A Beginner’s Guide To

YouTube Automation
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Adam Del Duca [email protected]
 Tube Basics: A Beginner’s Guide To YouTube Automation

Copyright © All rights reserved Adam Del Duca.

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Any perceived slights of specific persons, peoples, or

organizations are unintentional.

The purpose of this book is to educate and there are no

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publisher/author/reseller can therefore not be held
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© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Table of Contents
Chapter 1 - Introduction

Chapter 2 – Automation Roles

Chapter 3 - Niche Selection

Chapter 4 – Channel Growth

Chapter 5 - Outsourcing

Chapter 6 - Monetization

© Adam Del Duca

INTRODUCTION
 Tube Basics: A Beginner’s Guide To YouTube Automation

Chapter 1 - Introduction

What Is YouTube Automation?

You’re here and that means one thing…

You want to start an automated, faceless YouTube channel.

Well, you’ve come to the right place!

Before you can use this incredible business model to:

• Build an audience
• Share your expertise; and
• Generate a sustainable income online

You must first understand what YouTube Automation is.

Let’s start with understanding how “automation” ties into

running your channel.

The fact that the word “Automation” is linked to this method

of running a YouTube channel implies that doing so would
be rather hands off - and it can be if you set it up correctly.

The trouble with using the term “automation” is that it implies

low effort. Many of us equate this term to getting things done
with little involvement while yielding outsized returns.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

Let me set some expectations around YouTube Automation

so that if you decide to pursue this business model you know
what you’re really getting into.

YouTube Automation is not a totally hands off passive

income business nor will it have you earning $10,000/mo
overnight.

I know you see people online driving $100,000 cars, flying on

private jets, and eating $1,000 dinners and attributing all of
their success to their fully automated YouTube channels.

While making large sums of money on YouTube is possible,

I’ll leave you with the sentiment that not everything you see
online is true.

My goal with setting these expectations is that you don’t start

your YouTube Automation journey, fail to make $10,000 per
month in the first 90 days and quit.

If succeeding on YouTube were that easy everyone would

be doing it – especially if it were as hand off as many people
would have you believe.

After 5+ years of running automated, faceless YouTube

channels here’s how I would define this business model.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

YouTube Automation is:

In other words, the goal of running an automated YouTube

channel is to create a system where you can produce
profitable content while being in full control of the amount of
time you commit to the business (yes, YouTube Automation
is a business).

You may be wondering what aspects of running a profitable

YouTube channel come into play in YouTube Automation
and the short answer is all of them. Here are the key
components that will go into every video you publish:

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

A second ago I might have shattered your perception of what

YouTube Automation really is. If you thought it was some
magical business model where you’d be instantly earning
$10,000 a month without lifting a finger then I apologize for
having to break this bad news to you.

With that being said, YouTube Automation is one of the best

online business models out there. In fact, if I had to narrow
down the reasons why I believe it’s one of the best business
models right now and will be for years to come they would be
the following:

Profitability: The one everyone

really cares about. It’s not
uncommon for automated channels
to be making $10 in revenue for
every $1 of costs when monetized
properly. How can this be the case?

Between the ability to monetize your channels using multiple

sources to hiring inexpensively, the ability to profit through
your content is unmatched against most other business
models.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Longevity: This is probably not

news to you but not too many people
are reading these days (congrats if
you’re one of the few). Instead, they
are turning to video to get their fix of
education and entertainment.

As someone starting out with YouTube Automation, this

trend works in your favor. In fact, according to Cisco, 82% of
global internet traffic in 2022 came from video. Given that
YouTube is the largest video platform in the world, you can
benefit from this traffic now and into the future by running
your own channel.

Sellability: The idea of selling

your YouTube channel may seem
a bit premature right now but a
YouTube channel is a digital asset
similar to a blog, Facebook group
or Instagram Page.

More and more, people are realizing how valuable these

assets can be which means that you can grow a channel,
have it pay you monthly and then decide to sell it down the
line and collect a massive windfall in the process.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Flexibility: Flexibility is my favorite

aspect of YouTube Automation.
Whether you have one hour a week
to commit to YouTube or 50,
running a successful channel is
possible.

It’s this flexibility that really makes the YouTube Automation

business model stand out. Why? Because as your channel
grows, so will you as a person.

You may start your channel as a high school student with

endless hours to devote to it. However, over time you grow
older and now you’re in your 20s with a career, a spouse and
two kids.

Automated YouTube channels adapt to your lifestyle rather

than requiring you to adapt your lifestyle to make them work.
This is done through outsourcing which is something we will
talk about later in the guide.

Scalability: Many businesses get

capped in income and growth due to
a lack of scalability. Let’s use the
example of real estate. Your growth
may be hindered by your financial
resources which are needed to
acquire more assets.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

With YouTube, scaling is incredibly easy as production costs

are most often very affordable. Not to mention, every single
day there are more and more people entering the freelance
space who can help you generate cash producing YouTube
content.

