LEARNING OUTCOMES ———— =
When students have completed this chapter, they shou
1
workplace;
jals for the
materials f
Create clear, coherent, and effective communication ™=!
'5, tone, facial
ister
nguage rest
2. Present ideas persuasively using appropriate [ng
expressions, and gestures;
ication output;
ommunicat
3. Consider audience and context in the preparation of each ©
and
Kplaces.
in various wor
4. Produce suitable documents with formats required in val
INTRODUCTION
: ing some part-
Having graduated from senior high school, some of you might inert dente; the
time jobs while enrolled as college freshmen. Even if you are full-time Stu
topics in this chapter will still be helpfal since you will be working in no
| ; . . as minutes,
‘The materials are business ‘and technical documents, such ee
A i lent, anc
memorandums, and requests, as well as short reports, like progress, inci
project proposal. These materials are used in all fields healthcare, education, business
and trade, law, media, and science and technology.
BASICS OF WRITING
Writing is an essential skill. ‘All jobs call for writing, from application letters to
memos, emails, tweets, text, blogs, websites, proposals, and reports. Through writing,
communication is possible among or between employees, managers, stakeholders,
clients, and agencies, Employees should be able to write clearly to be able to do the
other requisites of the job. Writing keeps business moving (Searles, 2014; Kolin, 2015).
Communicate & Connect!
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Kplace writing occurs for
audience. It is, the
efore, impor ‘
» important that se and audience be seriously considered
to make sure that the non ah int that purpose and audience be seriously con
writing expected of you
a definite purpose, and itis intended for a particular
adopt is appropriate for the context and the kind of
1. Purpose ,
On —the-job writings are usually done for at least one of three
reasons: (a) to ¢ ° ;
i (a) to create/build a record, (b) to request or provide information, and
(© to persuade.
lustration 1:
eign eset Netterinten iews Peter, an applicant for the 5'Ps, to determine if heis
to the carcciFent. The purposes toereate/uild a record to supply information
assistance. a to persuade its members that the applicant is eligible for
can decid > 1@ Committee should read what the social worker has written, so it
ecide on Peter's eligibility for the 5 P's.
As writer, once you have determined your purpose, the next question t0
ask yourself is, “What am I going to SAY?" Now, think of the message (or
facts and ideas) you want to impart to the reader to achieve your purpose, You
may adopt the five W's that journalists use in structuring the opening sentence
of news stories: Who, What, Where, When, and Why. This will be a fitting
start of your on-the-job writing.
2. Reader/ Audience. Ask yourself these questions:
A Who am I writing to? An individual or a group of persons?
b. What do they know about this topic?
cc. What are their job titles and areas of responsibility?
In identifying your audience, remember that the workplace has 4
communication-network pattern of contact created by the flow of messages
among communicators: (a) upward, (b) lateral/horizontal, (6) downward, and
(@) outward (Searles, 2014; Adler, Elmhorst, & Lucas, 2013). .
Upward Communication. The written materials are sent by subordinates
to their superiors. Upward communication can convey varied types of
messages:
a. What subordinates are doing: “We will have that job done by closing time.”
b.. Unsolved work problems: “We are still figuring out how the old furniture will
(fit in our new ofie.”
‘Communicate €7 Connect! 133
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id ask the opinit
c. Suggestions for improvements“ sink we sh2m
interior designer. ye “Tehink Eve, our new
he jo
d. How subordinates feel about each other Zs Hl Z
secretary, is having problems with her respansiOw
© Reply to an inquiry from a supervisor
« subotdinates and the superiors
t productive; however, these
with the boss can be risky,
hear problems and
These messages can benefit both th
because the most satisfied employees are the mos
messages are not easy to make because being fran!
Particularly if the boss may not like or is not ready to
suggestions,
1 Lateral (Horizontal) Communication The materials are sent people
who are of equa lvl or stats hati, between members ofthe sme division
or department of an organization. This communication serves the following
purposes:
a. Task coordination: “Let's get together to define the role and responsibilities of
éach of us and set our work schedule.”
s
. Problem-solving: “Traffic woes are here to stay, and they have affected our
attendance and punctuality. Let us see how we can solve this problem.”
