Introduction to
Business Proposal
UHLB3132
PROSESSIONAL COMMUNICATION SKILLS 2
Learning Objectives
Understand the
01 Importance of a Proposal
Analyze and Research
02 Effectively
Identify the Structure of
03 a Proposal
WHAT IS A
PROPOSAL?
What is a proposal?
A proposal is a Aims to persuade the
It outlines a reader or recipient to
formal plan or
particular take a
suggestion put
idea specific action
forward for
consideration project provide funding
discussion solution or agree to the
approval proposed course of
action
What is a proposal?
Persuade Tone Length Research
Keep the proposal
A business proposal Use a tone that suits Research the client to
outlines a plan to your brand and appeals clear, courteous, and
tailor the proposal to
persuade a client to to the client. reasonably brief.
their needs.
work with you. Avoid being too long
Commonly used to or too short—ensure it’s
secure business deals. easy to read and
comprehensive.
Goal of the proposal
1. Get your project approved
2. Secure your role in executing it
Key Elements of a Successful
Proposal
Provide Detailed
Highlight Benefits to Ensure Attention to
Supporting
the Organization Detail
Information
Demonstrate professionalism
Clearly outline the Include relevant data, through good proofreading
advantages the proposal research, and case studies (grammar, spelling,
brings. to support your claims. punctuation, and
formatting).
A strong proposal
should convincingly
address the
following questions:
ANALYSIS &
RESEARCH
Analysis and Research
1. Start with analysis and research to define the problem.
2. Narrow the problem:
Choose a specific community/neighbourhood/aspect
Identify the specific problem
Identify the audience with authority to implement the
recommendations
EXAMPLE 1
You are writing a proposal to expand the business despite
facing limited sponsorship.
1. Start with Analysis and Research:
Research shows that the business has good growth
potential, but current sponsorships are not enough to
support expansion plans.
2. Narrow the Problem:
Specific aspect: Lack of funding limits growth.
Specific problem: The business cannot explore new
market opportunities due to insufficient money for
marketing and resources.
Audience with authority: The management and finance
teams can seek alternative funding options like
partnerships, crowdfunding, or grants.
EXAMPLE 2
You are writing a proposal to address declining sales due to
outdated products in a company.
1. Start with Analysis and Research:
The company’s product line is outdated, leading to a
drop in sales.
2. Narrow the Problem:
Specific aspect: Products are not meeting current market
trends.
Specific problem: Competitors are offering modern
alternatives, attracting more customers.
Audience with authority: Product development team and
senior management can introduce new product designs
or upgrades.
STRUCTURE OF A
PROPOSAL
Structure
Typical
structure of
a proposal
Thank You