The crazy part is that I could easily think of another 5-10

benefits of YouTube Automation, but you didn’t come to learn
about why I love this business model.

No, you got this guide to learn how you can use YouTube
Automation to change your life.

Well, first you need to learn what role you will take in your
YouTube Automation business.

That’s what we are going to get into next in Chapter 2.

Are you ready? I sure hope so!

© Adam Del Duca

AUTOMATION ROLES
 Tube Basics: A Beginner’s Guide To YouTube Automation

Chapter 2 – Automation Roles

Automation Roles
The beauty of YouTube Automation is that you are in control
of how much time you want to spend on the business.

Are you a busy student trying to combine studies and

YouTube? Not a problem.

Do you have a busy family life but want to use the few extra
hours you have a week to generate an income from
YouTube? Totally doable!

You can spend as little as a few hours a week building your

YouTube empire or dedicate every waking minute to it.

Here are the YouTube Automation roles:

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

The role of an owner is to provide the high-level vision and

oversight for the channel.

Your initial responsibilities are:

● Setting up the channel
● Selecting your niche
● Hiring a channel manager
● Hiring your content team

Your ongoing responsibilities are:

● Identifying profitable video ideas
● Implementing monetization methods
● Uploading your videos to YouTube
● Creating enticing titles and thumbnails

The average time required to address your ongoing

responsibilities is 1-2 hours per week.

The main benefit when assuming this role is the minimal time
investment. If you’re someone who wants to run your

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

channel in the most hands-off way possible then this role is

for you.

The main downside is that outsourcing the majority of the

work will come with higher financial costs which will impact
the overall profitability of the channel.

The role of a manager is to coordinate the day-to-day

activities required to run the channel.

Your initial responsibilities are:

● Setting up the channel
● Selecting your niche
● Hiring your content team

Your ongoing responsibilities are:

● Identifying profitable video ideas
● Implementing monetization methods
● Reviewing your team’s work
● Uploading your videos to YouTube
● Creating enticing titles and thumbnails

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

The average time required to address your ongoing

responsibilities is 2-4 hours per week.

The main benefit when assuming this role is having more

control over the operations of your channel as you work with
your content team directly.

The main downside is the time required to coordinate all the

activities required when running your channel.

The role of an operator is to handle all aspects required to

run the channel.

Your initial responsibilities are:

● Setting up the channel
● Selecting your niche
● Hiring your content team (if applicable)

Your ongoing responsibilities are:

● Identifying profitable video ideas
● Creating your own content

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

● Implementing monetization methods

● Reviewing your team’s work (if applicable)
● Uploading your videos to YouTube
● Creating enticing titles and thumbnails

The average time required to address your ongoing

responsibilities would be 10+ hours per week (depending on
upload frequency).

The main benefit when assuming this role is that you are able
to keep operation costs to a minimum as you use your own
time as your primary resource.

The main downside is that you lose out on the benefits of

outsourcing from both a time savings and expertise
perspective.

One thing to keep in mind is that these roles do not have to

be assumed exactly as described.

For instance, you may want to be an owner but hire your

team yourself.

Alternatively, you may want to be an operator but hire

someone to help write your scripts from time to time.

The decision of which role to assume is typically made based

on your skills, interests and life responsibilities.

Once you know which role suits you best you can move onto
selecting your niche.

© Adam Del Duca

NICHE SELECTION
 Tube Basics: A Beginner’s Guide To YouTube Automation

Chapter 3 - Niche Selection

Succeeding with YouTube Automation is a marathon, not a

sprint. To run a marathon successfully, you need good
shoes. Good shoes will impact how fast and far you go.

On YouTube, your shoes are your niche and picking the right
one will have massive implications on how quickly you can
grow and monetize your channel.

Unfortunately, most people are unaware of what a niche truly

is…

Most people think a niche is the general topic of their

channel. This is a rudimentary level of understanding and will
only take you so far in building a profitable YouTube channel.
Instead, we need to dive into what a niche truly is so that you
can start your marathon hot off the line.

What Is A Niche?

As a beginner, you likely believe the following. If you make

videos about money, you’re in the finance niche. If you post
videos about working out then you’re in the fitness niche.

For 95% of YouTubers, this is the extent of their

comprehension and was my level of understanding for longer
than I’m willing to admit.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

However, after growing multiple channels and making a full-

time income on YouTube, I’ve come to realize what a niche
truly is. Unlocking a more advanced understanding is the key
to faster growth and the ability to monetize to a greater
extent.

So, what is a niche? A niche is defined as:

This is a basic definition. A niche is so much more than the

specific market in which your YouTube channel exists.

How a niche should be viewed with respect to YouTube is

what pain point your channel is addressing.

Now, what is a pain point you may be wondering?

A pain point is any problem that a potential viewer might

have.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Why is it important to understand what a niche is at a deeper

level? Because this allows you to best serve your audience
in two ways.

The first is that knowing the challenges of your audience

allows you to create content that will serve them best.

