succeeding learnt

*2. Videos*
We will watch 90 videos in the course of this training

They are not my videos but they've been hand selected to

further deepen your knowledge of copywriting

What I won't teach you, you will see it in one of the videos

Yours is to watch 3 daily

When I was serving...

I watched videos for 6 hours daily for 1 year

And I don’t watch videos at normal

I use 1.25x speed or 1.5x speed

To watch videos on normal is to be normal.... we are not

normal here 😁😁
1. Click on the settings icon

2. Select playback speed

3. Select the speed (1.25x or 1.5x)

That's how you change the speed of the YouTube video

*3. E-books*

My library has a host of copywriting ebooks..

You can't exhaust them in 3 years

Link to my library

http://bit.ly/2kG8lSp
Don't sell it

*4. Courses*

There are lots of copywriting courses on coursera, teachable

and the rest.

They will make you better too.

If you have access to courses, pay for them.

*Let's quickly look at some characteristics of a copywriter..*

*1. He knows his onions.* 😁

You can't be a successful copywriter without knowing your
onions.
I've said it a million times...

*If you know your onions, you will eat your suya*

Onions is competence.

Those who know their onions don't drag suya

Once you are competent, you won't be fighting the price war.

Most of us have left the level of price, it's now result.

You will get there in Jesus name. Amen.

Let me let you in on a secret most people don't know..

*The pains of a poor job will always overshadow a cheap

price.*
No customer will remember a cheap price when you've done
a poor job.

Grow your onions. Become good!!

*2. A copywriter is a voracious reader!*

You can't like copywriting and hate reading..

Reading is a core course if you must become a master at

copywriting.

That is why one of the habits this course is meant to help you
develop is the habit of DAILY READING

Long term consistency is better than short term intensity

Reading one hour daily is better than reading 10 hours once

a week.

*3. A copywriter is a RESEARCHER*

There is a difference between reading and researching

When you are researching, you are going deep on one thing

You could be asked to write a copy for say weight loss

As a researcher, you will go to forums, groups and pages this

guys belong to

You will go to Amazon and look at reviews.

You will look at other swipe files and materials.

That's research..

Writing is the easiest part of a copy.

Research is the real deal.

*4. You are an actor*

You don't have to be a doctor to write a copy on a diabetic

drug

You don't have to be gym owner to sell gym equipments..

A copywriter can easily fit into roles and do well

I once wrote a copy for my mentor Elisha Mamman and he

was asking me if I was him 😁
I literally became him and wrote like I was him.

Actors don't have to be in the profession they are acting to

act it.

Finally for tonight..

*Let's quickly look at some branches of copywriting*

*1. Content marketing*

Content marketing is one way to get people to buy your

things easily.

It Is also one of the biggest branches of copywriting because

you are adding value first.

Nobody rejects value.

We've left the era of buy buy buy..

Now it is, come let me help you.

People are always sceptical when you sell directly to them

especially when they are your cold audience
Your cold audience are those people that have never heard
of you before

*Even if you sell hot coffee to your cold audience, they will
not buy*

Emmanuel Akpe 😅
You must warm up your cold audience with value so that
they can trust you

Your warm audience are those people that have heard of you
from other people before

And your hot audience are those people that have bought
from you before and trust you

The mistake most people make is that they are selling a hot
product to a cold audience
80% of those who made payment for this course are my HOT
audience.

The other 15% are warm and just 5% are cold.

*The best way to sell to your cold audience is to use content

marketing*

We will go deeper when we enter the faculty of writing.

*2. Sales letters.*

Sales letters are direct sequential adverts

And it is one big branch of copywriting

Sales letters are longer with a lot of testimonies and proof

that the product works
If you've ever bought a health product online, I guarantee
you that that was a long sales letter

The two key ingredients are TESTIMONIES and SOCIAL

PROOF

We will enter that door very well from week 3

*3. Email sequences.*

This is also another branch of copywriting

Emails are not dead

And email Marketing has not been killed

People are still making lots of money from email marketing

As a copywriter you can also be recruited to write emails for
clients

It is called email sequence

When someone comes into your email list, you just don't
start selling directly, you must welcome them and give them
some form of value for a while

Before you now sell to them.

*4. Website content.*

Copywriters write the content you see on websites..

This is one of the highest paying branches of Copywriting

I have a friends who got a deal of $3,000 for a cryptocurrency

company
That's over 1M for a week job o.😎
There is work o, but the pay is very sweet..

You will write most of the pages. Home, our services, about
us, team etc

We will enter that door in week 3..

*5. Product description*

Go to amazon, Alibaba, Ali express, Konga, Jumia and 98% of

e-commerce websites, they all need product description

Because these companies know that the better the

description, the faster the urge to buy, they hire copywriters
to do this.

*6. Social media management.*

This is a very lucrative area if you know your onions.

Your Copywriting skills will be very useful in pulling in

content daily

How you market their products, the words you use will also
be as a result of what you've learnt from Copywriting

We've come to the end of today's class..

*Today is all introduction to copywriting..*

On Wednesday, I will start with the *Principle of offer*

*How to hold your customer by the throat and get them to

pay you even if it's their last card*

If you know how to create offers, you will never suffer

financially

Once I learnt how to create offers, I entered into the realms

of millions monthly

It's been more than 45 consistent months...