DCG TASK
#1
INTRO
We recognize the challenge of standing out in
a crowded alumni engagement platform
market. Our approach is to create a
comprehensive solution that addresses the
diverse needs of both students and mentors.
UNDERSTANDIN
G NEEDS
1. Conduct surveys and interviews to
understand the specific requirements of
students and mentors.
2. Analyze existing platforms to identify gaps
and areas for improvement.
FEATURE PRIORITISATION
3. Prioritize features based on relevance and
impact, ensuring a balance between
innovation and user-friendliness.
4. Leverage data analytics to identify trends
and preferences within the target audience.
PERSONALISATION
5. Implement a personalized user experience,
tailoring content and features based on
individual preferences.
6. Focus on an intuitive user interface to
enhance user engagement and satisfaction.
COMMUNITY
7. Foster a sense of community through
forums, events, and collaborative projects.
8. Implement mentorship programs with clear
guidelines and communication channels.
9. Forge partnerships with educational
institutions to seamlessly integrate academic
and alumni activities.
10. Provide tools for institutions to track and
support alumni success stories.
FEEDBACK
11. Establish mechanisms for ongoing
feedback from users, ensuring a dynamic and
responsive platform.
12. Regularly update features based on user
suggestions and industry trends.
MARKETING
13. Develop a strong brand identity that
communicates the platform's unique value
proposition.
14. Implement targeted marketing campaigns
to reach a wider audience and create
awareness.
MEASURING SUCCESS
15. Define key performance indicators (KPIs)
such as user engagement, retention rates,
and successful mentorship outcomes.
16. Regularly assess and adapt strategies
based on KPI results.
CONCLUSION
Our one-page solution focuses on
understanding user needs, prioritizing
features, enhancing user experience, building
a strong community, collaborating with
educational institutions, maintaining a
feedback loop, and implementing effective
marketing strategies. This approach ensures
the creation of a distinctive alumni
engagement platform that stands out in the
competitive market.
