Creator
Connections
Amazon Confidential
What you’ll find
in this PDF
03 Overview
04
Setting Up For Success:
Getting Started with Affiliate+
05
Get Down to Business:
Direct Messaging
06
Steps to Earning:
Campaign Management
12
Time to Shine:
Creating Content
13
Reaping Your Hard Work:
Getting Paid
2
Overview
Amazon Creator Connections is a brand-creator program that allows
you, the creator, to partner with brands that sell on Amazon and
ultimately grow your earnings. The first offering available in Creator
Connections is Affiliate+, a self-service advertising opportunity.
So, how does Affiliate+ work? Brands create and manage campaigns.
Creators opt-in, develop, and publish content about the brands’
selected product(s). You earn on your performance—for each qualified
purchase you earn additional commission on top of your standard rate.
Why Participate in Affiliate+?
Earn bonus commissions on top of your Amazon standard
commission rates. Get paid for your content while maintaining
editorial control
Collaborate with brands. Sell products that resonate with your
audience
A centralized and simplified way of working with brands on
Amazon. Creator Connections makes Amazon Associates your source
for product discovery, brand collaborations, campaign performance,
and payments for affiliate marketing.
3
S e t t i n g U p F o r S u cc e s s :
Getting Started with Affiliate+
Building Your Profile:
On desktop, log into Associate Central, go to “Creator Connections”
under the Promotions tab and set up your profile.
Upload a photo Interest tags help brands
you are primarily interested
Add your name or profile name in to reach you. These will
help you stand out for brand
Add a short synopsis of who you
opportunities. Examples
are, your interests, and your
include: “Wpmen’s Fashion,”
audience.
“Beauty,” and “Fitness.”
Provide links to your websites or
Tip: We do NOT recommend
social media profiles (e.g., Amazon
selecting all of the tags available.
Storefront, Facebook, YouTube,
Please select based on your
Instagram, etc.).
personal interest and audience.
With tracking IDs, Associates can
To continue, accept the
analyze the performance of
“Creator Connections” policy
various websites or
above your profile page's
merchandising strategies while
“opt-in” section.
accumulating earnings under a
single Associates ID.
You may opt out of the
program to not be contacted
If you do not use tracking IDs,
by brands anymore. To opt
leave this setting as “All Tracking
out, navigate to “Creator
IDs.” You can link your profile to
Connections” under the
existing tracking IDs if you have
Promotions tab, click on
multiple profiles.
your creator profile, and
click “opt-out.” You will have
to opt-in to begin receiving
requests in the future.
4
GET DOWN TO BUSINESS:
Direct Messaging
You can send and receive direct messages in Creator Connections— making
chatting with brands, asking campaign questions, and more even easier.
How do I use direct messaging?
You may directly message brands who
have sent you a campaign opportunity
or brands whose campaign you have
accepted. Once you have declined a
request, you will no longer be eligible to
message that brand.
To get started, you can either click on
the message icon in the top right corner
(next to “Help”) or click to open the
messaging drawer located in the bottom
right corner. Click on the pencil icon to
browse brands available to chat. Select
a brand and send a message.
How do I report a message?
If you want to report a message not automatically hidden by moderation,
hover over the message and click on the “Report” link to submit a report to
the Creator Connections team to investigate. Reported messages will be
hidden from your view.
*If you share personal information such as your address, email address, or phone number in
messages, please be aware that subsequent use of this information will not be monitored.
5
S t e p s to e a r n i n g :
Campaign Management
Part I
New Opportunities:
Available campaigns you can accept and participate in
Campaign Details: Review the “Campaign Detail”
Tip: Use filtering
page before accepting a campaign. By accepting
and sorting tools to
campaigns that align with your audience and the
browse the available
websites you publish to, you help increase your
opportunities.
chance of influencing the purchase of promoted
products.
Campaign Dates: Brands set the dates, distinguishing the campaign’s
timeframe and your period to earn bonus commission on qualifying
purchases. After the campaign ends, you will continue to earn the
regular commission rate beyond the campaign date.
Commission Rate: Brands set the commission rate. It is not negotiable.
The commission rate is in addition to the current Influencer/Associates
Affiliate Rate.
Tip: Actively check for new brand opportunities that resonate with you and your
audience: Select “Accept” to opt into a campaign or “Not Interested” to remove it
from your “New Opportunities” list. You can review your accepted campaigns under
the “Active” tab.
Tip: Check back frequently to make sure you don’t have campaign requests for links
you’re already planning on posting, so you’re not leaving money on the table for
existing content.