- Sharinginformation: "The Inquirer Academy isoffering its2018 First Workshop.
Those who are interested may email Inquirer Academy @inguireracademy,.com.”
4. Building rapport: “Thank you for going out of your way and helping us finish
the project on time. For this let's have lunch together.”
< Downward Communication. This is the kind of communication sent by
superiors to their subordinates. Downward communication is very important
because giving instructions is inevitable. Examples are:
a. Job instructions: “Submit al receipts for items above P100.00 that you paid in
cash.” :
b. Job rationale:
“We are very particular not only about
attendance
- hi? ce but. also about
. Feedback: “Your suggestion regarding stocking asp,
5 Up on supplic
saved us from making short orders for sold-out itemy» t“' PST payday
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Outward Com,
municati ar .
workplace, An exenmnieation. ‘This is intended for workers outside the
financial ra ple is letter to the comptroller of a company regardin;
atters, P a company regarding
You nee .
by the nears the differences in reader category that are created
many ways, Se because they affect your communiatin i
categories), the men cate, For internal communication (the first eheee
now almost totally nine traditionally the prefesed medium, but itis
clients, customers, or - over by: email. For outward communication (with
prevails although ics hs public in. general), the standard business letter still
now sent by email or by fax machine (Searles, 2014).
ae Leia iene pel attitude toward a person oF thing (whether you
eee or dislike, bias or accept). Tt is how You regard of
“read centeed ea ‘ome authors call this “you attitude,” “consideration,” oF
teader-centered,” Tone may be professional or formal and impersonal, like in
a scientific report, or informal and personal, like in a letter to a friend or in a
how-to-do- article.
one is shown in how you treat another person, which is something similar
to the Golden Rule: “You do to others what you like others do to you.” ‘Tone
of writing is most important in occupational writing because a wrong tone in
your letter may cost you a customer. This tone or consideration for others is
best achieved by doing the following: :
Focusing on the Reader (“Reader-Oriented” or “You-Attitude”). You,
the writer, should think of the reader—his needs, his wants, his expectations.
Your readers are real people; you have to make them feel that you are writing
to them as individuals. Put them in the forefront of your letter Example:
Poor: te now have a Walk-up Window, open to serve you, from 9 am to-4 pm
every Wedhesday.”
b. pleter (Focus on “you": “Yous now take care of your banking needs at our
Tay Walk-up Window, open f0 ser" from 9 am to-4 pm every Wednesday”
Choosing Positive and Pleasant Ideas
spe isa ft finder.” Positiv
The gla is bal-empty” Positive “The glass is half-full.”
“She is concerned with details.” —
a. Negative:
b. Negative:
135
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AOWMEET me
|
|
|
136
SONOMA a
Noton What Not
Focusing on What to Be Done to Solve the Problem,
to Be Done
day.”
a. Negative: “Ie is imposible to open an account for you today
we can gladly open an
b. Positive: “As soom as your signature card reaches us today, &
account for you.”
leasant,
Using the Passive Form of the Verb to Soften the Impact of Unpleasant
Negative, or Controversial News
a. Poor: “Today, the union leader declared a general strike.”
b. Better: ‘4 general strike was declared today.”
(That a strike was declared is the important thing; WHO evan
it is unimportant. This tone saves the doer from any possible reprimand or
censure.)
1. How important are writing skills to an employee?
2. What basic factors should a writer know to help him write effectively?
3. How are readers/ audience categorized?
4. What do you mean by “reader-oriented” message?
1. Among the factors for effective writing,
which do you consider to be most
important? Why?
2. Why is it necessary to know your reader/audience?
3. How cana “reader-oriented” message help make communication effective?
4, Revise the following messages by focusing on the reader.
a. Emphasize the “you-attitude” or “reader oriented” perspective,
+ Lam delighted to announce that we are ex:
make your shopping more convenient.
