Male

Email ID Time of Day Offer S1 S2 S3 Delivered Opened Open Rate

1 4 5 3 1 6 89 5 5.6%
2 4 3 8 4 7 89 15 16.9%
3 2 2 7 2 9 89 21 23.6%
4 3 6 2 10 8 88 6 6.8%
5 1 4 4 1 3 87 6 6.9%
6 2 1 10 3 5 86 25 29.1%
7 3 1 8 7 10 86 25 29.1%
8 1 5 1 8 3 84 3 3.6%
9 3 4 6 9 1 84 5 6.0%
10 2 2 9 3 8 84 18 21.4%
11 3 5 7 9 5 84 26 31.0%
12 3 5 2 10 1 84 5 6.0%
13 2 3 4 3 6 84 4 4.8%
14 3 2 5 6 10 84 3 3.6%
15 4 2 2 5 7 84 2 2.4%
16 1 6 1 3 4 84 2 2.4%

Coding Key
Time of Day Offer Section Question 1 Which recipients should be r
1 Early Morning BOGO Women's athletic shoes Hard bounces:
2 Late Morning 20% off Women's dress flats Multiple soft bounces in a row:
3 Afternoon 30% off Women's high heels No response for two months:
4 Evening 50% off Women's sandals
5 New Women's slippers Question 2 What is the best time of day
6 Free shippin Women's boots Time of Day Open Rate
7 Men's athletic shoes Early Morning 13.5%
8 Men's sandals Late Morning 14.4%
9 Men's dress shoes Afternoon 17.5%
10 Men's boots Evening 15.4%

Question 3 Which offers generate the b

Response Key Offer Open Rate
0 Delivered, unopened BOGO 18.9%
1 Hard bounce 20% off 14.4%
2 Soft bounce 30% off 13.3%
3 Delivered, opened 50% off 20.9%
4 Section 1 clicked New products 14.3%
5 Section 2 clicked Free shipping 13.9%
6 Section 3 clicked
Question 4 Snappos is looking to segme
 Open Rates
Matching
gender
Females
Males

Click Rate
Matching
gender
Females
Males

Question 5 Snappos will soon be runnin

Rank Segment
1
2
3
4
5
6
Male Female
Clicks Click Rate Delivered Opened Open Rate Clicks Click Rate
1 1.1% 148 32 21.6% 5 3.4%
1 1.1% 148 15 10.1% 7 4.7%
5 5.6% 148 11 7.4% 3 2.0%
2 2.3% 148 30 20.3% 7 4.7%
0 0.0% 148 32 21.6% 9 6.1%
4 4.7% 147 17 11.6% 2 1.4%
4 4.7% 147 21 14.3% 9 6.1%
1 1.2% 147 24 16.3% 5 3.4%
1 1.2% 147 54 36.7% 11 7.5%
7 8.3% 147 10 6.8% 3 2.0%
3 3.6% 147 15 10.2% 2 1.4%
1 1.2% 146 23 15.8% 6 4.1%
0 0.0% 146 28 19.2% 6 4.1%
1 1.2% 146 30 20.5% 8 5.5%
0 0.0% 146 39 26.7% 8 5.5%
1 1.2% 146 27 18.5% 6 4.1%

Which recipients should be removed from the email list?

6 27 69 78 81 93
unces in a row: 14 21 24 32 135 139
two months: 22 33 41 58 71 99

What is the best time of day to send emails?

Click Rate Why do you think that is?
3.2%
The open and click rates vary for different times as a result of several influencing factors. In the early morning, a 13
3.2% click rate may be attributed to subscribers checking their emails upon waking. Contrastingly, the afternoon exhibits
4.0% and 4.0% click) potentially due to individuals having more time and inclination to engage during work hours. Variati
levels, device usage patterns, and the competitive landscape in the inbox further contribute to the observed differe
3.1%

Which offers generate the best response?

Click Rate Why do you think that is?
4.1% The varying response rates to different offers can be attributed to several factors. The "BOGO" (Buy One, Get One)
3.8% 18.9% open rate and a 4.1% click rate, possibly due to its perceived value and attractiveness to consumers. The "50
3.0% well with a 20.9% open rate and a 4.5% click rate, suggesting that deep discounts are compelling for recipients and
first glance. On the other hand, "New products" and "Free shipping" show comparatively lower response rates, pot
4.5% might not immediately resonate with the audience or provide benefit like getting a slack off price which might attra
2.6% Additionally the free shipping incentive is also normalised nowadays with companies incorporating the cost in their
much benefit out of it
3.4%