6
S t e p s to e a r n i n g :
Campaign Management
Campaign Budget: Brands determine their respective campaign budget
—the total budget that all creators who have accepted the campaign
can earn against. You can only earn on qualified sales during campaign
start and end dates; there is no flat fee for content creation.
Example: You create a campaign for a product (MSRP $50) with a campaign budget of
$5,000 and a 10% commission rate. If you made 10 qualified sales, you will earn $50.
Remaining Budget: The remaining budget in the campaign that can be
earned and paid out. Adjusts as qualified sales are made. Once the brand
reaches the total budget, the campaign ends.
Campaign Brief: The message section provides all the necessary
information to evaluate and complete a request. Brands include
specific details about the campaign and their expectations of the
produced content. As the creator, you have creative freedom over how
and where you publish content; however, we recommend reading and
understanding the campaign’s request details.
Products: The products listed are the products included in the
campaign. Please confirm the ASINs are included in the campaign
before publishing content and sharing Links.
Samples: Samples are not offered as an incentive via Creator
Connections. However, brands may provide samples at their discretion
and coordinate via direct messaging. Please note: if you accept and
receive the accompanying sample, you must utilize the physical sample
in all content created for this campaign.
Additional Disclosures: Brands may provide more specific disclosure
requirements within the request.
7
Steps to earning:
Campaign Management
Part II
Accepted Campaigns:
Current campaigns you have accepted and are publishing content for
Direct Message Request: Brands value your feedback on their requests.
If you accept a request, you must respond to any communication
regarding the campaign from Creator Connections. If you reply with
personal information, a pop-up message may appear; please click
“Continue” and re-click “Send” if you wish to share. Please do NOT
share credit cards, phone numbers, etc.
Associate Links: We provide a button on the campaign request page
below the campaign brief called “Get affiliate link.” This link is
exclusive to you and specific to the campaign. You may also use links
generated via SiteStripe, if shorter links are preferred. You receive
compensation for qualifying purchases your audience makes on the
products mentioned in the request during the requested time frame.
Content: If you accept a campaign, you must submit at least one
content link before the campaign's end date. Not doing so may result
in forfeiting bonus commission payment, and you may receive a strike
against your account. Three strikes and you may be removed from
Creator Connections. We will send a content submission reminder
email 24 hours before the campaign ends.
Tip: Check your Accepted Campaigns weekly to stay on top of your active campaigns.
8
Steps to earning:
Campaign Management
Opt-Out of Campaigns: At this time, once you accept a campaign, you
are unable to opt out. Before accepting a campaign, please double-
check the campaign dates and all the details to ensure you can fulfill
the content request and publish content to earn a bonus commission.
Performance: Sales and earnings results are shown in the
“Performance” section of the “Campaign Detail” page.
If your content violates our guidelines, here’s how it affects your
program eligibility:
What will result in a strike
If no content is posted on social, blog, or website by the campaign
end date for accepted campaigns
If the content link submission does not comply with FTC disclosure
guidance (unavoidable disclosure)
If the content link violates Amazon’s Community Guidelines.
What happens when you receive a strike?
When you receive a strike, we will notify you via email. Email
notifications are sent to the primary email address listed in your
Associate Central account. Please refer to Creator University for more
information on how to update your primary email address. In this email
notification, we will tell you
What campaign and content link violates our policie
What policy(s) it violates
How it affects your eligibility for Creator Connection
What you can do next
9
Steps to earning:
Campaign Management
First Strike: We understand mistakes happen, and you don’t mean to
violate our policies—that’s why the first violation is just the first strike
of three. You will accrue a second strike the next time your content link
violates our guidelines. The strike will remain associated with your
account for one year. If the violation is considered a severe abuse of our
guidelines, it may result in removal from the Amazon Associates/
Influencer Program without warning.
Up to Three Strikes: If you accumulate three strikes within the same
year, you will be removed from the Amazon Associates/Influencer
Program. Each strike will not expire until one year from its issuing.
You’re welcome to reapply once you meet our program requirements.
Part III
Ended Opportunities:
Accepted campaigns ending due to date expiration or budget depletion
Track Performance: Within Creator Connections, you can view your
performance within each individual campaign detail page and under
the “Earnings Reports” tab, where you can easily see your specific
commission earnings. Report key performance with the following
metrics: spend, purchases/revenue, units sold, and clicks. The reporting
captures qualifying purchases/revenue within 24 hours after a
customer clicks on a product link from your content between a request
start and end date. Please note this is separate from your Associates
Central Earnings Report. Reminder: you get paid approximately 60
days after the end of the month for which you are earning. For further
details, refer to the “When Will I Get Paid” section.