For instance, if your audience primarily consists of adults

over 40 with excess weight to lose, you’re better serving
them a video on “How To Lose Weight While Working Full
Time” than “How To Lose Weight In College”.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Can you see how much more relevant and helpful that first
video would be over the latter?

When you make videos that are highly relevant to your core
audience your channel will receive more clicks and longer
watch times. These two factors are critical in your channel’s
overall growth.

However, this is just one of the benefits of having an

advanced understanding of what a niche really is. Once you
understand your audience’s pain points, you can promote
products and services that act as solutions.

For instance, if your audience is struggling to control their

spending, promoting an easy-to-use budget or financial app
would result in more conversions than if you were to promote
something with much less relevance to their main pain
points.

Therefore, while a niche does pertain to the primary topic of

your channel, as you’re starting to see there’s more to the
story.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

However, how do you assess which niches’ problems are

worth solving? Good question!

Niche Criteria

Deciding on your channel’s niche is a major decision in your

YouTube Automation journey. Having criteria to assess
against is critical in making the right decision. Here are the
two criteria to consider.

Interest plays a fundamental role in your channel's success

and manifests itself in two different forms. First is viewer
interest.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Viewer Interest: People on

YouTube come to the platform to be
both educated and entertained.
Creators who best align their content
with topics that are of very high
interest are well positioned to
experience exponential growth. Why
is that the case?

Because the topic your content centers around helps drive

eyeballs to your channel.

This places less importance on the other video success

factors such as your video production quality or your ability
to tell engaging stories.

There’s no better example of the power of leaning into high

interest topics than soccer content from the latest World Cup.

Numerous soccer (more accurately referred to as Football)

channels exploded during the influx of interest around the
sport during tournament time.

The channel Offside Soccer is one of them skyrocketing to

10,000+ subscribers in just a few months but more
importantly generating tens of thousands of dollars in ad
revenue per month from their content.

Here are some of this channel’s stats for reference:

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Another example are channels that rode viewers’ interest in

cryptocurrency to hundreds of thousands of subscribers in a
very short time span.

When you position your channel in a niche with high viewer

interest, you flip the game on its head. Instead of having to
produce content that attracts viewers, viewers are naturally
coming to you, and this is how exponential growth takes
place.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

The question that should be burning in your mind right now

is “how do I find high interest niches?”.

Some of the best strategies for doing so include:

● Studying Google Trends for topics that have trended for

the last 6 months
● Studying the YouTube homepage for content that is
continuously recommended
● Studying topics are constantly being talked about in the
news or on social media platforms like Instagram,
TikTok and Twitter.

If you can pick out one of these high interest niches you’re
only a few months away from a silver YouTube play button,
right? Not exactly.

The other aspect of interest that often goes overlooked is

creator interest.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Creator Interest: As I said at the start

of this chapter, YouTube Automation
is a marathon, not a sprint.

As such, you need to select a niche

that you want to be a part of for at least
the next few years.

For instance, I’ve been interested in personal finance ever

since I was young. When I started my channel, Betterment
Boss, it was a no-brainer that this would be the niche I would
pick with the intention of helping solve the financial problems
my audience was experiencing.

When you ignore this criterion in the niche selection process,

sticking to YouTube in the long-term becomes much, much
harder. When you have a bad month or quarter, you start to
question if you should keep going. The best creators produce
content in both good and bad times.

You may be wondering how much your interest in your niche

matters if you’re planning on running your channel from the
role of an owner where you’re doing very little of the work.

In this case, the niche you select definitely matters less but
given that you’ll still be responsible for picking profitable
video ideas and engaging with your content to some degree,
the more interested you are in the topic, the better.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

With interest out of the way, let’s move onto the other key
criteria.

Making highly interesting content is a great way to grow your

channel fast. However, what happens if you end up with
100,000s of subscribers but are making next to no money?
This situation happens more than you think. Why? Because
of the audience that these channels are serving.

If you’ve been on YouTube for a while you may have been

around for what I like to call the “Prank” era. This is where
prank video channels were gaining views and subscribers at
an exponential rate as this type of content was incredibly
popular at the time.

There were channels with 500,000+ subscribers popping up

every week but unfortunately most of them suffered one
similar problem - an abysmal income.

Not only was the prank niche one that paid very little with
respect to ad revenue but selling anything to an audience of

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

pre-teens who still collect an allowance from their parents

proved to be an uphill battle.

At the same time these entertainment channels were

breaking subscriber records, there were channels with less
than 10,000 subscribers making 5-figures a month or more.

How is this possible? Because of the audience they were

serving.

The harsh truth about YouTube is that the purchasing power

of your audience matters a lot when it comes to your ability
to monetize.

It’s much harder selling something to a kid in high school

making minimum wage than it is to a 40-year old business
professional.

This is why small channels who target the major pain points
of audiences with higher purchasing power tend to make a

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

lot more money than those who select their niche with the
goal of maximizing views.

