Group 1
Introduction
"As consumers we have so much power to change the world by just being careful what
we buy" - Emma Watson
Emma Watson's statement emphasize the impact of our purchasing decision. By
being mindful of what we purchase, we can influence others to promote ethical
practices.
According to Turan C. Paydas (2021), ingredient branding has frequently been
employed as a marketing strategy to add value and improve market competitiveness
across various durable and non-durable product categories. While Jordan M.
Cabaguing, et al. (2023), consumers prioritize the quality of products and service
delivery because they want to ensure they are getting value for their money and a
positive experience. According to Elisa Pitton (2019), consumers are now more
engaged in the selection of convenience products that have a direct influence on their
health since consumers are willing to make healthier decisions. However, consumers
have frequently been unable to make the best purchasing decisions due to a lack of
proper information. Every food service operation must include the purchasing process.
Each of the cook should know how to purchase the right ingredients at the right time, in
the right quantities, and for the best price.(2023), Anderson W. , et al. According to C
Potter, et al. (2022), nutrition and ecolabels can help consumers make healthier and
more sustainable choices because they provide consumers with the information they
need to make informed decisions about the food they buy. Purchase decisions are
significantly impacted by promotion elements to a partial extent. Purchase decisions are
significantly influenced by price factors to some extent. Purchase decisions are
significantly impacted by price, promotion, and product factors all at once.Fadli, Yandra
Rivaldo, Shandrya Victor Kamanda, & Edi Yusman, (2022).
This study focuses on the strategies in purchasing ingredients of Cookery student at
PNHS- Main. It will identify and address the issues that students have while buying
ingredients, resulting in a more effective and affordable buying procedure.
Definition of Terms
Branding. The process of creating a unique and consistent image for your company
or product.
Consumers. A person who buys a product for their own use.
Customers. Individuals purchasing products or service for personal use.
Food. Improve food and quality in order for people to enjoy the food.
Groceries. A place where various products are sold that can be used for different
purposes.
Health. Health means choosing nutrient-rich, balanced, and safe options for optimal
well-being.
Ingredients. The ingredients are mixed with what we are cooking.
Marketing. The process of creating, promoting, and delivering products or services to
meet the needs of consumers and achieve business objectives.
Products. The products that are produced by people in social media and online.
Purchasing. The purchase of ingredients and other equipment.
Quality. That refers to the level of something, how good it is.
Store. A store where you can buy various products that can be used for personal
purposes, household needs, or other things.
Strategies. The strategy is used on a daily basis so that we can easily do it.
TVL. TVL stands for Technical-Vocational-Livelihood strand. It's a specialized track in
senior high school in the Philippines that focuses on practical skills and technical
knowledge for specific careers.
Original RRL
Paydas Turan C. (2021), Ingredient branding has been widely used as a marketing
strategy to create added value and enhance market competitiveness in a variety of
durable and non-durable product categories
https://www.sciencedirect.com/science/article/pii/S0969698921002563
Elisa Pitton(2019).The willingness to make healthier choices has increased the level of
consumer involvement in the purchasing process of all those convenience goods that
directly impact human health. However, the lack of sufficient information has often
hindered consumers’ ability to take the right purchase decision.
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Elisa+Pitton
%282019%29&btnG=#d=gs_qabs&t=1731071700335&u=%23p%3DS6_sM4P-s-YJ
Potter, C., Pechey, R., Cook, B., Bateman, P., Stewart, C., Frie, K., ... & Jebb, S. A.
(2022), Nutrition labels and ecolabels can support consumers to make healthier and
more sustainable choices.
https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&as_ylo=2020&q=Effects+of+environmental+impact+and+nutritio
n+labelling+on+food+purchasing
%3A+An+experimental+online+supermarket+study&btnG=#d=gs_qabs&t=1730626527
816&u=%23p%3DHYIWRweNQhcJ
Fadli, Yandra Rivaldo, Shandrya Victor Kamanda, & Edi Yusman, (2022).Promotion
variables partially have a significant effect on purchasing decisions. Price variables
partially have a significant effect on purchasing decisions. Product, promotion and price
variables simultaneously have a significant effect on purchasing decisions.
https://www.ejournal.iocscience.org/index.php/mantik/article/view/2811
Jordan M. Cabaguing, Teresita Villa G. Lacaba, Analie G. Nicart (2023), it was revealed
that consumers are after to quality of products and service delivery. They are particular
to price and the value it can give to the amount they paid for.
https://ejournals.ph/article.php?id=18745
The purchasing process is an essential part of every food service operation. All
competent cooks should be skilled in buying the appropriate ingredients, in accurate
amounts, at the right time, and at the best price. (2023),Wendy Anderson, Selkirk
College
Martin Barnett, Vancouver Island University
David Bensmiller, University of the Fraser Valley
https://opentextbc.ca/basickitchenandfoodservicemanagement/chapter/purchasing/
