ي اإلسالمي ّة ّ
ّ الشريف عل ّ
السلطان جامعة
UNIVERSITI ISLAM SULTAN SHARIF ALI
IZZAH NAQIBAH BINTI HAJI HASRIN
24B0029
TM1101 ARTIFICAL INTELLIGENCE AND EMERGING TECHNOLOGIES
INTAKE CODE: 24B
MS NURULFA’IZZAH ASDIANA BINTI HAJI MOHD HASHIM
Artificial intelligence usage in Spotify concerns the use of artificial intelligence in
understanding how users interact with music content in a numerous of accounts, be it
written form or voice via mobile phones and smart speakers. An artificial intelligence
engages in the obtaining of users' taste and the social, emotional relationships between
users and music as well as a contextual addiction. This gives room for enhanced
opportunities ranging from making personal playlists, interactive experiences using voice
assistants to content suitability to a given user and setting. The incorporation of artificial
intelligence in Spotify is part of larger projects including qualitative and quantitative
studies on user experience to enable better management of audio experiences.
Spotify, in all its manifestations, is mostly an application that combines artificial
intelligence and human computer interaction but within the context of entertainment.
Systematically, it utilizes artificial intelligence (AI) and human-computer interaction (HCI)
for enhanced and engaging personalized streaming of music. Here’s how the application
can be from different domains:
1. Personalized Recommendations:
AI: To forecast consumer preferences, Spotify uses advanced machine learning
algorithms to examine listening patterns, interests, and interactions.
HCI: Members can suggest works they have for other members who are reluctant
to search on their own by using the web-based interactive user interface.
2. NLP, or natural language processing:
AI: In order to fully understand user inquiries, it integrates hypothetical natural
language processing (NLP), which entails word-based operations and statistical
word relevancy connections. This information helps to ensure that search results
match what users have requested.
HCI: Voice control and search applications are particularly useful in satisfying user
needs. This will allow users to interact with the program without needing to hold it
all the time.
3. Content production and curation:
AI systems are capable of autonomously curating playlists with a particular topic
for events or depending on user selections. AI can also curate content based on
popular subjects or artist collaborations.
HCI: The visually appealing and fascinating interface of the website encourages
user discovery by presenting these prepared playlists in an innovative way.
4. Social Attributes:
AI: AI is able to suggest friends or artists to follow by analyzing user engagement
and social graphs. On the basis of similar listening preferences, it can also
recommend joint playlists.
HCI: The user interface incorporates social aspects, making it simple to follow
artists, share music, and interact with the community.
5. Adaptive streaming and audio quality:
AI: By optimizing audio quality according to device capabilities and network
conditions, AI algorithms can guarantee a flawless listening experience.
HCI: To ensure uninterrupted playback, the platforms adaptive streaming
technology automatically modifies audio quality.
6. Features of Accessibility:
AI: AI can be used to transcribe lyrics from songs or give visually challenged users
audio descriptions.
HCI: Spotify is inclusive and accessible to a wider audience because to accessibility
features like audio explanations and closed captions.
If I had the opportunity to innovate, I would focus on improving Spotify's emotional AI
feature. This would need developing artificial intelligence (AI) systems that can determine
a user's mood or emotional state from spoken input, typing habits, or biometic data like
heart rate. The AI may offer musical recommendations based on the user's present
emotional state, recommending playlists that might motivate, relax, or match their
emotions and feelings.
Why Emotional AI?
The experience might get more personal and immersive as a result of the deep emotional
bond that exists between music and this invention. It could also be applied to "mental
health," providing tailored therapeutic music experiences according to an individual's
emotional needs.
Benefits for Artists and Users
By giving them the tools to promote their music, interact with fans, and analyze listener
statistics, Spotify helps musicians grow in their professions. The company is still
researching AI-powered solutions, such machine learning for playlist creation and song
recommendations, to enhance the listening experience. Along with music, Spotify has
expanded into podcasts, offering a sizable library and original programming from well-
known creators. This move has improved Spotify's reputation as an inclusive music
service.The platform also gives advertisers innovative methods to connect with their
target audience using ad forms that are inconspicuous during the listening experience.
