Zenhook resources
How to get clients?
There are two ways to get clients: inbound and outbound strategies. These are two fundamental
approaches to marketing and sales, each with distinct methods and goals.
Outbound Strategies
1.
Outbound Strategies involves reaching out directly to potential clients through
various means, often with a more proactive approach. The goal is to push your
message out to a targeted audience, often through direct contact.
Inbound Strategies
2.
Inbound strategies focuses on attracting potential clients to your business by
creating valuable content and experiences that resonate with their needs and
interests. The goal is to draw leads in naturally, rather than pushing your
message out aggressively.
1. Outbound Strategies
1.1. Google Maps and Local Searches
- Identify Targets: Use Google Maps to search for businesses in specific industries or locations that either don’t
have a website or have outdated/poor websites.
- Evaluate Websites: If businesses have a website, assess its quality, functionality, and design. Create a list of
potential clients who could benefit from a redesign or new website.
- Contact Strategy: Reach out via email or phone with a personalized message. Mention specific issues with
their current site (if applicable) and how you can help.
1.2. LinkedIn Outreach
- Search for Prospects: Use LinkedIn to find businesses or professionals in your target market who might
benefit from a new website.
- Engage:Connect with them and engage with their content. After establishing a connection, send a personalized
message or InMail offering your services.
1.3. Networking and Referrals
- Attend Local Events: Participate in local business events, networking meetups, or industry conferences.
- Ask for Referrals: Reach out to your current clients and network for referrals. Offer incentives for successful
referrals.
2. Inbound Strategies
2.1. Content Marketing
- Create Valuable Content: Develop blog posts, guides, or case studies about website design, best practices,
and success stories.
- SEO: Optimize your content for relevant keywords to attract organic traffic from search engines.
2.2. Social Media Marketing
- Share Success Stories: Post before-and-after examples of websites you’ve redesigned.
- Engage: Interact with your followers and participate in relevant groups or discussions.
2.3. Offer Free Workshops or Webinars
- Educate and Attract: Host workshops or webinars about website design, SEO, or digital marketing.
- Capture Leads: Collect contact information from participants and follow up with them after the event.
3. Follow-Up and Nurture Leads
3.1. Consistent Follow-Up
-Personalized Follow-Up: Send tailored follow-up emails or messages based on previous interactions or
specific interests they’ve shown.
- Provide Value: Share relevant resources, insights, or updates to keep them engaged.
3.2. Build Relationships
- Stay in Touch: Regularly check in with potential leads who are not yet ready to buy.
- Offer Help: Provide useful advice or insights even if they haven’t yet decided to work with you.
