Module 1, Lesson 1

Welcome

Greetings, Arman Assadi here, and welcome to my copywriting course. I'm so excited to get started with
you, and I just wanna say welcome from me and on behalf of Foundr.

There is a lot to uncover in this course, and it's gonna be an incredible journey of you learning how to
become an expert copywriter. So, who is this for? I think that's the most important question. Well clearly
you're here because you want this, but I think it's important to distinguish who this is actually for and can
get results. Look, whether you're an aspiring entrepreneur, or you're an existing founder of a massive
company, it doesn't matter. Copywriting is something that you can learn and use in your business today
immediately. And I also don't care whether you have a physical product like e-commerce, whether you're
in the software SaaS side of things, whether you have a service, whether you have a consulting or agency
business. It really truly doesn't matter. Or an information product even.

It doesn't matter because you're going to be able to take these principles and the way that we've laid them
out is for you to be able to take action immediately. And as you become an expert and as you actually learn
what I think is a really counterintuitive way of learning copywriting, you'll be able to utilise this skill forever.
This course is not about learning gimmicky little internet marketing tricks and becoming a better copywriter
through hacks. And don't worry, we're gonna give you some hacks.

There are things that you're gonna be able to pick up and use immediately. But what I really want for you
is to learn the mindset of what it takes to become a great copywriter. Because that is what distinguishes
you, your brand, and your company. The purpose of this video is to walk you through what to expect as you
begin the journey of becoming a copywriting expert. Now, a lotta times when people think about copywriting,
I just wanna be clear about one thing, this is a direct response copywriting course.

You are going to learn how to actually create copy that converts, copy that sells, and copy that engages
your prospects and your customers. Now, a lotta people hear that and they get a little bit turned off at times.
They start to think that the writing style that they're about to be taught is going to be very gimmicky, very
internet markety. And the purpose of this course is to distil all of the knowledge and experience that I've
had throughout many years of working on copywriting projects for many massive clients, including my own
company, and distil that all down into a formula that brings the art and the science together so that you can
take that into your own business and truly create copy that converts and move people from cold prospects
to raving fans.

So why is copywriting important in the first place? Well, from my experience I can tell you that everything
you're doing in your business, in your company, every single touchpoint that involves text of any form is an
opportunity for copywriting. Well why do you need to understand copywriting? Because you are constantly
engaging and teaching your prospects and your clients and your customers who you are, what you do best,
and how you and your solution, your product, your service, can help them move forward. And if you can't
do that, you can have the most brilliant product in the world, and I've seen this so many times.
You have a brilliant product, a brilliant idea, an amazing service, and yet nothing is moving forward. You
can't move the needle. You can't convert people into clients and customers. Why is that? Copywriting.
Again, it doesn't matter how refined the product is. It's copywriting that actually moves people from a person
that's never heard of your brand before to someone that becomes a little familiar and says, yeah I think I'm
interested in that, to someone that fully believes in you or your brand or your service and goes yes, I'm in,
and I'm going to be a fan of this and I'm going to invest.

That's what it takes, and that's what you're gonna learn in this entire course. And I'm super excited to share
that with you. So as you embark on this copywriting journey, how do you get the most from this course?
Well the first thing you need to do is download the workbooks, look at all the tools that are available for you.
Start with each lesson and go step-by-step. We drip this out to you over time so that you can actually take
each component, each lesson, ingest it, take action on it, implement it into your life and into your business,
see some form of result, and then move forward into the next lesson.

Sometimes it's exciting to jump forward, but remember, this has been set up for you in a way chronologically
so that you can learn the principles that you need to get results really quickly and to become an expert in
this as quickly as possible. So the groundwork, everything is laid out for you. All you have to do is show up.
And look, being an entrepreneur, being a founder, it is not always easy. I know that, you know that, and the
reality is that we need each other.

So, as you go down this journey of learning more about copywriting and you have questions, remember
that you have this community here on Facebook that you can jump in and ask questions and just see what
other people are up to. So, the most important thing, take action and remember, as much as we've set this
up for you to get results quickly, it is important that you actually take action, do the exercises. They're not
boring homework exercises. They're things that are actually gonna get you results in your business. Each
one of these practices, exercises, that is set up for you is something that you can take and tangibly inject
into your business.

So with all that said, it is time to dive into the course. Really excited for you. Take notes, take action, do the
exercises, and I'll see you in the next video.