‘tending our store hours to
* We now have a Walk-up Window,
of your banking needs. (Focus on
‘pen from 9 am to 4 pm to take
care
the benefit the CUSTOMER will get.)
Cone =
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Phasize the Positive fact
* Lam son
TY that
le cannot mot citrenty we
Your orgey i” af@ aut of stock of black leather purses
Customer's order, Tr att
his time, (Focus on WHEN you can fill the
Only me,
be ig
customer ec Ye eligible for the discount. (Focus on WHAT. the
i Should do tobe entitled "tothe discount)
bid Cannot process
een Submitted, (F
Motdone)
Your claim because the necessary forms have not
cus on WHAT should be done now, not on what was
© Use the passi
ssive voi
Ve voice of the'verb to lessen the negative effect
* Dr. Juanch
10 Santo: %
testing potcy, N°® the Health Secretary, rescinded the new drug
The payroll clerk
Computation, (
failed to include my June contribution in the
[Focus on the MISTAKE; forget the one who erred.)
MINUTES OFTHE MEETING
c Minutes area summary of what happened ata
shared, the discussion made (clear,
eting, They show the information
z accurate, and objective), and decisions reached
during the meeting. Since business meetings have become important communication
in business and the industry, a record of their minutes is always filed. Minutes, which
are considered official,
yermanent records, are regarded as legal documents (Kolin,
2015; Dagdag, Ranin, Roxas, Perez, & Buluran, 2011)
‘The advent of technology. has made possible video conferencing with Skype;
this allows groups of individuals in the world of work to meet. Just like in any other
business meetings, all participants of the video conference have to prepare for it, and a
record of its minutes needs to be filed, too.
Minutes may be formal or informal depending on the type of meeting. Formal
minutes are long because all information is recorded in detail, including the exact
words of motions, amendments, resolutions, and numbers.af votes. Informal minutes
are shorter since discussions are just summarized. Whether they are formal or informal,
however, minutes have the same basic parts (Kolin, 2015, p.109; Dagdag, et al., 2011).
1. Day, time, and place of the meeting
2. Name of the group holding the meeting
137
Communicare 9 Connect!
\
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. Names of present and absent members
it ecting
. Approval or amendment of minutes of the previous mi B
auke
For each major point, what was done is indicated.
a. What was discussed, suggested, or proposed
b. What was decided and the votes, including abstentions
¢. What was continued or tabled for further study or for another meeting
d. What time the meeting was officially closed
7. Secretary's signature
AAUIDELINES IN PREPARING THE MINUTES
As official company document and evidence in court litigations, minutes of
meetings should be prepared with care.
1. All motions and resolutions are recorded, and proponents are identified by
name.
2. Seconded motions are also noted and recorded although the ones who seconded
them need not be identified.
3. Results of seconded motions must be recorded and, whether
approved or
rejected, should be indicated in.the minutes,
4. Headings are used to mark report sections. Titles should be all capital letters
5. Minutes ofthe previous meeting should also be taken up.
6. Do not report/write verbatim (word for word)
what are said. Summarize.
Readers are more interested in-results,
7. Lengthy discussions, debates, and reports given should be summarized,
8. The past tense is used.
138 Communicate & Connect!
Scanned with CamScannerSample of Minutes ofa Meetin
‘Bo
oe Minutes of the Meeting
en
ital Safety Committee (Adapted from Kolin, 2014)
Date:
sype of meets January 5, 2018
of meeting:
Tie Monthly Meeting, Informal
i 9:00 am,
lace:
; Room 203 Lab
Presiding Officer: Ms, Grace e a
Attendance —_
Members Present: i
Tesent: Thomas Baldoz, Grace Cortez (president), Virginia Garcia,
Victor Juanico, Robert Cruz, Kent Levste (secretary), Rafael
Nova, Barbara Santos, and Carlos Zardilla
Members Absent: :
Paulo Gordon, Marty Tejero
Minutes of the meeting
Old Business: 4 c
The minutes from the previous meeting in December were approved as read.