How do you determine which niches contain viewers with

enough purchasing power to hit your YouTube income
goals?

Unfortunately a lot of this analysis comes down to using

common sense.

Chances are someone searching “how to invest in multi-

family properties” or “how to care for your collectible car”
possesses more purchasing power than someone who's
simply on YouTube for a quick laugh.

Obviously, this general approach has exceptions and with a

large enough audience you will run into people with the
means to buy your products and services.

However, in most cases, making purchasing power a key

criteria when deciding on your niche sets you up for higher
monetization potential down the road.

If right now your head is spinning and you’re feeling

overwhelmed regarding which niche to choose, don't fret.

Now we will refine the process of selecting your niche so that

you can move past this step and get your profitable
automated YouTube channel up and running in no time!

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Niche Selection and Validation

At this point, selecting your niche probably seems as

stressful as picking your college major or deciding on the
name of your first-born child. Don’t worry - I’m right here with
you as you make this important decision (in spirit at least).

To decide on your niche, there is a two process to follow:

Step 1: Ponder and research your interests

Selecting a niche requires you to be introspective. Ask

yourself questions like:
● What are my day-to-day interests?
● What content do I find myself drawn to?
● What expertise do I possess or want to possess?

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Once you’ve answered these questions and completed your

pondering process, go onto YouTube and begin searching
the topic to see what results come up.

Step 2: Validate view and income potential

During the search process, study the top-ranking videos.

These videos will lead you to channels that you’ll want to use
to validate that the growth and income potential for this
subject exists.

For growth potential, your prospective niche should have at

least 5 creators with over 100,000 subscribers. If this isn’t the
case, then chances are the topic isn’t engaging enough for
you to build a sizable audience around.

For income potential, try and find videos in your niche where
creators have published their channel earnings.

Here’s an example of the type of video you should aim to find

for your own prospective niche:

With these two steps complete we can now talk about how
to grow your channel!

© Adam Del Duca

CHANNEL GROWTH
 Tube Basics: A Beginner’s Guide To YouTube Automation

Chapter 4 – Channel Growth

Succeeding on YouTube is the result of making the right
videos and you do this by employing the video trifecta:
Cracks, Search and Trending videos.

Cracks: While there are millions upon

millions of videos posted on YouTube,
believe it or not there are still tons of
video ideas that are underserved.
Videos with more views than the creator
has subscribers are known as “cracks”.

Simply put, crack videos are videos (released in the last year)
that have achieved viewer reach beyond the creator’s core
audience. See an example of a crack below:

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

What does this mean for you? It means that if you can
recreate these crack videos for your own channel, you can
tap into these underserved audiences and use them to grow
on the platform. Here’s how you find crack videos to emulate.

Step 1: Search for niche relevant keywords

Step 2: Review results for high performing videos

Note: To make this step easier, download VIDIQ. VIDIQ

displays the subscriber count of channels in the search
results to make comparing views to subscribers more
efficient (see subscriber count in crack example above).

Step 3: Compare video views to creators’ subscriber count

Step 4: Identify crack videos (less than one year old)

Step 5: Study crack video’s title, thumbnail, content for ideas

Step 6: Create video emulating best aspects of the model

crack video

As you can imagine, creating videos with underserved

audiences is a powerful way to grow on YouTube. For the
best results, release crack videos in equal proportions to the
other two video types we are about to go over next.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Search: YouTube is one of the largest

search engines in the world. It makes
sense to leverage this fact to help your
channel gain more traffic by targeting
the topics people are constantly
searching for on the platform.

However, which search keywords should you be trying to

rank for? Good question.

Competing for overused keywords will have your videos

getting buried amongst millions of others on the platform.
Creating around low-traffic keywords will have your videos
gaining minimal attention.

So, how do you figure out which keywords are worth your
time? By leveraging powerful YouTube tools like TubeBuddy.

TubeBuddy allows you to search keywords relevant to your

niche and will highlight the following:
• Search volume
• Level of competition
• Overall keyword score

A best practice is to target keywords with an overall score of

70 or higher when making search-related content.

If you are struggling to find keywords that meet this criterion,

try leveraging the video idea suggestions provided by the tool
or inputting new keyword ideas until something sticks.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Here’s a screenshot of the TubeBuddy Keyword Explorer

which is the functionality that will allow you to perform this
keyword analysis.

Use this tool whenever you are planning out search-related

content. When you do, ranking on YouTube will become
significantly easier.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Trending: If you want to grow as fast

as possible, creating content around
trending topics. People are drawn to
the news of the day and when you can
pair your content with high interest
topics, viewers will start pouring into
your channel.

How do you find trending video ideas? Fortunately, it’s easier

than you think.

Earlier on, I recommended that you validate your niche by

identifying that larger, successful channels exist in the niche.
Let’s call these our “role model” channels.

Well, chances are these role model channels are creating

trending content and by studying which videos they’re
making, you can generate ideas that you can use yourself.

