BAC2105/BIT E-Commerce
02201/BSD 02205
Contact Hours 42
Pre-requisite
Purpose/Aim This course gives a general introduction to an EC including
definition of EC, Objectives of EC, EC development in the
context of historical technological development and
components of an EC system (Communications, standards and
software)
Course Objective By the end of this chapter the learner should have a clear
(Indicative Learning understanding of:
Outcomes How EC has developed
Importance of standards in EC
Methods of identifying business potential
Various components of EC
Difference between B2B and B2C EC
Impacts of EC on supply chain
Impact of EC on traditional business activities
Course Content Introduction to Electronic Commerce:
What is EC, History, overview of EC components, B2B, Supply
chain, B2C, Impacts of EC on Business, Business Process
Redesign.
Communication Options:
Introduction, why communication, non-internet Options,
messaging options, Internet
B2B and Supply chain E-commerce:
EC tools, impact on the Supply chain, business considerations
B2C E-Commerce:
Models of EC, interactive options, building the business skills,
designing and running an EC websites
Marketing:
E-marketing, domain names, online marketing, search engines,
email marketing, marketing overseas, offline marketing,
analyzing website visitors, personalization, customer
relationship management, customer satisfaction.
Payment and fulfilment:
Payments, payment options, customer confidence, fulfilment,
outsourcing the fulfilment activity, meeting customer
expectations
Convergence:
Convergence, mobile communication, product code technology,
content providers, interactive TV, e-cash and banking, voice
recognition and disabled access, computer telephony
Case Studies
Case studies, online case studies, offline case studies, B2B case
studies.
Learning & Teaching Lectures, tutorials and computer laboratory exercises
Methodologies
Instructional Classroom with audio visual aids
Materials/Equipment Computer laboratory
Course Assessment Type Weighting (%)
Examination 50
Continuous Assessment 50
Total 100
Recommended Title Author Publisher
Reading E-Commerce Jones N.; Field R Macmillan Canada
(2000)
Additional Reading Electronic Gary P. Schneider Course Technology
Commerce, (2003)
Publisher: Course
Technology.
Leading your Vallee D. St. Lucy Press (1999)
business into the
future with the
Internet.
Other Support A variety of multimedia systems and electronic information
Material resources as prescribed by the lecturer.
Various application manuals, URL search and journals.