10
Steps to earning
ampa g Ma ag m t
:
C i n n e en
Earnings: The total current earnings for a request. Note: the final
earnings amounts are calculated within seven days after the request
ended based on whether the products shipped to customers.
Clicks: The number of times customers clicked on product links during
the request.
Orders: The number of Amazon orders shoppers place within 24 hours
after a customer clicks a product link. The final order amounts are
calculated within seven days after the request ends based on whether
the products shipped to customers. Payment failures and orders
canceled within 72 hours are removed from order totals.
Revenue: The total revenue of products sold to shoppers attributed
within 24 hours after a customer clicked. The final orders, earnings, and
revenue amounts are calculated within seven days after the request
ends based on whether the products shipped to customers. Payment
failures and orders canceled within 72 hours are removed from revenue
totals.
Earning Report Custom Date Range: You can view reporting data for
any custom date range on the page without downloading. Select
“Custom Date Range” from the date selector, pick any date range
spanning less than 90 days, and click “Apply.” You can also select from
the pre-set date ranges, including Today, Yesterday, Last 7 Days, and
Last 30 Days.
Earning Report Download Report: Click “Generate report download
link” >> “Download Report.”
P fo ma
er r nce vs. Earnin g po t Y
Re r s: our Creator C onnections Bonus
Commission is on each campaign detail page. It is NOT included in your
E R
arnings eport at this time.
11
T I M E TO S H I N E
Creating Content
Do I have to disclose that I’m being compensated?
Yes, our policies require creators to use unavoidable disclosures. Your
content must be visible, and the message must clearly disclose that you
receive compensation from the brand for publishing the content. For
example, you can include the statement “Sponsored,” “Advertisement,”
or “Ad.” For additional detail, see The Federal Trade Commission’s
guidance. Brands may provide more specific or additional disclosure
requirements within the request. After you publish content created for
the campaign, you must post the link to the campaign page to share
with the brand. If you do not post content or include proper disclosure
messaging in your content, you could receive a strike; three strikes and
you are removed from Creator Connections. For more details, please see
the “What will result in a strike” section above.
Do I need to use special links to get additional earnings?
Yes, we provide a button on the campaign request page below the
campaign brief called “Get affiliate link,” which is exclusive to you and
specific to the campaign. You can also use SiteStripe, if necessary.
Do brands have any rights to my content?
No. You will continue to own the rights to your content. If you tag a
brand on social media, they may reshare the content on that platform
through the sharing mechanisms available on that channel.
Do I need to submit a content link?
Yes, if you accept a campaign, you must submit at least one content link
before the campaign's end date; not doing so may result in forfeiting
bonus commission payment. We will send a content submission
reminder email 24 hours before the campaign ends.
12
R E A P I N G YO U R H A R D WO R K :
Getting Paid
How will I get paid for my content?
You will receive bonus commission rates for qualifying purchases of the
specified products up to an established commission budget per
campaign. Qualifying purchases between the request's start date and
end date pay for the bonus commissions. The affiliate commissions are
paid along with your standard Amazon Associates commissions. Please
visit Affiliate FAQ Page for more details about payment timelines.
When Will I Get Paid?
Payments are made monthly if your balance meets the minimum
threshold. We must have your tax information on file before making
any payments. Commissions are earned after the order has shipped.
Commission income is paid by direct deposit, Amazon.com Gift
Certificate, or check approximately 60 days after the end of the month
for which you are earning.
You may notice that some items won’t appear in the
Earnings Report after placing an order. There are Tip: Consider making
content evergreen. While
multiple reasons this could happen
you will stop receiving
the additional incentives
The order was canceled before it shippe
after the end date, you
The order may not have shipped out yet
will continue to receive
(some pre-orders and out-of-stock items may
standard Amazon
have extended times until they ship Associate commissions
The system has marked the order as ineligible
for any qualifying
for commission income (see below description)
purchases.
Associates are not eligible for commission income
from orders placed on their behalf or by closely related
parties. The Amazon.com Associates Program is an
advertising program and is not intended to provide
discounts on purchases. We intend to pay commission
income when associates refer unrelated customers to
Amazon. For more information, please visit Associates
Help Page and Amazon Creator University.
13
REAPING YOUR HARD WORK:
Getting Paid
Am I eligible for commissions on Subscribe and Save orders in
Creator Connections requests?
Subscribe and Save orders are eligible for commissions at the time of
the first Subscribe and Save shipment. If the product ships after the end
date of the Creator Connections request, orders are still eligible for
standard Amazon Associates commissions but will not be eligible for
additional commissions.
I have a question about Creator Connections not covered in this
document.
Please submit questions via the Associates Central Customer Service
Page. Please include your Amazon Store-ID and complete question
details in the request.