However, if you want to make this process even easier, you

can use VIDIQ’s handy “trending” tool.

With VIDIQ’s browser extension and a VIDIQ Pro Plan, you

can see which content on a channel is generating the most
views in real time. With the trending tool, you’ll be shown a
channel’s videos in descending order based on their VPH or
views per hour.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Logically, it’s the videos with the highest VPH that are primed
for re-creation within your own content plan as they are
videos that are still garnering high levels of interest on the
platform.

One thing to keep in mind is that trending videos are like

shooting stars - they burn bright but die out fast. Trends can
only stay relevant for so long meaning that the views trending
videos will generate over time will stagnate.

As such, trending videos should be paired with the other two

video types to ensure that your channel is growing
consistently over time.

But how do you produce your videos once you’ve identified

winning ideas?

One way to go about it is to outsource them which is what we

are going to be talking about next!

© Adam Del Duca

OUTSOURCING
 Tube Basics: A Beginner’s Guide To YouTube Automation

Chapter 5 - Outsourcing
At the core of the YouTube Automation business model is
outsourcing. For you as a creator, outsourcing provides three
main benefits:

Time: Outsourcing allows you to

inexpensively buy back your time so
you can focus on the main priorities of
your channel (video ideas, title and
thumbnails) or attend to other non-
YouTube commitments.

Expertise: Outsourcing allows you to

leverage other peoples’ skills so that
you can create the highest value
videos possible from an educational,
entertainment and production value
perspective.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Scalability: Outsourcing gives you

the ability to increase your output. As
the saying goes, “more hands make
for less work” and with YouTube
Automation, “more hands make for
more videos” which is key to your
success.

In short, proper outsourcing is one of the main drivers to your

success with YouTube Automation. However, where do you
go to start your outsourcing journey?

Outsourcing Platforms
There are two outsourcing platforms most commonly used in
the world of YouTube Automation: Upwork and Fiverr. Here’s
how both work.

On Upwork, you sign up as a client. As a client, you can

create job postings for every video component you need
completed such as scripting or voiceovers. Then you review
applications submitted to your job posts and hire accordingly.

Fiverr on the other hand works a bit differently. On Fiverr,

you search for the type of work you need done. This could
be the creation of thumbnails or animations for your videos.

Then you review the “gigs” that sellers have posted on the
platform, review the seller’s portfolio of work and submit a
work request.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Given that I’ve just shared two different outsourcing

platforms to choose from, you may be wondering which I
prefer or which one I recommend you use.

Personally, I prefer Upwork for a few reasons. First, you have

a greater ability to control costs as you can specify how much
you want to pay to have a certain task completed.

For instance, if you need a script written, you can specify that
you want to pay $30. Once you post a job with your
requirements and intended price point, you can review the
quality of the applicant's work. Very often your needs and
desired price point will be met.

With Fiverr on the other hand, your cost is based on the price
set by the seller. This puts the price in the workers' court and
limits your ability to control your costs.

Second, Upwork makes it easier to set up longer-term

contracts with those you want to work with. Given that you
are going to be running your channel for years to come,
having an easy way to hire long-term team members makes
the production of your videos more streamlined.

Finally, on Upwork the focus revolves more around the needs

of the client than the offer of the seller. If you have very
specific needs for your channel and there’s no relevant gig
on Fiverr that would facilitate the task being completed, then
you’re out of luck.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

On Upwork you can create a job posting with any need you
may have. Given the vast number of workers on the platform,
chances are good that someone can reliably complete your
work.

It’s for these reasons that you should prioritize the use of
Upwork when hiring team members to help you run your
channel.

Outsourcing Approaches

When you outsource, there are two approaches you can

take: decentralization or sole sourcing.

Let’s go over what each approach is, how to apply them and
the pros and cons of each.

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Decentralization is an outsourcing approach where you hire

one individual to complete each specific component of your
YouTube video.

For example, you would have one person who writes your
scripts, one person who does your voiceovers, one person
who edits etc.

This requires you to create job postings for each of the

components you want to hire for and manage each hired
team member individually.

Here are the pros and cons of this outsourcing approach:

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 Tube Basics: A Beginner’s Guide To YouTube Automation

Lower Dependency: When you

hire one individual for each
component, your labor risk
decreases. Losing a team member
only requires you to replace one
component versus replacing
someone who is making the entirety
of your videos.

Cost Control: With

decentralization, you are negotiating
pricing with an individual who is only
contributing one small component of
your overall video. This provides
you, the client, with more
negotiating power during the hiring
process.

Hiring: Dividing tasks through

decentralization will require the
creation of multiple job postings and
the investment of more time
reviewing applications prior to
hiring.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

Coordination: More effort is

required to coordinate video
production when each component is
being drawn from different sources.
Communicating with your team
members may also vary requiring
you to keep tabs on multiple
communication channels.

So, who would benefit most from using a decentralization

approach when outsourcing?

If you’re willing to spend slightly more time hiring and

managing your team and want to optimize cost control, then
this approach is likely your best option.