Reports:
1. Carlos Zardilla reported on the progress the Site Inspection Committee is
‘making in getting ready for the January 25 visit of the State Board Examiners.
All preparations are on schedule.
2. The proposal to study the use of biometric identification in place of employee
ID is nearly complete, according to Victor Juanico.
New Business:
1. Virginia Garcia and Rafael Nova voiced concern about a computer irus that may
strike the plant—Monkey. Disguised as a familiar email, the virus is contained
in an attachment that destroys the files.
2, Barbara Santos moved that the management upgrade its virus protection
software. This was seconded by Tomas Baldoz. The vote was 6 to 3 in favor of
the motion.
e Environment Testing Lab were commended for their. extra
that their department maintain the highest professional
fhe month of January.
3, Personnel in thi
effort in ensuring
standards during d
4, Robert Cruz adjourned the meeting at 11:45 a.m.
New Meeting:
The next meeting
0 pa
the same place.
of the ESC will be on February 9 at
139
‘Communicare €¥ Connect?
Scanned with CamScannerSE COMMUNIEATE es
be taken and
hould they
1. How important are the minutes of a meeting? Why |
filed?
2. Isit really important to check the attendance of the venene Ext
3. Why should motions and those who make them be records oe
4. Why is it important to present the minutes of the previous me
it approved by the body?
Why should the past tense be used?
1
i of a Meeting
1. With a seatmate, assess the previously given Sample of — nent én the
by answering and completing the items asked for. Post your asse: a
class's FB account; post comments on your classmates’ assessments, too.
Basic parts identified
plain.
3. When and where was the meeting held?
ee
What group or agency conducted the meeting?
eee
©. Who presided over the meeting?
San nce
important to check attendance?
What was laid on the table for approval before the ‘Meeting started?
Motions presented and who presented them (Complete the list.)
3. Progress in the Site Inspection Committee
may strike the plant—
‘ Virginia Garcia and Rafael Nova the plant
140
Scanned with CamScannerClosing time: 11:45 am,
Schedule of next of New meeting:
TT
are
ded.
2. T
Study the minutes of an informal meeting given in the box. The parts
unlabeled. Write the labels of the parts that are shown on the blanks provi
M . Minutes of the Meeting
arketing Department (Adapted, Dagdag et al., 2011)
Tao March 27, 2018
———________ Monthly Meeting, Informal
8:00am.
———________ Molave Room, Purelife Building
————___________ MrRomeo Parson, General Manager
Present: 23
Absent: 2 (Socorro Valdez; Monica Llave)
Minutes of the Meeting
Minutes of the previous meeting (February 11, 2018) were read and
approved.
1. Ms. Lani Ranula, the treasurer, reported the following:
a. Projected cost analysis of the product launching,
250,000.00
b. Projected monthly income from projected pricing
scheme of new product, ?3,660,000.00
2. Mr, Alfredo Mendez, program chairperson, asked that the
breakdown of specifics of the treasUrer’s report be reflected
in the report.
3. Mr. Romeo Parson, the general manager, deferred the
deliberation on the approval or disapproval of the treasurer’s
report, pending the presentation of the details as suggested
and directed.
4. Ms. Lani Ranula was asked to submit the revised copy to Mr.
parson’s office by 8:30 a.m. on the next day,
Scanned with CamScannerThe body discussed the following points:
1. Motion on the launching of a new Cue
was introduced by Ms, Cely Olaguer, secon
body on a majority vote.
. rodu
2. Mr.Jose Almonte suggested that the details of the P
discussed in the next meeting:
oduct, water purifier,
Ph and approved by the
ict launch be
Place: ‘SM Megamall, Sta. Mesa, Manila
Date: April 1, 2018
Time: 1:00 to 3; 00 p.m.
Product name: Clarity
ject.
3. Committees were formed to tackle the details of the proj
4. Mr. Robert Yulo, chairperson of Advertising Committee, ee tne
body that his group prepared a timetable and a program o
for the water-purifier launching.
5. Ms. Jennifer Salvador, chairperson of Games Committee, suggested
that giveaways be given only to the first 100 inquirers. This was
seconded by Ms. Lilian Samalia and was approved by the body in a
unanimous vote.