Snappos is looking to segment this email list. Should they put men in one segment and women in the other and only send emails featuring the prop
pen Rates Explain why?
Opposite
gender

lick Rate Opposite

gender

Snappos will soon be running a sale on women’s high heels. Which segmentation practice is best (rank from 1-most effective to 6-least effective)?
 Total
Total Recipients Bounced Unopened Opened Open Rate Clicks
250 13 200 37 15.6% 6
250 13 207 30 12.7% 8
250 13 205 32 13.5% 8
250 14 200 36 15.3% 9
250 15 197 38 16.2% 9
250 17 191 42 18.0% 6
250 17 187 46 19.7% 13
250 19 204 27 11.7% 6
250 19 172 59 25.5% 12
250 19 203 28 12.1% 10
250 19 190 41 17.7% 5
250 20 202 28 12.2% 7
250 20 198 32 13.9% 6
250 20 197 33 14.3% 9
250 20 189 41 17.8% 8
250 20 201 29 12.6% 7

108 110 145 160 191 209

244
107 127 128 146 148 164

that is?

ncing factors. In the early morning, a 13.5% open rate and 3.2%
g. Contrastingly, the afternoon exhibits higher rates (17.5% open
on to engage during work hours. Variations in subscriber fatigue
rther contribute to the observed differences.

that is?
ctors. The "BOGO" (Buy One, Get One) offer stands out with an
d attractiveness to consumers. The "50% off" offer also performs
ounts are compelling for recipients and attract the consumers at
omparatively lower response rates, potentially because they
etting a slack off price which might attract the consumers.
mpanies incorporating the cost in their price so it doesn’t get

nd only send emails featuring the proper gendered shoe to those lists?
y?

-most effective to 6-least effective)?

Click Rate
2.5%
3.4%
3.4%
3.8%
3.8%
2.6%
5.6%
2.6%
5.2%
4.3%
2.2%
3.0%
2.6%
3.9%
3.5%
3.0%

230

172 184 195 216 224 231 237

Recipients Gender Opens Clicks Email 1 Email 2 Email 3 Email 4 Email 5 Email 6
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 90 0 6 0 0 0 3 3 3 0
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248 0 3 1 0 0 0 0 0 0
249 0 2 1 0 4 0 0 0 0
250 1 1 1 0 0 0 0 0 0
Email 7 Email 8 Email 9 Email 10 Email 11 Email 12 Email 13 Email 14 Email 15
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2 2 2 2 2 2 2 2 2
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3 0 0 0 0 0 0 0 0
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6 0 3 0 0 0 0 0 0
3 0 0 0 3 0 0 0 0
0 0 0 0 0 0 0 0 0
0 3 0 0 3 0 0 3 4
0 0 0 0 0 0 0 0 0
3 0 3 0 0 0 3 0 3
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
2 2 2 2 2 2 2 2 2
0 0 0 0 0 0 0 0 0
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0 0 0 6 0 0 0 0 0
0 0 5 0 0 3 3 0 0
0 0 3 0 0 0 0 0 0
0 0 0 4 0 0 0 0 0
Email 16 Hard Bounce Multiple Soft Bounce No Response for 2 months
0
0
0
4
0
1 Hard Bounce
3
0
0
3
0
0
0
2 Soft Bounce
0
3
0
0
0
0
2 Soft Bounce
0 No response
0
2 Soft Bounce
0
3
1 Hard Bounce
0
0
0
0
2 Soft Bounce
0 No response
3
0
0
6
0
0
0
0 No response
0
0
0
0
0
0
0
0
0
0
3
0
3
0
0
0
0 No response
0
3
0
0
0
0
5
0
0
0
1 Hard Bounce
0
0 No response
0
0
0
0
0
0
1 Hard Bounce
0
0
1 Hard Bounce
0
0
0
0
0
0
0
0
0
0
0
1 Hard Bounce
0
3
0
0
3
0 No response
0
0
0
0
0
0
0
0 No response
1 Hard Bounce
0
1 Hard Bounce
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0 No response
0 No response
0
0
0
0
0
0
2 Soft Bounce
0
4
0
2 Soft Bounce
0
0
3
0
0
1 Hard Bounce
0 No response
0
0 No response
0
0
0
0
0
0
0
0
4
0
0
1 Hard Bounce
0
3
3
0 No response
0
0
0
0
0
0
3
0 No response
0
0
0
0
3
0
0
3
0
3
3
0 No response
0
0
3
3
0
0
1 Hard Bounce
0
0
0
0 No response
0
0
5
4
0
0
0
0
0
0
0
0
0
1 Hard Bounce
0
0
0
0
0
3
0 No response
0
0
0
0
0
0
0
0 No response
0
0
0
0
3
1 Hard Bounce
0 No response
0
0
0
0
0
0 No response
0
0
0
0
0
0
2 Soft Bounce
0
0
0
0
0
0