Sole sourcing involves having one team member responsible

for the production of all video components.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

For instance, you’d hire one individual to script and voiceover

your videos, edit and potentially even create the thumbnails.

This approach has both its pros and cons.

Team Management: Coordinating

with only one person in the
production of your videos means
undertaking one single hiring effort
as well as the simplification of your
communication through only one
channel.

Payment Processing: The

processing and record keeping of
payments is simplified when you
only have one person you are
transacting with.

Single Point of Contact: Given that

one individual is responsible for the
entirety of your video creation
process, if they cannot be reached,
quit or you fire them then you have
to find another individual who can
handle all tasks which is more
challenging than decentralizing.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

Price Control: The single person

producing all of your channel’s
content will have more negotiating
power given they are a larger
contributor of your channel’s overall
operations. This can lead to higher
prices if your team member feels
underpaid and uses their position to
their advantage negotiating.

As you can see there are a few ways you can approach the
outsourcing of your YouTube videos.

However, no matter what option you choose, the following

best practices are sure to make your hiring process as
hassle-free as possible.

Hiring Best Practices

Best Practice #1: Job Descriptions

Hiring qualified team members becomes much easier when

your job descriptions include the following elements:
● Length of contract
● Desired output (e.g. 2 voice overs per week)
● Specific video style (e.g. stock footage/animations)
● Link to example work (e.g. previously written script)
● Request for samples

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 Tube Basics: A Beginner’s Guide To YouTube Automation

By including these elements, you save yourself the time of

having to ask for them later on in the hiring process and can
also judge the applicant's attention to detail if they omit any
of these required elements.

Best Practice #2: Reliability

Past performance is often a good indication of what your

experience will look like with any candidate you’re
considering hiring.

To avoid hiring team members who will fail to meet your

deadlines, consult candidates' job success rates as part of
your hiring decision process.

Every freelancer on Upwork has a job success rate which

indicates how many projects the freelancer started and was
able to finish as per the client’s requirements and standards.

Here’s an example of a candidate and their accompanying

job success rate:

Aim to hire candidates who have success rates of 80% or

higher based on a minimum of 20 completed jobs. Jobs

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completed are shown on the candidate’s profile under their

work history. Here’s an example:

Best Practice #3: Demos

It’s one thing for a candidate to tell you they can meet your
needs but it’s another for them to prove it.

After creating a shortlist of freelancers you are considering

hiring, ask them to make a demo of the work you’d like them
to be able to produce on an ongoing basis for your channel.

For instance, if you are looking for an editor, have them edit
2 minutes of a 10-minute video. This way you can see if they
can match the editing style you want without formally hiring
them.

Keep in mind that the freelancer may ask you to compensate

them for any demo work completed.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

Hiring reliable, high quality team members is worth the initial

upfront investment so paying a small fee to see sample work
customized to your needs is worth it.

However, from my experience, those who are really eager to

work with you and make the best team members will submit
demo work for free.

You can still compensate them for their time, but this
enthusiasm is a trait that I’ve found leads to on-time
submission of deliverables and an overall better long-term
working relationship.

Best Practice #4: Fluency

Communication is a key element in outsourcing your content

successfully. As a creator, you need to be able to concisely
communicate your needs and expectations in regard to the
content you want made.

However, you can be as concise as possible but if your

potential candidate isn’t grasping the message then the work
that gets delivered may not be to your standards. This could
result in significant amounts of rework and wasted time.

While I respect that not everyone works in their mother

tongue, the reality is that communication barriers can deter
your ability to consistently produce high quality content.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

When you’re in the process of hiring, test for language

competency amongst your candidates. You can do this in
two ways.

First, when a candidate sends in an application, review the

submission for spelling errors or disfluencies.

Second, if you are considering hiring a particular candidate,

review their demo work to see how well they understood the
assignment.

If you and your potential hire can understand one another

and combine to create high quality content, then you’re off to
a great start!

Best Practice #5: Pay Structure

How you set up your contract with your team members is

critical to your ability to control costs and run a profitable
channel.

On Upwork, you have two payment terms. The first is paying

by the hour and the second is by project. Here’s what these
two options will appear as on Upwork:

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 Tube Basics: A Beginner’s Guide To YouTube Automation

I cannot stress this enough - always hire using a project

budget. This way you can specify exactly how much you
want to pay for each deliverable completed.

For instance, if you set a project budget of $50 for an edit

then that’s how much you’ll pay.

If you hire based on an hourly rate and your team member

inflates their work hours or there is significant rework that has
to be done then all of a sudden your project costs could
skyrocket, making the ability to generate a profit nearly
impossible.

Follow one of these two approaches in order to put your team

in place.

Once you have your team in place, it’s time to start making
videos.

However, if you want to maximize how much money your

channel makes then make sure to keep reading as we talk
about monetizing next in Chapter 6!