6. Meeting ended at 11:45 a.m.
‘The next meeting of the Marketing Department will be on April 1 at
in SM Megamall, Sta. Mesa, Manila,
10 p.m.
(a
4. Bring to class a sample of the minutes of any meeting. With a seatmate, analyze
the sample—its parts and the content of each part.
5. With a classmate who is a member of the same student
affiliated with, write the minutes of one of the
club that you both attended.
roup or club you are
Past meetings of your ‘group or
Memo, short for memorandum, is of Latin origin,
remembered.” . This meaning explains the function of
of immediate importance and interests.
which means “something tobe
memos—to record information
/ Ammo is usually writen for internal or in-house communication, eg usual
short, direct to the point, clearly tating what must be done or not deme, a, ae
dita for various functions, such asthe following (Kolin, 015), :
* Communtcare & Contes!
Scanned with CamScanner1. Making announcements
2. Giving instructions; ,
3. Clarifying a poticy, Procedure,
4 Changing a policy or Procedui
5
. Alerting staffto a problem;
OF issue;
re;
- Sending recommendations;
Providing legal records;
. Calling a meeting; and
Reminding employees of corporate history, policy, and procedure.
MEMO PROTOCOL
Just like any other business correspondence, the memo carries the company name
and image. It should, therefore, follow the company’s accepted ways in which in-house
communication is formatted, organized, written, and routed. Be guided by these four
guidelines (WikipediaA Memorandum, 2018):
1. Betimely. Do not wait for the day of the event before your announcement.
2. Beprofessional. Although a memo is an in-house correspondence, it should
still be well crafted, factually accurate, and free of grammar lapses and faulty
writing mechanics.
3. Be tactful. Politeness and diplomacy are important qualities of any business
correspondence.
4, Send memo to the right person. In business, a memo is typically for
jnternal communication; hence, it could: also be considered as an upward
communication through which any complaints, issues, opinions, views and
suggestions are sent. :
MEMO FORMAT AND PARTS =~ .
hould
‘ and the way they are sent. Whatever the format, they sl
Memos a7 be memo has basically two parts: HEADER or identifying
bree the canes NES SAGE; aside from the word MEMO or MEMORANDUM
information an :
on top of the paper (Searles, 2014; Kolin, 2015).
1
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1. Header, which includes four parts, a8 shown in
MEMORANDUM ej
ne, arrange names in
To: Name and job title of receiver (If more than 0!
order of job status.)
ing on your familiarity
FROM: Sender's name (You may use first name depending
with the receiver.)
DATE: Full calendar date (February 11, 2018)
itle of your memo; it
SUBJECT: Indicate the purpose. This serves as the title y
summarizes the message.
(Good Samples):
* Safety in Cleaning Brake Machines
* Ways to Increase Meralco’s Social Responsibilities
Poor or vague/not clear samples:
+. Cleaning Difficulties
* Meralco’s Social Responsibilities
(Ifa memo is sent in the body of the email, you do not need to include the
header parts; they are automatically included in the email’s heading.)
2. Message, which follows the Orientation-Information - Action format.
Orientation (Opening paragraph): What is your purpose or reason for
writing?
b. Information: What do you want to tell or convey to the reader?
c. Action: What step or course of action do you intend to take?
Sample of a Basic Memo Format
MEMORANDUM
TO: All Employees
FROM:
Susana Cordero, Manager, Personnel Department
‘| Dati January 12, 2018
SUBJECT: Januario Garcia
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3
admitted to thet You alread
Manila Co}
Y know, Ja t was
disorder. He is s¢ nny of the Maintenance Department
mMunity Hospital over the weekend for a serious blood
hedul
8d to undergo surgery on Monday.
Although Jan
In)
may want to sean Will
ot
id him "6 be receiving visitors or phone calls the meantime, you
hate ‘et Well” cards to lift his spirits, He is in Room 234.
ce
wise
ety of
ment of cost vers
roject but the safe
k. Is there a persuasive statet
ety of the kids? Pricey P
investment in terms of safe
the kids is priceless?
