1.
1. Potato Chips (New to the World)
2. Pringles (New- product lines)
3. Popcorn (New to the World)
4. Lays (New-Product lines)
5. Fritos (Repositioned Products)
6. Cheetos (Additions to existing product lines)
7. Ridge Chips (Improvements or revisions of existing products)
2.
1. Economic; World War 2
2. Technology and Innovation; Packaging
3. Law; Prohibition
4. Socio-Cultural; Didn’t believe it was real