© Adam Del Duca

MONETIZATION
 Tube Basics: A Beginner’s Guide To YouTube Automation

Chapter 6 - Monetization

On YouTube, your options for monetizing are endless.

However, some monetization strategies are more worthwhile
than others.

As such, I want to share the five most profitable ways to

monetize your channel, how to employ each method and
their respective pros and cons.

Ad Revenue: One of the most common

ways to monetize a YouTube channel is
through ad revenue. The total amount of
ad revenue a video generates is its CPM
or cost per mille. This is how much
advertisers pay every thousand times ads
are shown on your videos.

For example, if the CPM for a video is $25 and the video
generates 10,000 views, the video’s total ad earning would
be $250.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

As a creator, your ad revenue earnings are a subset of a

video’s total ad revenue. Currently, creators producing non-
Shorts content earn 55% of the total ad revenue their
videos generate. This portion of the total ad revenue is
known as revenue per mille or RPM.

The higher the CPM (and subsequently RPM), the more

money you will earn as a creator for every view your videos
receive. It’s for this reason that targeting high CPM niches is
recommended when building a profitable YouTube channel.

However, to earn ad revenue, you will need to be accepted

into the YouTube Partner Program (YPP).

As at the time of writing this guide, you are eligible to place

ads on your channel if you meet the following requirements:

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Once accepted into the YouTube Partner Program, you’ll

have the ability to place pre-roll, mid-roll and post-roll ads on
your videos as seen below:

As a best practice, I recommend enabling both pre-roll and

post-roll ads and placing a mid-roll ad every 3 minutes in your
videos. For example, if your video is 10 minutes long, three
midroll ads would be appropriate.

Here are the pros and cons of monetizing through advertising

revenue:

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 Tube Basics: A Beginner’s Guide To YouTube Automation

Low Effort: To monetize your videos with

ads, you simply enable ads, select at
what points in the video you want
YouTube to serve ads to your viewers
and you’re done. Then you collect your ad
payments every month from Google.

YouTube Aligned: YouTube earns the

majority of its money from ads so the
more ads you run, the more money you
make YouTube. The more money you
make YouTube, the more they will be
incentivized to promote your content.

Income Inconsistency: Ad revenue

varies significantly from niche to niche, by
season and is impacted by economic
conditions making it an inconsistent
means of generating income.

Viewer Experience: The more ads you

place in your videos means more
instances where a viewer will click off
your video to avoid watching the ad. This
lowers video performance and your
channel’s ability to grow as a whole.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

The promotion of products and services is very popular on

YouTube and for good reason. Creators can earn thousands
of dollars for a single video integration (e.g. 60- second mid-
video ad promoting a company’s product or service).

Monetizing through brand deals requires a few actions to

take place.

First, you need to coordinate a brand deal. Once your

channel reaches a modest size, you’ll naturally start
receiving emails from companies who want to advertise on
your channel.

You can also pursue brand deals by reaching out to

companies directly. But which brands do you reach out to?

You can find brands that presently have advertising budgets

by studying other channels in your niche.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

Watch their videos and see which companies are presently

advertising through paid video integrations then reach out to
them yourself.

Once you’ve identified a company you’re considering

working with, begin your due diligence process. Research
the company’s history, reviews on the company, their
products and services etc.

After this initial due diligence process is complete, ask

yourself if the company’s products and services are aligned
to the core values of your audience.

It’s an inadvisable move to promote a product or service just

to make a quick buck.

As Warren Buffett says, “It takes 20 years to build a

reputation and five minutes to ruin it. If you think about that,
you'll do things differently.”

I hear Warren Buffett is pretty rich so it’s likely wise to take

his advice on long-term wealth building.

After vetting the company you want to work with, the next
step is to create the copy for the promotion (likely a 60-90
second mid-video advertisement) and have it approved by
the brand.

Finally, before publishing your video, you’ll submit it for

review by the company. After it’s approved, you’ll publish it
on YouTube on the agreed upon date.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Whenever you’re setting up brand deals, always ensure that

you have a contract in place and that you link to the
company’s products or services in your video’s description
and pinned comment as seen below:

Here are the pros and cons of monetizing through brand

deals:

Brand Perception: Working with credible

brands increases the perceived status of
your channel. Viewers will find you more
credible when well-known brands feel
comfortable promoting their products and
service on your channel.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Relationship Building: Brand deals

often result in long-term partnerships.
These partnerships can result in more
monetization opportunities on and off of
YouTube.

Reputational Risk: Brand deals are an

endorsement for the companies you work
with. Despite doing your due diligence,
deficiencies can be missed and may
result in promoting less than credible
companies, products or services.

Viewer Experience: Integrating brand

deal promotions into your videos, similar
to the use of ads, lowers the viewer’s
overall experience. This can result in
lower audience retention and the
diminishment of connection with your
audience.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

To make real money on YouTube you need to be selling. The

good news? You don’t need your own products or services
to do this.

With affiliate marketing, you’re essentially promoting the

products and services of others and receiving a commission
for every click, signup or sale that you help the company
achieve.