2. With the same group, make an assessment of the unsolicited proposal sn
in the box. Find out if it conforms to the ‘standards of an effective unsolicite
proposal by answering the questions below the box. Write your answers on the
blanks. :
unsolicited Proposal
(Adapted from Leonidas, 2018)
February 28, 2018
pr. Francisco Duque
DOH Secretary
subject: Boosting the Next Generation’s-IQ
Dear Dr. Duque:
This is Dr. Leonardo L- Leonidas, assistant clinical professor in pediatrics,
ity School of Medicine. 1am deeply concerned with the
igence Quotient conducted by British professor
of psychology: i nd Finnish professor of political science, Tatu
i pore topped the list withan average!Qof 108,
Scanned with CamScannerItaly, 102; Iceland,
04; ;
nd ines, Kuwait,
followed by South Korea, 106; Japan and China, 106; Taiwan, Philippi
Mongolia, and Switzerland, 101; and the United states, 98. The
and Seychelles scored 86. ,
improving children’s
d of i :
metho thts while higher
ram oF
wort
In this regard, | would like to propose a prog! ae
he long wait is
1Q, This may be a longitudinal program, but t
IQ for the next generation of Filipinos.
e educational system,
h
ee igher the 1Q.
The traditional way of raising the children’s 1Q is throuB the hi
public or private. The higher a student’s educational attainment,
This is because the IQ test is based on written language.
zed, which |
starting
he language and
would want to propose
from the mother’s
But there is a method not known or not recogni
math skills
to be done nationwide: educating the parents,
prégnancy, on the factors that can develop and boost t
of young children.
Proposal:
This method'can be done on a national level by:
1. Educating the physicians, nurses, and midwives of the town health centers.
Information on advanced cognitive development should be added to their
present health and nutrition curriculum.
ples who are getting married to attend seminars on
2. Requiring all cou
increase a child’s
the factors that can-reduce injury to the fetal brain to i
chance to have advanced language development. These seminars will be
conducted by the rural health staff. There are critical things that parents
should know and do, some of which are:
a. Avoid eating too much cassava, cabbage, cauliflower, sweet potato,
bamboo shoot, and any other foods that lower the thyrdid hormone
in the mother’s blood. This hormone is needed by the fetal brain for
normal language and cognitive development.
. Avoid anxiety or emotional stress. This can increase the stress
hormone cortisol that can damage parts of the fetus’ memory center,
the hippocampus. 7
. From the sixth month of pregnancy, the mother should 1
h read al
the baby, and the father should talk to the baby at about thre nhs
from the mother’s abdomen. At this time, the baby can hear. °
d. From the child’s birth until he/she is four years old, the parents shoul
talk at 35 words per minute. This is a critical step in boosting een
1. They should also read baby books to the child as often as. possi .
e.
| rr eee |
s
‘Scanned with CamScannere. Parer i thi
Parents or caregivers should never shout, fight oF argue Coes
‘ seeing and hearing distance.
. Parey
nts, elders, and caregivers should not hit or span
k the child.
20, Aklan and in its
king with our town
children’s
These
Deanna Concepts | am propagating in my town in Le
mayorion System a boost the children’s 1Q. Now, | am wor!
| cognitive skills. cally spreading cognitive tips on how to improve
hildren’s IQ above
next generation.
f ,
i a parents ee these guidelines , they will be boosting their cl
, ill have happier and smarter Filipino children in the
Very truly yours,
Dr. Leonardo L. Leonidas
Questions for the assessment of the unsolicited proposal
1. What motivated the writer to propose such a project?
2. What is the problem presented by the writer?
What makes the writer deeply worried about Filipino children’s 1Q?
4. why is Dr Leonidas proposing to improve the child’s language skills?
5. Whatis the relation of language skills to 1Q as observed by Dr. Leonidas?
yonidas mentioned the old way of developing a child’s language and math
6. Dr.Le
r method?
skills. What is that
TT
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