The easiest way to get started with affiliate marketing is to

sign up on affiliate platforms and marketplaces. A few to
consider are Impact Radius and Commission Junction.

Here’s how the affiliate marketing process would work using

an example from the affiliate platform Impact Radius.

First, identify a brand whose products or services are aligned

to your audience’s needs and that you’ve verified as being
credible.

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Apply to be accepted as an affiliate for their offer. Once

accepted, you’ll be able to generate a custom link.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

With this link, you can promote the products or services of

the companies you’re affiliating for and drive conversions.

As a best practice, place these links in your videos’

descriptions and pinned comments. We will talk more about
how to increase your conversion rate on these offers later.

Here are the pros and cons of affiliate marketing:

Low Effort: With affiliate marketing, the

item you’re promoting is already made
and ready to be sold. Your only
responsibility is to promote it to your
audience.

Low Cost: There’s no additional cost to

promote a company’s products and
services. Simply continue to produce your
regular content and promote relevant
offers to your audience.

Reputational Risk: There’s a risk of

harm to your brand when promoting
someone else’s product or service.
Discrepancies in the offers you’re
promoting can be missed resulting in
reputational damage to your channel.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Conversion Reliance: Your

commissions will be impacted by the offer
you’re promoting and the sales page of
said offer. Deficiencies in either will
impact the effectiveness of this method.

Selling your own product on YouTube is a proven means of

skyrocketing your income potential. It can also yield many
other non-monetary benefits in the process such as:
● Building brand credibility
● Solving viewer pain points
● Developing product building skills

The products you sell can range from books to templates to

courses and even expand into physical products as well.

Given that courses are the most popular way to monetize a

digital product on YouTube, let’s briefly go over the steps
you’d take to do this.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

First, identify the pain points of your audience. You can do

this by reading through your videos’ comments or asking in
a community poll.

Next, validate your idea by pre-selling your course which you

can promote as part of your regularly scheduled content.

If enough people sign up, it’s an indication that your idea and
price point are viable.

Next, begin the development of the course. Start writing and

recording your course. Once complete, host it on platforms
like:
● Teachable
● Thinkific
● Kajabi etc.

Finally, promote your product in your videos and share links

to it in your video’s descriptions and pinned comments.

Here are the pros and cons of monetizing through product

sales:

Credibility: Selling a high-quality product

will do two things for your channel. First,
it validates your position as a subject
matter expert. Second, it improves the
perception of your brand in the eyes of
your viewers.

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 Tube Basics: A Beginner’s Guide To YouTube Automation

Scalability: Most products can be built

once and sold thousands of times. When
you can create one product and
continuously promote it, the potential
income you can earn through this means
is unlimited.

Effort: Building a product can take a

considerable amount of time. This can be
time taken away from the other
responsibilities you have associated with
your channel such as hiring team
members or finding profitable video
ideas.

Skill: Building a product requires

numerous skills. These skills can include
market research, product development,
marketing and sales. Without each of
these skills at your disposal, your ability
to monetize your products may be limited.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Not all content can or should be shared on YouTube. When

this is the case, offering your audience exclusive content can
be a great way to add another layer of monetization to your
channel.

Some common methods of offering exclusive content include

running private communities (via Discord, Facebook etc.) or
sharing content through the member’s only section of your
YouTube channel.

Here’s an example of Jake Tran who offers members access

to exclusive documentary style-videos that would get flagged
and taken down if posted publicly on YouTube.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Jake promotes his exclusive content in his videos and shares

the sign-up link in his videos’ descriptions and pinned
comments as seen below:

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Here are the pros and cons of monetizing with exclusive

content:
Connection: Creating a paid community
where you can interact directly with your
audience will foster a deeper connection.
There’s only so much interaction that can
take place on YouTube. You have many
more options off-platform.

Upselling: Connecting with viewers

outside YouTube allows you to offer them
even more of your products and services
which further raises your income
potential. Selling to existing customers is
often the easiest way to earn more.

Effort: Managing a community or

increasing your content output will take a
considerable amount of time and may
detract from your ability to produce your
regularly scheduled YouTube content.
This method requires proper cost-benefit
analysis.

© Adam Del Duca

 Tube Basics: A Beginner’s Guide To YouTube Automation

Value Perception: Offering content

that’s an extension of what you publish
on YouTube may not be valuable
enough to distinguish it from the free
content you already offer. This could
limit your ability to convert via the
exclusive content you produce.

Through the combination of these five monetization

methods, the ability to generate $10,000s on YouTube is
entirely possible.

Now all you need to do is start!

If you’ve made it this far in the guide, I want to reward you for
your efforts.

Here is a link for 25% off my full faceless YouTube channel

program called Tube Freedom.

This program will build on the knowledge you’ve gained from

this guide as it includes numerous video modules,
walkthroughs and handouts to help you along your YouTube
journey.

I hope to see you inside.

Best,

- Adam

© Adam Del Duca